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Skip to contentSkip to site indexSearch & Section NavigationSection Navigation SEARCH Politics SUBSCRIBE FOR $1/WEEKLog in Tuesday, March 26, 2024 Today’s Paper SUBSCRIBE FOR $1/WEEK * liveUpdates March 26, 2024, 4:02 p.m. ET3m ago 3m ago * Who’s Running for President? * Trump’s V.P. Contenders * Election F.A.Q. * Listen to ‘The Run-Up’ * State Results Advertisement SKIP ADVERTISEMENT Supported by SKIP ADVERTISEMENT BIDEN’S TIKTOK CHALLENGE: REACH GEN Z, WITHOUT DRAWING ITS WRATH For his campaign, navigating the platform has meant encountering over and over some of the thorniest issues plaguing Mr. Biden’s re-election bid. * Share full article * * * 54 * Read in app Last month, Mr. Biden became the first president to join TikTok.Credit...Bonnie Cash for The New York Times By Anjali Huynh March 26, 2024Updated 3:00 p.m. ET Sign up for the On Politics newsletter. Your guide to the 2024 elections. Get it sent to your inbox. President Biden’s campaign is working to reach across the generation gap to the tens of millions of predominantly younger voters on TikTok, where the challenges are daunting and the rewards difficult to track. The obstacles range from anger over the war in Gaza to what social media experts describe as the unavoidably uncool nature of supporting the administration in power. Mr. Biden, 81, joined the app owned by a Chinese company last month, in what was widely seen as an effort to communicate with voters under 30, among whom he has polled poorly for months. In interviews and surveys, those voters indicated an unawareness about his administration’s accomplishments, something a word of mouth campaign on TikTok could alleviate. Advertisement SKIP ADVERTISEMENT But navigating the platform and its more than 150 million users in the U.S. has involved confronting, usually in the comments sections of his own posts, some of the thorniest issues plaguing Mr. Biden’s re-election bid: disillusioned voters averse to politics, concerns about his age, outrage over the death toll in Gaza. Former President Donald J. Trump isn’t on the app, but his supporters are active. Adding to the puzzle, Mr. Biden’s aides are trying to sell his record on a platform his administration has argued poses a national security threat. Image President Joe Biden sits with attendees while listening to an opening speaker, during a campaign event at the El Portal restaurant in Phoenix, Arizona, on March 19, 2024.Credit...Tom Brenner for The New York Times A bill to force TikTok to cut ties with its Chinese owner or otherwise face a ban in the U.S. is stalled in the Senate, but the president has said he’ll sign it if it passes — a position that has rankled even his staunchest young supporters. Subscribe to The Times to read as many articles as you like. Anjali Huynh, a member of the 2023-24 Times Fellowship class based in New York, covers national politics, the 2024 presidential campaign and other elections. More about Anjali Huynh Read 54 Comments * Share full article * * * 54 * Read in app Advertisement SKIP ADVERTISEMENT COMMENTS 54 Biden’s TikTok Challenge: Reach Gen Z, Without Drawing Its WrathSkip to Comments Share your thoughts. The Times needs your voice. We welcome your on-topic commentary, criticism and expertise. Comments are moderated for civility. SITE INDEX SITE INFORMATION NAVIGATION * © 2024 The New York Times Company * NYTCo * Contact Us * Accessibility * Work with us * Advertise * T Brand Studio * Your Ad Choices * Privacy Policy * Terms of Service * Terms of Sale * Site Map * Canada * International * Help * Subscriptions Enjoy unlimited access to all of The Times. See subscription options