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Submitted URL: https://partner.naylor.com/NzA3LUhLUi0yNzUAAAGMF_onlFrVXMLdl-uimLseFKvYWMMnUIQGP5nFieP8zWryskI1HUDtCG_qQQ3NzycXxTI8VNU=
Effective URL: https://digitalsummit.com/conferences/atlanta-2023/agenda?utm_source=email_marketo&utm_medium=email&utm_campaign=DSATL_Wee...
Submission: On June 01 via manual from IN — Scanned from DE
Effective URL: https://digitalsummit.com/conferences/atlanta-2023/agenda?utm_source=email_marketo&utm_medium=email&utm_campaign=DSATL_Wee...
Submission: On June 01 via manual from IN — Scanned from DE
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homeDigital Summit HOME * personLogin * 0 shopping_cart * Home - Atlanta * Why Attend? * Why Digital Summit? * See Who Attends * Know before you go * Agenda * Full Agenda * Agenda-At-A-Glance * Speakers * View All Speakers * Apply to Speak * Speaker Applicant FAQ * Book Your Travel * Book Hotel * Location Info * Sponsors * 2023 Partners * Become a Sponsor Register AGENDA Click to download a PDF version of the agenda DAY 1 THURSDAY, JUNE 15 9 AM 9:00 am – 9:15 am OPENING KICKOFF Opening Session Michael Albanese, Comedian, Writer & Producer 9:15 am – 10:15 am BUILDING LOYAL COMMUNITIES: FIRESIDE CHAT WITH MARIANNA HEWITT, CO-FOUNDER OF SUMMER FRIDAYS Feature Speaker Marianna Hewitt, Summer Fridays Sharon Harris, Jellyfish 10 AM 10:15 am – 10:45 am 30-MINUTE NETWORKING BREAK 10:45 am – 11:30 am Room 1 BUILD A 7-FIGURE LEAD GENERATION MACHINE THAT GETS RESULTS (QUICK WINS + LONG TERM STRATEGY) Lead Gen 45-minute Breakout Todd Laire, LAIRE Digital Marketing 10:45 am – 11:30 am Room 2 SALES EMAILS THAT WIN: 5 B2B EMAIL MARKETING PLAYS THAT CONVERT Email 45-minute Breakout Amy Mangueira, Altum Inc. 10:45 am – 11:30 am Room 3 HOW TO USE METRICS TO EVALUATE DIGITAL MARKETING PERFORMANCE AND INCREASE ROI Data & Analytics 45-minute Breakout Mary Cate Spires, Harley James Consulting 11 AM 11:30 am – 12:30 pm LUNCH BREAK 12 PM 12:30 pm – 2:00 pm Room 1 CONTENT, CONVERSION, AND CREDIBILITY FOR YOUR 2023 SEO STRATEGY SEO Masterclass Matthew Capala, Alphametic 12:30 pm – 2:00 pm Room 2 CRAFTING CUSTOMER-CENTRIC CONTENT THAT DRIVES AUTHORITY AND TRAFFIC Content Masterclass Dale Bertrand, Fire&Spark 12:30 pm – 1:15 pm Room 3 45-MINUTE BREAKOUT Data & Analytics 45-minute Breakout Matt Hertig, ChannelMix 1 PM 1:15 pm – 1:30 pm Room 3 15-MINUTE PASSING BREAK 1:30 pm – 2:00 pm Room 3 MADE YOU LOOK! A BRAND MARKETER'S GUIDE TO STAYING RELEVANT AND ADAPTING TO FUTURE CONSUMER BEHAVIORS Branding 30-minute Breakout Trends & Big Ideas Tatiana Holifield, Pandora 2 PM 2:00 pm – 2:15 pm 15-MINUTE PASSING BREAK 2:15 pm – 3:45 pm Room 1 TECH TOOLS, BACKLINKS, AND MEASUREMENT FOR YOUR 2023 STRATEGY SEO Masterclass Matthew Capala, Alphametic 2:15 pm – 3:45 pm Room 2 AI TOOLS THAT WILL INCREASE CONTENT PRODUCTIVITY, TRAFFIC AND CONVERSIONS Content Masterclass Dale Bertrand, Fire&Spark 2:15 pm – 3:00 pm Room 3 FROM FEED TO FYP: CRAFTING CULTURALLY RELEVANT STORIES THAT WORK AND WIN Social Media 45-minute Breakout Laura Wilson, Weber Shandwick & Georgetown University 2:15 pm – 3:00 pm Room 4 NETWORKING MEET UP: GROUP DISCUSSIONS WITH MARKETERS IN THE SAME INDUSTRY (B2B, HEALTHCARE, FINANCE, ETC.) 3 PM 3:00 pm – 3:15 pm Room 3 15-MINUTE NETWORKING BREAK 3:15 pm – 3:45 pm Room 3 SWIPE RIGHT ON DATA-DRIVEN MARKETING: LEVERAGING DATA TO CREATE MORE POWERFUL STORIES THAT MOVE THE NEEDLE Data & Analytics 30-minute Breakout Trends & Big Ideas Michael Kaye, OkCupid 3:45 pm – 4:00 pm 15-MINUTE PASSING BREAK 4 PM 4:00 pm – 4:45 pm Room 1 PODCASTING FOR BUSINESS: HOW PODCASTING CAN SCALE MARKETING CONTENT AND DRIVE BRAND AWARENESS Content 45-minute Breakout A. Lee Judge, Content Monsta 4:00 pm – 4:45 pm Room 2 MAKING KEYWORD RESEARCH THE KEY TO A COHESIVE SEO STRATEGY SEO 45-minute Breakout Jerri Helms, HarperCollins Publishing 4:00 pm – 4:45 pm Room 3 ALL NEW DATA-BASED EMAIL MARKETING TIPS TO DRIVE STRONGER ROI RIGHT NOW Email 45-minute Breakout Jay Schwedelson, SubjectLine.com 4:00 pm – 4:45 pm Room 4 GROUP MENTORING Group Mentoring RSVP Required Professional Network Growth Kristen Brophy, National Basketball Association 4:45 pm – 5:45 pm NETWORKING HAPPY HOUR DAY 2 FRIDAY, JUNE 16 9 AM 9:00 am – 10:00 am FEATURED SPEAKER SESSION Feature Speaker Kristen Brophy, National Basketball Association 10 AM 10:00 am – 10:15 am 15-MINUTE PASSING BREAK 10:15 am – 10:45 am Room 1 DELIVER BETTER CONTENT – AND RESULTS – WITH THESE CREATIVE PRINCIPLES Content 30-minute Breakout Alennah Curran, 3M 10:15 am – 10:45 am Room 2 MASTERING GROWTH MARKETING: LATEST TRENDS AND BEST PRACTICES IN PAID SOCIAL, NATIVE ADVERTISING, AND AI Social Media 30-minute Breakout Trends & Big Ideas Kera McCain, Formerly Ebony Magazine & Conde Nast 10:15 am – 10:45 am Room 3 DATA DRIVEN SEO AND CONTENT STRATEGIES TO REDUCE CUSTOMER ACQUISITION COSTS SEO 30-minute Breakout Prashant Puri, AdLift 10:15 am – 10:45 am Room 4 TOPIC-DRIVEN DISCUSSIONS: FACILITATED GROUP DISCUSSIONS ON TOP MARKETING TRENDS Topic-Driven Discussion RSVP Required Professional Network Growth Leigh George, PhD, Freedom Rachel Simon, Connect the Dots Digital RT Zhang, HelloFresh 10:45 am – 11:00 am 15-MINUTE PASSING BREAK 11 AM 11:00 am – 12:30 pm Room 1 GROW YOUR B2B COMMUNITY WITH STRONG STORYTELLING: TURNING CONTENT STRATEGY INTO EXECUTION Content Masterclass Ashley Sasnett, Equifax 11:00 am – 12:30 pm Room 2 RESIST THE TYRANNY OF THE PERSONA: CREATE AUDIENCE PROFILES THAT MAKE YOU A MORE EFFECTIVE MARKETER Branding Masterclass Leigh George, PhD, Freedom 11:00 am – 11:45 am Room 3 45-MINUTE BREAKOUT 11:45 am – 12:00 pm Room 3 15-MINUTE PASSING BREAK 12 PM 12:00 pm – 12:30 pm Room 3 HOW TO NAVIGATE THE ETHICS OF AI: RESPONSIBLE USE OF EMERGING TECHNOLOGY Branding 30-minute Breakout Trends & Big Ideas Colleen Marks, Yahoo 12:30 pm – 1:30 pm LUNCH BREAK 1 PM 1:30 pm – 3:00 pm Room 1 DELIVER YOUR B2B CONTENT TO THE RIGHT AUDIENCE: BUILDING A WEB AND SOCIAL DISTRIBUTION STRATEGY Content Masterclass Ashley Sasnett, Equifax 1:30 pm – 3:00 pm Room 2 FROM BLAND TO BRAND: CRAFT MESSAGING WORTH PAYING ATTENTION TO Branding Masterclass Leigh George, PhD, Freedom 1:30 pm – 2:15 pm Room 3 INCLUSIVE PRACTICES & 2023 TRENDS IN SOCIAL Social Media 45-minute Breakout Trends & Big Ideas Crystal Marie McDaniels, Duke Energy Corporation 2 PM 2:15 pm – 2:30 pm Room 3 15-MINUTE PASSING BREAK 2:30 pm – 3:00 pm Room 3 30-MINUTE BREAKOUT 3 PM 3:00 pm – 3:15 pm 15-MINUTE NETWORKING BREAK 3:15 pm – 4:00 pm Room 1 TOP 10 STRATEGIES TO IMPROVE EMAIL ENGAGEMENT AND BOOST CLICK-THROUGH RATES Email 45-minute Breakout Alexandra Palau, All About Email Marketing 3:15 pm – 4:00 pm Room 2 30-MINUTE BREAKOUT Social Media 45-minute Breakout Romulo Correa, Domino's 3:15 pm – 4:00 pm Room 3 CONTENT-FIRST OMNICHANNEL PLANNING Content 45-minute Breakout Patty Radford Henderson, Annum 4 PM 4:00 pm – 5:00 pm LESSONS IN PERSONAL BRANDING: FIRESIDE CHAT WITH RACHEL LINDSAY, ABC’S THE BACHELORETTE & EXTRA CORRESPONDENT Closing Session Fireside Chat Rachel Lindsay, ABC's The Bachelorette & Extra Host Crystal Marie McDaniels, Duke Energy Corporation DIGITAL SUMMIT EVENTS * Atlanta * Chicago * Dallas * Denver * Deep Dive into Email * Detroit * Minneapolis * Philadelphia * Phoenix * Raleigh * Washington DC GENERAL INFO * Event Agenda * Event Speakers * Why Digital Summit? * See Who Attends * Attendee FAQ * Location/Venue * Sponsors * About Us * Contact Us REGISTRATION & GENERAL QUESTIONS (919) 529-5373 | registration@digitalsummit.com SPONSORSHIP INFORMATION (845) 581-0032 | roi@digitalsummit.com Privacy Policy | Code of Conduct Powered by Connect with us * # * #DigitalSummit * * * * * © 2023 Naylor Association Solutions * home * 0 shopping_cart * person Request Meeting Group Rates Contact us today and learn more about group & company pass program First Name* Last Name* Company* Email address* Group Size* Please select group size *3-45-910+Undecided * Subject* General Conference InformationGroup passesSponsorship InformationMarketing & Website QuestionsPress Request * Full Name* * Email address* * Message* * CAPTCHA Request Sponsorship Info Name(Required) Email Address(Required) Phone Number Company Name(Required) Comments here... 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