www.lxahub.com Open in urlscan Pro
2606:2c40::c73c:67e2  Public Scan

Form analysis
0 forms found in the DOM

Text Content

This website stores cookies on your computer. These cookies are used to collect
information about how you interact with our website and allow us to remember
you. We use this information in order to improve and customize your browsing
experience and for analytics and metrics about our visitors both on this website
and other media. To find out more about the cookies we use, see our Privacy
Policy.

If you decline, your information won’t be tracked when you visit this website. A
single cookie will be used in your browser to remember your preference not to be
tracked.

Accept Decline


 * Events
   * AntiCon Home
   * Stream: AI Transformation
   * Stream: Sales Transformation
   * Stream: Marketing Transformation
   * Find your stream
 * Partners
   * Current Partners
   * Partner with us
 * Speakers
   * Speaker Line Up
   * Apply to Speak
   * Speaker Hall of Fame
 * Agenda
   * New Agenda Coming Soon
 * More
   * Marketing Leaders Dinner
   * Venue
   * Event Gallery
   * Visit London / Hotels
   * FAQ

Attend




Menu

 * Events
   * AntiCon Home
   * Stream: AI Transformation
   * Stream: Sales Transformation
   * Stream: Marketing Transformation
   * Find your stream
 * Partners
   * Current Partners
   * Partner with us
 * Speakers
   * Speaker Line Up
   * Apply to Speak
   * Speaker Hall of Fame
 * Agenda
   * New Agenda Coming Soon
 * More
   * Marketing Leaders Dinner
   * Venue
   * Event Gallery
   * Visit London / Hotels
   * FAQ

Attend


Get your ticket


THE ANTI-CONFERENCE.
TACKLING ALL THINGS MARKETING TRANSFORMATION.

  17th October | London


 * Event Homepage
 * Tickets
 * Speakers
 * Agenda
 * Topics
 * Why AntiCon
 * Experience
 * Attendees
 * Partners
 * FAQs

https://player.vimeo.com/progressive_redirect/playback/954709809/rendition/720p/file.mp4?loc=external&signature=75815afb936aa9c25e5af9682dcd05a59c72a1cfe1df18c2bd120c8a5ba5fa5f



WHAT'S IN STORE FOR MARKETING?

 

This is the ultimate marketing transformation event, as we cover everything from
AI to automation, orchestration to omnichannel, data to DX, personalisation to
performance, and MarTech to salestech.

Transformation Strategy | Unpacking the blueprint to marketing transformation
excellence. From AI to ops, data to DX, tools to talent, enablement to
activation.

AI & Automation | Envisioning & activating AI of the possible in marketing.

Tools | Mapping & stacking the modern stack. From Martech to Ad tech, ecommerce
and salestech.

B2B | NextGen B2B Marketing. Integrating, embedding and elevating B2B marketing
and sales. From AI to ABM to ABS, activation to sales enablement, and marketing
ops to sales ops. 

Data | Architecting and plumbing your data ecosystem to embrace the latest and
greatest MarTech, adtech and salestech solutions.

Operations | Operations efficiency decoded for the AI era. From marketing and
data to content and sales ops.

Marketing capabilities | Upskill, reskill and reinvent your marketing team's
capabilities. From program design to academy activation, training to talent
management, marketing operating model to org chart, and culture to
collaboration.

Growth Marketing | The growth marketing playbook. From orchestration to
omnichannel, data-driven to DX, personalisation to performance marketing, tools
to testing, and CRO.




 KEYNOTE ANTICON OCTOBER 2024 

The Funniest Man in Marketing...


TOM FISHBOURNE

 




A cartoonist and marketing expert, widely recognised for his sharp and witty
insights into the humorous side of business and marketing, Tom Fishburne is the
founder of Marketoonist.

The Man Behind the Sidemen's $100M Empire...


JORDAN SCHWARZENBERGER


As co-founder of Arcade Media, he has helped grow the Sidemen brand YouTube
group which now has over 200m followers across all social channels and billions
of views. He has also helped extend the sidemen brand into ventures like Sides
food range, selling 100k cereal boxes in 14 days and signing a 200 restaurant
store master franchise agreement. Additionally he has launched XIX Vodka (now
stocked in Tesco) and Side+ a subscription app. Jordan has a dynamic read on the
media landscape, influencer marketing and distinct capability to build a
challenger brand.


CONFIRMED SPEAKERS OCTOBER 2024

More announcements coming soon

Tom Fishburne
Author & Cartoonist

Katrina Broster
Marketing Performance & Technology Director

Pagona Tsormpatzoudi
Senior Vice President, Assistant General Counsel, Privacy & Data Protection

Jordan Schwarzenberger
Co-Founder / Manager of The Sidemen

Giovanna Miritello
Big Data & AI Manager

Meera Lakhani
Head of Strategy, Sales & Enablement

Aisha Khan
Director Of Transformation, Strategic Marketing & Digital

Simon Daniels
Principal Analyst, Revenue Operations Strategies

Claire Norburn
UK Ads Privacy Lead

Parry Malm
Digital Anarchist, Punk With Drower

Claire Marie Gigon
Marketing Capabilities Sr. Manager - EMEA

Alex De FursacGash
Senior Director, Analyst

Mishel Justesen
DCX | Principal, Marketing Technology

Ravi Kumar Naramsetty
Head of MarTech IT, Sweden

Pooja Dey
Global Brand Propositions Director

Charlotte Todd
Director of Marketing, Ecommerce & Strategy

Stewart Conway
Head of Digital and Sales Enablement

Laura Merten
Martech Solutions Architect

Dr Shorful Islam
CEO and Co-founder

Georgina Beard
Head of Sales Enablement

Marco Andre
Global Head of Marketing & AI Excellence

Natalie Howell
Marketing Excellence Director - Barilla Acceleration Team

Malvina EL-Sayegh
Director of Revenue Enablement

Dana Abu Shakra
Functional Future Capabilities Development Manager For Marketing

Tim Lancelot
Head of Sales Enablement

Vishna Solanki-Sharma
Head of Martech

Charel Schmit
Programmatic Manager Europe, Pet Nutrition

Denise Edwards
Senior Group Manager Marketing Capabilities

Carlos Doughty
Founder & CEO | Martech, Sales Enablement & Sales Ops Course Instructor at LXA

Sinem Soydar
Global Head of Digital and Social Media Strategy

Alexander Hermi
Vice President IT Business Solutions / Global head of AI

Belle Cartwright
Global Technology Acceleration Lead

Lior Zaidner
Director, Head Of Marketing Transformation

Hayley Eiser
Senior Marketing Director

Rachael Smith
Managing Director

Shanta Rampersad
Executive Director, AdOps, Tag Management & Analytics



 


THE ANTICON AGENDA

Here is a sneak peek of some of the sessions coming your way (agenda released
soon)

📙 The release of the latest LXA report on the state of AI marketing


📈 2025 CMO budget trends


🤖 Content Marketing, Operations & Supply Chain Re-imagined: GenAI to AI
enablement


🍪 The Death, Resurrection & Reincarnation of the 3rd Party Cookie


💻 Marketing stack design for 2025 & beyond


🎆 The new frontier of marketing democratisation and enablement: marketing AI
agents, no code automated everything, and more


🔮 Developing future ready marketers: upskill, reskill, and reinvent for the AI
era


TOPICS COVERED

MARKETING TRANSFORMATION STRATEGY

 * Transformation strategy
 * Leadership in change
 * CX Reimagined
 * Brand Innovation
   

AI & AUTOMATION

 * AI for Marketing
 * Gen AI
 * Creative Automation
 * AI Powered Workflows
 * AI for Sales

MARTECH & AD TECH

 * Martech
 * Ad Tech
 * Madtech
 * Ecommerce
 * Salestech

SALESTECH

 * Marketing Operations
 * Sales Operations
 * Data Operations
 * Content Operations

B2B MARKETING

 * Sales Enablement
 * ABM
 * ABS
 * ABX

SALES ENABLEMENT

 * Omnichannel
 * Personalisation
 * Email Marketing
 * Performance Marketing
 * CRO

DATA MANAGEMENT

 * CDP
 * CRM
 * AI & Data Privacy / Ethics
 * AI & Data Compliance
 * Data Governance

MARKETING OPS & SALES OPS

 * Academy Design & Delivery
 * Modern Marketing Teams
 * Marketing Enablement

MARKETING CAPABILITIES

 * Martech Start Ups
 * Ad Tech Start Ups
 * Salestech Start Ups

AL-ENABLED MARKETING

 * CDP
 * CRM
 * AI & Data Privacy / Ethics
 * AI & Data Compliance
 * Data Governance

MARTECH STRATEGY & TRENDS

 * Academy Design & Delivery
 * Modern Marketing Teams
 * Marketing Enablement

STACK MANAGEMENT

 * Martech Start Ups
 * Ad Tech Atrat Ups
 * Salestech Start Ups

ZERO TO 3RD PARTY DATA COLLECTION & MANAGEMENT

 * CDP
 * CRM
 * AI & Data Privacy / Ethics
 * AI & Data Compliance
 * Data Governance

CUSTOMER DATA PLATFORMS (CDP) & DATA CLEAN ROOMS (DTR)

 * Academy Design & Delivery
 * Modern Marketing Teams
 * Marketing Enablement

PERSONALISATION & OMNICHANNEL MARKETING

 * Martech Start Ups
 * Ad Tech Atrat Ups
 * Salestech Start Ups

MARKETING ENABLEMENT

 * CDP
 * CRM
 * AI & Data Privacy / Ethics
 * AI & Data Compliance
 * Data Governance

GROWTH MARKETING

 * Academy Design & Delivery
 * Modern Marketing Teams
 * Marketing Enablement


FIND YOUR TICKET TYPE

Explore the options

Attend



 


 FEATURED TOPIC: MARKETING CAPABILITIES 

 

The event has a strong focus marketing talent management, competency and
capability development.

Access key insights on:
- Building a marketing center of excellence
- The most in-demand marketing skills in 2025
- Marketing academy design & development effectiveness
- The power of marketing enablement
- Baking creativity, confidence and diversity into your marketing team DNA


 


 FEATURED TOPIC: DATA 

Join the data track to access key insights and practical takeaways on:

 * Building an audience data strategy for 2025
 * AI + Data = Marketing transformation
 * Navigating the Data landscape - Death, resurrection and reincarnation of the
   3rd party cookie
 * Data management & operations excellence
 * Designing & managing your data marketing stack

 

Including sessions for the most recognised and respected data tech vendors in
the market.




 FEATURED TOPIC: MARTECH 

 

🛠️ The 2024 Marketing Technology Landscape

🛍️ Hit the shopping mall of MarTech, Ad Tech, Ecommerce and SalesTech tools at
AntiCon

 




NOT TO BE MISSED...

📈 Market trends from research teams at: Gartner, LXA & Forrester

🤖 AI, Martech & Salestech Solutions from: Google, Twilio, Treasure Data,
Seismic, Optimizely, 6Sense & Acquia

🎤 Programmes delivered by: WPP, OMD, Algo Marketing, CleverTouch, Capgemini &
more

📖 Transformation case studies by: FT, Schneider Electric, Bet365, Philips,
HSBC, Mastercard, British Gas, Vodafone, AstraZeneca & Pepsi


WHY ANTICON

BE INSPIRED

We hand pick, and ship in some of the greatest speakers on the planet just for
you.

MAP & STACK

We run the ultimate event to help you to map and shop for your MarTech tools.
You'll hear insightful cases studies plus meet with the market's leading
providers in the space to demo their tech.

THE CUTTING EDGE

Be where the puck is heading. We focus on the forefront of marketing and tech,
and where the two meet. It's here you can uncover your competitive advantage.

UNCOVER OPERATIONS EXCELLENCE

We bring you the practical, the bridge between vision and action. We pack our
event with sessions on marketing ops and enablement so you can uncover and apply
what efficiency and effectiveness looks like in your organisation. 

MEET YOUR TRIBE

Connect with people like you. We bring together our community of marketing,
sales and transformation leaders from brands like FT, ASOS, Nike, 3M, Vodafone &
Plenty more.

EXPERIENCE

We bring you an event you'd choose to attend even if it wasn't for work. From
made to order coffee to street food pizza, burgers and beers. Plus our resident
DJ dropping 90s Hip Hop from when the doors open. And our event doesn't stop
when the event does. Join our AntiCon After Dark Party.

POD SESH

This Old Marketing podcast hosts and marketing legends Joe Pulizzi and Robert
Rose join the #MarTechFest Global line up, delivering a special episode on their
thoughts about the ‘MA State of Martech Report’

WHITEBOARDS & WORKSHOPS

Your ticket is all inclusive, but that doesn't mean you can expect budget bites!
We'll keeep your belly full with top notch street food and drinks.

BONUS ROUND

The learning journey doesn't end once the day is over, additional exclusive
content will be released on demand as well as resources and discounts to all
upcoming courses


A LITTLE MORE ABOUT ANTICON

AntiCon sits in the magic middle of event experience. Not a conference, summit
or forum, and not pretending to be a crazy festival.
AntiCon is the anti-conference that mixes the right content, with the right
speakers, with the right experience.
AntiCon is the anti-conference tackling all things marketing transformation.
From AI to automation, content to capabilities, martech and marketing ops,
talent to tools.

Play
PlayPauseSeek0% buffered00:00Current time00:32Toggle MuteVolumeToggle Fullscreen
video


WHAT'S IN STORE

Get ready for a one-of-a-kind experience at AntiCon

 * Feast out with some of London's finest street food trucks
 * Crack a beer with breath taking views of the city skyline 
 * Meet Paco the pug, chief marketing officer
 * Check out our 90s tuck shop. From Space invaders to wham bars we have you
   covered
 * Play your favourite 90s computer games, from Golden Eye to Street Fighter
 * Enjoy all the greatest 90s Hip Hop beats from our resident DJ
 * Join AntiCon After Dark Party


ANTICON PICS

What happens at AntiCon? Check out the snaps from our last few events


…




ANTICON COMMUNITY

Join our community of marketing, brand, martech/MOPs, SOPs, growth, and
data-driven professionals, including marketers, technology, and digital
officers.




ANTICON PARTNERS

Previous

Next


EVENT INFO & FAQS

Click to expand for more information. Email hello@lxahub.com for any general
enquiries.

THE AGENDA

The AntiCon agenda is coming soon! Be sure to apply to register and be updated
as soon as it's released 🎉

TICKET INFORMATION

How do I get a ticket?

Apply here to attend AntiCon. We'll contact you within 24-48 hours if your
application has not been successful. 



When will I receive my ticket? 

Our team will aim to review your application within 2-3 working days. If it's a
perfect match you'll will receive an email confirming your ticket information 😍



Do need to print my ticket out? 

No need to print your badge at home—we’ve got you covered! Simply type your name
or email into our registration kiosks to print your ticket on arrival.



Are tickets transferable? 

Yes, they are. To transfer to a new name, search for your confirmation email
with the subject line ‘You're going to AntiCon’ and follow the link to amend
your registration details.

If you cannot attend AntiCon, please transfer your ticket to a colleague or
friend who works in marketing, sales, or advertising. If you are unable to
transfer your ticket, please contact hello@lxahub.com.

DISCOUNTS & PROMOTIONS 

For inquiries about discounts and promotions, including Diversity Passes and
Charity or not-for-profit passes, please email us at hello@lxahub.com.

 

FOOD & BEVERAGE

Food and beverages are available for purchase throughout the event. Please refer
to your ticket type for allocations of food and drink tokens. Gluten-free,
vegetarian, vegan & halal options will be available. For further specific
requests, including catering for allergies, please get in touch with the team at
hello@lxahub.com  

CHECK IN PROCESS 

Upon arrival at MAGAZINE London you will be prompted to search your name and/or
email address at one of our many ticket kiosks.

Once your booking is located you can simply print your badge. We recommend
downloading our event app for a faster check-in experience (the event app is
coming soon).

Please be aware you may be asked to provide proof of ID or purchase. Security
may perform bag checks before entry to the venue is allowed.

GETTING TO THE VENUE

AntiCon takes place at Magazine London, you'll find it right on the bank of the
Thames near the O2 and North Greenwich station.

Click here for directions and info on how to get to AntiCon.

ACCESSIBILITY

We would like to make your visit to AntiCon as enjoyable as possible. The venue
offers step-free access to all spaces and onsite accessible toilet facilities.

If you have specific requirements, we are more than happy to assist. Please get
in touch via hello@lxahub.com to discuss your needs confidentially.

CLOAK ROOM

Complimentary coat room facilities are provided to all attendees. 

Items are left entirely at the owner’s risk, regardless of dress code
enforcement.  

Every effort will be made to take care of all items stored and to return items
safely and promptly.

AntiCon and Magazine are not liable for damages to the items stored.

WHERE TO STAY

Intercontinental O2: 2 minute walk

Holiday Inn Express London Greenwich: 3 minute drive

Raddison RED: 4 minute drive

ibis London Docklands Canary Wharf: 14 minute drive

Click here for more recommendations.

Please note, AntiCon is not affiliated with these hotels and makes these
recommendations based on location to the even venue only.

GROUP BOOKINGS

Looking to book a large group? We recommend opting for our Gold Team tickets!

You can also get in touch directly to discuss bespoke group ticket discounts via
hello@lxahub.com 

DATA COLLECTION 

At registration you will be asked to submit your details to confirm you agree to
the storing & processing of your personal data by LXA (formerly MarTech
Alliance) as described in the privacy statement. 

Please note that you will be issued a bar-coded name badge upon entry to the
event. Exhibitors and other associates may have bar code readers. By allowing
your badge to be recorded, you are deemed to have consented to ticketing over
your registration details. Allowing your badge to be scanned is akin to handing
over a business card. 

NOTICE OF FILMING AND PHOTOGRAPHY  

When you enter AntiCon, you enter an area where photography, audio, and video
recording may occur. By entering the event premises, you consent to
interview(s), photography, audio recording, video recording and its/their
release, publication, exhibition, or reproduction to be used for news, web
casts, promotional purposes, telecasts, advertising, inclusion on websites,
social media, or any other purpose by LXA and its affiliates and
representatives. Images, photos and/or videos may be used to promote similar LXA
events in the future, highlight the event and exhibit the capabilities of LXA.

You release LXA, its officers and employees, and each and all persons involved
from any liability connected with the taking, recording, digitising, or
publication and use of interviews, photographs, computer images, video and/or or
sound recordings. 

By entering the event premises, you waive all rights you may have to any claims
for payment or royalties in connection with any use, exhibition, streaming, web
casting, televising, or other publication of these materials, regardless of the
purpose or sponsoring of such use, exhibiting, broadcasting, web casting, or
other publication irrespective of whether a fee for admission or sponsorship is
charged. You also waive any right to inspect or approve any photo, video, or
audio recording taken by LXA or the person or entity designated to do so by
LXA.  

You have been fully informed of your consent, waiver of liability, and release
before entering the event.

EVENT APP

Yes, AntiCon has an event app. Here, you can view the agenda and other useful
information. The app is coming soon, and more information will be shared once it
is available.


LXA

🏠 | LXA HQ, 37 Cremer St, BK118, London E2 8HD
✉️ | hello@lxahub.com
☎️ | +44 (0) 203 2863766


 * Corporates - Learning Library Membership & Bespoke Academies
 * Individuals - Learning Membership: AI, Martech & Marketing Ops
 * Certified course: Martech
 * Certified course: Marketing Operations
 * Certified course: Sales enablement
 * Resources
 * Events - marketing & sales anti-conference

 * About us
 * Contact us
 * Jobs at LXA
 * Cookies
 * T&Cs
 * Privacy Policy
 * Code of conduct

Copyright © 2024 LXA / MarTech Alliance™ All Rights Reserved.
Company number: 10679461