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SOFTWARE INDUSTRY: NEXWAY™ REINFORCES THE CUSTOMER EXPERIENCE CAPABILITIES OF
ITS MONETIZE PERSONALIZED GROWTH PLATFORM.

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 * Software industry: Nexway™ reinforces the customer experience capabilities of
   its Monetize personalized growth platform.


SOFTWARE INDUSTRY: NEXWAY™ REINFORCES THE CUSTOMER EXPERIENCE CAPABILITIES OF
ITS MONETIZE PERSONALIZED GROWTH PLATFORM.

January 26, 2021



Product Documentation: Nexway Monetize

NEXWAY, THE PARIS-BASED E-COMMERCE, AND PAYMENT LEADER IS EXPANDING TO NEW
MARKETS AND CONSOLIDATING ITS ROBUST PLATFORM TO RESPOND TO THE CHALLENGES OF
TODAY’S PAYMENTS WORLD AND TO REMAIN AS DYNAMIC AS THE CURRENT SHIFTING DIGITAL
ECONOMY LANDSCAPE.

Paris, January 26, 2021 – Nexway, a leading software and service company for
e-commerce and payments, is very excited to launch the latest features on its
personalized growth platform Nexway Monetize, moving forward in its mission to
expand the online footprint and sales potential of software vendors, games
publishers and service providers across 140 countries around the world.

In today’s uncertain business environment, the e-commerce and payment leader is
looking to leverage its best technologies to offer a seamless purchase
experience, helping its clients to remain flexible in their strategic approach
to e-commerce.

Nexway‘s teams are driving versatility, flexibility, and frictionless features
to conquer new markets and expand into vertical sectors linked to customer
monetization, subscriptions, and B2B sales management. Nexway also intends to
continue growing thanks to its agility, expertise, and high level of the
customer purchase experience.

> « Customer experience is a constantly moving target, changing to meet customer
> needs, expectations, and evolution. Every customer has different needs and
> flexibility skills are crucial to adjust to situations and being able to
> effectively address such challenges. Being flexible with your customers is a
> top priority in the COVID-19 world. » comments Frédéric Ribau, Chief Technical
> Officer and Chief Product Officer at Nexway.

To meet these expectations and context, the Company has tuned its Nexway
Monetize platform with new e-commerce features and payment capabilities.



NEXWAY MONETIZE NEW FEATURES RELEASED

1/ Nexway launches multiple pre-order options available right away on the
Monetize platform. This feature is mostly aimed, but not limited, at gaming
publishers, allowing to convert consumers before a product/game release, to
create buzz, to offer exclusivity or bonuses to its community, or simply to test
its product/game.

Through four use cases, Nexway enables publishers to collect orders without
fulfillment as well as to perform asynchronous fulfillment on a given date.

1. Pre-order with delivery on a release date
2. Pre-order with instant delivery
3. Preload with fulfillment before a release date
4. Pre-order with multiple fulfillments on a different date

Main advantages for the publisher:
• Guarantee sales before the game’s release.
• Create buzz and marketing hype, such as to induce a certain feeling of fear of
not getting the product on the official release date and thus provoke a
compulsive act of purchase by the consumer.
• Make its customers benefit from discounted prices.
• Build customer loyalty, allowing loyal customers to buy a product in preview
• Offer bonuses and extras to customers who pre-order, such as access to the
games a few days before the release, additional content, or in-game exclusives.
• Avoid slow-downs and server overload on release days
• Test the success of a new game
• Detect early bugs

2/ Nexway announces the evolution of its subscription capabilities and launches
its subscription trial extension. This feature is intended for digital product
and service providers to offer consumers a subscription with a trial period, to
be renewed and extended automatically into a standard paying subscription. The
trial period will be a new period integrated into the subscription model,
allowing the provider to define the duration of the trial period and switch it
on or off depending on his will.
Main advantages as customers:
• Improve acquisition by offering a trial for free.
• Improve trialists’ loyalty and lifetime value by converting them automatically
into paying subscribers.

3/ Nexway expands its global payment services, announcing a massive regional
expansion of its payment capabilities and services. Efficiently selling in
different countries requires expertise and specific capabilities. Nexway
Monetize simplifies commerce with powerful payment technology and helps its
customers’ process payments in local currencies with the most adapted payment
methods worldwide.

• Monetize supports India with local currencies and preferred Indian payment
methods, including offline payment methods and end-user cash payments.

• Monetize supports the Nordics. Denmark, Finland, Norway, and Sweden are now
supported with local languages as well as local currencies SEK, DKK, NOK, and
local payment methods such as Trustly and Dankort.

• In addition to Brazil, Nexway reinforces its LATAM footprint by supporting
Argentina, Mexico, Chile, Colombia, and Peru peculiarities within Monetize
stores: languages, carts, VAT management as well as specific currencies and
payment methods, including local offline payment methods, are now covered across
these countries.

• A range of new currencies has been implemented on Nexway’s payment platform:

• Africa: ZAR, KES, NGN, NAD
• Hong Kong: HK$
• India: INR
• Korea: WON
• Latam: ARS, CLP, COP, MXN, PEN
• Middle East: AED, SYP, QAR, SAR, EGP
• Poland: PLN
• Taiwan: NTD
• Thailand: THB
• Turkey: TR
• Vietnam: VND

• Payments in installments are now available and adapted to a very common
Brazilian payment habit accounting for 80% of e-commerce payments for
businesses. It allows the end-user to split the total amount of his order into
monthly installments without being charged with additional interest. This
feature can now be enabled at the store level through Nexway Center and/or API.
Nexway’s customers can also set the number of installments available for a store
ranging from 2 to 12.

• Nexway enables its clients to provide local offline payment methods,
especially payment by cash through convenience stores or banks after the online
order.



4/ To help publishers to develop their reseller network and bring
differentiation to its existing reseller portal offer, Nexway has developed
automatic commissions on license renewals feature for resellers.

With the Nexway Reseller Platform, publishers can automate the entire process of
selling licenses and subscriptions via multi-layer reseller and distribution
networks – from enterprises to end-users. Thanks to a compelling B2B digital
experience, they can easily manage their resellers and even incentivize them
with loyalty programs.

From now on, Nexway enables publishers to attribute resellers commissions on
subscription renewals through vouchers. The goal of this feature is to increase
the loyalty of the resellers. When an end-user renews a software license,
publishers will be able to retribute their resellers with a commission on
subscription renewals.

For each additional sales (upsell, post-purchase, cross-sell) or renewals,
publishers and Nexway can track the end-user acquisition source and
automatically allocate a commission according to the reseller incentive program.
A notification and email are automatically sent to the reseller once the
end-user has renewed the license.

> « Whether B2B or B2C, today’s customers have an ever-higher expectation of
> service. Our challenge is to optimize the experience of our customers and
> support them in creating a strong differentiation and competitive advantage
> within the digital economy. Throughout 2021, we plan to add new solutions and
> features to support commerce by allowing companies to expand across borders
> and verticals. » adds Frédéric Ribau.

Ready to enhance customer experience and boost your global sales potential!
Discover Nexway Monetize: personalized e-commerce growth platform.
GET STARTED NOW

 

About Nexway

Nexway SASU is a leading e-commerce and payment player. Combining technology and
managed services, Nexway helps online businesses scale, grow, and thrive.
Nexway’s expertise in subscriptions, local payments, fraud prevention, and
reseller management enables customers to transform their purchasing experience
and accelerate sales. Founded in 2002 and headquartered in Paris–La Défense,
France, Nexway has subsidiaries in the USA, Brazil, Italy, Spain, Poland, and
Japan. Companies that rely on Nexway include FNAC-Darty™, Amazon™, Kaspersky™,
Adobe™, Avast™, TakeTwo™, and hundreds more.

Nexway Media Contact
Cécile Abescat
cabescat@nexway.com


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