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Skip to content Toggle navigation * May 22-23, 2024 | Chicago & Salesforce+ Login * Home * Sessions * Bootcamp * Sponsors * FAQ May 22-23, 2024 | Chicago & Salesforce+ Login Register now SESSIONS GET READY TO UNLOCK YOUR AI POTENTIAL. Dive into 270+ sessions, keynotes, workshops, and more to make AI your superpower. Only at Connections. Register now to stay up to date on session and experience announcements. More sessions coming soon. 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Available on Salesforce+ * Yes Roundtable Yes Customer Success & Partners Space is limited 4:00 p.m. Wednesday, May 22 Wednesday, May 22 10 Can’t-Miss Resources to Boost Your Salesforce Skills Expand In this Circle of Success, discover tools and best practices to get started quickly and use Salesforce effectively. Hear from Salesforce experts and participate in discussion groups with your peers. Sessions are first come, first seated : Space is limited * Yes Theater Yes Customer Success & Partners Thursday, May 23 9:00 a.m. Thursday, May 23 2:00 p.m. Thursday, May 23 10 Marketing and Commerce Apps to Make Life Easier Expand Learn tips from an experienced admin on which AppExchange marketing and commerce apps they love and how they’ve used them to solve key challenges. * Yes Administrator IT Healthcare and Life Sciences Retail Productivity Informational/Overview/Introductory Theater Yes Customer Success & Partners Retail Success Plans Salesforce Platform Success Plans Administrator Thursday, May 23 1:00 p.m. Thursday, May 23 9:00 a.m. Wednesday, May 22 Wednesday, May 22 10 Tips for Mission-Critical Events Expand Downtime got you down? Learn how to proactively prevent it so your Salesforce solutions deliver on your most important days of the year — like Black Friday, Cyber Monday, and Annual Open Enrollment. * Yes Partner Service Artificial Intelligence Executive/Thought Leadership Breakout Yes Customer Success & Partners Data Cloud Einstein Partner 2:00 p.m. Wednesday, May 22 Wednesday, May 22 3 Experts on How to Get More Value from Data and AI Expand Hear Salesforce experts share their best practices for how to connect your data and build personalized experiences with AI. Learn how to get the most value from Salesforce and plan for what’s next. * Yes Service Artificial Intelligence Executive/Thought Leadership Breakout Yes Service Service Cloud Service Cloud Service 3:00 p.m. Wednesday, May 22 Wednesday, May 22 3 Steps to Delivering AI and Data-Driven Service Experiences Expand Put your data to work to fuel customer satisfaction and growth. Learn how to drive personalization and unlock value across every customer touchpoint with Digital Engagement and Einstein Copilot. * Yes Service Informational/Overview/Introductory Theater Yes Service Service Cloud Service Cloud Service 10:00 a.m. Thursday, May 23 Thursday, May 23 3 Tips on How to Leverage AI Insights for Customer Success Expand Learn how AI can transform service data and customer feedback into intelligent insights that drive efficiency and customer success. * Yes Marketing Artificial Intelligence Informational/Overview/Introductory Breakout Yes Slack Slack Marketing Cloud Slack Marketing 2:00 p.m. Wednesday, May 22 Wednesday, May 22 5 Ways Marketers Transform Working Together in Slack Expand Discover how marketers are accelerating data-driven decisions in Slack with AI and easy automation, enhancing ops efficiency that moves your work forward faster as a team. * Yes Operations Sales Automation Informational/Overview/Introductory Theater Yes Sales Sales Cloud Sales Cloud Sales 1:00 p.m. Wednesday, May 22 Thursday, May 23 9:00 a.m. Thursday, May 23 Wednesday, May 22 5 Ways to Sell More Efficiently with Automation and AI Expand Can your reps keep pace with customer expectations? Discover how Sales Engagement empowers sellers to connect faster with new leads and keep pipeline flowing with automation & AI in the flow of work. * Yes Administrator IT Intro to Salesforce Intermediate Theater Yes Customer Success & Partners Success Plans Salesforce Platform Success Plans Administrator 3:00 p.m. Wednesday, May 22 Wednesday, May 22 6 Guiding Principles to Drive CRM Adoption Expand Your company bought Salesforce — now what? Simple: Adoption = Business Value. Join adoption experts as they guide you through six principles to get your teams up and running quickly with Salesforce. * Yes Marketing Automation Informational/Overview/Introductory Theater Yes Sponsors Marketing Cloud Marketing Cloud Sales Cloud Marketing 9x Lead Follow-up Response: Beating Digital Fatigue in 2024 Expand With email inboxes overflowing & digital ad blindness rising, how do you capture the attention of qualified prospects? Learn the secret for up to 9x follow-up response at under a dollar per prospect. * Yes Marketing Administrator Developer Financial Services Data Intermediate Roundtable Yes Financial Services (FinServ) Space is limited Financial Services Financial Services Cloud Financial Services Cloud Marketing Cloud Marketing Thursday, May 23 12:00 p.m. Thursday, May 23 Activate Data Across the Lifecycle in Banking and Insurance Expand Join us for demos and discussion in this interactive roundtable. Learn how you can accelerate acquisition and improve loyalty by activating data across the customer lifecycle. Sessions are first come, first seated : Space is limited * Yes Commerce IT Automation Intermediate Theater Yes Commerce Commerce Cloud Commerce Cloud Commerce 9:00 a.m. Wednesday, May 22 Wednesday, May 22 Activate Next Gen Shopping Experiences with Apple Vision Pro Expand See how J. Crew is pioneering the latest technology with Apple Vision Pro to drive next-generation composable experiences and build stronger customer connections. * Yes Marketing Sales Productivity Informational/Overview/Introductory Theater Yes Slack Slack Marketing Cloud Slack Marketing 10:00 a.m. Thursday, May 23 Thursday, May 23 4:00 p.m. Wednesday, May 22 Wednesday, May 22 Align Sales and Marketing with Account Engagement in Slack Expand Learn how to accelerate lead conversion, enable sales efficiently, and deepen customer relationships with stronger sales and marketing teamwork through Slack and Marketing Cloud Account Engagement. * Yes Sales Manufacturing Productivity Informational/Overview/Introductory Theater Yes Manufacturing, Auto and Energy (MAE) Manufacturing Manufacturing Cloud Manufacturing Cloud Sales 1:00 p.m. Wednesday, May 22 Wednesday, May 22 Amplify Growth with Rebate Management for Manufacturing Expand Streamline incentives with new innovations to drive efficiency and productivity. * Yes Marketing Artificial Intelligence Intermediate Theater Yes Marketing Marketing Cloud Marketing Cloud Marketing Available on Salesforce+ Available on Salesforce+ 4:00 p.m. Wednesday, May 22 Wednesday, May 22 Architecting an AI-Powered MarTech Stack and Organization Expand This isn’t just another talk — it’s a strategic blueprint that incorporates AI at every level, making your marketing operations not just future-ready, but future-defining. * Yes IT Service Technology Artificial Intelligence Executive/Thought Leadership Theater Yes Sponsors Technology Experience Cloud Experience Cloud IT Augment Your CX Channels with Agnostic AI Search and Gen AI Expand Discover generative answering and 10 AI models you can implement out of the box today to augment your Salesforce sites and end-to-end digital customer experiences. * Yes Roundtable Yes Customer Success & Partners Space is limited Thursday, May 23 2:00 p.m. Wednesday, May 22 11:00 a.m. Thursday, May 23 Wednesday, May 22 Automate Lead Qualification with Account Engagement Expand In this Circle of Success, learn how to use Marketing Cloud Engagement automation tools and strategies to simplify and organize your lead management, while networking in small groups. Sessions are first come, first seated : Space is limited * Yes Commerce Developer Retail Automation Intermediate Roundtable Yes Commerce Space is limited Retail Commerce Cloud Commerce Cloud Commerce 11:00 a.m. Wednesday, May 22 Wednesday, May 22 Benchmarking Your Commerce Maturity to Drive Innovation Expand Dive into maturity models for customer experience and operations, evaluate your current state, and learn how to successfully adopt Salesforce digital innovations and stand out from the competition. Sessions are first come, first seated : Space is limited * Yes Marketing Administrator Retail Automation Informational/Overview/Introductory Theater Yes Customer Success & Partners Retail Marketing Cloud Marketing Cloud Einstein Marketing 1:00 p.m. Wednesday, May 22 Wednesday, May 22 Best Practices: How to Plan and Build Customer Journeys Expand How you plan, build, and personalize journeys impacts customer engagement and retention. Join Salesforce experts as they share Journey Builder insights and best practices. * Yes Marketing Administrator Data Analyst Data Executive/Thought Leadership Theater Yes Sponsors Marketing Cloud Marketing Cloud Marketing Beyond ROI: Illuminating Email’s Enduring Power Expand Learn what lies beyond email’s most lauded success metric and how you can realize the long-term benefits to your brand trust, audience data, and retention that an effective email program can provide. * Yes Commerce Marketing Data Analyst Artificial Intelligence Informational/Overview/Introductory Breakout Yes Tableau Tableau Tableau Marketing Thursday, May 23 11:00 a.m. Thursday, May 23 Boost Decision-Making with AI Insights from Your Pocket Expand Marketers need data and insights that are relevant, trustworthy, and easy to understand to make decisions fast. Learn how Tableau Pulse uses AI to transform outcomes with the metrics that matter most. * Yes Roundtable Yes Customer Success & Partners Space is limited Thursday, May 23 3:00 p.m. Wednesday, May 22 Wednesday, May 22 12:00 p.m. Thursday, May 23 Boost Lead Generation Productivity with Account Engagement Expand In this Circle of Success, learn how to use segmentation, automation rules, and personalization with Account Engagement to boost lead generation efforts, while networking in small groups. Sessions are first come, first seated : Space is limited * Yes Data Analyst Sales Media and Entertainment Retail Data Intermediate Theater Yes Media Retail Media Cloud Media Cloud Data Cloud Sales 1:00 p.m. Wednesday, May 22 Thursday, May 23 11:00 a.m. Thursday, May 23 Wednesday, May 22 Boost Retail Advertising Sales by Harnessing 1st-Party Data Expand Unlock first-party data’s power to scale your retail advertising business. Learn how Media Cloud can connect audience and advertiser data to drive deeper personalization with the #1 AI CRM for media. * Yes Marketing Operations Automation Intermediate Theater Yes Sponsors Marketing Cloud Commerce Cloud Marketing Cloud Marketing Breaking Down Content Silos to Thrive on the Global Stage Expand Join us as we review what goes into a best-in-class digital strategy for delivering a singular brand experience to customers across the globe, integrating DAM into your martech stack. * Yes IT Intermediate Theater Yes IT (Platform) Salesforce Platform Salesforce Platform Einstein IT 3:00 p.m. Wednesday, May 22 Wednesday, May 22 Build AI-Powered Apps Fast Expand Empower builders to bring AI into the flow of work across every department. Learn how Einstein Copilot, Prompt Builder, Sandboxes, and Data Mask help anyone build AI-powered apps quickly and securely. * Yes IT Data Intermediate Theater Yes IT (Platform) Heroku Heroku Data Cloud IT 4:00 p.m. Wednesday, May 22 Wednesday, May 22 Build Brand Loyalty with Personalized Experiences Expand In a consumer-driven world, CTOs must exceed customer expectations. See how Data Cloud and Heroku enable businesses to deliver personalized experiences to differentiate their brands. * Yes Small Business Owner Intermediate Theater Yes Salesforce Starter Salesforce Starter Salesforce Starter Small Business Owner 12:00 p.m. Wednesday, May 22 Wednesday, May 22 Build Lifelong Loyal Customers with Pro Suite Expand Turn customer service into a powerful marketing tool by building trust and loyalty. Join us to learn how to create memorable experiences that keep customers coming back with Pro Suite. * Yes Marketing Informational/Overview/Introductory Roundtable Yes Marketing Space is limited Marketing Cloud Marketing Cloud Marketing Thursday, May 23 9:00 a.m. Thursday, May 23 Build Loyalty Throughout the Customer Lifecycle Expand For businesses in any industry, loyal customers are key to revenue. Join us to discuss how connecting loyalty throughout the customer lifecycle will create personalized and immersive experiences. Sessions are first come, first seated : Space is limited * Yes Roundtable Yes Customer Success & Partners Space is limited 10:00 a.m. Thursday, May 23 1:00 p.m. Wednesday, May 22 Thursday, May 23 3:00 p.m. Thursday, May 23 Wednesday, May 22 Build Marketing Automation with Ease Using Automation Studio Expand In this Circle of Success, learn how Automation Studio and journey-led transformations deliver impact across key business metrics like time saved and more revenue, while networking in small groups. Sessions are first come, first seated : Space is limited * Yes Administrator Service Productivity Informational/Overview/Introductory Hands-on Workshop Yes Commerce Space is limited Salesforce Platform Commerce Cloud Salesforce Platform Administrator Thursday, May 23 9:00 a.m. Thursday, May 23 Build Payment Capture into Any Salesforce Workflow Expand Calling all admins and Trailblazers. Learn how to easily extend payment functionality to any Salesforce object or app so you can drive revenue for your business right within your existing workflows. Sessions are first come, first seated : Space is limited * Yes Commerce IT Retail Consumer Goods Artificial Intelligence Intermediate Theater Yes Commerce Retail Commerce Cloud Commerce Cloud Commerce 2:00 p.m. Wednesday, May 22 Wednesday, May 22 Build Trusted Generative AI Commerce Experiences Expand The advantages of gen AI are well documented, but many leaders are not prepared to implement it due to trust concerns. Learn how you can take a responsible and trusted approach to AI in commerce. * Yes Commerce Developer Retail Consumer Goods Artificial Intelligence Intermediate Hands-on Workshop Yes Commerce Space is limited Consumer Goods Commerce Cloud Commerce Cloud Einstein Commerce 10:00 a.m. Thursday, May 23 Thursday, May 23 Wednesday, May 22 8:00 a.m. Wednesday, May 22 Build Web Experiences with Prompts, Not Code Expand Build and design webpages and ecommerce experiences using generative AI, write natural language prompts, and see the page change before your eyes. Sessions are first come, first seated : Space is limited * Yes Marketing IT Informational/Overview/Introductory Theater Yes Ancillary Marketing Cloud Marketing Cloud Data Cloud Marketing Choosing Marketing Cloud: POV from Marketing Leaders Expand Hear how replacing your marketing stack of legacy, homegrown, and/or point solutions with AI-powered Marketing Cloud can support your growth and help shape your digital strategy. * Yes Commerce Developer Retail Consumer Goods Artificial Intelligence Intermediate Roundtable Yes Commerce Space is limited Consumer Goods Commerce Cloud Commerce Cloud Developer Wednesday, May 22 8:00 a.m. Wednesday, May 22 Composable Success in B2C Commerce Expand Thinking about moving to a composable storefront? Did you already implement headless or composable? Learn how others are building unique headless and composable experiences on B2C Commerce. Sessions are first come, first seated : Space is limited * Yes Marketing Financial Services Artificial Intelligence Executive/Thought Leadership Breakout Yes Sponsors Data Cloud AppExchange Marketing Conquer Data Angst, Boost Ad ROI w/ Omni-Channel Attribution Expand Feel anxious about data to improve marketing ROI? Industry experts dive into gen AI omni-channel attribution secrets. It’s simpler than imagined to unleash the power of data for unparalleled success. * Yes Commerce Marketing Consumer Goods Data Executive/Thought Leadership Breakout Yes Consumer Goods Consumer Goods Data Cloud Consumer Goods Cloud Marketing Available on Salesforce+ Available on Salesforce+ 1:00 p.m. Wednesday, May 22 Wednesday, May 22 Consumer Goods: Deliver Profitable Growth with Data and AI Expand Hear how leading consumer goods companies leverage data, AI and purpose-built products for consumer goods to meet changing customer, consumer, and employee expectations. * Yes Marketing IT Consumer Goods Artificial Intelligence Executive/Thought Leadership Theater Yes Consumer Goods Consumer Goods Consumer Goods Cloud Consumer Goods Cloud Marketing 3:00 p.m. Wednesday, May 22 Wednesday, May 22 Consumer Goods: Planning and Execution with Real-time Data Expand Trapped data has long been a challenge in Consumer Goods. Learn how data cloud unlocks that data and seamlessly connects with sales, trade planning, and omni-channel execution unlike ever before. * Yes Commerce Administrator Data Informational/Overview/Introductory Theater Yes Commerce Commerce Cloud Commerce Cloud Field Service Administrator 2:00 p.m. Wednesday, May 22 Wednesday, May 22 Convert Buyers on Any Salesforce App with a Unified Checkout Expand Commerce is everywhere, so why isn’t your checkout? Learn how every Salesforce user can drive revenue at any customer touchpoint instantly with Salesforce Checkout — built on your trusted data. * Yes Marketing Small Business Owner Automation Intermediate Theater Yes Marketing Marketing Cloud Marketing Cloud Marketing Thursday, May 23 9:00 a.m. Thursday, May 23 12:00 p.m. Thursday, May 23 Create Connected Journeys for Your Small Business Customers Expand Learn how small businesses can leverage Salesforce flows and data from marketing, sales, and service touch points to create connected customer journeys. * Yes Marketing Artificial Intelligence Intermediate Roundtable Yes Marketing Space is limited Marketing Cloud Marketing Cloud Marketing 1:00 p.m. Wednesday, May 22 Wednesday, May 22 Create Personalized Relationships Across Touchpoints Expand Learn how data Trailblazers drive engagement with Marketing Cloud Personalization and engage in discussion about the challenges and opportunities created by the personalization imperative. Sessions are first come, first seated : Space is limited * Yes Marketing Sales Engineering, Construction, and Real Estate Data Informational/Overview/Introductory Theater Yes Consumer & Business Services Engineering, Construction, and Real Estate Data Cloud Marketing Cloud Sales Thursday, May 23 11:00 a.m. Thursday, May 23 Cushman & Wakefield: Revolutionizing Real Estate with Data Expand Don’t miss this opportunity to delve into the transformative power of data in commercial real estate, as we spotlight Cushman & Wakefield’s innovations. * Yes Commerce Automation Intermediate Theater Yes Commerce Commerce Cloud Commerce Cloud Commerce Available on Salesforce+ Available on Salesforce+ 10:00 a.m. Thursday, May 23 Thursday, May 23 Cut Costs and Drive Efficiency with Order Support Expand Learn how brands can increase efficiency, improve employee productivity, and cut costs in the service center with order support. * Yes Commerce Service Manufacturing Retail Productivity Intermediate Hands-on Workshop Yes Commerce Space is limited Retail Commerce Cloud Commerce Cloud Service Cloud Service 4:00 p.m. Wednesday, May 22 Wednesday, May 22 Cut Service Costs with an AI-Powered Order Support Strategy Expand Learn how to leverage AI-powered automation to deliver connected, efficient order support in your service center with Commerce Cloud. Sessions are first come, first seated : Space is limited * Yes Marketing Data Intermediate Breakout Yes Data Cloud & Einstein Data Cloud Marketing Cloud Marketing Available on Salesforce+ Available on Salesforce+ 12:00 p.m. Wednesday, May 22 Wednesday, May 22 Data + AI + CRM + Trust: Kickstart Your Data Transformation Expand Data Cloud unlocks trapped data and powers trusted AI. It makes every cloud better and more powerful. Learn how it can transform your business and improve all your customer relationships. * Yes IT Service Manufacturing Data Intermediate Roundtable Yes Manufacturing, Auto and Energy (MAE) Space is limited Manufacturing Manufacturing Cloud Manufacturing Cloud Data Cloud IT 11:00 a.m. Wednesday, May 22 Wednesday, May 22 Data and AI for Manufacturing Roundtable Expand Join us for a Manufacturing Cloud discussion on how CRM + AI+ Data + Trust can help your commercial operations. Sessions are first come, first seated : Space is limited * Yes Marketing IT Manufacturing Retail Data Executive/Thought Leadership Theater Yes Sponsors Retail Data Cloud Tableau IT Data Cloud and Tableau Pulse: Unlock Exponential Value Expand Integrating Data Cloud and Tableau creates a foundation for orgs to connect, manage, and gain insights from datasets. Add AI, and accelerate understanding and value across sales, service & marketing. * Yes Marketing IT Data Intermediate Theater Yes Data Cloud & Einstein Data Cloud Marketing Thursday, May 23 12:00 p.m. Thursday, May 23 Data Cloud Roadmap: Get a Sneak Peek at Upcoming Innovation Expand Salesforce’s fastest-growing product, Data Cloud, is rapidly innovating. Learn about key investment areas across Customer 360, the data ecosystem, industries, AI, analytics, and more. * Yes Marketing Data Analyst Consumer Goods Data Executive/Thought Leadership Theater Yes Sponsors Consumer Goods Marketing Cloud Marketing Cloud Data Cloud Marketing Data-Driven Engagement for PepsiCo Tasty Rewards Expand Discover how PepsiCo leveraged data-driven strategies to personalize & build a robust first-party data foundation. Get practical tips that lead to an increased subscriber base and boosted engagement. * Yes Commerce Data Analyst Data Intermediate Breakout Yes Tableau Tableau Tableau Data Cloud Architect 3:00 p.m. Wednesday, May 22 Wednesday, May 22 Deliver on Your Data Strategy with Data Cloud for Tableau Expand Learn solutions to tackle unique marketing data challenges with Data Cloud and walk away with actionable next steps to start harmonizing your data with Tableau today. * Yes Marketing Sales Informational/Overview/Introductory Hands-on Workshop Yes Marketing Space is limited Marketing Cloud Marketing Cloud Marketing 1:00 p.m. Wednesday, May 22 Wednesday, May 22 Develop, Measure, and Optimize Your ABM Programs Expand Nearly every B2B marketing organization has adopted account-based marketing (ABM) strategies, but most ABM initiatives have a ways to go. Join us for a hands-on workshop to develop your ABM strategy. Sessions are first come, first seated : Space is limited * Yes IT Sales Automotive Retail Business as a Platform for Change Intermediate Breakout Yes Sponsors Retail Sales Cloud Experience Cloud Sales Cloud IT Discount Tire Rolls Out New Fleet Experience with Salesforce Expand Discount Tire used the power of Salesforce to spin up a new fleet portal experience. The portal delivers a positive and consistent CX, reduced IT efforts, and helps fleet teams produce results faster. * Yes Marketing Service Travel, Transportation, and Hospitality Artificial Intelligence Intermediate Breakout Yes Customer Success & Partners Travel, Transportation, and Hospitality Einstein Data Cloud Einstein Marketing 10:00 a.m. Thursday, May 23 Thursday, May 23 Discover How Trusted Partners Power Data + AI for Customers Expand Learn how Turtle Bay Resort is elevating its guests’ experiences with integrated data, AI-driven personalization, and expert guidance from partners to unlock additional revenue. * Yes Marketing IT Integration Informational/Overview/Introductory Theater Yes MuleSoft (Automation & Integration) MuleSoft MuleSoft Service Cloud Data Cloud IT 2:00 p.m. Wednesday, May 22 Wednesday, May 22 Discover What’s at the Core of AI-Powered Experiences Expand Contextual data is critical to delivering positive customer interactions while reducing employee swivel-chair tasks. Learn how to build a strong foundation for AI with MuleSoft. * Yes Commerce Developer Manufacturing Consumer Goods Integration Intermediate Theater Yes MuleSoft (Automation & Integration) Consumer Goods MuleSoft Commerce Cloud MuleSoft Commerce Thursday, May 23 11:00 a.m. Thursday, May 23 Drive B2B Integrations with a Composable Commerce Ecosystem Expand Optimize your B2B processes and connect to Salesforce’s OMS to leverage a centralized order management data hub with MuleSoft’s Anypoint Partner Manager and IDP. * Yes Marketing Intermediate Theater Yes Marketing Marketing Cloud Marketing Cloud Marketing Thursday, May 23 11:00 a.m. Thursday, May 23 Drive Conversion & Build Relationships with Personalization Expand Join us to discover how to use Marketing Cloud Personalization to create a concierge-like customer experience across digital channels, managing the journey on a personalized, one-to-one basis. * Yes Marketing Administrator Operations Financial Services Intermediate Theater Yes Financial Services (FinServ) Financial Services Marketing Cloud Financial Services Cloud Marketing Cloud Marketing 1:00 p.m. Wednesday, May 22 Thursday, May 23 11:00 a.m. Thursday, May 23 Wednesday, May 22 Drive Financial Services Marketing ROI with AI-Powered Data Expand Marketing is under pressure to drive ROI. See how Holmes Murphy leverages Marketing Cloud to streamline its martech, empower sales, and drive high-impact campaigns with predictive AI and analytics. * Yes Finance and Accounting Sales Informational/Overview/Introductory Theater Yes Rev Cloud Revenue Cloud Revenue Cloud Sales Thursday, May 23 1:00 p.m. Thursday, May 23 Drive Growth with Full Revenue Lifecycle Management on CRM Expand What if all sales channels could harness one catalog to create the right bundles, pricing and orders? Discover how AI, CRM, and API-first logic unlock selling from anywhere to drive profitable growth. * Yes Theater Yes Marketing Thursday, May 23 1:00 p.m. Thursday, May 23 3:00 p.m. Wednesday, May 22 Wednesday, May 22 Drive Marketing and Sales Alignment with Connected Data Expand When marketing and sales are aligned, you can close deals faster and improve the customer experience. Learn how creating a single view of the customer can increase sales and drive pipeline. * Yes Commerce Consultant Productivity Informational/Overview/Introductory Theater Yes Trailblazer (Marketing & Commerce) Commerce Cloud Commerce Cloud Slack Trailhead Commerce Thursday, May 23 12:00 p.m. Thursday, May 23 Driving Commerce Innovation Through Slack and Open Source Expand Explore how the Unofficial SFCC Slack Community and open source foster collaboration, innovation, and growth — ultimately driving business success. * Yes Operations Service Communications Manufacturing Artificial Intelligence Informational/Overview/Introductory Theater Yes Service Manufacturing Field Service Field Service Service Cloud Service 2:00 p.m. Wednesday, May 22 Wednesday, May 22 Driving Revenue on the Road with Field Service Expand Your mobile workers are a direct touchpoint with your customers. Learn how data, AI, and Salesforce Field Service help the teams at the helm convert appointments into revenue opportunities. * Yes Data Analyst Service Retail Consumer Goods Artificial Intelligence Intermediate Theater Yes Service Retail Service Cloud Service Cloud Data Cloud Einstein Service Thursday, May 23 4:00 p.m. Wednesday, May 22 Wednesday, May 22 2:00 p.m. Thursday, May 23 Elevate Customer Experiences & Drive Loyalty with AI + Data Expand See how AI and data empower agents to reach resolutions faster, exceed customer expectations, and drive loyalty including a demo of the latest innovation. * Yes Commerce Marketing Retail Consumer Goods Automation Executive/Thought Leadership Breakout Yes Sponsors Retail Manufacturing Cloud Commerce Cloud Manufacturing Cloud Marketing Elevating Cross-Cloud Personalization and Performance Expand Learn the advantages of multicloud solutions with the leader in home alarm systems, and protect your Marketing Cloud investment. * Yes Marketing Sales Data Intermediate Theater Yes Sponsors Data Cloud Einstein Marketing Elevating CX with AI: Data Cloud in Sales and Marketing Expand Transform CX with Data Cloud-driven AI insights. Empower teams with personalized recommendations, streamlined processes, and unified strategies to maximizing impact. * Yes Marketing Sales Travel, Transportation, and Hospitality Data Intermediate Theater Yes Consumer & Business Services Travel, Transportation, and Hospitality Marketing Cloud Marketing Cloud Marketing 3:00 p.m. Wednesday, May 22 Wednesday, May 22 Elevating Loyalty Through Personalization at Omni Hotels Expand Join this session to learn about the transformation of Omni Hotels and Resorts’ loyalty communications through elevated and personalized email journeys. * Yes Operations Healthcare and Life Sciences Data Informational/Overview/Introductory Theater Yes Health and Life Sciences (HLS) Healthcare and Life Sciences Health Cloud Health Cloud Operations Available on Salesforce+ Available on Salesforce+ Thursday, May 23 11:00 a.m. Wednesday, May 22 Wednesday, May 22 12:00 p.m. Thursday, May 23 Elevating Pharma Engagement: AI’s Scalability Expand Learn how Life Science Cloud leverages AI and data to scale engagement with both patients and HCPS from clinical to commercial. Ensure your communications finds the right people at the right time. * Yes Marketing Data Analyst Healthcare and Life Sciences Public Sector Data Intermediate Breakout Yes Health and Life Sciences (HLS) Healthcare and Life Sciences Marketing Cloud Health Cloud Marketing Cloud Marketing 12:00 p.m. Wednesday, May 22 Wednesday, May 22 Empower Your Healthcare Marketing Team with Data and AI Expand Learn from experts on strategies for using Data and AI to engage with patients and grow your business, while effectively building a powerful healthcare marketing team. * Yes Marketing Administrator Intermediate Hands-on Workshop Yes Customer Success & Partners Space is limited Marketing Cloud Marketing Cloud Marketing 1:00 p.m. Wednesday, May 22 Thursday, May 23 11:00 a.m. Thursday, May 23 Wednesday, May 22 Engage Your Audience with Marketing Cloud Interactive Emails Expand Join us for this hands-on session where you’ll learn how to build engaging interactive emails in Marketing Cloud. Sessions are first come, first seated : Space is limited * Yes Marketing Advanced Deep Dive Theater Yes Trailblazer (Marketing & Commerce) Marketing Cloud Marketing Cloud Marketing Thursday, May 23 12:00 p.m. Thursday, May 23 Enhance CloudPages with Dynamic React Components Expand Explore how integrating React with Marketing Cloud CloudPages can revolutionize your content. Develop dynamic, interactive web pages that go beyond the limitations of SSJS and HTML. * Yes Commerce IT Retail Technology Data Executive/Thought Leadership Theater Yes Sponsors Technology Commerce Cloud Commerce Cloud Marketing Cloud Commerce Expand Globally: Key Strategies to Scale Quickly Expand Global ecommerce revenue is projected to grow 9.8% annually over the next six years. Brands wanting to capitalize on that market potential will need to cross borders, quickly. * Yes Commerce Manufacturing Consumer Goods Integration Informational/Overview/Introductory Roundtable Yes Commerce Space is limited Manufacturing Commerce Cloud Commerce Cloud Commerce 2:00 p.m. Wednesday, May 22 Wednesday, May 22 Expert Strategies on Headless Success for Your B2B Business Expand 46% of IT teams have implemented composable architecture. Are you next? Headless for B2B can lead to greater speed, customization & flexibility so you can meet your goals faster and more sustainably. Sessions are first come, first seated : Space is limited * Yes Marketing Artificial Intelligence Informational/Overview/Introductory Hands-on Workshop Yes Customer Success & Partners Space is limited Marketing Cloud Marketing Cloud Marketing Thursday, May 23 3:00 p.m. Thursday, May 23 Wednesday, May 22 8:00 a.m. Wednesday, May 22 Explore Einstein Content Creation for Account Engagement Expand Join us for this hands-on session where you’ll learn how to build engaging content with Einstein generative AI in Account Engagement. Sessions are first come, first seated : Space is limited * Yes Marketing Advanced Deep Dive Theater Yes Trailblazer (Marketing & Commerce) Data Cloud Marketing Cloud Marketing Thursday, May 23 11:00 a.m. Thursday, May 23 12:00 p.m. Wednesday, May 22 Wednesday, May 22 Explore Technical Capabilities of Data Cloud Expand Show technical use cases on how Data Cloud will help you solve your toughest data challenges with ease and speed. * Yes Commerce Administrator Data Informational/Overview/Introductory Roundtable Yes Commerce Space is limited Commerce Cloud Commerce Cloud Data Cloud Commerce Thursday, May 23 9:00 a.m. Thursday, May 23 Exploring the Digital Advantage for Commerce Cloud Expand Explore the future of commerce and Data Cloud in this interactive roundtable. Share data strategies, help shape our roadmap, and prioritize impactful use cases with our product, research and UX teams. Sessions are first come, first seated : Space is limited * Yes Marketing Data Executive/Thought Leadership Breakout Yes Marketing Data Cloud Marketing Cloud Einstein Marketing 2:00 p.m. Wednesday, May 22 Wednesday, May 22 Find Out What’s New and What’s Next for Data Cloud Expand Learn about our latest innovations with Data Cloud and its role in the future of data-driven experiences from powering customer-centricity and personalization to AI-driven efficiency. * Yes Commerce Marketing Retail Data Intermediate Theater Yes Release Readiness Retail Data Cloud Marketing Available on Salesforce+ Available on Salesforce+ Thursday, May 23 3:00 p.m. Wednesday, May 22 Wednesday, May 22 12:00 p.m. Thursday, May 23 From Data to Decisions: A Retailer’s Journey with Data Cloud Expand Learn how a leading retailer used data and technology to fuel business growth. Explore strategies for tailoring engagement across marketing, commerce, and service to build enduring connections. * Yes Theater Yes PubSec (Government) 12:00 p.m. Wednesday, May 22 Wednesday, May 22 Fuel Data-Driven Communications with CRM and Marketing Cloud Expand Departments and agencies, especially those with customer-facing missions, can deliver a targeted, personalized experience today without sacrificing speed, scale, or AI-readiness tomorrow. Learn how. * Yes Operations Sales Artificial Intelligence Intermediate Breakout Yes Sales Sales Cloud Sales Cloud Data Cloud Sales Thursday, May 23 11:00 a.m. Thursday, May 23 Fuel Sales and Marketing Alignment with Data Cloud for Sales Expand With Data Cloud, sales teams get x-ray vision into their customers, prospects, and business drivers. Discover how empowering reps with data helps them nurture, close, and grow customer relationships. * Yes Commerce Marketing IT Education Retail Consumer Goods Intermediate Theater Yes Sponsors Retail Commerce Cloud Commerce Cloud Commerce Future-Proof and Modernize B2C to Accelerate Growth & Scale Expand Learn how Samsonite accelerated its journey to a modern B2C experience with Red Van’s Autobahn platform, migrating eight commerce sites in nine months, resulting in growth that topped expectations. * Yes Commerce Marketing Retail Consumer Goods Data Executive/Thought Leadership Theater Yes Commerce Retail Commerce Cloud Commerce Cloud Marketing Cloud Commerce Thursday, May 23 2:00 p.m. Thursday, May 23 Gain a Competitive Edge This Holiday Season with Data and AI Expand It’s never too early to start preparing for the holiday season. Join us to learn how you can use data and AI to power marketing and commerce journeys to prepare for your best holiday season yet. * Yes Marketing Developer Intermediate Hands-on Workshop Yes Customer Success & Partners Space is limited Marketing Cloud Marketing Cloud Marketing Thursday, May 23 9:00 a.m. Thursday, May 23 3:00 p.m. Wednesday, May 22 Wednesday, May 22 Get Started with AMPscript in Marketing Cloud Expand Join us for this hands-on session where you’ll learn how to use AMPScript’s basic syntax and functions in Marketing Cloud. Sessions are first come, first seated : Space is limited * Yes Marketing Data Intermediate Theater Yes Data Cloud & Einstein Data Cloud Marketing Cloud Data Cloud Marketing Thursday, May 23 11:00 a.m. Thursday, May 23 Get Started with Data Cloud to Unlock Your Enterprise Data Expand Learn how Data Cloud works to uncover impactful use cases across the data lifecycle from ingestion to modeling to activation. Learn practical tips & takeaways to ignite your Data Cloud implementation. * Yes Marketing Artificial Intelligence Intermediate Breakout Yes Einstein Einstein Einstein Marketing Thursday, May 23 12:00 p.m. Thursday, May 23 Get Started with Einstein Copilot Expand Learn how to build, deploy, and extend your trusted AI assistant in the flow of work. Empower sales, service, marketing, and commerce teams to complete business tasks with intelligent actions. * Yes IT Artificial Intelligence Informational/Overview/Introductory Breakout Yes Einstein Einstein Einstein IT 1:00 p.m. Wednesday, May 22 Wednesday, May 22 Get Started with Prompt Builder Expand Just getting started with generative AI? Come learn about the basics of writing prompts, and then see how to add a custom sales email prompt template and generate a field value using AI. * Yes Operations Sales Artificial Intelligence Informational/Overview/Introductory Theater Yes Sales Sales Cloud Sales Cloud Sales 1:00 p.m. Wednesday, May 22 Wednesday, May 22 Glean Signals from Every Customer Call – All at Once Expand What if you could analyze hundreds of sales calls at once, pulling out best practices, customer feedback trends, sentiment signals, and more? Uncover the value of conversational intelligence at scale. * Yes Marketing Informational/Overview/Introductory Roundtable Yes Marketing Space is limited Marketing Cloud Marketing Cloud Marketing 4:00 p.m. Wednesday, May 22 Wednesday, May 22 Global Marketing Roundtable: Driving Success as a Leader Expand Join this roundtable with companies from across the globe to discuss business insights on how to drive success as a marketing leader. Sessions are first come, first seated : Space is limited * Yes Marketing Developer Data Intermediate Hands-on Workshop Yes Customer Success & Partners Space is limited Marketing Cloud Marketing Cloud Developer Thursday, May 23 1:00 p.m. Thursday, May 23 Go Beyond AMPscript Basics in Marketing Cloud Expand Join us for this hands-on session where you’ll learn how to use format, For LOOP, and exclusion AMPscript functions in Marketing Cloud. Sessions are first come, first seated : Space is limited * Yes Small Business Owner Intermediate Breakout Yes Salesforce Starter Salesforce Starter Salesforce Starter Small Business Owner 1:00 p.m. Wednesday, May 22 Wednesday, May 22 Grow Fast: Marketing, Sales, Service and Commerce in One App Expand Learn about Starter and Pro Suites, which bring marketing, sales, service, and commerce tools together. See how businesses can get more done in less time and realize their growth potential. * Yes Marketing Informational/Overview/Introductory Theater Yes Marketing Marketing Cloud Marketing Cloud Marketing Available on Salesforce+ Available on Salesforce+ 10:00 a.m. Thursday, May 23 1:00 p.m. Wednesday, May 22 Thursday, May 23 Wednesday, May 22 Grow Loyalty Across the Customer Journey Expand Building lifelong loyalty comes down to trusted data and truly understanding your customers. Discover impactful strategies using Loyalty Management and Marketing Cloud to foster lifelong connections. * Yes Operations Sales Automation Informational/Overview/Introductory Breakout Yes Sales Sales Cloud Experience Cloud Sales Cloud Sales 11:00 a.m. Wednesday, May 22 Wednesday, May 22 Grow Revenue Fast by Turning Partners into Top Performers Expand Learn how to help every partner be a top-notch marketer and seller for your brand. Boost partner engagement, drive loyalty, and accelerate revenue with partner relationship management from Salesforce. * Yes Marketing Small Business Owner Artificial Intelligence Informational/Overview/Introductory Theater Yes Marketing Marketing Cloud Marketing Cloud Small Business Owner 10:00 a.m. Thursday, May 23 Thursday, May 23 11:00 a.m. Wednesday, May 22 Wednesday, May 22 Grow Your Small Business Marketing Footprint with AI Expand Learn how generative AI can save small businesses time by eliminating manual work and making it easier to send customers on personalized journeys. * Yes Marketing Data Intermediate Hands-on Workshop Yes Marketing Space is limited Data Cloud Einstein Marketing Thursday, May 23 4:00 p.m. Wednesday, May 22 9:00 a.m. Thursday, May 23 Wednesday, May 22 2:00 p.m. Thursday, May 23 Hands-on Workshop: Put Your Data and AI into Action Expand Get hands-on with the keyboard with Data Cloud and Einstein. Learn three practical use cases for generative AI in 60 mins: prompt building, segment generation, and email content creation. Sessions are first come, first seated : Space is limited * Yes IT Technology Artificial Intelligence Informational/Overview/Introductory Theater Yes Technology Technology Einstein Einstein IT 11:00 a.m. Wednesday, May 22 Wednesday, May 22 Harness Data and AI in Tech: Trends in the Industry Expand Tech companies aren’t as far on their AI journeys as they hoped. Join us to learn about our findings from the Data + AI Trends in Tech report around usage, barriers and use cases for AI. * Yes Commerce Marketing Retail Consumer Goods Productivity Intermediate Theater Yes Trailblazer (Marketing & Commerce) Retail Commerce Cloud Commerce Cloud Commerce 9:00 a.m. Wednesday, May 22 Wednesday, May 22 Headless Commerce: ASICS Kicks Its Site Up a Notch Expand Learn about ASICS Digital’s multiphased transition to headless and how its API-led approach supports an ecosystem of sites and apps, with improved digital experiences and operational efficiencies. * Yes Administrator IT Retail Data Informational/Overview/Introductory Theater Yes Customer Success & Partners Retail Service Cloud Service Cloud Professional Services (Products) Administrator 4:00 p.m. Wednesday, May 22 Wednesday, May 22 How Arc’teryx Unlocked the Power of Data with Service Cloud Expand Explore the collaborative journey of Arc’teryx and Salesforce Professional Services, where strategic alignment and industry expertise propelled data migration success. * Yes Marketing Administrator Retail Consumer Goods Data Intermediate Theater Yes Sponsors Consumer Goods Marketing Cloud Marketing Cloud Data Cloud Marketing How Camping World Optimized Data in Marketing Cloud Expand How the nation’s largest retailer of RVs activates customer data in Marketing Cloud Engagement for an optimal customer experience. * Yes Commerce IT Retail Consumer Goods Security Intermediate Theater Yes Commerce Consumer Goods Commerce Cloud Commerce Cloud Commerce Available on Salesforce+ Available on Salesforce+ 2:00 p.m. Wednesday, May 22 Wednesday, May 22 How Commerce Cloud Delivers 100% Uptime Over the Holidays Expand Learn how commerce innovations in trust and scale ensure the platform is highly available, performant, and secure, to ensure business success — and peace of mind — during your peak shopping events. * Yes Marketing Sales Media and Entertainment Data Intermediate Theater Yes Media Media and Entertainment Marketing Cloud Marketing Cloud Marketing 2:00 p.m. Wednesday, May 22 Wednesday, May 22 How Connected Data and AI Drives Attendance at Live Events Expand Grow subscriber relationships with tailored journeys across the entire lifecycle using data and AI. Learn how Marketing Cloud enabled a live performance company to maximize attendance. * Yes IT Service Consumer Goods Artificial Intelligence Intermediate Theater Yes Consumer Goods Consumer Goods Consumer Goods Cloud Consumer Goods Cloud Service Cloud Service 2:00 p.m. Wednesday, May 22 Wednesday, May 22 How Consumer Goods Companies Use AI to Power Service Expand Customers expect faster, smarter, and simpler service across every channel. See how companies are exceeding expectations with Salesforce Service AI to grow customer satisfaction and revenue. * Yes Commerce Service Manufacturing Intermediate Theater Yes Commerce Manufacturing Commerce Cloud Commerce Cloud Commerce 4:00 p.m. Wednesday, May 22 Wednesday, May 22 How Cummins Drives Growth with Fast, AI-powered D2C Commerce Expand Join us to hear how Gallup is harmonizing customer data and enhancing the buyer experience with personalization at scale on the platform that’s always on, always trusted, and always connected. * Yes Commerce Marketing Retail Consumer Goods Automation Executive/Thought Leadership Breakout Yes Commerce Consumer Goods Commerce Cloud Commerce Cloud Commerce 4:00 p.m. Wednesday, May 22 Wednesday, May 22 How Data Cloud Analytics Can Automate Commerce Decisions Expand Grow customer loyalty, increase conversion rates, and improve commerce efficiency by leveraging the power of real-time analytics, automation, and a unified shopper profile in Data Cloud. * Yes Commerce Integration Executive/Thought Leadership Theater Yes Commerce Other Commerce Cloud Commerce Cloud Service Cloud Commerce Thursday, May 23 1:00 p.m. Thursday, May 23 How Gallup Elevates the Buyer Experience with Unified Data Expand Join us to hear about Gallup’s digital transformation, growing its CliftonStrengths business with enhanced B2B buyer experiences personalized by harmonized customer data. * Yes Commerce Retail Consumer Goods Informational/Overview/Introductory Theater Yes Commerce Consumer Goods Commerce Cloud Commerce Cloud Commerce Available on Salesforce+ Available on Salesforce+ 1:00 p.m. Wednesday, May 22 Wednesday, May 22 How Grilla Grills Drove 3x Site Performance in 4 Months Expand Learn how Grilla Grills was able to launch with Salesforce Commerce Composable Storefront in just four months. The company saw a 318% faster time to launch, driving more revenue to its business. * Yes Commerce Retail Consumer Goods Artificial Intelligence Executive/Thought Leadership Theater Yes Sponsors Consumer Goods Commerce Cloud Commerce Cloud AppExchange Commerce How Leading Ecommerce Brands Drive Growth with AI Expand Explore how top ecommerce brands use AI for growth through generative art, moderation, and personalization with Einstein to enhance customer experience on Commerce Cloud. * Yes Commerce Administrator Manufacturing Productivity Intermediate Roundtable Yes Commerce Space is limited Manufacturing Commerce Cloud Commerce Cloud Manufacturing Cloud Commerce 1:00 p.m. Wednesday, May 22 Wednesday, May 22 How Manufacturers Increase AOV with Seamless Order Support Expand Join us to unpack how manufacturers can increase revenue with AI-driven ordering portals and cut costs with seamless order support all on the #1 CRM. Sessions are first come, first seated : Space is limited * Yes Marketing Informational/Overview/Introductory Theater Yes Ancillary Marketing Cloud Marketing Cloud Data Cloud Marketing How Marketing Cloud Drives Personalized Experiences at Scale Expand Learn how companies accelerate their marketing strategy by replacing single-channel point solutions with Marketing Cloud for personalized journeys at scale. Get tips you can start using immediately. * Yes Commerce Marketing Retail Artificial Intelligence Intermediate Roundtable Yes Release Readiness Space is limited Retail Data Cloud Marketing Cloud Marketing 2:00 p.m. Wednesday, May 22 Wednesday, May 22 How Retailers Use Data and AI to Power Engagement Expand Explore the impact of data cloud in retail at our expert-led roundtable. Discover how retailers optimize engagement, response rates, conversions, and loyalty. Sessions are first come, first seated : Space is limited * Yes Administrator IT Salesforce on Salesforce Informational/Overview/Introductory Theater Yes Customer Success & Partners Success Plans Data Cloud Success Plans Administrator Thursday, May 23 1:00 p.m. Thursday, May 23 How Salesforce Measures Customer Success Expand Get an inside look into how Salesforce uses our own technology to measure customer success so customers can maximize ROI for their Salesforce investment. * Yes Marketing Data Analyst Salesforce on Salesforce Informational/Overview/Introductory Theater Yes Tableau Tableau Tableau Marketing Thursday, May 23 1:00 p.m. Thursday, May 23 3:00 p.m. Wednesday, May 22 Wednesday, May 22 How Salesforce Runs on Tableau Expand Join us for a behind-the-scenes look into the strategies that fuel Salesforce’s data-driven culture. Discover how Tableau empowers every team member to turn data into actionable insights. * Yes Marketing Salesforce on Salesforce Informational/Overview/Introductory Theater Yes Marketing Data Cloud Marketing Cloud Marketing Thursday, May 23 12:00 p.m. Thursday, May 23 How Salesforce Uses Data Cloud to Grow the Business Expand Meet the team implementing Data Cloud within Salesforce. Learn how Data Cloud powers AI, drives great customer experiences and acts as a trusted data foundation — all with real-world use cases. * Yes Marketing Data Intermediate Theater Yes Data Cloud & Einstein Data Cloud Marketing Cloud Marketing 2:00 p.m. Wednesday, May 22 Wednesday, May 22 How Salesforce Uses Data Cloud To Increase Speed to Lead Expand Learn how Salesforce uses Data Cloud to improve handoffs between sales and marketing with better lead scoring and routing. Plus, get best practices directly from the practitioners. * Yes Marketing Data Intermediate Theater Yes Data Cloud & Einstein Data Cloud Marketing Cloud Marketing 2:00 p.m. Wednesday, May 22 Wednesday, May 22 How Salesforce Uses Data Cloud To Personalize Customer Journeys Expand Learn how Salesforce uses Data Cloud to power web and email personalization to improve conversion rates. Plus, get best practices directly from the practitioners. * Yes Commerce Developer Retail Consumer Goods Artificial Intelligence Intermediate Breakout Yes Commerce Consumer Goods Commerce Cloud Commerce Cloud Einstein Commerce Available on Salesforce+ Available on Salesforce+ Thursday, May 23 1:00 p.m. Thursday, May 23 How to Boost Merchandiser and Admin Efficiency with Gen AI Expand Generative AI has ignited a new era of efficiency. In this session, learn how gen AI innovations in commerce help merchandisers and admins be more productive and fuel commerce growth. * Yes Marketing Sales Communications Data Executive/Thought Leadership Theater Yes Comms Communications Communications Cloud Communications Cloud Marketing Cloud Sales Thursday, May 23 1:00 p.m. Thursday, May 23 9:00 a.m. Wednesday, May 22 Wednesday, May 22 How to Connect Customer Journeys from Doorsteps to Digital Expand Learn how top communications service providers are increasing both physical and digital conversion rates with a unified data strategy that enhances their targeting and journey personalization. * Yes Marketing Data Informational/Overview/Introductory Roundtable Yes Marketing Space is limited Data Cloud Einstein Marketing 10:00 a.m. Thursday, May 23 Thursday, May 23 How to Design Practical AI Use Cases Powered by Data Expand Discuss strategy and how to identify use cases, data requirements, and AI enablers. Learn from data and AI experts, and leave with an actionable plan. Sessions are first come, first seated : Space is limited * Yes Commerce Developer Retail Consumer Goods Data Intermediate Hands-on Workshop Yes Commerce Space is limited Consumer Goods Commerce Cloud Commerce Cloud Data Cloud Commerce Thursday, May 23 2:00 p.m. Wednesday, May 22 11:00 a.m. Wednesday, May 22 Wednesday, May 22 12:00 p.m. Thursday, May 23 How to Drive Value with Your Commerce Data in Data Cloud Expand Growing customer loyalty and achieving higher conversion requires a unified view of every customer. Learn how you can leverage Data Cloud to improve automation, personalization, and drive growth. Sessions are first come, first seated : Space is limited * Yes Marketing Sales Artificial Intelligence Informational/Overview/Introductory Breakout Yes Marketing Marketing Cloud Marketing Cloud Data Cloud Marketing Thursday, May 23 3:00 p.m. Wednesday, May 22 Wednesday, May 22 2:00 p.m. Thursday, May 23 How to Elevate Your B2B Marketing with Data and AI Expand Hear how Einstein functionality in account engagement helps marketers save time and scale customer engagement. Plus, learn how to prepare your data and marketing team to realize the full value of AI. * Yes Marketing Data Intermediate Hands-on Workshop Yes Marketing Space is limited Marketing Cloud Marketing Cloud Data Cloud Marketing 4:00 p.m. Wednesday, May 22 11:00 a.m. Wednesday, May 22 Wednesday, May 22 How to Improve Segmentation in MC Engagement with Data Cloud Expand Learn how to develop a segmentation strategy in Data Cloud using calculated insights that will help improve every message you send from Marketing Cloud Engagement. Sessions are first come, first seated : Space is limited * Yes Commerce Communications Artificial Intelligence Informational/Overview/Introductory Theater Yes Comms Communications Communications Cloud Communications Cloud Commerce 9:00 a.m. Wednesday, May 22 Wednesday, May 22 How to Transform an Ecommerce Platform to a Marketplace Expand Learn how a top communications service provider in Brazil is transforming from an ecommerce platform to a marketplace that puts the customer experience front and center with just three clicks. * Yes Marketing IT Nonprofit Data Informational/Overview/Introductory Theater Yes Nonprofit Nonprofit Data Cloud Marketing Cloud Nonprofit Cloud Marketing 3:00 p.m. Wednesday, May 22 Wednesday, May 22 How to Use Data Cloud for Nonprofit Marketing Expand See Data Cloud for Marketing in action and learn how nonprofits can leverage its features to maximize impact. * Yes IT Service Technology Salesforce on Salesforce Intermediate Breakout Yes Customer Success & Partners Technology Marketing Cloud Marketing Cloud IT Available on Salesforce+ Available on Salesforce+ 11:00 a.m. Wednesday, May 22 Wednesday, May 22 How to Use Marketing Cloud to Deliver Customer Success Expand Learn how Salesforce uses Marketing Cloud to personalize the entire customer lifecycle, from onboarding to adoption to renewals and beyond. * Yes Marketing Technology Executive/Thought Leadership Theater Yes Sponsors Technology Marketing Cloud Marketing Cloud Marketing How to Use Technology to Get Closer to Your Consumer Expand Make AI work for you. Unleash the full potential of data analytics with actionable insights and leverage the power of martech to get closer to your consumers, with AI improving speed and performance. * Yes Commerce Developer Retail Intermediate Theater Yes Commerce Retail Commerce Cloud Commerce Cloud Commerce 3:00 p.m. Wednesday, May 22 Wednesday, May 22 How VF Corp Unified a Multi-Brand Business with B2C Commerce Expand Learn how VF Corp launched iconic brands leveraging SFRA, Composable Storefront, Commerce APIs, Marketing Cloud, and MuleSoft, enabling flexibility and unique branded experiences. * Yes Marketing IT Integration Informational/Overview/Introductory Theater Yes MuleSoft (Automation & Integration) MuleSoft MuleSoft Data Cloud IT 10:00 a.m. Thursday, May 23 Thursday, May 23 3:00 p.m. Wednesday, May 22 Wednesday, May 22 Improved Marketing Journeys with Data Cloud and MuleSoft Expand Customer data exist in many systems, making some marketing journeys incomplete. MuleSoft integrates data from hard-to-reach & legacy systems into Data Cloud to deliver improved marketing experiences. * Yes Marketing IT Integration Informational/Overview/Introductory Theater Yes MuleSoft (Automation & Integration) MuleSoft MuleSoft Data Cloud IT 10:00 a.m. Thursday, May 23 Thursday, May 23 2:00 p.m. Wednesday, May 22 Wednesday, May 22 Improved Marketing Journeys with Data Cloud and MuleSoft Expand Customer profiles exist in various systems, making marketing journeys incomplete. Learn how MuleSoft integrates data from hard-to-reach & legacy systems into Data Cloud for personalized experiences. * Yes Marketing Administrator Data Intermediate Hands-on Workshop Yes Customer Success & Partners Space is limited Marketing Cloud Marketing Cloud Data Cloud Marketing Thursday, May 23 9:00 a.m. Thursday, May 23 11:00 a.m. Wednesday, May 22 Wednesday, May 22 Ingest, Harmonize, and Segment Data with Data Cloud Expand Join us for this hands-on session where you will learn how to map data to Data Cloud data model objects and review Data Cloud segments for marketing campaigns in Marketing Cloud. Sessions are first come, first seated : Space is limited * Yes Commerce Artificial Intelligence Informational/Overview/Introductory Theater Yes Commerce Commerce Cloud Commerce Cloud Commerce 3:00 p.m. Wednesday, May 22 Wednesday, May 22 Insights to Innovation: How Feedback Drives AI Priorities Expand Join the Commerce Cloud research & insights and product teams to discover firsthand how Salesforce harnesses customer feedback to drive the AI features and roadmap of Commerce Cloud. * Yes Roundtable Yes Customer Success & Partners Space is limited Thursday, May 23 1:00 p.m. Thursday, May 23 Inspiring Change: Shaping the Future with CRM, AI, and Data Expand In this Circle of Success, learn best practices to enrich the customer experience. Work in small groups and see how to unify your data with Data Cloud for data-driven marketing and activation. Sessions are first come, first seated : Space is limited * Yes Marketing Advanced Deep Dive Theater Yes Trailblazer (Marketing & Commerce) Marketing Cloud Marketing Cloud Marketing Thursday, May 23 11:00 a.m. Thursday, May 23 11:00 a.m. Wednesday, May 22 Wednesday, May 22 Intro to Interactive Email Code: Live Coding a Module Expand In this session, go from novice to coding your first interactive email module. Learn about the essential starting points and necessary resources, and understand the interactive module coding process. * Yes Sales Media and Entertainment Data Intermediate Theater Yes Media Media and Entertainment Data Cloud Media Cloud Sales Thursday, May 23 11:00 a.m. Thursday, May 23 Is Your Media and Entertainment Data Strategy Ready for AI? Expand Learn how integrated audience and advertiser data is the foundation for executing industry-specific AI uses cases — unlocking operational efficiencies and driving revenue growth. * Yes Marketing Equality Intermediate Breakout Yes Ethical Use of Technology Marketing Cloud Marketing Cloud Marketing Thursday, May 23 9:00 a.m. Thursday, May 23 Keyboard Accessibility: Marketing Cloud Success and Initiatives Expand Learn how inclusive design enhances user experience and explore the power of keyboard accessibility in Marketing Cloud, alongside new innovations in Generative AI UI accessibility. * Yes Marketing Executive/Thought Leadership Breakout Yes Marketing Marketing Cloud Marketing Cloud Marketing Thursday, May 23 12:00 p.m. Thursday, May 23 Key Insights from the State of Marketing, 9th Edition Expand Dive into groundbreaking new trends from our newest State of Marketing report. Discover the latest research on top priorities and challenges facing marketers, plus more game-changing insights. * Yes Commerce Administrator Healthcare and Life Sciences Manufacturing Consumer Goods Intro to Salesforce Intermediate Hands-on Workshop Yes Commerce Space is limited Manufacturing Commerce Cloud Commerce Cloud Commerce 1:00 p.m. Wednesday, May 22 Thursday, May 23 1:00 p.m. Thursday, May 23 Wednesday, May 22 Launch an Ecommerce Storefront in 30 Minutes Expand Get hands-on and see just how quick it is to set up a new site and launch new channels quickly with Salesforce Commerce. See our simplified setup and guided AI-driven recommendations in action. Sessions are first come, first seated : Space is limited * Yes Marketing Sales Service Healthcare and Life Sciences Retail Consumer Goods Artificial Intelligence Informational/Overview/Introductory Theater Yes Sponsors Retail Marketing Cloud Marketing Cloud Einstein AppExchange Marketing Launching Conversica for Marketing Cloud with Visionet Expand Join us for the launch of Conversica for Marketing Cloud with Visionet. We’ll showcase a complete view of the product and how Visionet, with our expertise and knowledge, can amplify its effectiveness. * Yes Marketing Communications Data Informational/Overview/Introductory Theater Yes Comms Communications Marketing Cloud Marketing Cloud Data Cloud Marketing Thursday, May 23 1:00 p.m. Thursday, May 23 Learn how Telcos Personalize Campaigns for 30M customers Expand Hear how a top communications provider automatically delivers 600 hyperpersonalized campaigns to 30 million customers to enhance customer experience using Data Cloud and marketing automation. * Yes Marketing Intermediate Hands-on Workshop Yes Marketing Space is limited Marketing Cloud Marketing Cloud Marketing 2:00 p.m. Wednesday, May 22 Wednesday, May 22 Learn How to Improve Your Email Sender Reputation Expand Deliverability can seem like a puzzle, but together we’ll break it down so you can set your email program up for success. You’ll develop a strategy to manage, monitor, and understand deliverability. Sessions are first come, first seated : Space is limited * Yes Commerce Developer Retail Intermediate Theater Yes Commerce Retail Commerce Cloud Commerce Cloud Commerce 10:00 a.m. Thursday, May 23 Thursday, May 23 Learn Why Customers Switch to Commerce Cloud Expand Leading brands choose Salesforce to grow with complete confidence. Hear how customers use Commerce Cloud to expand internationally, automate merchandising with AI, and scale on a trusted platform. * Yes Keynote Yes Luminary 3:00 p.m. Thursday, May 23 Thursday, May 23 Let’s Talk Empowerment and Creativity with Ali Wong Expand Listen in as award-winning comedian, writer, actress, director, and bestselling author Ali Wong discusses inclusion and empowerment in the workplace, plus learnings from a critically-acclaimed career. * Yes Theater Yes Marketing 12:00 p.m. Wednesday, May 22 Wednesday, May 22 Level Up Your Lead and Account Nurturing with AI Expand Learn how predictive and generative AI can help B2B marketers target leads and accounts for additional nurturing, and increase personalization across assets. * Yes Marketing Operations Healthcare and Life Sciences Artificial Intelligence Executive/Thought Leadership Roundtable Yes Health and Life Sciences (HLS) Space is limited Healthcare and Life Sciences Health Cloud Health Cloud Data Cloud Operations 1:00 p.m. Wednesday, May 22 Wednesday, May 22 Leveraging AI and Data Across the Healthcare Ecosystem Expand AI offers immense opportunity to drive value across the health and life sciences ecosystem. Come discuss the challenges, opportunities, and lessons learned with your peers. Sessions are first come, first seated : Space is limited * Yes Marketing IT Service Retail Consumer Goods Artificial Intelligence Executive/Thought Leadership Breakout Yes Sponsors Retail Einstein Marketing Cloud Data Cloud Einstein Marketing Leveraging AI to Enhance Interactions with Modern Consumers Expand Explore AI’s impact on consumers behaviors. Gain insights on hyperpersonalized experiences to drive business growth and ethical considerations on data utilization to thrive in today’s marketplace. * Yes Marketing Data Informational/Overview/Introductory Breakout Yes Marketing Marketing Cloud Marketing Cloud Data Cloud Marketing Available on Salesforce+ Available on Salesforce+ Thursday, May 23 11:00 a.m. Thursday, May 23 Make Every Moment Count with Data + AI + Activation Expand Learn how marketing Trailblazers are using CRM, AI, data, and trust across the Marketing Cloud suite to create lifelong customers. We’ll provide real use cases with actionable examples. * Yes Marketing Data Analyst Executive/Thought Leadership Theater Yes Tableau Tableau Tableau Marketing 3:00 p.m. Wednesday, May 22 Wednesday, May 22 Managing Data and Decisions with Trust in the Age of AI Expand Discover insights from global leaders about data management and the effective use of AI. Join Tableau for tips you can apply to capture the full potential of trusted data and AI. * Yes Marketing Manufacturing Productivity Intermediate Theater Yes Manufacturing, Auto and Energy (MAE) Manufacturing Marketing Cloud Manufacturing Cloud Marketing Cloud Marketing Thursday, May 23 12:00 p.m. Thursday, May 23 Manufacturers: Data + Trusted AI for Market Share & Loyalty Expand In this session, you will learn how Trailblazers provide a segmented view of the customer to activate differentiated digital engagement driving increased wallet share and customer loyalty. * Yes Marketing Nonprofit Informational/Overview/Introductory Theater Yes Nonprofit Nonprofit Marketing Cloud Marketing Cloud Nonprofit Cloud Marketing 2:00 p.m. Wednesday, May 22 Wednesday, May 22 Marketing Cloud Growth for Nonprofits Expand Learn how nonprofits can use Nonprofit Cloud and Marketing Cloud Growth Edition to better understand their supporters and increase speed of growth with easy-to-use tools. * Yes Marketing Informational/Overview/Introductory Keynote Yes Marketing Marketing Cloud Marketing Cloud Marketing Available on Salesforce+ Available on Salesforce+ 2:00 p.m. Wednesday, May 22 Wednesday, May 22 Marketing Keynote: Reimagine Personalization with Einstein 1 Expand The AI revolution is here to stay. Keep up by learning how Einstein 1 unlocks new ways for marketers to use trusted data and AI to fuel better personalization, business outcomes, and relationships. * Yes Commerce Intermediate Theater Yes Sponsors Commerce Cloud Commerce Cloud Commerce Marketplaces and SFCC = Quickly Expand in Global Markets Expand Explore how integrating marketplaces with Commerce Cloud can accelerate entry into global markets. We will cover practical considerations, key steps, and real-world success stories. * Yes Marketing Artificial Intelligence Intermediate Hands-on Workshop Yes Marketing Space is limited Marketing Cloud Marketing Cloud Marketing 10:00 a.m. Thursday, May 23 Thursday, May 23 Master a Test and Learn Strategy with AI Tools for Marketers Expand Discover how to apply a test-and-learn approach to your marketing AI tools so you can use, hone, and improve your marketing accuracy with the help of AI. Walk away with a strategy and next steps. Sessions are first come, first seated : Space is limited * Yes Small Business Owner Intermediate Theater Yes Salesforce Starter Salesforce Starter Salesforce Starter Small Business Owner 12:00 p.m. Wednesday, May 22 Wednesday, May 22 Maximize Growth with Impactful Marketing Campaigns Expand Discover how to keep customers engaged with impactful and personalized marketing campaigns to grow your business with Pro Suite. * Yes Theater Yes Marketing 1:00 p.m. Wednesday, May 22 Wednesday, May 22 Maximize ROI With Your B2B Marketing Strategy Expand When B2B marketers understand how their efforts impact the bottom line, they can drive efficiencies and better align with sales. Learn three ways you can better understand your data to drive ROI. * Yes Administrator Careers Intermediate Theater Yes Customer Success & Partners Trailhead Trailhead Success Plans Administrator 4:00 p.m. Wednesday, May 22 Wednesday, May 22 Meet the Salesforce AI Associate Certification Expand Trusted AI is the future of business. Join us to learn about the new Salesforce certification focused on foundational skills in ethical and responsible handling of data as they apply to AI in CRM. * Yes Commerce IT Retail Consumer Goods Integration Informational/Overview/Introductory Breakout Yes MuleSoft (Automation & Integration) Consumer Goods MuleSoft MuleSoft Einstein IT 12:00 p.m. Wednesday, May 22 Wednesday, May 22 MuleSoft: Connect, Automate, and Scale AI-Powered Experience Expand Learn how MuleSoft’s unified platform combines AI with best-in-class integration, automation, and API management to deliver personalized, connected customer experiences. * Yes Marketing Executive/Thought Leadership Breakout Yes Marketing Marketing Cloud Marketing Cloud Marketing Thursday, May 23 1:00 p.m. Thursday, May 23 Multichannel Strategies That Create Fans for Life Expand Elevate marketing strategies from stand-alone campaigns to always-on 1-to-1 engagement. Overcome complexities with data-driven tactics that engage and delight at every moment. * Yes Commerce Executive/Thought Leadership Theater Yes Commerce Commerce Cloud Commerce Cloud Commerce 10:00 a.m. Thursday, May 23 Thursday, May 23 New Research: How Top Commerce Pros Navigate the Era of AI Expand We asked 2,700 commerce pros about their top priorities and how they’re finding success in a changing market (ahem, generative AI). Dig into the data with us — and see what it means for your business. * Yes Marketing IT Nonprofit Informational/Overview/Introductory Roundtable Yes Nonprofit Space is limited Nonprofit Nonprofit Cloud Nonprofit Cloud Marketing Thursday, May 23 1:00 p.m. Thursday, May 23 Nonprofit Marketing and AI: Keeping the Human at the Center Expand Join us for a discussion on how nonprofits are leveraging AI to provide predictions and automations for their marketing communication while maintaining the humanity of their content. Sessions are first come, first seated : Space is limited * Yes Marketing Data Analyst Data Executive/Thought Leadership Theater Yes Marketing Marketing Cloud Marketing Cloud CRM Analytics Marketing 10:00 a.m. Thursday, May 23 Thursday, May 23 1:00 p.m. Thursday, May 23 Optimize Cross-Channel Performance with Real-Time Insights Expand Learn how a Fortune 50 government-sponsored payer built and activated a marketing metrics framework to drive growth, improve credibility, and increase engagement with the communities they serve. * Yes Marketing Informational/Overview/Introductory Theater Yes Marketing Marketing Cloud Marketing Cloud Marketing Available on Salesforce+ Available on Salesforce+ 12:00 p.m. Wednesday, May 22 9:00 a.m. Wednesday, May 22 Wednesday, May 22 Optimize Every Moment with Mobile-First Journeys Expand Mobile marketing isn’t just about sending messages; it’s about creating personalized, connected mobile experiences. Explore how brands leverage push, in-app, SMS, and WhatsApp for impactful results. * Yes Commerce Service Manufacturing Artificial Intelligence Intermediate Breakout Yes Manufacturing, Auto and Energy (MAE) Manufacturing Manufacturing Cloud Manufacturing Cloud Revenue Cloud Service 2:00 p.m. Wednesday, May 22 Wednesday, May 22 Optimize Your Manufacturing Service: Harness CRM + AI + Data Expand Optimize costs, wow customers. Master proactive service, omni-channel journeys, and field operations. Deepen asset service lifecycle management to drive growth. * Yes Marketing Small Business Owner Artificial Intelligence Executive/Thought Leadership Breakout Yes Marketing Marketing Cloud Marketing Cloud Marketing 10:00 a.m. Thursday, May 23 Thursday, May 23 Optimize Your Small Business Marketing with CRM, AI and Data Expand Learn how having marketing, sales, service, and commerce on one platform can help small businesses leverage generative AI and personalize relationships with every customer. * Yes Commerce Retail Consumer Goods Automation Intermediate Roundtable Yes Commerce Space is limited Retail Commerce Cloud Commerce Cloud Commerce 4:00 p.m. Wednesday, May 22 Wednesday, May 22 Optimizing Operations: Enhanced Business Manager Experience Expand Get a sneak peak into our new Business Manager experience and discover how it is driving efficiency, increasing conversion, and fueling revenue growth. Sessions are first come, first seated : Space is limited * Yes Commerce Marketing Retail Consumer Goods Artificial Intelligence Intermediate Roundtable Yes Consumer Goods Space is limited Consumer Goods Commerce Cloud Commerce Cloud Marketing Cloud Commerce Thursday, May 23 9:00 a.m. Thursday, May 23 Personalize Consumer Engagement with AI in Beauty & Apparel Expand Leading brands are using AI to personalize consumer interactions from discovery to post-purchase. Learn how to activate data in marketing and commerce to increase revenue and build brand relevance. Sessions are first come, first seated : Space is limited * Yes Commerce Retail Artificial Intelligence Intermediate Theater Yes Commerce Retail Commerce Cloud Commerce Cloud Commerce Available on Salesforce+ Available on Salesforce+ 9:00 a.m. Wednesday, May 22 Wednesday, May 22 Personalize Every Moment with Commerce and Data Cloud Expand Today’s consumers place a high value on receiving a personalized experience. Learn how to leverage connected data and AI to optimize the commerce journey, boost brand engagement, and build trust. * Yes Marketing Data Informational/Overview/Introductory Theater Yes Marketing Data Cloud Marketing Cloud Marketing Thursday, May 23 4:00 p.m. Wednesday, May 22 Wednesday, May 22 2:00 p.m. Thursday, May 23 Personalize the Full Customer Relationship with Data Cloud Expand As a trusted data foundation, Data Cloud is built for customer relationships. Learn how to quickly access and easily action on centralized data, powered by AI, to drive growth and lifetime value. * Yes Marketing Artificial Intelligence Intermediate Theater Yes Marketing Marketing Cloud Marketing Cloud Marketing Available on Salesforce+ Available on Salesforce+ 4:00 p.m. Wednesday, May 22 11:00 a.m. Wednesday, May 22 Wednesday, May 22 Personalize with AI and Know Your Data to Improve ROI Expand Learn how to deliver multichannel messages using real-time data and personalizing with AI to provide relevant customer experiences — all from a system that flows like a well-oiled automation machine. * Yes Roundtable Yes Customer Success & Partners Space is limited Thursday, May 23 9:00 a.m. Thursday, May 23 12:00 p.m. Wednesday, May 22 Wednesday, May 22 2:00 p.m. Thursday, May 23 Plan Your Marketing Cloud Engagement Journey Strategy Expand In this Circle of Success, learn best practices and skills for creating your journey strategies. Feel more empowered when approaching your first journey, while networking in small groups. Sessions are first come, first seated : Space is limited * Yes Commerce Marketing Retail Consumer Goods Artificial Intelligence Executive/Thought Leadership Keynote Yes Commerce Retail Commerce Cloud Commerce Cloud Commerce Available on Salesforce+ Available on Salesforce+ 12:00 p.m. Wednesday, May 22 Wednesday, May 22 Power Growth Everywhere with the #1 AI Commerce Platform Expand Join us for groundbreaking innovations designed to help any business quickly increase sales and reduce costs by activating commerce on the #1 AI Platform for Commerce. * Yes Marketing Data Intermediate Theater Yes Marketing Data Cloud Marketing Cloud Marketing Available on Salesforce+ Available on Salesforce+ 12:00 p.m. Wednesday, May 22 Wednesday, May 22 Power-Trusted Advertising in the Cookieless Future Expand Capitalizing on trusted party data within your advertising is key to unlocking exceptional customer experiences and campaign performances. Learn how Data Cloud advertising helps you get there fast. * Yes Hands-on Workshop Yes Marketing Space is limited Thursday, May 23 12:00 p.m. Thursday, May 23 Prepare Your B2B Marketing Data for AI Expand In this interactive workshop, you will develop your B2B marketing data strategy with the goal of prepping your organization to use AI, and align across marketing, sales, service, and commerce teams. Sessions are first come, first seated : Space is limited * Yes Marketing Small Business Owner Informational/Overview/Introductory Roundtable Yes Marketing Space is limited Marketing Cloud Marketing Cloud Small Business Owner 2:00 p.m. Wednesday, May 22 Wednesday, May 22 Prep Your Small Business for Using AI in Marketing Expand In this roundtable, we will discuss three ways small businesses can prepare to successfully use AI in their marketing. Sessions are first come, first seated : Space is limited * Yes Finance and Accounting Sales Informational/Overview/Introductory Theater Yes Rev Cloud Revenue Cloud Revenue Cloud Sales 4:00 p.m. Wednesday, May 22 Wednesday, May 22 Product in Action: See Revenue Lifecycle Management At Work Expand Get a glimpse at Revenue Cloud’s newest innovation, Revenue Lifecycle Management. An expert will demo the product and show how a unified product catalog and pricing design can drive profitable growth. * Yes IT Intermediate Theater Yes IT (Platform) Salesforce Platform Salesforce Platform Data Cloud IT Thursday, May 23 1:00 p.m. Thursday, May 23 Protect Customer Data and Manage Consent with Privacy Center Expand Want to maintain trust, manage regulatory requirements, and save admin time? Learn how Marketing Cloud, Privacy Center, and Data Cloud help you easily capture customer preferences without code. * Yes Marketing Data Intermediate Roundtable Yes Marketing Space is limited Data Cloud Marketing Cloud Marketing Thursday, May 23 1:00 p.m. Thursday, May 23 Wednesday, May 22 8:00 a.m. Wednesday, May 22 Put Your Data into Action with Data Cloud Use Cases Expand Get started with your first Data Cloud use case. Learn how to define, develop, and determine all the necessary components to get started. Sessions are first come, first seated : Space is limited * Yes Commerce IT Retail Consumer Goods Artificial Intelligence Intermediate Hands-on Workshop Yes Commerce Space is limited Consumer Goods Commerce Cloud Commerce Cloud Einstein Commerce Thursday, May 23 2:00 p.m. Wednesday, May 22 11:00 a.m. Thursday, May 23 Wednesday, May 22 8:00 a.m. Wednesday, May 22 Reimagine Customer Engagement with Copilot for Shoppers Expand Join this workshop for practical and actionable strategies to leverage AI to drive personalization, all while ensuring your company’s and your customers’ trust remains your top priority and outcome. Sessions are first come, first seated : Space is limited * Yes Service Artificial Intelligence Informational/Overview/Introductory Breakout Yes Service Service Cloud Field Service Service Cloud Service Thursday, May 23 11:00 a.m. Thursday, May 23 Reimagine Service with Trusted AI and Data Expand Step into the AI era with confidence. Learn how to activate AI and trusted data in customer service to scale support, increase productivity, and improve satisfaction using the #1 AI CRM for service. * Yes Marketing IT Nonprofit Artificial Intelligence Executive/Thought Leadership Breakout Yes Nonprofit Nonprofit Marketing Cloud Marketing Cloud Nonprofit Cloud Marketing Thursday, May 23 12:00 p.m. Thursday, May 23 Reshaping Nonprofit Marketing for the AI Advantage Expand A panel discussion about how nonprofits can use AI to address concerns around productivity and visibility in an election year, while upskilling employees to increase retention. * Yes Marketing Data Analyst Artificial Intelligence Intermediate Theater Yes Ethical Use of Technology Data Cloud Marketing Cloud Marketing 10:00 a.m. Thursday, May 23 Thursday, May 23 Responsible AI in Marketing and Data Cloud Expand Discover new gen AI product features with our Responsible AI and Tech team. Learn how these innovations, rooted in our ethical AI principles, enhance business efficiency without sacrificing trust. * Yes Artificial Intelligence Executive/Thought Leadership Theater Yes Ethical Use of Technology Einstein Einstein Other Thursday, May 23 4:00 p.m. Wednesday, May 22 11:00 a.m. Thursday, May 23 Wednesday, May 22 Responsible Generative AI in Action Expand Gen AI is a game changer, but how can you implement it responsibly? Come learn the right questions to ask to ensure alignment with responsible AI principles. * Yes Operations Service Retail Artificial Intelligence Intermediate Theater Yes Release Readiness Retail Service Cloud Service Cloud Data Cloud Service • Test 1 <li><strong>• Test 2</strong></li> <li><strong>Test 3</strong></li> 2:00 p.m. Wednesday, May 22 Wednesday, May 22 Retail: Activating AI CRM in the Store Expand Explore how to empower associates with instant customer data, seamless in-store orders, and expanded inventory access for a responsive shopping experience. * Yes Commerce Marketing Retail Artificial Intelligence Executive/Thought Leadership Theater Yes Release Readiness Retail Marketing Cloud Commerce Cloud Marketing Cloud Marketing Thursday, May 23 2:00 p.m. Wednesday, May 22 11:00 a.m. Thursday, May 23 Wednesday, May 22 Retail: Holiday Predictions Expand Get a front-row seat to hear the latest holiday insights from more than 1.5 billion global shoppers and learn how to prepare for your most important season. * Yes Marketing Retail Artificial Intelligence Executive/Thought Leadership Breakout Yes Release Readiness Retail Marketing Cloud Marketing Cloud Service Cloud Marketing Available on Salesforce+ Available on Salesforce+ 12:00 p.m. Wednesday, May 22 Wednesday, May 22 Retail: How Generative AI Transforms Shopping Expand Discover the game-changing influence of generative AI on shopping and retail. Explore generative AI’s impact on productivity, consumer experiences, and more in marketing, commerce, service and stores. * Yes Marketing Artificial Intelligence Intermediate Theater Yes Sponsors Marketing Cloud Marketing Cloud Marketing Rethinking Email for AI with Victoria’s Secret & Movable Ink Expand What’s really Victoria’s Secret for its personalized 1-to-1 marketing? It starts with A and ends with I. It goes above & beyond to understand individual customer needs, thus maximizing lifetime value. * Yes Marketing IT Manufacturing Consumer Goods Data Intermediate Theater Yes Consumer Goods Consumer Goods Marketing Cloud Marketing Cloud Service Cloud Marketing Thursday, May 23 11:00 a.m. Thursday, May 23 3:00 p.m. Wednesday, May 22 Wednesday, May 22 Scale Personalized Consumer Engagement with CRM, AI and Data Expand See how a leading CPG unlocks data and technology to deliver profitable growth, and how you can personalize engagement across marketing, commerce, and service to build lasting relationships. * Yes Commerce Productivity Informational/Overview/Introductory Breakout Yes Commerce Commerce Cloud Commerce Cloud Commerce Thursday, May 23 4:00 p.m. Wednesday, May 22 9:00 a.m. Thursday, May 23 Wednesday, May 22 See Fast Value with Commerce on Salesforce: Product Roadmap Expand Learn about the latest innovations in B2B and D2C Commerce, Salesforce Payments, and Order Management that enable customers to drive more orders, more productivity, and achieve limitless growth. * Yes Commerce Service Retail Automation Intermediate Theater Yes Commerce Retail Commerce Cloud Commerce Cloud Commerce Available on Salesforce+ Available on Salesforce+ 2:00 p.m. Wednesday, May 22 Wednesday, May 22 See How Automation Saves Rochester Electronics $1M Expand Learn how Rochester Electronics’ digital transformation with B2B Commerce and Order Management helped it reduce customer service costs by $1 million and improve its customer engagement. * Yes Commerce Manufacturing Informational/Overview/Introductory Theater Yes Commerce Manufacturing Commerce Cloud Commerce Cloud Commerce Thursday, May 23 9:00 a.m. Thursday, May 23 See How MillerKnoll Grows Revenue and Relationships at Scale Expand Hear how MillerKnoll grows revenue & scales its eCommerce business with a modern B2B experience that streamlines procurement & makes it easy for customers to request quotes & order through dealers. * Yes Marketing Informational/Overview/Introductory Theater Yes Marketing Marketing Cloud Marketing Cloud Marketing 1:00 p.m. Wednesday, May 22 Wednesday, May 22 Skyrocket Customer Engagement Across The Lifecycle Expand Delivering consistent experiences builds trust, and ultimately earns loyalty. Join us as we dive into three marketing use cases on data-driven, personalized programs across the customer lifecycle. * Yes IT Operations Automotive Manufacturing Automation Informational/Overview/Introductory Theater Yes Slack Manufacturing Slack Sales Cloud Slack IT 10:00 a.m. Thursday, May 23 Thursday, May 23 Slack: Where Work Happens for Manufacturing and Automotive Expand Learn how combining Slack with Salesforce turbocharges manufacturer and automotive companies’ ability to drive revenue, deliver timely service, and boost operational efficiency. * Yes IT Operations Retail Consumer Goods Automation Informational/Overview/Introductory Theater Yes Slack Retail Slack Slack IT Thursday, May 23 9:00 a.m. Thursday, May 23 12:00 p.m. Wednesday, May 22 Wednesday, May 22 Slack: Where Work Happens for Retail and Consumer Goods Expand Learn how Slack is helping the world’s top brands and retailers improve customer experiences and deliver new products to market faster than before. * Yes Marketing Sales Media and Entertainment Data Intermediate Roundtable Yes Media Space is limited Media and Entertainment Marketing Cloud Marketing Cloud Marketing 4:00 p.m. Wednesday, May 22 Wednesday, May 22 Sports and Entertainment: Fan Experience Roundtable Expand Join an interactive discussion to learn how fellow sports and entertainment leaders innovate how they engage and monetize fans and how they leverage technology to deliver next-gen fan experiences. Sessions are first come, first seated : Space is limited * Yes Marketing Data Intermediate Hands-on Workshop Yes Marketing Space is limited Data Cloud Marketing 1:00 p.m. Wednesday, May 22 Thursday, May 23 1:00 p.m. Thursday, May 23 Wednesday, May 22 8:00 a.m. Wednesday, May 22 Succeed Now with Data Cloud Segment & Activation Use Cases Expand Get hands-on with Data Cloud. Become familiar with the UI and learn how to build segments, activate marketing journeys and analyze campaign performance. This session is geared for the business user Sessions are first come, first seated : Space is limited * Yes Marketing Data Intermediate Theater Yes Marketing Data Cloud Commerce Cloud Marketing 12:00 p.m. Wednesday, May 22 Wednesday, May 22 Supercharge Commerce & Marketing Experiences with Data Cloud Expand Learn how commerce and marketing come together to transform shopping experiences with data-powered personalization, increasing conversion and building lifelong loyalty with customers. * Yes Operations Sales Manufacturing Productivity Informational/Overview/Introductory Theater Yes Manufacturing, Auto and Energy (MAE) Manufacturing Manufacturing Cloud Manufacturing Cloud Sales Cloud Sales Thursday, May 23 12:00 p.m. Thursday, May 23 Supercharge Commercial Operations with CRM + Data + AI Expand This session explores a powerful combination of technologies: Data Cloud, AI, CRM, and Revenue Lifecycle Management (RLM). * Yes Commerce Developer Artificial Intelligence Advanced Deep Dive Theater Yes Trailblazer (Marketing & Commerce) Commerce Cloud Commerce Cloud Commerce Thursday, May 23 2:00 p.m. Thursday, May 23 Supercharge Merchant Productivity with Commerce Copilot Expand Learn how conversational AI with Copilot can enhance the merchant experience, improving productivity and product speed to market. * Yes Marketing Partner Data Analyst Data Intermediate Theater Yes Sponsors Data Cloud Einstein Marketing The Power of Connection: Data-Driven Experiences for ROI Expand Data Cloud and Einstein 1 connect technology to CX to create truly connected experiences. In this session, we will show the transformative power of data with a live demo of Data Cloud. * Yes Marketing IT Healthcare and Life Sciences Data Informational/Overview/Introductory Theater Yes Health and Life Sciences (HLS) Healthcare and Life Sciences Salesforce Platform Salesforce Platform IT 12:00 p.m. Wednesday, May 22 Wednesday, May 22 The Power of Data for MedTech Expand Hear how medtech organizations can harness the power of data to drive better decision-making and more meaningful interactions with customers and stakeholders. * Yes Marketing IT Operations Financial Services Healthcare and Life Sciences Integration Executive/Thought Leadership Theater Yes Health and Life Sciences (HLS) Healthcare and Life Sciences Health Cloud Health Cloud Marketing Cloud Marketing Thursday, May 23 12:00 p.m. Thursday, May 23 The Three P’s of Migration — Platform, People, and Process Expand Join Women in Tech Leadership to discuss the importance of a healthy relationship between marketing and IT, associate training, an MVP mentality, building a platform foundation, and value stories. * Yes Marketing Artificial Intelligence Informational/Overview/Introductory Roundtable Yes Marketing Space is limited Marketing Cloud Marketing Cloud Marketing Thursday, May 23 11:00 a.m. Wednesday, May 22 Wednesday, May 22 12:00 p.m. Thursday, May 23 Top Use Cases for Generative AI in Marketing Expand Learn and discuss how generative AI can be applied in every day marketing to improve efficiency, accuracy, and personalization. Sessions are first come, first seated : Space is limited * Yes Operations Service Retail Artificial Intelligence Intermediate Theater Yes Release Readiness Retail Tableau Slack Tableau Operations Thursday, May 23 12:00 p.m. Thursday, May 23 Transform Theft, Media, Real Estate, and Associates with AI Expand Learn how AI helps retailers gain better insights, make quicker decisions, and take actions to boost performance across theft prevention, media optimization, real estate, and employee productivity. * Marketing Informational/Overview/Introductory Breakout Yes Marketing Marketing Cloud Marketing Cloud Data Cloud Marketing Available on Salesforce+ Available on Salesforce+ Thursday, May 23 9:00 a.m. Thursday, May 23 12:00 p.m. Thursday, May 23 Turn Data into Action That Powers Personalized Messaging Expand Together, Engagement and Data Cloud help transform first-party data into actionable insight, empowering marketers to deliver more relevant, personalized messages across the customer lifecycle. * Yes Commerce Data Analyst Artificial Intelligence Intermediate Theater Yes Sponsors Data Cloud Commerce Cloud Data Analyst Turn Data to Gold: The Path to Data & Gen AI-Driven Commerce Expand Leveraging valuable data is the best means to drive growth and improve efficiency. In this session, you’ll learn how to mine for large deposits of value by integrating commerce, data, and gen AI. * Yes Service Intermediate Theater Yes Service Service Cloud Service Cloud Service Thursday, May 23 9:00 a.m. Thursday, May 23 3:00 p.m. Wednesday, May 22 Wednesday, May 22 Unify Knowledge Sources to Drive AI-Powered Self-Service Expand Increase case deflection with intelligent self-service experiences powered by your knowledge base. Learn how new generative AI and knowledge innovations deliver faster time to value. * Yes Marketing Administrator Financial Services Data Intermediate Theater Yes Financial Services (FinServ) Financial Services Financial Services Cloud Financial Services Cloud Marketing Cloud Marketing 1:00 p.m. Wednesday, May 22 Wednesday, May 22 Unleash Data to Power Personalized Financial Engagement Expand Learn how Salesforce helps financial services providers blend data, automation, and insight to create Category of 1 personalized engagements. You’ll also hear how CIBC scales personalized journeys. * Yes Marketing Data Executive/Thought Leadership Breakout Yes Marketing Marketing Cloud Marketing Cloud Data Cloud Marketing Available on Salesforce+ Available on Salesforce+ 3:00 p.m. Wednesday, May 22 Wednesday, May 22 Unlock B2B Marketing Innovation with Data and AI Expand Learn how Account Engagement and Data Cloud can help B2B marketers unlock data outside of the CRM for more personalized journeys. Plus, learn how data and AI are accelerating B2B marketing innovation. * Yes Theater Yes Customer Success & Partners 10:00 a.m. Thursday, May 23 Thursday, May 23 Unlock Customer Insights with AppExchange Apps Expand Hear from First Horizon Bank on how it created a full view of its customers and personalized engagements to appropriate channels with the help of AppExchange apps. * Yes Marketing Developer IT Financial Services Data Informational/Overview/Introductory Breakout Yes Financial Services (FinServ) Financial Services Financial Services Cloud Financial Services Cloud Marketing Cloud Marketing Available on Salesforce+ Available on Salesforce+ Thursday, May 23 9:00 a.m. Thursday, May 23 Unlock Data to Power Personalization and Ignite Engagement Expand Join us to see how we’re helping financial services marketers to make data their competitive advantage in powering relevant engagement journeys at each stage of the customer lifecycle. * Yes Administrator Developer Business as a Platform for Change Informational/Overview/Introductory Theater Yes Office of Accessibility Service Cloud Sales Cloud Service Cloud Administrator 10:00 a.m. Thursday, May 23 Thursday, May 23 Unlocking Inclusivity: Accessibility with Salesforce Expand Explore the path to inclusive CRM design on your accessibility and 508 journey. Learn best practices to create implementations that empower every user and create success for people with disabilities. * Yes Commerce Finance and Accounting Retail Consumer Goods Security Executive/Thought Leadership Theater Yes Sponsors Retail Commerce Cloud Commerce Cloud Commerce Unlocking Trust to Win the Next Generation of Shoppers Expand Explores how identity intelligence can be leveraged to establish trust across every digital touchpoint – becoming a force multiplier to drive better CX and LTV. * Yes Marketing IT Technology Data Informational/Overview/Introductory Theater Yes Technology Technology Data Cloud Marketing Cloud Marketing Thursday, May 23 11:00 a.m. Thursday, May 23 Unlock Your Data to Accelerate Product-Led Growth Expand Product usage data should drive engagement across the customer lifecycle, but data is often trapped. Learn how Data Cloud unlocks siloed data to accelerate growth across sales, service, and marketing. * Yes Operations Sales Data Informational/Overview/Introductory Theater Yes Sponsors Data Cloud Sales Cloud Sales Untrap Decades of Sales Data & Insights Within Data Cloud Expand Learn Slalom’s framework to unlock historical data from siloed systems and transform it into actionable insights using Data Cloud. Leave with key lessons learned and next steps for your organization. * Yes Commerce Product Management Artificial Intelligence Executive/Thought Leadership Breakout Yes Sponsors Commerce Cloud Commerce Cloud Commerce Using AI to Stay Competitive and Customer-Focused Expand Discover AI strategies and best practices to boost innovation, generate product content, enhance visuals, and streamline back-office operations, creating a better experience for your customers. * Yes Commerce Artificial Intelligence Advanced Deep Dive Breakout Yes Commerce Commerce Cloud Commerce Cloud Commerce 1:00 p.m. Wednesday, May 22 Thursday, May 23 1:00 p.m. Thursday, May 23 Wednesday, May 22 Win the Digital Experience: B2C Commerce Roadmap Deep Dive Expand Get a sneak peek into the future of B2C Commerce. Discover innovations empowering customers to activate commerce across all channels, maximizing revenue with the most comprehensive platform. * Yes Marketing Sales Productivity Informational/Overview/Introductory Theater Yes Slack Slack Marketing Cloud Slack Marketing 4:00 p.m. Wednesday, May 22 Wednesday, May 22 Work Smarter and Faster with Trusted AI in Slack Expand Learn how Slack’s latest AI features enable you to spend less time playing catch-up, and more time on what’s important. Dive deep into new Slack AI features & functionality that are built on trust. NOW'S THE TIME. START YOUR JOURNEY TO CONNECTIONS. Register now Convince your boss Opens in new window © 2000–2024 Salesforce, Inc. All rights reserved. Various trademarks held by their respective owners. Salesforce, Inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States. PRIVACY STATEMENT SECURITY STATEMENT Opens in new window Cookie Preferences Your Privacy Choices Register