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IBM® * Site map Close IBM Search within IBVSubmit * My IBM * Login / Register * Site navigation Site navigation Close * IBM Institute for Business Value * OUR INSIGHTS * By technology Artificial Intelligence (AI) Automation and Robotics Blockchain Emerging technologies Generative AI Hybrid Cloud Internet of Things (IoT) Quantum computing By business function Strategy and Management, CEO Finance and Risk, CFO Marketing and Sales, CMO Operations and Supply chain, COO, CSCO Talent and Skills, CHRO Technology and Security, CIO Featured regions Canada China Germany India Japan Latin America Middle East and Africa Special interests Digital transformation Diversity and Inclusion Future Shocks Sustainability Technology and the Global economy By industry Aerospace and Defense Automotive Banking and Financial Markets Chemicals and Petroleum Consumer products Education Electronics Energy and Utilities Government Healthcare Industrial products Insurance Life sciences Media and Entertainment Retail Telecommunications Travel and Transportation IBV blog The IBM Institute for Business Value blog provides expert analysis on the latest research and trends at the intersection of business and technology. Visit the blog → Visit IBM Consulting home page → * By industry * Aerospace and Defense * Automotive * Banking and Financial Markets * Chemicals and Petroleum * Consumer products * Education * Electronics * Energy and Utilities * Government * Healthcare * Industrial products * Insurance * Life sciences * Media and Entertainment * Retail * Telecommunications * Travel and Transportation * By technology * Artificial Intelligence (AI) * Automation and Robotics * Blockchain * Emerging technologies * Generative AI * Hybrid Cloud * Internet of Things (IoT) * Quantum computing * By business function * Strategy and Management, CEO * Finance and Risk, CFO * Marketing and Sales, CMO * Operations and Supply chain, COO, CSCO * Talent and Skills, CHRO * Technology and Security, CIO * Featured regions * Canada * China * Germany * India * Japan * Latin America * Middle East and Africa * Special Interest * Digital transformation * Diversity and Inclusion * Future Shocks * Sustainability * Technology and the Global economy * C-SUITE STUDY * The Global C-suite Study Series The Global C-Suite Studies, developed by the IBM Institute for Business Value (IBV), take the pulse of business leaders to discover what outperformers do differently. Learn more Latest report CEO Decision-making in the age of AI Other reports by role CDO Turning data into value CSCO Data-led innovation for the modern supply chain CIO Breaking barriers, creating value CTO Redefining responsibility, accelerating discovery CFO CFOs as architects of action and champions of change * Global C-Suite Study * Latest report CEOCDOCSCOCIOCTOCFO * Generative AI * Seven Bets * Benchmarking * IBV blog * About the IBV * IBM Consulting home page * Subscribe * PRODUCTS & SOLUTIONS * The essentials * Top products & platforms * Industries * Artificial intelligence * Automation * Blockchain * Business operations * Cloud computing * Data & Analytics * IT infrastructure * Security * Supply chain * View all products * CONSULTING & SERVICES * IBM Consulting * Business consulting services * Design & business strategy * Hybrid multicloud services * Talent management services * Application services * IBM Garage * Security services * Technology Support Services * Payment plans for Services & Consulting * View all services * LEARN & SUPPORT * Support * Documentation * Developer education * Training * Resources * What is... * EXPLORE MORE * Partner with us * IBM Research * About IBM * COVID-19 CEO decision-making in the age of AI IBM Institute for Business Value * Our insights * By technology Artificial Intelligence (AI) Automation and Robotics Blockchain Emerging technologies Generative AI Hybrid Cloud Internet of Things (IoT) Quantum computing By business function Strategy and Management, CEO Finance and Risk, CFO Marketing and Sales, CMO Operations and Supply chain, COO, CSCO Talent and Skills, CHRO Technology and Security, CIO Featured regions Canada China Germany India Japan Latin America Middle East and Africa Special interests Digital transformation Diversity and Inclusion Future Shocks Sustainability Technology and the Global economy By industry Aerospace and Defense Automotive Banking and Financial Markets Chemicals and Petroleum Consumer products Education Electronics Energy and Utilities Government Healthcare Industrial products Insurance Life sciences Media and Entertainment Retail Telecommunications Travel and Transportation IBV blog The IBM Institute for Business Value blog provides expert analysis on the latest research and trends at the intersection of business and technology. Visit the blog → Visit IBM Consulting home page → * By industry * Aerospace and Defense * Automotive * Banking and Financial Markets * Chemicals and Petroleum * Consumer products * Education * Electronics * Energy and Utilities * Government * Healthcare * Industrial products * Insurance * Life sciences * Media and Entertainment * Retail * Telecommunications * Travel and Transportation * By technology * Artificial Intelligence (AI) * Automation and Robotics * Blockchain * Emerging technologies * Generative AI * Hybrid Cloud * Internet of Things (IoT) * Quantum computing * By business function * Strategy and Management, CEO * Finance and Risk, CFO * Marketing and Sales, CMO * Operations and Supply chain, COO, CSCO * Talent and Skills, CHRO * Technology and Security, CIO * Featured regions * Canada * China * Germany * India * Japan * Latin America * Middle East and Africa * Special Interest * Digital transformation * Diversity and Inclusion * Future Shocks * Sustainability * Technology and the Global economy * C-suite Study * The Global C-suite Study Series The Global C-Suite Studies, developed by the IBM Institute for Business Value (IBV), take the pulse of business leaders to discover what outperformers do differently. Learn more Latest report CEO Decision-making in the age of AI Other reports by role CDO Turning data into value CSCO Data-led innovation for the modern supply chain CIO Breaking barriers, creating value CTO Redefining responsibility, accelerating discovery CFO CFOs as architects of action and champions of change * Global C-Suite Study * Latest report CEOCDOCSCOCIOCTOCFO * Generative AI * Seven Bets * Benchmarking * IBV blog * About the IBV * IBM Consulting home page * Subscribe CEO DECISION-MAKING IN THE AGE OF AI The world is growing more intricate, uncertain, and charged—as are the decisions CEOs face right now. Download the insights Get additional insights for this topic Bookmark Share A leadership challenge CEOs and generative AI The AI dilemma Past CEO studies Past C-suite studies How can IBM help you? A leadership challenge CEOs and generative AI The AI dilemma Past CEO studies Past C-suite studies How can IBM help you? Download the insightsGet additional insights for this topic IF IT WAS A SIMPLE DECISION, SOMEONE—OR SOMETHING—ELSE WOULD HAVE MADE IT. Ask CEOs what they use to make decisions and two areas rise to the fore: financial data and operational data. Download the insights Translations available Open menu Ask CEOs what the most challenging issues are for them over the next several years and you’ll get a list that moves far beyond financial data and operational data, into complex issues that require a host of inputs. From sustainability, to cybersecurity, to diversity, equity, and inclusion, CEOs are grappling with the increase in complexity. Chief executives are making decisions faster than ever in a world that has moved beyond looking solely at shareholder value. In a world where we are debating the ethics and feasibility of AI-driven decision-making versus human involvement, where previously unknown generative AI brand names now roll off the tongues of businesspeople around the world, how do top-performing CEOs make the right calls? Particularly given the fact that they—like their less successful peers—are compelled to focus on the very areas where they are least experienced and likely have the smallest amount of historical data. It is an epic challenge. 75% believe competitive advantage will depend on who has the most advanced generative AI. 50% are now integrating generative AI into products and services. 43% are using generative AI to inform their strategic decisions. “Generative models surprise, impress, and scare us, all the same time.” Gonzalo Gortázar CEO, CaixaBank The pressure is onWorkforce planningAI readinessBarriers to adoption There’s more pressure to accelerate AI adoption than to slow it down. It may be tempting for enterprise leaders to see generative AI as their magic wand—enter a few prompts and seconds later have a compelling rationale that supports any decision. Except of course it doesn’t work that way. But that’s not stopping stakeholders from pushing executives to use it. Download the report for more insights * The pressure is on There’s more pressure to accelerate AI adoption than to slow it down. It may be tempting for enterprise leaders to see generative AI as their magic wand—enter a few prompts and seconds later have a compelling rationale that supports any decision. Except of course it doesn’t work that way. But that’s not stopping stakeholders from pushing executives to use it. Download the report for more insights * Workforce planning As AI invades the workplace, both consciously and surreptitiously, it is also fueling workforce disruption. Fewer than one in three CEOs have assessed the potential impact of generative AI on their workforce. This is among the most disquieting findings from our analysis. It means two out of three CEOs are acting without a clear view of how to help their workforce with the disruption and inevitable transitions AI will bring. Whether this is an oversight or a process that is lagging, it is something to watch—particularly as there appear to be significant gaps between CEOs and other senior executives when it comes to their sense of the organization’s skills and readiness. Download the report for more insights * AI readiness CEOs are eager to act on AI, but their teams are less confident. Big questions linger about the organizational readiness to embrace and implement AI in decision-making. Seven in 10 CEOs say AI brings broad benefits and think their organization has the knowledge and skills to adopt generative AI today. Their executive teams, however, are far more wary about AI and the internal capacity of the workforce. Download the report for more insights * Barriers to adoption What are the biggest barriers to generative AI adoption? When CEOs struggle over adopting generative AI, their first concern isn’t the tech talent pool or other organizational obstacles, it is more basic: data. Without trusted, reliable data, even the best AI will deliver faulty, biased, or dangerous results. Yet getting your data house in order is no small task, and for many enterprises one that is far from complete. The top barriers: data lineage and provenance, a lack of proprietary data to customize, and security concerns. Download the report for more insights “Sometimes the CEO has to make a decision without a clear view to the final result.” Roberto Tomasi CEO, Autostrade per l’Italia (ASPI) Download our 2023 CEO report for our complete findings, including how leaders are taking action in the age of AI: * Metrics and decision-making * Talent and workforces * Technology and data * Ecosystem and partners Download the insightsGet additional insights for this topic -------------------------------------------------------------------------------- Bookmark this report -------------------------------------------------------------------------------- Share -------------------------------------------------------------------------------- Originally published 27 June 2023 Originally published 27 June 2023 Explore past CEO studies Explore past CEO studies Select a year20222021201920172015201320122010200820062004 2022 Practical pathways to transformational sustainability 2021 Find your essential 2019 Seizing the data advantage 2017 Plotting the platform payoff 2015 Redefining Competition 2013 Reinventing the rules of engagement 2012 Leading through connections 2010 Capitalizing on Complexity 2008 The Enterprise of the Future 2006 Expanding the innovation horizon 2004 Your Turn Practical pathways to transformational sustainability Explore past C-suite studies Select a year202220212019201720152013201220112010200920082006200520042003 Role reports Chief Executive Officer: Practical pathways to transformational sustainability Chief Supply Chain Officer: Data-led innovation for the modern supply chain How can IBM help you? IBM Consulting It’s time to bet on the future watsonx Multiply the power of AI with our next-generation AI and data platform. See what's coming. AIOps Solutions Discover how AI and IT delivers the insights you need to help drive exceptional business performance. How can IBM help you? IBM Consulting It’s time to bet on the future -------------------------------------------------------------------------------- watsonx Multiply the power of AI with our next-generation AI and data platform. See what's coming. -------------------------------------------------------------------------------- AIOps Solutions Discover how AI and IT delivers the insights you need to help drive exceptional business performance. You might also like Translations available CEO’S GUIDE TO GENERATIVE AI HARDCOVER EDITION Explore what CEOs need to know and what they need to do today to enable people, power data and technology, and fuel operations with generative AI. HOPE OR HYPE: FROM COP28 TO GENERATIVE AI FOR SUSTAINABILITY Post COP28, IBM Think Circle for Sustainability members convened to discuss their experiences and look to the future of sustainability. The Thinkers discussed three main themes during the Circle. Translations available THE CEO’S GUIDE TO GENERATIVE AI: MARKETING Explore three things CEOs need to know and three things they need to do now to apply generative AI to marketing. Translations available THE CEO’S GUIDE TO GENERATIVE AI: SUSTAINABILITY Explore three things CEOs need to know and three things they need to do now to apply generative AI to sustainability. Translations available THE CEO’S GUIDE TO GENERATIVE AI: OPEN INNOVATION & ECOSYSTEMS Explore three things CEOs need to know and three things they need to do now to apply generative AI to open innovation and ecosystems. Translations available THE CEO’S GUIDE TO GENERATIVE AI: SUPPLY CHAIN Explore three things CEOs need to know and three things they need to do now to apply generative AI to supply chain. You might also like Translations available CEO’S GUIDE TO GENERATIVE AI HARDCOVER EDITION Explore what CEOs need to know and what they need to do today to enable people, power data and technology, and fuel operations with generative AI. HOPE OR HYPE: FROM COP28 TO GENERATIVE AI FOR SUSTAINABILITY Post COP28, IBM Think Circle for Sustainability members convened to discuss their experiences and look to the future of sustainability. The Thinkers discussed three main themes during the Circle. Translations available THE CEO’S GUIDE TO GENERATIVE AI: MARKETING Explore three things CEOs need to know and three things they need to do now to apply generative AI to marketing. Translations available THE CEO’S GUIDE TO GENERATIVE AI: SUSTAINABILITY Explore three things CEOs need to know and three things they need to do now to apply generative AI to sustainability. Translations available THE CEO’S GUIDE TO GENERATIVE AI: OPEN INNOVATION & ECOSYSTEMS Explore three things CEOs need to know and three things they need to do now to apply generative AI to open innovation and ecosystems. Translations available THE CEO’S GUIDE TO GENERATIVE AI: SUPPLY CHAIN Explore three things CEOs need to know and three things they need to do now to apply generative AI to supply chain. Thanks for downloading the report. Want to get more from the IBV? Log in with IBMID Log in to save content and create a profile. Log in with IBMID Get additional insights for this topic To receive emails about our thought leadership, please enter your email address, then click "Subscribe". Email address Subscribe View the IBM Privacy Statement. 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