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This app works best with JavaScript enabled. LIBRARY GUIDES HOW TO DO BETTER CONTENT MARKETING OCTOBER 4TH, 2022 Every business produces some type of content to attract and engage their target audience and ultimately convert them to customers. With all the competition on the market, content creators need to rely on more than just hunches to be successful and stand out. Our How to Do Better Content Marketing series walks through how to take a comprehensive and data-driven approach to your content strategy. As we enter Q4 and begin planning for 2023, now's the perfect time to take a hard look at your content's performance and make improvements to be even more successful next year. The series contains 5 chapters that cover: 1. Understanding Your Business and How Content Drives It 2. Understanding Your Target Audience 3. Deciding What to Create and Developing a Content Calendar 4. Performing a Content Audit 5. Repurposing and Improving Existing Content Get the Guide All Resources CUSTOMER STORY September 7th, 2018 BLOOMBERG: GLOBAL GROWTH BY PAYING ATTENTION TO LOCAL AUDIENCES Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region. CUSTOMER STORY November 1st, 2017 SLATE: INCREASING READER LOYALTY AND GROWING SUBSCRIPTIONS Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time. CUSTOMER STORY March 19th, 2018 HELLOFRESH: STANDING OUT IN A MARKET WITH TOO MANY COOKS Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers. Content analytics for everyone. © 2022 Parse.ly Part of WordPress VIP Site TermsProduct TermsPrivacy PolicyGDPRCCPA PLATFORM Parse.ly OverviewContent Recommendations APIData PipelineEnterprise Trusted Data PartnerPricing RESOURCES BlogEventsContent LibraryCustomersKnowledge BaseTechnical DocsGlossaryAcquisition AnalyzerChangelog COMPANY AboutCareersPressPress KitContactStatusHomepage Get the latest content analytics insights in your inbox