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U.S. Women's Open


THE UNKNOWABLE NELLY KORDA: WHAT DOES THE SUPERSTAR OWE HER SPORT?

By Shane Ryan
May 27, 2024

By Shane Ryan
May 27, 2024
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“Your job as a top player is to help build this tour.”
—Stacy Lewis, to Golfweek, in 2022

Christina Kim does not accept the premise. The 22-year LPGA veteran is a Nelly
Korda supporter, full stop, even as she jokes that she has been on tour almost
as long as Korda has been alive. The concept that Korda should be doing more
than simply tearing up the circuit at a historic rate—she comes into this week’s
U.S. Women’s Open having won six of her last seven starts and is the favorite at
Lancaster (Pa.) Country Club—strikes Kim as absurd.

“I’ve always been a fan of people being true to who they are,” Kim said. “And
Nelly Korda is, in a word, chill. What’s wrong with someone finding joy and
happiness in what they do, and having that sense of wholeness in who they are?”

As to the concept that she’s leaving exposure on the table, Kim balks.



“If anything, she’s the perfect ambassador for our game,” she said. “She has
integrity, she will absolutely murder you on the golf course, and there’s no
gamesmanship, no snark. She has a good and kind soul.”

This rousing endorsement of Korda can be seen as Exhibit A for the defense.
Pitted against that perspective is the quiet but growing concern in certain
corners of women’s golf that Korda does bear a deeper responsibility for
promoting her sport, and that by resisting a bigger stage—turning down media
opportunities both small and massive, and maintaining a wary distance in those
she accepts—she has failed to capitalize on an unprecedented moment. And Kim’s
perspective as a colleague is different from what you might hear from those in
marketing or the media. What she sees as “chill,” others see as insularity or
detachment. Both arguments have their compelling points, and definite answers
are hard to come by.

Team Korda opted not to participate in this story, which is fair enough; she’s
not the first high-profile athlete to turn down an interview around an important
event. What’s remarkable about the Korda team writ large, though, is how
effectively they've built a wall around themselves, how tough it is to penetrate
that wall even for journalists who have worked the LPGA beat for years and how
their emphasis on privacy clashes with her emergence in 2024 as a superstar in a
sport that greatly craves exposure.

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She is the greatest player in today’s game by far, and she may be on a journey
to becoming one of the greatest ever. Yet in a social media age, at a boom time
for women's athletics, the 25-year-old has defied the odds and remained a cipher
even within professional golf.

Korda’s hope is that on-course success is enough.

"I’m just out here doing what I love and hopefully that’s what grows the game
naturally," she said in May. "I’m not trying to push anything. I hope that
people see me for who I am and that I love this game."

But what if, as some contend, that's not enough? What if women's golf needs not
just dominant victories, but a dynamic superstar, its own version of Tiger
Woods? There are inevitable comparisons made to Caitlin Clark—google the phrase
"Caitlin Clark moment" with "Nelly Korda" to experience the deluge—but Clark
carries herself with an engaging swagger that seems to perfectly align with the
surge of women's sports. That's not Korda, and whispers that it should be, that
she should flip a personality switch for the betterment of the women's game,
sound optimistic to the point of delusion. To many like Kim, it also feels
unfair.


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elite

Still, it’s easy to understand the quandary for those who cover and promote
women’s golf. They have in their presence a young American star of unlimited
talent—a dream on paper—but one who keeps the outside world at arm’s length.



“I would say that in terms of media, she doesn’t want to do it,” one reporter
said. “But more importantly, she doesn’t understand the Spider-Man line, ‘with
great power comes great responsibility.’”

What do you do with a star like this?



There is a notable dearth of in-depth features about Nelly Korda for someone so
accomplished, much less someone from such an exceptional athletic family. Her
father Petr was a grand slam tennis champion, her mother Regina reached the top
30 in women’s tennis, her older sister Jessica is a six-time LPGA winner, and
her younger brother Sebastian is currently the 28th-ranked men's tennis player
in the world. The name "Korda" should resound far more than it does in our
celebrity-obsessed culture, and their relative obscurity is tribute to a
clannish kind of vigilance—justified, some would argue—when it comes to
outsiders.

Korda is not a complete media hermit; she is less available than your average
superstar and strictly businesslike with print media, but we can still watch her
appearances from a distance and try to read between the lines. In less formal
videos with outlets like Barstool, she comes off as likable, with a sneaky sense
of humor and an engaging laugh that's part nervous, part exuberant. She also
reads as fundamentally shy; she's been in the public eye long enough that she
doesn't seem uncomfortable with small talk and joking, but there's enough
reticence to make clear that it's not her natural inclination. (One person who
worked with her on an off-course project said it was clear that she didn't love
the spotlight, but that she had a surprising magnetism and was a "nice, low key"
person who was the same off camera as on.)

Jessica and Nelly Korda were profiled in the December 2020 issue of Golf Digest.

There's even something endearingly nerdy about Nelly. In a Golf Digest interview
with her sister as part of a cover package with the two of them for our December
2020 issue, when asked about her hobbies, Nelly admitted to taking binoculars
out onto the balcony at her Bradenton, Fla., home and watching the people who
passed.

"You're one of those," her sister joked, but the heavy-handed metaphor is
nonetheless true: The younger Korda prefers to be the one observing, not the one
being observed.



“I travel like a hobo, hood up, so I don’t get recognized," Nelly told Golf.com,
and though she clarified that she enjoys when younger fans approach, it
emphasized her discomfort with off-course attention.

But this depiction of a reluctant genius might obscure her true nature as much
as it reveals it, because although she's an introvert, she's a rare introvert
who burns with competitive desire. In that same interview, when the sisters were
asked to name each other's best qualities, Nelly cited Jessica's kindness, but
tellingly, Jessica pointed to Nelly's ambition and drive. Even in the
lighthearted videos you can find on YouTube, Nelly’s affect transforms when she
stands over the ball, and something more serious takes over. She even likes to
talk a little shit. And her most revelatory quotes come in describing how she
craves the intensity of the big moment, how afterward she feels literally sick
from the extremes of emotion and adrenaline, but how she loves it anyway.



From the outside, the Korda children seemed groomed to be athletes. Petr and
Regina were tennis stars from the Czech Republic, and the family didn't live
full time in the U.S. until 2008. "We were put in a bunch of sports from a young
age," Jessica told Golf Digest, and by the time Nelly was 6 and "got serious"
about golf, she was taking lessons three or four times a week. By 16, she
petitioned to play on the Symetra Tour, and she turned professional in 2016
rather than attend college (Jessica passed on college and turned pro in 2010 at
age 17). Nelly’s career progressed at a rapid pace, winning eight LPGA titles
and an Olympic gold medal through the 2023 season, and in 2024 her talent and
drive have fully clicked into place. Six wins in five months bring her total
LPGA tally to 14, and the Chevron Championship in April marked her second career
major victory.

With that success comes a brighter spotlight, and with the brighter spotlight
comes the stark contrast between her achievements and her remoteness. The most
intriguing questions are sometimes the toughest to ask. Is it more than just
shyness that dictates her relationship with the media? Is there an element of
mistrust? And to what extent does any of this mistrust come from the great
controversy of her father Petr's career, when shortly after his crowning
athletic achievement, winning the 1998 Australian Open, he tested positive for
the steroid nandrolone at Wimbledon? He was suspended for a year after a
complicated process and chose to retire (Petr has always maintained that he
doesn't know how the drug got in his system). It was a controversial moment in
tennis and would seem to be an important piece of history for a family of
professional athletes, but there is no known record of the Korda children having
been asked about it. And though it happened 25 years ago, it feels relevant
today because of the unusual control the Korda patriarch has exerted over his
children and their careers.



Patricio Apey managed Petr Korda in his prime, and he also advises all three
Korda children, which gives at least a hint of the influence the father
maintains. In 2021, Apey spoke with Ben Rothenberg of the New York Times about
the rise of the three Kordas, and compared Petr to Richard Williams.

"As crazy as it sounds, Petr and I have been talking about this for like 12
years, to do these things together with the three kids,” he said. “I always say
he’s half-genius and half-crazy, and it’s hard to differentiate between the
two.”

Nelly Korda poses with her mother Regina, sister Jessica and father Petr after
her victory at the 2021 Gainbridge LPGA at Lake Nona.

Julio Aguilar

Writing of the "short-term sacrifices" this sometimes entailed, Rothenberg noted
that Seb Korda skipped the Tokyo Olympics his sisters were competing in to
prepare for the U.S. Open. (Korda retired in the second set of his first-round
match in the U.S. Open with a stomach illness.)

“My dad still actually does my schedule to this day,” Nelly Korda said after her
latest win at the Mizuho Americas Open. “He’s very, very involved with the
scheduling of my entire year and how much time I have off and what I’m doing off
the golf course.”

Considering that type of control, is it a stretch to wonder if Petr’s
experiences with the media (particularly if he felt he was unfairly treated at
the time of his suspension) might trickle down to his children? To make matters
worse, the younger Kordas have not been immune from a whiff of scandal. In 2019,
Jessica Korda’s boyfriend (now husband) Johnny DelPrete was arrested in the
massage parlor prostitution sting that also implicated New England Patriots
owner Robert Kraft. The Florida state attorney’s office dropped all charges in
2020 after an unfavorable ruling in a Florida appeals court regarding video
evidence, but multiple sources speculated that the coverage in the meantime
further eroded the family’s trust in the press.

Sources also noted that the Kordas have a distant relationship with some members
of golf media, based partly on a difference of opinion regarding what the
purpose of media in women’s golf should be—to cover or to promote. This is not a
problem unique to the Korda family. There are frustrations among print and
television journalists covering the women’s game with the gulf between the
stated desire to treat it like any other sport and the pushback they receive
even at the slightest hint of negativity. This came to a head last fall at the
Solheim Cup, after Lexi Thompson shanked a crucial chip in a Friday match. When
she was asked a simple question about the shot in the press conference, she
refused to answer, and U.S. captain Stacy Lewis called the question “terrible.”



“So sad seeing golf media, yet again, shred Lexi,” Jessica Korda tweeted, and
many saw this as another example of how some figures in women’s golf purport to
want equal treatment, but react defensively when that treatment becomes even
vaguely critical.

Jessica Korda’s tweet shines a light on the general Korda attitude toward golf
media, but many conflicts have taken the less dramatic form of simple
abstention. Issues arose in the past with Nelly opting out of pre-tournament
press conferences, and at the 2021 AIG Women’s Open, her first appearance after
winning the gold medal and just two months after her first major victory, her
absence was so glaring that a British journalist brought it up with R&A chief
executive Martin Slumbers at his own presser.

“This is a massive week to promote women's golf. Is it disappointing that the
World No. 1 … is not giving a press conference this week?” the journalist asked.

Slumbers responded that Korda would be doing interviews after her rounds and it
was most important that she felt rested, but the problem persisted for some time
before a tentative truce was reached.

Again, Korda is not alone among her fellow LPGA players when it comes to a
perceived lack of engagement. In 2022, Terry Duffy, the CEO of the CME Group, a
title sponsor of the LPGA, went public with remarks to Golfweek that he was
“embarrassed” and “exceptionally disappointed” when no players showed up to a
year-end dinner at the Tour Championship, Korda included.

“As a top American, as No. 1 in the world, you’re going to be asked to do a lot
of things,” Stacy Lewis told Beth Ann Nichols of Golfweek. “You’re going to be
asked to do a lot of interviews that you don’t want to do. You need to do it
because it’s what’s best for the tour. It will be productive for you; it will be
productive for the tour. It creates more exposure, and that’s your job. Your job
as a top player is to help build this tour … the current generation needs to
hear it, needs to be taught it.”



But while Korda is far from the only offender, her status and success have made
some of her recent choices look questionable. She criticized TV coverage at the
Chevron Championship—“I feel like we just need a stage. We need to be put on TV.
I feel like when it's tape delay or anything like that, that hurts our game”—but
multiple sources also confirm that in the wake of her victory, she had an offer
to appear on "The Today Show "in New York, and had other discussions about a
guest spot on "Jimmy Kimmel Live!" She appeared on neither.

One LPGA reporter referencing these incidents painted a sharp contrast between
Korda’s claim that playing well would create its own promotional opportunities
and the subsequent refusal to seize those opportunities. Another media figure
pointed out that LPGA players don’t get a lot of chances at exposure on the
national level, and to pass up the rare times when it comes around costs the
sport a potentially significant chunk of new viewers.

Nelly Korda's attendance at the Met Gala in May surprised many given her
proclivity for such public appearances.

Others interviewed expressed sympathy for Korda, arguing that it’s unfair to ask
her to become Caitlin Clark, or even a charismatic figure in the women’s game
like Nancy Lopez. (“She’s not Caitlin Clark, and she’s never going to be,” one
said.) There’s a heightened expectation that rises to a double standard, one
writer told me—Korda now reliably does press conferences at tournaments, she
appears on TV after rounds, she dips her toe into independent media and tries to
grow the game in smaller ways like working with junior golfers. If she were a
man, she might not be expected to do anything more, but the underdog status of
women’s golf creates expectations for its stars that might be viable for someone
like Michelle Wie West, but can be crushing for an introvert.

“You’re on a razor’s edge,” Kim, the LPGA veteran, agreed, “trying to balance
what’s best for yourself against what’s good for the greater game of golf.
There’s a bit of a double standard.”

“In some ways,” one journalist said, “this is where we’ve always been with the
LPGA. We get one of these potentially transcendent stars, and we want to squeeze
the ever-loving blood out of the turnip, because we don’t know when we’ll get it
again.”



Still, to stiff-arm even giant national outlets makes her unique. Plenty of
players prioritize TV over print media due to the opportunity for broader
exposure, but Korda has even shut down the biggest names. It’s her prerogative,
of course, but it’s easy to understand the frustration this creates within a
sport that is thirsty for exposure.



My first interaction with either Korda sister came at the 2021 KPMG Women’s PGA
Championship, when Jessica Korda seemed annoyed at what I thought was an
innocuous, even positive question about her clinching a spot on the U.S. Olympic
team. More than a year later, at the LPGA CME Group Tour Championship in 2022,
Nelly Korda's coach Jamie Mulligan gave an interview to Golfweek in which he
went in depth on Nelly’s blood-clot scare earlier that year, and how harrowing
the first day had been (She was eventually sidelined almost three months after
surgery). At the pre-tournament press conference, Nelly Korda was clearly
displeased.

"I was not very happy with that article," she said. "I'm very private about my
medical history, my medical issues."

When I asked if she was upset that Mulligan had given those details, she didn't
quite throw him under the bus, but she did emphasize the value she put on
privacy, and that she had "nothing to say" about her coach. Mulligan still works
with Korda, but the message was loud and clear.

In both cases, it was tempting to wonder why the reactions were so severe. Why
get upset about a question about making the Olympics? Why be so secretive about
a medical detail that emphasizes your strength and resilience, and would
seemingly garner sympathy from the public? Why the almost compulsive retreat to
privacy? It's easy to ask these questions when you don’t share their experience
of intense media exposure, but it still feels as though the suspicion is so
deeply ingrained that they end up fighting unnecessary battles.

This insularity, and whatever mistrust the family holds for the press, all play
a part in keeping a star like Nelly Korda behind a veil. There have been recent
attempts to seek exposure in alternative ways, like videos and podcasts and her
surprising appearance at the Met Gala, and she's proven adept at navigating
these situations despite her inherent shyness. It may be impossible to know her,
but when she allows herself to be seen just a little, people tend to like her.



As to the larger issue of what Korda owes to her sport—a discussion which will
inevitably be re-litigated this week at the U.S. Women’s Open—we're at an
impasse, if not an outright stalemate. Is it her job to broaden her appeal? Is
the LPGA's job to market her more effectively? Is it ridiculous to compare a
niche sport like golf with the surge of interest in women's basketball? And to
what extent does the walled-off Korda family make all of this a moot discussion?

For now, what anyone wants from Nelly Korda is beside the point; she will give
what she's comfortable giving, and in the meantime, she’ll thrive in the space
of zero ambiguity—the golf course itself, where the shyness and the suspicion
give way to the spectacle of a great champion. In that arena, complications
vanish, and there is no one in the world whose expectations exceed her own.

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WE CARE ABOUT YOUR PRIVACY

If you consent, we, ouraffiliates and our 32 partners can store and access
personal information on your device to provide a more personalised browsing
experience. This is accomplished through processing personal data collected from
browsing data stored in cookies. You can provide/withdraw consent and object to
processing based on a legitimate interest at any time by clicking on the
‘Cookies & AdChoices’ button.Privacy and Cookie Notice


WE AND OUR PARTNERS PROCESS DATA TO PROVIDE:

Store and/or access information on a device. Create profiles to personalise
content. Create profiles for personalised advertising. Use profiles to select
personalised advertising. Use profiles to select personalised content. Measure
content performance. Measure advertising performance. Understand audiences
through statistics or combinations of data from different sources. Develop and
improve services. Use limited data to select advertising. List of Partners
(vendors)

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ABOUT YOUR PRIVACY

We process your data to deliver content or advertisements and measure the
delivery of such content or advertisements to extract insights about our
website. We share this information with our partners on the basis of consent and
legitimate interest. You may exercise your right to consent or object to a
legitimate interest, based on a specific purpose below or at a partner level in
the link under each purpose. These choices will be signaled to our vendors
participating in the Transparency and Consent Framework.
Privacy and Cookie Notice
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MANAGE CONSENT PREFERENCES

STORE AND/OR ACCESS INFORMATION ON A DEVICE 29 PARTNERS CAN USE THIS PURPOSE

Store and/or access information on a device

Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.

List of IAB Vendors‎ | View Illustrations 

ADVERTISING

Advertising

 * ADVERTISING COOKIES AND TRACKERS:
   
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   Advertising cookies (and similar technologies) are used to build a profile of
   your interests, to deliver advertising relevant to those interests, to
   measure the effectiveness of advertising campaigns, and for the other
   purposes set forth below. These cookies are set by us and by our advertising
   partners. If you do not allow these cookies, you will still see ads, but they
   may be less relevant to you. You can choose whether to allow the setting of
   these cookies with the “Advertising” toggle above.
   
   IAB TCF Choices:
   Below you can customize how IAB Framework Participants may use your personal
   data. The IAB Features listed at the end of this section do not have consent
   toggles as they operate in conjunction with IAB purposes. They provide
   additional information related to the processing activities detailed in
   underlying IAB purposes.

 * CREATE PROFILES FOR PERSONALISED ADVERTISING 26 PARTNERS CAN USE THIS PURPOSE
   
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   Information about your activity on this service (such as forms you submit,
   content you look at) can be stored and combined with other information about
   you (for example, information from your previous activity on this service and
   other websites or apps) or similar users. This is then used to build or
   improve a profile about you (that might include possible interests and
   personal aspects). Your profile can be used (also later) to present
   advertising that appears more relevant based on your possible interests by
   this and other entities.
   
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 * USE PROFILES TO SELECT PERSONALISED ADVERTISING 27 PARTNERS CAN USE THIS
   PURPOSE
   
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   Advertising presented to you on this service can be based on your advertising
   profiles, which can reflect your activity on this service or other websites
   or apps (like the forms you submit, content you look at), possible interests
   and personal aspects.
   
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 * MEASURE ADVERTISING PERFORMANCE 25 PARTNERS CAN USE THIS PURPOSE
   
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   Information regarding which advertising is presented to you and how you
   interact with it can be used to determine how well an advert has worked for
   you or other users and whether the goals of the advertising were reached. For
   instance, whether you saw an ad, whether you clicked on it, whether it led
   you to buy a product or visit a website, etc. This is very helpful to
   understand the relevance of advertising campaigns.
   
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 * UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM
   DIFFERENT SOURCES 16 PARTNERS CAN USE THIS PURPOSE
   
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   Reports can be generated based on the combination of data sets (like user
   profiles, statistics, market research, analytics data) regarding your
   interactions and those of other users with advertising or (non-advertising)
   content to identify common characteristics (for instance, to determine which
   target audiences are more receptive to an ad campaign or to certain
   contents).
   
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 * DEVELOP AND IMPROVE SERVICES 22 PARTNERS CAN USE THIS PURPOSE
   
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   Information about your activity on this service, such as your interaction
   with ads or content, can be very helpful to improve products and services and
   to build new products and services based on user interactions, the type of
   audience, etc. This specific purpose does not include the development or
   improvement of user profiles and identifiers.
   
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 * MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 20 PARTNERS CAN USE THIS
   PURPOSE
   
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   Information about your activity on this service may be matched and combined
   with other information relating to you and originating from various sources
   (for instance your activity on a separate online service, your use of a
   loyalty card in-store, or your answers to a survey), in support of the
   purposes explained in this notice.

 * LINK DIFFERENT DEVICES 19 PARTNERS CAN USE THIS PURPOSE
   
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   In support of the purposes explained in this notice, your device might be
   considered as likely linked to other devices that belong to you or your
   household (for instance because you are logged in to the same service on both
   your phone and your computer, or because you may use the same Internet
   connection on both devices).

 * IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 20 PARTNERS
   CAN USE THIS PURPOSE
   
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   Your device might be distinguished from other devices based on information it
   automatically sends when accessing the Internet (for instance, the IP address
   of your Internet connection or the type of browser you are using) in support
   of the purposes exposed in this notice.

List of IAB Vendors‎

CONTENT PERSONALISATION

Content Personalisation

 * CONTENT PERSONALISATION COOKIES AND TRACKERS:
   
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   Content personalisation cookies (and similar technologies) allow us to select
   and deliver content for you to ensure our services are most relevant to your
   interests and provide the best experience for you. This does not include
   personalisation of advertising. You can choose whether to allow the setting
   of these cookies with the “Content Personalisation” toggle above.
   
   IAB TCF Choices:
   Below you can customize how IAB Framework Participants may use your personal
   data.

 * CREATE PROFILES TO PERSONALISE CONTENT 6 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information about your activity on this service (for instance, forms you
   submit, non-advertising content you look at) can be stored and combined with
   other information about you (such as your previous activity on this service
   or other websites or apps) or similar users. This is then used to build or
   improve a profile about you (which might for example include possible
   interests and personal aspects). Your profile can be used (also later) to
   present content that appears more relevant based on your possible interests,
   such as by adapting the order in which content is shown to you, so that it is
   even easier for you to find content that matches your interests.
   
   View Illustrations 

 * USE PROFILES TO SELECT PERSONALISED CONTENT 6 PARTNERS CAN USE THIS PURPOSE
   
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   Content presented to you on this service can be based on your content
   personalisation profiles, which can reflect your activity on this or other
   services (for instance, the forms you submit, content you look at), possible
   interests and personal aspects, such as by adapting the order in which
   content is shown to you, so that it is even easier for you to find
   (non-advertising) content that matches your interests.
   
   View Illustrations 

 * MEASURE CONTENT PERFORMANCE 7 PARTNERS CAN USE THIS PURPOSE
   
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   Information regarding which content is presented to you and how you interact
   with it can be used to determine whether the (non-advertising) content e.g.
   reached its intended audience and matched your interests. For instance,
   whether you read an article, watch a video, listen to a podcast or look at a
   product description, how long you spent on this service and the web pages you
   visit etc. This is very helpful to understand the relevance of
   (non-advertising) content that is shown to you.
   
   View Illustrations 

List of IAB Vendors‎

USE LIMITED DATA TO SELECT ADVERTISING 30 PARTNERS CAN USE THIS PURPOSE

Use limited data to select advertising

Advertising presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device type
or which content you are (or have been) interacting with (for example, to limit
the number of times an ad is presented to you).

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List of IAB Vendors‎ | View Illustrations 

ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 30 PARTNERS CAN USE
THIS PURPOSE

Always Active

Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.

List of IAB Vendors‎ | View Illustrations 

DELIVER AND PRESENT ADVERTISING AND CONTENT 27 PARTNERS CAN USE THIS PURPOSE

Always Active

Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.

List of IAB Vendors‎ | View Illustrations 

ESSENTIAL COOKIES AND TRACKERS:

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Essential cookies (and similar technologies) are necessary for our digital
services to function properly and to remain secure. For example, we may use
Essential cookies for logging in, filling in forms or to enable other features
and functions of our services. Essential cookies are also used to monitor
service technical performance to ensure our services are functioning properly.
We also use Essential cookies to maintain the security and stability of our
services. Because these cookies are necessary to the security and functionality
of our services, they cannot be switched off.

IAB TCF Purposes:
Below you can read how IAB Framework Participants may use your personal data in
ways that are necessary for their services. Please note that cookies and similar
technologies are only used for these purposes if you have consented to the
storage and/or access to information on your device.

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