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MEDIA BUYING AT THE WHOLESALE RATE




YOUR CAPTIVE AUDIENCE, UNLOCKED.



We cut your media spend by 50% and provide the same or better results.
Seamlessly integrate your first-party data, leverage 300M+ second-party data
assets, and take your ad dollars further with Untitled’s DSP.

Start advertising now!
Learn more about Untitled

MEDIA BUYING AT THE WHOLESALE RATE




YOUR CAPTIVE AUDIENCE, UNLOCKED.



We cut your media spend by 50% and provide the same or better results.
Seamlessly integrate your first-party data, leverage 300M+ second-party data
assets, and take your ad dollars further with Untitled’s DSP.

Start advertising now!
Learn more about Untitled




GO BEYOND AUDIENCE ACTIVATION AND UNLEASH REVENUE MULTIPLES WITH ADVANCED MEDIA
PROXIMITY.

Leverage our vertically integrated DSP for wholesale media rates that stretch
your marketing dollars further than ever before.

2.9X

Revenue increase seen by brands utilizing first-party data for audience building
in ad-channels.

+68%

Improvement in customer lifetime value experienced by companies that leverage
first-party data for targeting.

-50%

Reduction in new customer acquisition costs realized for organizations
prioritizing 1st party data in the marketing mix

2.9X

Revenue increase seen by brands utilizing first-party data for audience building
in ad-channels.

+68%

Improvement in customer lifetime value experienced by companies that leverage
first-party data for targeting.

-50%

Reduction in new customer acquisition costs realized for organizations
prioritizing 1st party data in the marketing mix



THE PROBLEM


TODAY, YOUR CAPTIVE AUDIENCE IS LOCKED UP.





THE PROBLEM


TODAY, YOUR CAPTIVE AUDIENCE IS LOCKED UP.






OUR SOLUTION


END-TO-END DATA SUPPLY CHAINS THAT GIVE CONTROL BACK TO YOU: THE BUYER.




BRIDGING YOUR OFFLINE DATA ASSETS TO ONLINE DIGITAL IDENTITIES.

Onboard your offline data through our signal rich Identity Graph comprised of
Emails, MAIDs, IPs and our DSP Partner Audience Network IDs. Segment and target
your 1st party audiences using behavioral, demographic, and intent signal
overlays from leading data providers.

Start advertising now

MAKE YOUR DATA WORK HARDER TO DRIVE FULL-FUNNEL PERFORMANCE.

Guide audiences down the funnel from awareness to conversion and everything in
between by seamlessly integrating your touchpoints across screens. Activate your
whole campaign from one integrated environment. Our vertically integrated
solution empowers you to orchestrate targeted media placement with unparalleled
leverage and efficiency.

Start advertising now


EXTEND YOUR REACH WITH OUR SECOND-PARTY DATA STREAMS.

Discover and target your most relevant audiences using behavioral, demographic,
and interest signals from leading data providers. Leverage our Lead Data Stream
(LDS) tag to identify the hidden, qualified audience on your website. With LDS,
we provide more MQLs from your marketing dollars.

Start advertising now


INTEGREATIONS & CHANNELS

STOP WITH THE CSV EXPORTS AND IMPORTS. LEVERAGE YOUR DATA ASSETS DIRECTLY WITH
MORE AVAILABLE INVENTORY.



INTEGREATIONS & CHANNELS

STOP WITH THE CSV EXPORTS AND IMPORTS. LEVERAGE YOUR DATA ASSETS DIRECTLY WITH
MORE AVAILABLE INVENTORY.

INTEGRATIONS



AVAILABLE INVENTORY



AVAILABLE SECOND-PARTY DATA

Leverage our second-party data with over 300M+ people-based record, the most
extensive second-party data partnership in the USA. Find B2B buyers on B2C
channels, or, receive real-time visitor data with Lead Data Stream tag.



AUDIENCE PRODUCTS AND OVERLAYS

DISTILLED DSP – AUDIENCE PRODUCTS.


Start Advertising

AUDIENCE BUILDING, SOURCING AND OVERLAYS AVAILABLE WITH THE DISTILLED DSP

DISTILLED DSP – AUDIENCE PRODUCTS.


Start Advertising


DYNAMIC RETARGETING

Re-market to your Lead Data Stream resolved website visitors

FIRST-PARTY AUDIENCES

Activate your customer and prospect records for 1-1 direct digital advertising

LOOKALIKE AUDIENCES

Create audiences and advertise to people that “look like” your best customers

AUDIENCE EXTENSION

Extend your data with digital attributes for additional media placement options

BEHAVIORAL-INTENT

Targeting based-upon domain-level content and topic consumption themes

ACCOUNT-BASED MARKETING

Target B2B records via company-level and contact-level attributes

DYNAMIC RETARGETING

Re-market to your Lead Data Stream resolved website visitors

FIRST-PARTY AUDIENCES

Activate your customer and prospect records for 1-1 direct digital advertising

LOOKALIKE AUDIENCES

Create audiences and advertise to people that “look like” your best customers

AUDIENCE EXTENSION

Extend your data with digital attributes for additional media placement options

BEHAVIORAL-INTENT

Targeting based-upon domain-level content and topic consumption themes

ACCOUNT-BASED MARKETING

Target B2B records via company-level and contact-level attributes



BUILT WITH YOUR MARGINS IN MIND

WHOLESALE AD-SPEND RATES VIA CLOSER MEDIA PROXIMITY.


Inquire about Pricing & CPMs

BUILT WITH YOUR MARGINS IN MIND

WHOLESALE AD-SPEND RATES VIA CLOSER MEDIA PROXIMITY.


Inquire about Pricing & CPMs


START ADVERTISING NOW    →

START ADVERTISING NOW    →

START ADVERTISING NOW    →

START ADVERTISING NOW    →

START ADVERTISING NOW    →


TRUSTED BY OVER 500+ BRANDS AND ADVERTISERS WORLDWIDE    

> “
> 
> We started using Untitled's DSP in Q3 of 2023. The ability to bring in our own
> first-party data and match against their second-party data has really
> increased the sophistication in our advertising methods. Beyond that, we
> increased our ROAS by 5X when switching away from AdRoll. Incredible results
> all around!
> 
> Matt CobbCEO, Capture Higher Ed

> “
> 
> What I love about this tool is I can control my CPMs. I'm not locked in to
> whatever Xandr and Facebook provides. Not only this, I completely cut out
> LiveRamp and can take advantage of Untitled's second-party data and literally
> get the same results at 80% the cost.
> 
> Steve HueyFounder, Type64

> “
> 
> The ability to create audiences and enrich our data with Advertising IDs from
> Untitled's second-party data assets has been an absolute game changer. No need
> to pay insane fees to LiveRamp. We get the same results at half the price!
> 
> Clayton StewartEsquire Advertising

> “
> 
> We had been using Oracle Audience only to switch the Untitled's DSP and
> audience tool. A complete game changer and higher quality data.
> 
> Jack GrahamProject Manager, Coffee Inc



FREQUENTLY ASKED QUESTIONS


WHAT DO CPMS COST?

Because your ad-buys are being submitted directly at the bid-ask feed auction,
you’re subject to the real-time price movements on inventory, similar in concept
to what you’d see in the stock market. The price of an impression is subject to
the “ceiling” price by which you’re willing to bid-ask above the initial
offering price, of which is set based upon the publishers “floor” ask-price,
available supply and advertiser demand, within the ad-exchange.

TLDR: you set the CPM at the bid-feed level in which you’re willing to pay for
an impression served.


WHAT ARE PAYMENT TERMS?

Media dollars are required to be on deposit. We will not launch campaigns
without media budget allocated and prepaid upfront.


WHAT ARE THE REQUIREMENTS TO START?

In order to leverage the Distilled DSP, you must have a Distilled Platform
account, the Distilled Lead Data Stream tag placed on your site(s), and supply
all creative (ads, landing pages, etc). Media-buys are executed via a Purchase
Order Addendum to the Distilled Platform Services Agreement.




START ADVERTISING AT HALF THE COST

QUICK LINKS

ABOUT UNTITLED

PRODUCT OVERVIEW

PRODUCT FEATURES

IDENTITY RESOLUTION

AUDIENCE ACTIVATION

GET STARTED

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 * Our Solution
 * Integrations & Channels
 * Costs & Pricing
 * FAQs



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