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Catch-up on all the latest highlights in the customer marketing space.
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Hey Reyna, 

 

Eve here, Content Lead at Customer Marketing Alliance. 

 

Ready for some inspiration? We're exploring the concept of community engagement
with three engaging case studies that'll spark your creativity.


Case study: PMA Book Club

 

A real-world example of facilitating engagement from within one of our very own
sister communities, Product Marketing Alliance (PMA).

 

PMA’s free Slack community is home to over 40,000+ product marketing managers
worldwide, and within that, members have created a number of subject-specific
channels designed to reflect their more specific interests.

 

A great example of this is the PMA Book Club.

 

Each month, members connect to vote for that month’s book of choice, which delve
in different areas within or relevant to product marketing.

 

When everyone’s had a chance to read it, they meet up virtually to discuss what
they’ve learned, and the general experience they each had reading it.

 

Through the use of this micro-community, the avid readers of the PMA group help
each other grow in a smaller space with individuals who enjoy the same things
they do.

 

Enjoy what you're reading? Uncover the other case studies over on the site.

 



Influitive is on a mission to help companies turn all their customers and
employees into brand advocates. Today, they're unveiling their next-generation
engagement platform alongside a suite of new products that are designed to
elevate customer engagement and brand advocacy.

 


NOT ALL FORMS OF ENGAGEMENT ARE CREATED EQUAL

Understanding the distinctions between customer engagement and community
engagement is crucial. 

 

Customer engagement and community engagement, although related, have distinct
differences in their focus, objectives, and strategies.

 

Here’s a comparison of the two concepts, broken down into focus, objectives, and
commonly used strategies:

 

Customer engagement. 

 

Focus

 

Customer engagement primarily revolves around the relationship between a
business or organization and its customers or users.

 

It aims to foster long-term relationships and loyalty by creating meaningful
interactions with customers.

 

Objectives

 

The main objectives of customer engagement are to enhance customer satisfaction,
increase customer retention, and drive revenue growth.

 

It involves understanding customers’ needs, preferences, and behavior to deliver
personalized experiences and improve products or services.

 

Strategies

 

Customer engagement strategies include offering excellent customer service,
providing personalized content or offers, creating user-friendly interfaces, and
gathering feedback through surveys or reviews.

 

Community engagement. 

 

Focus

 

Community engagement focuses on the relationships and interactions among
individuals within a community, seeking to create a sense of belonging and
shared purpose.

 

Objectives

 

The main objectives of community engagement are to increase reach and awareness,
share knowledge, create brand advocates, and facilitate problem-solving. 

 

Strategies

 

Community engagement strategies involve organizing events, providing resources
or platforms for collaboration, and fostering communication and transparency. 

 

Discover the other differences and similarities over on the blog.

 

Whenever you're ready, here are 3 ways to get one up on your own advocacy
journey: 

 

1. Customer Advisory Boards: Masters. Looking for another way to connect with
your audience on a more constructive level? CABs connect your most loyal
customers directly to your development process.

 

2. Customer Advocacy: Masters. This course will provide you with the perfect
resources, mentor, and development needed to create winning advocacy programs.

 

3. CMA Pro+ Membership. Did you know that our memberships come with access to a
members-exclusive community so that you’ll be able to form connections and get
advice from other pro members? Your networking starts here. 

 

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