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Skip to main content CONTINUE TO SITE ➞ DON’T MISS TOMORROW’S MARKETING INDUSTRY NEWS Let Marketing Dive’s free newsletter keep you informed, straight from your inbox. * Daily Dive M-F view sample Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. * Mobile Weekly Every Thursday Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. * Agencies Weekly Every Monday Topics covered: business models, technology, partnerships, culture and high profile personnel changes. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. * Deep Dive * Library * Events * Press Releases * Topics Menu * Search * Subscribe Search * Brand Strategy * Mobile * Creative * Social Media * Video * Agencies * Data/Analytics * Influencer Marketing * Ad Tech * CMO Corner Courtesy of Campbell Soup Company WHY BRANDS LIKE WENDY’S ARE REMIXING OLD SONGS INTO NEW JINGLES Uber, Pepperidge Farm and others have tapped musicians to recreate their hits with brand-referencing lyrics in a push to engage both millennials and Gen Z. Read more ➔ TOP STORIES 1. UNILEVER TAPS INTO #CLEANTOK CRAZE WITH GLOBAL TIKTOK PARTNERSHIP 2. PIZZA HUT HEADS UNDERGROUND FOR ‘NINJA TURTLES’ MOVIE TIE-UP 3. ANA: 15% OF PROGRAMMATIC AD SPEND IS WASTED ON CLICK-BAIT WEBSITES 4. DOMINO’S DELIVERS ANYWHERE ON THE MAP WITH LATEST TECH INNOVATION 5. COORS LIGHT AND PATRICK MAHOMES PROMOTE BEAR TO DODGE NFL RULES THE LATEST * Access now➔ Pinterest Business Trendline LATEST MARKETING TRENDS IN CONSUMER PACKAGED GOODS If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands. * Courtesy of Chips Ahoy CHIPS AHOY! UPDATES MARKETING RECIPE TO STAY RELEVANT WITH GEN Z Placing animated cookie spokesperson Chip on different digital platforms and planning a themed yacht party are two of the ways the brand is staying fresh. Brand Strategy * Brandon Bell/Getty Images via Getty Images LGBTQ+ MARKETING IS IN CRISIS — HERE’S WHAT THE NUMBERS SAY With Target caving to pressure surrounding LGBTQ+ themed merchandise, a Bospar report examines how Americans feel about purpose-driven marketing. Brand Strategy * Laurence Dutton via Getty Images Opinion HOW AI’S LEGAL RISKS ARE CHALLENGING MARKETERS As the tech’s buzz grows, concerns around privacy and ethics could prompt advertisers to take pause, says Kelley Drye partner John Villafranco. Data/Analytics * girafchik123 via Getty Images BRANDTECH GROUP ACQUIRES AI SAAS PLATFORM PENCIL The deal coincides with the launch of a co-developed generative AI product for big brands that counts Unilever and Bayer as users. Agencies * Access now➔ Pinterest Business Trendline LATEST MARKETING TRENDS IN CONSUMER PACKAGED GOODS If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands. Access now➔ Pinterest Business Trendline LATEST MARKETING TRENDS IN CONSUMER PACKAGED GOODS If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands. * Justin Sullivan / Staff via Getty Images PINTEREST DOUBLES DOWN ON VERTICAL VIDEO FOR SEASONAL AD STRATEGY A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons. Brand Strategy * Permission granted by Smirnoff SMIRNOFF’S BIG BRAND STRATEGY SHAKEUP IS ALL ABOUT INCLUSION A global campaign developed with new AOR McCann New York combats a “joy recession” stemming from feelings of isolation and disconnection. Brand Strategy * Permission granted by Hoka HOKA’S NEW HIGH-FLYING ADS LOOK TO BUILD ON $1B SALES MOMENTUM Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration. Brand Strategy * Courtesy of Perfetti Van Melle AIRHEADS PUTS TIKTOK TREND TO THE TEST WITH MUSCLE-FUELED SHAKE FACTORY A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process. Brand Strategy * Access now➔ Pinterest Business Trendline LATEST MARKETING TRENDS IN CONSUMER PACKAGED GOODS If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands. * Courtesy of Walmart WALMART’S AD BIZ FINDS EARLY SUCCESS WITH VIDEO PARTNERS LIKE ROKU NBCUniversal becomes the latest member of a partner program that has delivered results above benchmarks for Roku, TikTok and TalkShopLive. Agencies * simpson33 via Getty Images NIELSEN SEEKS TO IMPROVE DATA DELIVERY WITH NEW MEDIA DATA ROOM The cloud-based platform will allow for large data sets to be shared in a privacy-forward way as the measurement company vies for an edge. Video * Courtesy of Nike NIKE BROADENS FOCUS TO HOLISTIC FITNESS WITH ‘WELL COLLECTIVE’ The athletics giant will expand content and programming to cover nutrition, mindfulness and more as it embraces a broader definition of sport. Brand Strategy * Courtesy of Puma PUMA’S GLOBAL BRAND CHIEF TO EXIT AMID MARKETING REORGANIZATION As part of the restructuring, the athletic brand is moving its marketing organization from Boston to Germany. Brand Strategy * Courtesy of Pepsi PEPSI, BURGER KING RECLAIM BRAND VALUE WITH SMART ADVERTISING, REPORT FINDS While the tech category remained at the top of Kantar’s latest BrandZ rankings, some of the biggest success stories came from legacy companies. Brand Strategy * Rainer Puster via Getty Images GROUPM: AD SPENDING NORMALIZES WHILE AI’S IMPACT ON BUDGETS SURGES A half-year report falls in line with December forecasts while noting uncertainty in areas like AI, which is expected to “inform” at least half of 2023 ad revenue. Video * Courtesy of Heinz HEINZ CONNECTS WITH PAST VIRAL STARS FOR NEW SAUCE DROPS To promote limited-time sauces, the brand enlisted internet celebs like Rebecca Black and William Hung for assets across TikTok and Instagram. Brand Strategy * Permission granted by TheSoul Publishing CRAYOLA EXTENDS CONTENT STRATEGY TO PINTEREST, TIKTOK FOLLOWING STRONG YOUTUBE RESULTS A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours. Brand Strategy * Courtesy of 7-Eleven 7-ELEVEN REFRESHES SLURPEE WITH ‘ANYTHING FLOWS’ CAMPAIGN Each of four new TV spots focuses on a different Slurpee flavor and features a diverse cast of individuals that embrace self-expression. Brand Strategy * Justin Sullivan via Getty Images GOOGLE UNVEILS AI TOOLS AIMED AT MAXIMIZING VIDEO CAMPAIGNS New ad solutions Demand Gen and Video View arrive soon after the tech giant updated its generative AI chatbot Bard, among other moves into the space. Video * Arnd Wiegmann/Reuters ACCENTURE TO INVEST $3B IN AI AND DOUBLE AI WORKFORCE The company will add 40,000 AI-skilled employees to help clients become more efficient and resilient in their use of the buzzy tech. Agencies * Dimitrios Kambouris via Getty Images HOW ABSOLUT AIMS TO GROW LGBTQ+ ALLYSHIP AMONG CONSUMERS, BUSINESSES A new global initiative includes an online guide and certification program for bars and restaurants as Pride-themed marketing comes under heavy fire. Brand Strategy * Courtesy of Santo Spirits SANTO SPIRITS LAUNCHES WEB3 LOYALTY PROGRAM Founded by Sammy Hagar and Guy Fieri, the spirits company is rewarding members with an array of digital collectibles ahead of a new product launch. Brand Strategy * Courtesy of J. Crew J. CREW OPENS VIRTUAL STORE The beach house experience features six themed rooms for shoppers to browse, and includes a quiz, a scavenger hunt and former catalog images. Brand Strategy * Stock via Getty Images OVER 7K REDDIT COMMUNITIES GO DARK IN PROTEST OVER API PRICING INCREASE The protest action highlights a key flaw in the platform’s volunteer-led moderation approach as the affected subreddits have a combined subscriber count of 2.7 billion. Social Media * Courtesy of Impossible Foods IMPOSSIBLE FOODS TAPS TERRY CREWS’ AGENCY SUPER SERIOUS FOR NATIONAL CAMPAIGNS The two campaigns mark the debut of Super Serious and see Impossible using humor to adopt a more inclusive and approachable tone. Brand Strategy * Courtesy of Serviceplan Americas INDEPENDENT AGENCY NETWORK SERVICEPLAN GROUP EXPANDS INTO US The European entity wants to replicate a model it says has proven successful, promising agencies and clients an avenue to keep their independent spirit alive while tapping into additional resources. Agencies More stories GET THE FREE NEWSLETTER Subscribe to Marketing Dive for top news, trends & analysis Email: * Select Newsletter: Daily Dive M-F * Select Newsletter: Mobile Weekly Every Thursday * Select Newsletter: Agencies Weekly Every Monday * Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Sign up A valid email address is required. Please select at least one newsletter. MOST POPULAR 1. Coors Light and Patrick Mahomes promote Bear to dodge NFL rules 2. Chips Ahoy! updates marketing recipe to stay relevant with Gen Z 3. Domino’s delivers anywhere on the map with latest tech innovation 4. LGBTQ+ marketing is in crisis — here’s what the numbers say LIBRARY RESOURCES * Playbook Why It’s Important to Use Integrated Data & How Best-in-Class Businesses Are Doing It Custom content for Pacvue * Trendline The evolution of physical retail stores Supported by PODS * Trendline The era of personalization in retail Supported by Cloudinary View all COMPANY ANNOUNCEMENTS * BeatBox Beverages ParTEAs Harder with Nationwide Hard Tea Launch From BeatBox Beverages * Podchaser Develops AI-Powered Data Capabilities with Launch of Collections+, to Advance Podcas… From Podchaser * From Manual Note-Taking to No-Typing CRM: Winn.AI is Launching The World’s First No Typing CRM From Winn.AI * Andersen Launches a Specialized Marketing Department for Outsourcing Solutions From Andersen View all | Post a press release WHAT WE’RE READING * The Associated Press Gannett sues Google, Alphabet claiming they have a monopoly on digital advertising * The Wall Street Journal American Companies Are Hostage to the Whims of TikTok * Ad Age MICHAEL GOLDBERG, LONGTIME AD EXECUTIVE AT DEUTSCH AND ZIMMERMAN, DIES AT 57 View all EVENTS * 22 JUN Webinar | 2 p.m. ET 3 Video Ad Creative Challenges Marketers Must Master – And How CaaS Solves Them Presented by studioID and Shuttlerock * 29 JUN Webinar | 2 p.m. ET Leverage Data-Driven Strategies to Drive Sustainable Growth Presented by studioID and CoreLogic * 13 JUL Webinar | 2 p.m. ET Confident Ecommerce: Replatforming to a Modern Solution Presented by studioID and BigCommerce View all events INDUSTRY INTEL * Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Webinar • Provided by GroupBy, Grid Dynamics, and Google Cloud * Level Up Your Marketing Campaigns with a Modern CDP on the Data Cloud Webinar - on demand • Provided by Snowflake * Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game Webinar - on demand • Provided by Design Pickle MARKETING DIVE NEWS DELIVERED TO YOUR INBOX Get the free daily newsletter read by industry experts Email: * Select Newsletter: Daily Dive M-F * Select Newsletter: Mobile Weekly Every Thursday * Select Newsletter: Agencies Weekly Every Monday * Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. 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