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MARKET ACCESS, PRICING & HEALTH ECONOMICS

 * ONLINE SELF-STUDY PROGRAMME – Basics of Health Economics
 * Understanding Pharma Market Access & Payers in Europe
 * Value Pricing for Optimising Market Access
   The Essentials
 * Generating RWE for Optimising Market Access
   The Fundamentals
 * The Health Technology Assessment Course
   Fundamentals, Trends & Opportunities
 * Health Economics for Non-Health-Economists


MEDICAL AFFAIRS

 * Medical Affairs for Modern Pharma
   New Challenges & Competencies
 * The Strategic e-Medical Affairs Course
 * Omnichannel Launch Excellence in Pharma NEW
 * Strategic KOL Planning & Engagement
 * Business Acumen for MSLs
 * Generating RWE for Optimising Market Access
   The Fundamentals
 * Understanding Patient Behaviour & Developing Personalised Solutions


STRATEGIC PHARMA MARKETING

 * Strategy & Planning for Commercial Launch Success in Pharma
   A Cross-functional Approach
 * Omnichannel Launch Excellence in Pharma NEW
 * The Pharma Brand Planning Course
   Designing a Customer-centric and Agile Mix of Tactics, Across Functions
 * Late Stage Pharma Lifecycle Management
 * The Strategic Digital Pharma Marketing Course
 * The Pharma Forecasting Course
 * Understanding Patient Behaviour & Developing Personalised Solutions


BUSINESS DEVELOPMENT & LICENSING

 * The Pharma Business Development Course
   An Overview Course
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   For R&D-based Products
 * The Pharma Licensing Negotiation Course
 * Pharma-Biotech Product & Company Valuation
   An Introductory Course
 * The Pharma Forecasting Course
 * Accounting Implications of Pharma Licensing Deals for BD&L Managers

Home › Recorded Webinar (45 min)


RECORDED WEBINAR (45 MIN)

 

Artificial Intelligence: How effective is it for pharma pricing & forecasting?
Some evidence-based answers
↓ Watch the recorded webinar below:

 

Artificial intelligence (AI) - “getting computers to do things that normally
require a human mind” - is routinely being put to good use when making pharma
clinical development decisions. But how effective is it for informing pharma
pricing and forecasting decisions? Too often AI is being used without credible
evidence or real-world validation.

Learn how to avoid the bear traps and how to get the most from your big data:

✓ Understand why AI is not living up to its expectations
✓ Three useful checks before using AI
✓ How to ensure you are using the right approach

With Gary Johnson

 * Faculty member of CELforPharma since 2007, teaching the popular 2-day courses
   The Pharma Forecasting Course and Value Pricing for Optimising Market Access.
 * Founder & Chairman of Inpharmation, Europe's most respected pharma
   forecasting & pricing specialist consultancy.
 * Has been involved in the pricing and/or forecasting of around half of the new
   molecular entity launches over the past five years.
 * Author of Sales Forecasting for Pharmaceuticals: An Evidence Based Approach
   and Value Pricing for Market Access: Evidence-Based Pricing for
   Pharmaceuticals.

 

↓ Watch the recorded webinar:



 

LEARN in the field of:


INTERESTED TO LEARN MORE FROM GARY JOHNSON? CHECK THE BELOW CELFORPHARMA
COURSES:



THE PHARMA FORECASTING COURSE

by Gary Johnson & Sam Johnson
Next session on:
October 11-12, 2022, live online

Course details Register here

VALUE PRICING FOR OPTIMISING MARKET ACCESS

THE ESSENTIALS

by Gary Johnson & Sam Johnson
Next session on:
October 4-5, 2022, face-to-face, Brussels

Course details Register here
Attending CELforPharma courses will enable you to address your company’s
strategic issues and advance your career.


LUC DE LANGHE

Founder & CEO


DISCOVER OUR COURSES:


MARKET ACCESS, PRICING & HEALTH ECONOMICS

 * ONLINE SELF-STUDY PROGRAMME – Basics of Health Economics
 * Understanding Pharma Market Access & Payers in Europe
 * Value Pricing for Optimising Market Access
   The Essentials
 * Generating RWE for Optimising Market Access
   The Fundamentals
 * The Health Technology Assessment Course
   Fundamentals, Trends & Opportunities
 * Health Economics for Non-Health-Economists


MEDICAL AFFAIRS

 * Medical Affairs for Modern Pharma
   New Challenges & Competencies
 * The Strategic e-Medical Affairs Course
 * Omnichannel Launch Excellence in Pharma NEW
 * Strategic KOL Planning & Engagement
 * Business Acumen for MSLs
 * Generating RWE for Optimising Market Access
   The Fundamentals
 * Understanding Patient Behaviour & Developing Personalised Solutions


STRATEGIC PHARMA MARKETING

 * Strategy & Planning for Commercial Launch Success in Pharma
   A Cross-functional Approach
 * Omnichannel Launch Excellence in Pharma NEW
 * The Pharma Brand Planning Course
   Designing a Customer-centric and Agile Mix of Tactics, Across Functions
 * Late Stage Pharma Lifecycle Management
 * The Strategic Digital Pharma Marketing Course
 * The Pharma Forecasting Course
 * Understanding Patient Behaviour & Developing Personalised Solutions


BUSINESS DEVELOPMENT & LICENSING

 * The Pharma Business Development Course
   An Overview Course
 * The Pharmaceutical Out-licensing Course
   For R&D-based Products
 * The Pharma Licensing Negotiation Course
 * Pharma-Biotech Product & Company Valuation
   An Introductory Course
 * The Pharma Forecasting Course
 * Accounting Implications of Pharma Licensing Deals for BD&L Managers


LEARN FROM YOUR PEERS



Our small class sizes stimulate discussion between industry peers from different
geographical and therapeutic markets, as well as from other functional
disciplines and healthcare industry sectors.




LATEST MARKET DEVELOPMENTS & EXAMPLES



Our up-to-date course content helps you to address your company’s new challenges
in a fast-paced healthcare environment.




QUALITY GUARANTEED



Since our foundation in 2005, the quality of our courses has been our number one
priority. With the average "expectations were met" score given by past
participants being 8.5/10 – we are confident you will be satisfied. Furthermore,
the expert will personally sign your certificate of attendance upon your
completion of the course.



7 reasons to attend a CELforPharma course


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 * Market Access, Pricing & Health Economics
 * Medical Affairs
 * Strategic Pharma Marketing
 * Business Development & Licensing




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