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Commerce & Content
Data
Performance & Security
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Data
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Customers
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About
Nvizion Solutions
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Customer Story


REVOLUTIONIZING ONLINE SUCCESS: UNLEASHING PUMA'S POTENTIAL WITH CATALOG
EFFICIENCY

"
We have been partnering with Nvizion for several years to build and enhance our
PIM MDM solution. The Nvizion team helped us to provide a stable and sustainable
system by implementing and advising us on the best technical approaches. Their
customer-first model makes the collaboration smooth between the two companies
with streamlined and close communication. Nvizion keeps up with PUMA’s pace in
our Ecommerce expansion by enabling new online stores and building new features
which improve our time to market.
Pierre-Francois Gonon
Senior Project Manager


ABOUT


PUMA

PUMA is one of the world’s most visible and enduring sports brands. PUMA
produces thousands of products each season and sells them in 120 countries
through wholesale partners, e-commerce, and retail stores. With such a large and
diverse global footprint, PUMA’s business growth was often driven at the local
level, with regional managers and teams operating independently. As a result,
product information was managed in many siloed systems. No central source of
product information was available to feed e-commerce systems, leading to
inconsistencies in how products were presented and sold to customers in
different markets.
This is the Nvizion Solutions's relationship with customer.



THE CHALLENGE

PUMA, a global e-commerce giant, encountered several challenges in its quest to
provide a unified and seamless customer experience. One significant hurdle was
the need to create a single, trusted view of product information across diverse
regions, channels, and touch points. The company's short, 12-week product
lifecycles also posed difficulties in keeping up with the rapidly changing
market demands. PUMA had to address the issue of centralized product data stored
in various isolated systems, which led to inefficiencies and hindered quick
decision-making. Additionally, ensuring consistent product data quality and
embedding data governance presented complexities in maintaining accurate
information and avoiding potential customer dissatisfaction.

THE SOLUTION

Nvizion Solutions has been PUMA’s data partner for the last 10 years. We
supported PUMA to deploy Informatica MDM – Product 360 to provide a central
repository and a single trusted source of product information. The solution
includes Informatica Data Quality and Business Process Management to provide
trusted data and automate processes. Now, PUMA can easily feed its e-commerce
systems with the highest quality product data.

THE BENEFITS

With Nvizion's expertise, PUMA experienced a growth in sales within just 9
months, thanks to greater agility and faster time to market & accurate &
complete product information. There was a significant upswing, supporting up to
20% higher customer conversion rates, a testament to the enhanced customer
experience. Furthermore, the collaboration improved operational efficiency,
streamlining processes, and reducing redundancies. Notably, PUMA achieved their
return on investment (ROI) targets & efficiency targets in less than 2 years.
Other customer stories


BASICS DECREASED TIME TO MARKET THROUGH PIM CUSTOMIZATIONS

Now Basics has a single source of Product/Item master data content. It has
centrally managed data integrity for existing SKUs. The management of Attribute
Level Data Content has been improved.

Find out more


MIGRATION OF PRODUCT DATA FROM LEGACY SYSTEM TO INFORMATICA P360

Entire item journey was automated and well-handled using the task management
system enhancing customer journey across all channels. Also, ensured that
customers always have updated product information at every touchpoint.

Find out more


QUICK TTM FOR NEW PRODUCT INTRODUCTION

Reduced manual effort and the ECO cycle time for a product to be available in
the market. Established a process to onboard, update, enrich, enhance, and do
data completeness checks on the product information with the help of DQ.

Find out more
Read our other success stories
Connect with our sales team sales@nviz.com


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AMERICA

100 Illinois Street
St. Charles, IL
USA
‍
+1 312 970 1531


EUROPE

Windmill Hill Business Park
Whitehill Way, Swindon
UK

+44 791 257 7563


INDIA

DLF Forum, DLF Cybercity
Gurugram
India

+91 7709073876


INDIA

NESCO IT Park
Goregaon East, Mumbai
India
‍
+91 7709073876


INDIA

Krishe Emerald
Kondapur, Hyderabad
India
‍
+91 7709073876


INDIA

RMZ Latitude Commercial
Bellary Rd, Bengaluru
India
‍
+91 7709073876


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