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Toggle navigation Toggle navigation * Home * Investigations * Scorpio * Our Burning Planet * Amabhungane * Declassified UK * News & Analysis * Business Maverick * Maverick Citizen * Sport * Newsdeck * Maverick News * Features * Opinionistas * Maverick Life * TGIFood * Covid-19 * Podcasts * Webinars * Zapiro * Newsletters * Newspaper * E-Edition * Contact Us * Search GO DM IS MUCH BETTER IF YOU ARE SIGNED IN... Enter your email below and we will send you a mail with a link or one-time pin to login Send email to login A code has been sent to .... Please check your email and enter your one time pin below: Didn't get the code? Resend email Open in Gmail IT LOOKS LIKE WE DON’T HAVE AN ACCOUNT FOR THIS. WOULD YOU LIKE US TO CREATE AN ACCOUNT FOR YOU? Create a new account Sign in with password LOGIN WITH A PASSWORD or Continue with Facebook Continue with Google Remember Me Forgot Password? Use a One Time Pin? GET SUPPORT DM SHOP SUPPORT DM Shop SUPPORT DM Login × search Custom Search Sort by: Date Date Relevance BUSINESS MAVERICK BUSINESS REFLECTION AFTER THE WHISTLE: THE BOKS’ MOUTHWASH KIT IS NOT IN THE BEST OF TASTE Anybody who watched the Springboks’ match against Scotland will have noticed the team is wearing a kit that bears a terrible resemblance to mouthwash. (Photo: Steve Haag / Gallo Images) By Tim Cohen Follow Following 12 Sep 2023 Follow Following 2 I DON’T REALLY CARE THAT MUCH ABOUT WHAT THE BOKS WEAR; I’LL SUPPORT THEM IN ANY COLOUR, BUT IT DOES MAKE ME A BIT SAD FOR THE WORLD WHERE SELF-APPOINTED VIRTUOUSNESS TRUMPS AN EASYGOING, BROADMINDED ACCEPTANCE OF THE DIFFERING REALITIES WE ALL FACE. Listen to this article 0:00 / 5:39 1X BeyondWords Listen, it’s not a huge issue in our lives. There are more important subjects out there. I know. But may I just please, very briefly, in passing, register an objection to the Boks’ kit? Anybody who watched the match against Scotland will have noticed the team is wearing a kit that bears a terrible resemblance to mouthwash. My podcast interlocutor, Mark Barnes, speculates on our next podcast, to be published on Wednesday, 13 September, that the real reason we won against the Scottish was because they spent the entire first half giggling at what the Boks were wearing. BREAKDOWNS AND BAGUETTES GET YOUR UPDATES ON THE RUGBY WORLD CUP, WITH MAVERICK SPORTS EDITOR CRAIG RAY REPORTING FROM PARIS, DIRECT TO YOUR INBOX FREE OF CHARGE. Subscribe BECOME AN INSIDER There are many great benefits to being a Maverick Insider. Removing advertising from your browsing experience is one of them - we don't just block ads, we redesign our pages to look smarter and load faster. Click here to see other benefits and to sign-up to our reader community supporting quality, independent journalism. Find out More The colour, because it’s so awful, naturally has a hyperbolic name. The official colour description is “Hyper Jade”. There is a type of jade, the semiprecious stone, which does in fact look like this mouthwash. But jade comes in a variety of different colours ranging from yellow to red, so the kit looks nothing like a lot of jade. Hence, if you follow my logic, it is impossible to be an enhanced version of jade. The most treasured jade — and here is a great irony — is very close to the dark green colour of the Boks’ No 1 kit, which is the traditional green and gold. But the Boks will only be playing in two matches in that kit in the very likely event that they make it all the way to the final. There is also a No 3 kit, which is, god save us, also Hyper Jade — just a little bit less of it. So why would the designers of the Boks’ kit choose such an awful colour? Political correctness of course. Hyper Jade (I think you have to capitalise the colour because it’s just so powerhouse) is designed to help people who are colour blind distinguish between the teams. I am not making this up. If you have one team playing in dark blue — as the Scots do — and one team in dark green, it can be difficult for colour blind people to follow. The problem with the kit is not, in my humble view, the desire to take account of the physical shortcomings of the visually impaired — I have enough shortcomings myself to be strongly in favour of advantaging the impaired. It’s just that colour blindness is not “blindness” in any sense; this is a popular myth. Of all the handicaps out there, colour-“blind” people are arguably the least “disadvantaged”. Red-green colour-“blindness” — the most common kind — affects about 9% of male Caucasians and about 4% of Africans, but the degree varies widely. It’s caused by a defect in the X chromosome. Since women have two X chromosomes, one typically makes up for the other, so very few women are colour blind. Men only have a single X chromosome, so if it’s defective, they are stuffed. It is hereditary and it varies in intensity. It shows up on those circular cards with blobs that your eye doctor might show you, asking you to identify letters or numbers. Many of my colleagues are very in favour of the Boks’ kit — and why not, particularly since nobody wants to seem like they don’t care about the visually impaired. They do make several interesting points in favour of the kit. Hyper Jade was pioneered in SA as a sports kit by Orlando Pirates and many homesteads in the rural areas are now painted in that colour. It is also the colour of one of the sponsors, FNB. Hyper Jade was pioneered in SA as a sports kit by Orlando Pirates. (Photo: Richard Huggard / Gallo Images) Many homesteads in rural areas are now painted in Orlando Pirates’ Hyper Jade kit colour. Photo: Felix Dlangamandla / Daily Maverick) But here is a problem; one of the two colours of Checkers’ 60/60 logo is, you guessed it, Hyper Jade, so Checkers is getting a bit of a free sponsorship ride. It is also far from the colours of any of the other 31 sub-sponsors, most notably MTN, the official jersey sponsor. Now for a devious twist. Nike is the apparel sponsor and Nike has released takkies over the past few years which feature — yes! — Hyper Jade. I, for one, would like to know how much influence they had over the choice of colour. I suspect something nefarious. Just saying. This whole issue turns on branding. Ask any marketing guru about the importance of colour and you will get a mouthful; it’s absolutely crucial to the identity of the product. People cringing over the Springbok kit are doing so, I suspect, because instinctively they recognise that abandoning your brand colour reduces all the great strengths that brands build: identity, uniqueness and chronology, to name just a few. And there is one other thing: you can buy EnChroma glasses to rectify colour blindness for around R200, so it’s not like our colour blind brethren are absolutely helpless. I’m not sure how well they work, but Stage Four cancer this is not. As I say, it’s not a huge issue: I don’t really care that much about what the Boks wear; I’ll support them in any colour. It does make me a bit sad for a world where self-appointed virtuousness trumps an easygoing, broadminded acceptance of the differing realities we all face. Overstated righteousness strengthens the hand of the dubious by providing opportunities for populist ridicule. Of course, we should be more concerned about people with impairments; but the cost of the solution should be aligned with the nature of the problem, otherwise we are just providing fodder for comedians and dodgy politicians. DM Share to Facebook Facebook Share to Twitter Twitter Share to Email App Email App Share to WhatsApp WhatsApp Hide * Branding * colour-blindness * RWC 2023 * Springbok rugby * Tim Cohen -------------------------------------------------------------------------------- COMMENTS - PLEASE NOTE YOU MUST BE SIGNED IN TO COMMENT. * Wilhelm Boshoff says: 13 September 2023 at 08:18 Excatly! Log in to Reply * Wilhelm Boshoff says: 13 September 2023 at 08:19 Exactly Log in to Reply Adverts on/off? You choose. Listen to this article 0:00 / 5:39 1X BeyondWords TOP READS THIS HOUR Maverick News MEET THE NAICKERS: THE FAMILY CASHING IN ON GOVERNMENT DYSFUNCTION Maverick News SECOND APPEAL BLOW TO ZUMA’S PRIVATE PROSECUTION ATTEMPTS, AS JUDGES SAY MPOFU TRIED TO ‘MISLEAD’ COURT South Africa CLUB MED BRINGS NOT ONE, BUT TWO RESORTS TO SOUTH AFRICA Africa PART 2: THE SANDF – LET’S SELL OFF MOST OF THE STUFF FROM THE ARMS DEAL; NOBODY USES IT ANYWAY South Africa THE BOKS’ POWERFUL AURA, HONED OVER SIX YEARS, IS VERY REAL AND VERY SCARY TOP READS IN SECTION Maverick News THE BIG EIGHT FUNDERS OF SOUTH AFRICA’S MAJOR POLITICAL PARTIES South Africa CARTOON TUESDAY WITH RICO Maverick News NEW CADRE OF CRIME-BUSTERS? 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The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.ajs_anonymous_idneverThis cookie is set by Segment.io to check the number of ew and returning visitors to the website.ajs_user_idneverThe cookie is set by Segment.io and is used to analyze how you use the websiteANON_ID3 monthsThis cookie is provided by Tribalfusion. The cookie is used to give a unique number to visitors, and collects data on user behaviour like what page have been visited. This cookie also helps to understand which sale has been generated by as a result of the advertisement served by third party.jam_heavy_ga_session5 yearsThis cookie is installed by Google Analytics.UserID13 monthsThe cookie sets a unique anonymous ID for a website visitor. This ID is used to continue to identify users across different sessions and track their activities on the website. The data collected is used for analysis.uvc1 year 1 monthThe cookie is set by addthis.com to determine the usage of Addthis.com service. Advertisement Advertisement Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads. CookieDurationDescription__tbc2 yearsThis cookie is used for measuring the efficiency of advertisement by registering data on visitors from multiple website._cc_aud8 months 26 daysThe cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising._cc_ccsessionThe cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising._cc_dc8 months 26 daysThe cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising._cc_id8 months 26 daysThe cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising._kuid_5 months 27 daysThe cookie is set by Krux Digital under the domain krxd.net. The cookie stores a unique ID to identify a returning user for the purpose of targeted advertising._rxuuid1 yearThe main purpose of this cookie is targeting, advertesing and effective marketing. This cookie is used to set a unique ID to the visitors, which allow third party advertisers to target the visitors with relevant advertisement up to 1 year.ANON_ID_old3 monthsThis cookie helps to categorise the users interest and to create profiles in terms of resales of targeted marketing. This cookie is used to collect user information such as what pages have been viewed on the website for creating profiles.bscookie2 yearsThis cookie is a browser ID cookie set by Linked share Buttons and ad tags.CMID1 yearThe cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.CMPRO3 monthsThis cookie is set by Casalemedia and is used for targeted advertisement purposes.CMPS3 monthsThis cookie is set by Casalemedia and is used for targeted advertisement purposes.CMST1 dayThe cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.DSID1 hourThis cookie is setup by doubleclick.net. This cookie is used by Google to make advertising more engaging to users and are stored under doubleclick.net. It contains an encrypted unique ID.google_push5 minutesThis cookie is set by the Bidswitch. This cookie is used to collect statistical data related to the user website visit such as the number of visits, average time spent on the website and what pages have been loaded. This collected information is used to sort out the users based on demographics and geographical locations inorder to serve them with relevant online advertising.i1 yearThe purpose of the cookie is not known yet.id3 monthsThe main purpose of this cookie is targeting and advertising. It is used to create a profile of the user's interest and to show relevant ads on their site. This Cookie is set by DoubleClick which is owned by Google.IDE1 year 24 daysUsed by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.IDSYNC1 yearThis cookie is used for advertising purposes.KADUSERCOOKIE3 monthsThe cookie is set by pubmatic.com for identifying the visitors' website or device from which they visit PubMatic's partners' website.KTPCACOOKIE1 dayThis cookie is set by pubmatic.com for the purpose of checking if third-party cookies are enabled on the user's website.ljt_reader1 yearThis is a Lijit Advertising Platform cookie. The cookie is used for recognizing the browser or device when users return to their site or one of their partner's site.loc1 year 1 monthThis cookie is set by Addthis. This is a geolocation cookie to understand where the users sharing the information are located.mc1 year 1 monthThis cookie is associated with Quantserve to track anonymously how a user interact with the website.mt_mop1 monthStores information about how the user uses the website such as what pages have been loaded and any other advertisement before visiting the website for the purpose of targeted advertisements.personalization_id2 yearsThis cookie is set by twitter.com. It is used integrate the sharing features of this social media. It also stores information about how the user uses the website for tracking and targeting.suid_legacy1 yearThis cookie is used to collect information on user preference and interactioin with the website campaign content. This cookie is used for promoting events and products by the webiste owners on CRM-campaign-platform.TDCPM1 yearThe cookie is set by CloudFlare service to store a unique ID to identify a returning users device which then is used for targeted advertising.TDID1 yearThe cookie is set by CloudFlare service to store a unique ID to identify a returning users device which then is used for targeted advertising.test_cookie15 minutesThis cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.tluid3 monthsThis cookie is set by the provider AdRoll.This cookie is used to identify the visitor and to serve them with relevant ads by collecting user behaviour from multiple websites.tuuid1 yearThis cookie is set by .bidswitch.net. The cookies stores a unique ID for the purpose of the determining what adverts the users have seen if you have visited any of the advertisers website. The information is used for determining when and how often users will see a certain banner.tuuid_lu1 yearThis cookie is set by .bidswitch.net. The cookies stores a unique ID for the purpose of the determining what adverts the users have seen if you have visited any of the advertisers website. The information is used for determining when and how often users will see a certain banner.uid5 months 27 daysThis cookie is used to measure the number and behavior of the visitors to the website anonymously. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. for the purpose of better understanding user preferences for targeted advertisments.uuid1 year 27 daysTo optimize ad relevance by collecting visitor data from multiple websites such as what pages have been loaded.VISITOR_INFO1_LIVE5 months 27 daysThis cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.wfivefivec1 year 1 monthThe domain of this cookie is owned by Dataxu. The main business activity of this cookie is targeting and advertising. This cookie tracks the advertisement report which helps us to improve the marketing activity.xbc2 yearsThis cookie is used for optmizing the advertisement on the website more relevant by analysing the user behaviour and interaction with the website.YSCsessionThis cookies is set by Youtube and is used to track the views of embedded videos. Others Others Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. CookieDurationDescription__browsiSessionID30 minutesNo description available.__browsiUID1 yearNo description available.__cflb23 hoursThis cookie is used by Cloudflare for load balancing.__gpi1 year 24 daysNo descriptionajs_group_idneverThis cookie is set by Segment.io. The purpose of the cookie is currently not identified.blkbs6 days 23 hoursNo descriptioncharitable_session1 dayNo description available.cookietestsessionNo descriptiondebugneverNo description available.gCStest7 years 1 month 26 days 16 hoursNo descriptionmuc_ads2 yearsNo descriptionrevengine_browser_idsessionNo descriptionrevengine-browser-tokensessionRevEngine Data Tool.rl_user_idneverNo description available.tf_respondent_cc6 monthsNo descriptionUserMatchHistory1 monthLinkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.vic_loc_error10 minutesNo descriptionvicinity_id1 year 10 months 24 days 11 hoursVicinity Advertising. 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