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Platform

 * Content Analytics Dashboard
   
   Build a better, smarter content strategy

 * Content Conversion Engine
   
   Prove your content's value

 * Content API for Developers
   
   Personalize your content experiences

 * Data Pipeline for Analysts
   
   Stream your real-time content data

 * Content Management System
   
   Publish better content, faster


Resources

 * Blog

 * Content library

 * About us

 * Customers

 * Glossary

 * Documentation

 * Partners

 * FAQ


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THE EASIEST WAY TO ELIMINATE GUESSWORK FROM YOUR CONTENT STRATEGY

Parse.ly is the only analytics platform proven to make a results-driven culture
accessible to newsrooms and content marketers.

Parse.ly is a core part of WordPress VIP.

Get started today


OUR CUSTOMERS GET RESULTS

122%

organic search traffic

+75%

revenue growth

+400%

subscribers

+20%

conversions


THE ANALYTICS EVERYONE CAN USE

Most analytics tools are complex and require extensive training. Parse.ly’s
intuitive dashboard gives everyone access to deep insights about your content.
Make everyone on your team “the data person.”

Get a demo

How is this different from Google Analytics?




ANALYTICS DASHBOARD

--------------------------------------------------------------------------------

The accessible dashboard that everyone on your team can use to understand
content performance.

 * Real time data
 * Conversions
 * Reporting

Get Started


CONTENT API

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The API you plug into your sites to serve recommended content that’s
personalized to your audience and objectives. 

 * Customizable models
 * Drag & drop WordPress block
 * Aggregate data export

Get Started


DATA PIPELINE

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The pipeline you use to send raw event-level data from your website and apps to
your data warehouse. 

 * Raw, real-time data
 * Clean format
 * Data storage

Get Started


> If you have an editorial team creating content daily that needs feedback on
> the performance of that content, then Parse.ly is the number one tool for the
> job.
> 
> Dan Stubbs
> VP Analytics


MAKE DATA EASY

Drive smarter decisions across the board by empowering creators with the tool
they understand and love.


FOCUS CONTENT STRATEGY

Identify what content resonates with your audience, and focus your work on
high-value initiatives.


PROVE CONTENT ROI

Quickly prove what content drives business impact, and get management to invest
in your team. 



> Parse.ly is the tool that makes it fun, simple, easy, and not scary to get
> data—you want to start using it on a daily basis.
> 
> We’ve seen real results: 25% for additive growth from our content marketing
> activities and objectives.
> 
> David Grossman
> Chief Marketing Officer


COMPANIES USING PARSE.LY EVERY DAY




READY TO WIN MORE WITH YOUR CONTENT?

Join thousands of editors and content marketers who use Parse.ly every day.

Get Started Today


Platform

 * Content Analytics Dashboard
 * Content Conversion Engine
 * Content API for Developers
 * Data Pipeline for Analysts
 * Content Management System
 * Enterprise Trusted Data Partner
 * Pricing
 * Data Privacy

Resources

 * Blog
 * Content Library
 * Customers
 * Documentation
 * Glossary
 * Changelog
 * Partners
 * FAQ

About Parse.ly

 * About
 * Careers
 * Contact
 * Status
 * Homepage

Content analytics for everyone.

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 * Twitter
 * GitHub

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