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OLYMPICS DATA: INSTAGRAM WINS GOLD ON SOCIAL MEDIA

Olympics-related posts on Instagram generated an impressive $1.2 billion in
Earned Media Value, per CreatorIQ.
Aug 16, 2024 1 min read


CREST CLEANS UP ON STREAMING, LINEAR TV

Consumers aren't just watching national linear TV, and it's become essential for
brands to find audiences on streaming platforms as well. Some brands prioritize
streaming more than others. But at times, the biggest advertisers on linear are
even more bought into streaming – as competitive ad impressions
Aug 16, 2024 1 min read


OLYMPICS SCORE YOUTUBE SPIKE FOR NBC SPORTS

The Olympics are always big for NBCUniversal, and that goes for double for NBC
Sports and its digital properties. On YouTube, specifically, Olympic content
fueled more views between July and August than the channel had in all year
before that – as data from Tubular Labs shows. * Between July and August
Aug 16, 2024 1 min read
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