shiftthebay.org Open in urlscan Pro
141.193.213.11  Public Scan

Form analysis
1 forms found in the DOM

GET https://shiftthebay.org/

<form role="search" method="get" class="search-form" action="https://shiftthebay.org/">
  <label>
    <span class="screen-reader-text">Search for:</span>
    <input type="search" class="search-field" placeholder="Search" value="" name="s">
  </label>
  <input type="submit" class="search-submit" value="Go">
</form>

Text Content

Search for:
Primary Menu
 * Tools for You
 * Grow Your Skills
 * Join Our Network
 * Case Studies
 * About Us
 * Events


SEIZE THE NARRATIVE ON HOUSING JUSTICE

Imagine a Bay Area where we are bold enough, courageous enough, ambitious enough
to embrace the cause of housing justice for all.

We have research-driven and field-practiced strategies, tactics, and messages
that can help us grow public support and political will, that can change hearts
and minds, and seize this powerful moment to drive new narratives for our
movement.

Now, we just need you to join us.


NARRATIVE SHIFT IN ACTION

Shift the Bay is putting all of our narrative research and strategy into action
with a campaign reaching across the Bay Area.

Begins with Home is a movement of advocates and neighbors — renters and
landlords, homeowners and people experiencing homelessness — joining together to
unlock a new future for the Bay Area where no one is left behind.

The future begins with us, and a thriving Bay Area Begins with Home. Join us
to change the story of what’s possible.




TOOLS FOR YOU

 * Media Relations
 * Messaging
 * Organizing
 * Strategic Communications
 * All


2023 ANNUAL HOUSING NARRATIVE SURVEY FROM EMC RESEARCH

After surveying 1,500 voters from the 9-county Bay Area in September-October
2023, EMC Research shares the latest key findings around the values and
attitudes influencing housing and racial justice, as well as the policies and
messages resonating with Bay Area residents.


BEGINS WITH HOME NARRATIVE PLAYBOOK

Our most recent narrative playbook for aligning stories, messages, and content
with the research and strategic approach behind the Begins with Home campaign.


HOW TO TALK ABOUT HOMELESSNESS MESSAGING GUIDE

This messaging guide can help anyone better understand and communicate the
systemic drivers that push people into homelessness, respond to common
misperceptions, and build support for proven solutions.




HOW RENTER PROTECTIONS KEEP FAMILIES IN THEIR HOMES

This Renter Protections Storybook highlights three human-centered stories that
demonstrate why our ability to thrive depends on the stability, health, and
safety of our homes.


LIFTING UP IMPACTED TENANT VOICES IN THE NEWS (TRAINING RECORDING)

This training provided advice and examples from M+R and local housing advocacy
organizations about how to successfully 1) reach and bring in tenant voices; 2)
get to know those tenants; 3) prepare them to interview with reporters or
publish opinion pieces.


SHIFT THE BAY: “MEDIA TIPS” TRAINING, NOVEMBER 2021

This training provided an effective process for how to prepare for successful
media interviews, covering what we can do before, during, and after an interview
with a reporter to shape the news story and build the reporter relationship.


SHIFT THE BAY: REPORTER RESOURCES

The purpose of this resource guide for local journalists is to provide important
at-a-glance housing facts, flag some considerations when covering housing, and
offer knowledgeable Bay Area housing justice expert voices for future stories.


HOW TO TALK ABOUT HOMELESSNESS MESSAGING GUIDE

This messaging guide can help anyone better understand and communicate the
systemic drivers that push people into homelessness, respond to common
misperceptions, and build support for proven solutions.


HOUSING ELEMENTS: MOVING THE PEOPLE WHO MOVE HOUSING POLICY WORKSHOP (FULL
RECORDING AND SLIDES)

This workshop leveraged our existing Housing Elements research, messages, and
materials to review best practices to engage decision-makers in meaningful,
persuasive, and impactful pro-housing justice conversations.


HOUSING ELEMENTS EFFECTIVE MESSAGING GUIDE

We’ve refined Shift the Bay’s research and engagement into a message guide
specifically designed to help you both inform and motivate community members on
Housing Elements.


HOUSING ELEMENTS: EFFECTIVE MESSAGING TRAINING (FULL RECORDING AND SLIDES)

This presentation will walk you through how to take advantage of this tool to
effectively reach residents across the region and inspire inclusive action on
Housing Elements.


TOP THREE TAKEAWAYS: ASO COMMUNICATIONS BAY AREA WORKSHOP

Key messaging principles from Anat Shenker-Osorio


STRATEGIC CASEMAKING

Guidelines to shape our Bay Area messaging to create equitable and inclusive
systems change.


F.R.A.M.E.S. WORKSHEET

The F.R.A.M.E.S checklist offers a clear pathway to hone your messages and
ground your framing narrative.


BAY AREA SHIFTING THE NARRATIVE TABLE MESSAGING RECOMMENDATIONS ADDRESSING
COVID-19

A message guide developed for the Shift the Narrative initiative, amid the
evolving and emerging environment in 2020.


MESSAGING THE MOMENT

A handbook for progressive communicators.


ADVOCATES’ GUIDE TO FRAMING

A strategic communications checklist.


SHIFT THE NARRATIVE PLAYBOOK

Our playbook on advancing housing and racial justice in the Bay Area, based on
field-practiced and research-tested strategies and messages.


THE RESEARCH BEHIND THE PLAYBOOK (SESSION 2)

Examine the rigorous Bay Area research program that informed our Seize the
Narrative playbook — from focus groups to polling reviews to values-mapping of
Bay Area constituents.


UNVEILING THE SHIFT THE NARRATIVE PLAYBOOK: MOVING A HOUSING JUSTICE AGENDA
FORWARD (SESSION 1)

Dig in to our Bay Area Seize the Narrative playbook with national expert Dr
Tiffany Manuel, TheCaseMade, for a window into narrative shift, ways to unseat
unhelpful dominant narratives, and opportunities to mobilize people to action.


QUICK REFERENCE MESSAGING GUIDE

A quick reference message guide, to keep our initiative’s narrative strategies &
message guidance fresh, front, and center.


MESSAGE GUIDE

We’ve refined months of research and engagement into a message guide designed to
help you both inform and motivate community members on Housing Elements.


SHIFT THE BAY: ADVANCING HOUSING & RACIAL JUSTICE (EXPLAINER VIDEO)

This video offers a dynamic visualization of our initiative’s Seize the
Narrative Playbook. Watch, learn, enjoy — and then dig in further to our
Playbook and additional resources.


CORNERSTONES WORKSHEET

An organization tool to establish the defining aspects of a communications
campaign that set the parameters for developing a narrative.


Read More


GROW YOUR SKILLS

 * Media Relations
 * Messaging
 * Organizing
 * Research
 * Strategic Communications
 * All


JUNE 2024 BEGINS WITH HOME CAMPAIGN BRIEFING (FULL RECORDING AND SLIDES)

June's briefing is your one-stop shop for digesting recent learnings from Begins
with Home's cultural activations, paid ads, and social media video strategy.


MARCH 2024 BEGINS WITH HOME CAMPAIGN BRIEFING (FULL RECORDING AND SLIDES)

Check out this March 2024 briefing to learn more about our Begins with Home
storytelling direction this spring and how you can align your work & engage with
us along the way


JANUARY 2024 BEGINS WITH HOME CAMPAIGN BRIEFING (FULL RECORDING AND SLIDES)

Catch the launch of our Begins with Home Narrative Playbook and align your work
for housing justice with best practices, messages, and frameworks using this new
research-backed resource




HAVING TOUGH CONVERSATIONS WITH REPORTERS (TRAINING RECORDING)

Led by M+R Communications, you’ll hear from the experts on how to conquer tough
conversations with reporters while keeping your organization’s image and stance
intact.


SHIFT THE BAY: “MEDIA TIPS” TRAINING, NOVEMBER 2021

This training provided an effective process for how to prepare for successful
media interviews, covering what we can do before, during, and after an interview
with a reporter to shape the news story and build the reporter relationship.


OPINION PIECES SLIDE DECK

Slide deck from our “Opinion Pieces” media training


“OPINION PIECES” EVENT, OCTOBER 2021

How to shape, deliver, and secure placement for opinion pieces in media outlets


SHIFT THE BAY: MEDIA RELATIONS BEST PRACTICES TRAINING SLIDE DECK

Slide deck from our “Making News in Bay Area” presentation


SHIFT THE BAY: MAKING NEWS IN BAY AREA MEDIA OUTLETS

Tips, trends, and do’s and don’ts for getting to know Bay Area reporters and
getting their attention


SHIFT THE BAY MEDIA RELATIONS BEST PRACTICES TRAINING HANDOUT

Cheat sheet: For the readers in the crowd, a written overview of the content
covered during our August media training


JANUARY 2024 BEGINS WITH HOME CAMPAIGN BRIEFING (FULL RECORDING AND SLIDES)

Catch the launch of our Begins with Home Narrative Playbook and align your work
for housing justice with best practices, messages, and frameworks using this new
research-backed resource


THE STORY WE NEED TO TELL ABOUT HOMELESSNESS WORKSHOP (FULL RECORDING AND
SLIDES)

This workshop focused on discussion and practice with the How to Talk about
Homelessness Messaging Guide — Shift the Bay’s best resource for making the case
that homelessness is a housing problem and we know how to solve it.


HOUSING ELEMENTS: EFFECTIVE MESSAGING TRAINING (FULL RECORDING AND SLIDES)

This presentation will walk you through how to take advantage of this tool to
effectively reach residents across the region and inspire inclusive action on
Housing Elements.


(CONDENSED) SHIFT THE BAY: MOVING FROM MESSAGING TO NARRATIVE (SESSION 3)

The Cliffs Notes version of our workshop on how to turn research and narrative
strategy into direct application and messaging ahead.


(CONDENSED) SHIFT THE BAY: MOVING A HOUSING JUSTICE AGENDA FORWARD (SESSION 1)

The Cliffs Notes version of our Playbook overview for a window into narrative
shift, ways to unseat unhelpful dominant narratives, and opportunities to
mobilize people to action.


(CONDENSED) SHIFT THE BAY: THE RESEARCH BEHIND THE PLAYBOOK (SESSION 2)

The Cliffs Notes version of our session on the rigorous Bay Area research
program that informed our Seize the Narrative playbook.


TOP THREE TAKEAWAYS: ASO COMMUNICATIONS BAY AREA WORKSHOP

Key messaging principles from Anat Shenker-Osorio


ANAT SHENKER-OSORIO NARRATIVE WORKSHOP (FULL WORKSHOP)

Combine cutting edge communications research with a background in standup
comedy, and you get Anat Shenker-Osorio.


SHIFT THE NARRATIVE -TIFFANY MANUEL (FULL WORKSHOP)

Called the affordable housing movement’s “rockstar” of communications, Dr
Tiffany Manuel takes our coalition through critical messaging research and
narrative application.


MESSAGING RACE & CLASS – ANAT SHENKER-OSORIO (WORKSHOP CLIP)

It’s not just morally righteous to acknowledge race and class, research shows
that it’s a winning message.


PEOPLE DO THINGS – ANAT SHENKER-OSORIO (WORKSHOP CLIP)

How being direct can radically transform peoples’ perceptions of what they see,
hear, and believe about the world around us.


SELL THE PAYOFF, NOT THE POLICY – ANAT SHENKER-OSORIO (WORKSHOP CLIP)

If you haven’t heard Anat’s “Sell the brownie” metaphor, you are in for a treat!


POWER OF METAPHOR – ANAT SHENKER-OSORIO (WORKSHOP CLIP)

Did you know that humans use metaphorical speech in American English every six
to seven words? 


START WITH THE “WE” AND “WHY” – DR. TIFFANY MANUEL (WORKSHOP CLIP)

We have to show the “we” and “why” before we get to the “what.”


THE BACKFIRE EFFECT – DR. TIFFANY MANUEL (WORKSHOP CLIP)

Stop trying to talk people out of their beliefs  — it actually reinforces their
current position. 


WE DON’T WANT THE BACKPACK – DR. TIFFANY MANUEL (WORKSHOP CLIP)

How do you know if you’re talking about a technical problem or an adaptive
problem? It all comes down to the backpack.


WHO’S COMING TO THAT PARTY? – DR. TIFFANY MANUEL (WORKSHOP CLIP)

How can you motivate folks to join forces with you for solutions? Make sure
you’re throwing the party they want to attend.


SHIFT THE NARRATIVE CASEMAKING & AUDIENCES – DR. TIFFANY MANUEL (WORKSHOP CLIP)

How to shape our delivery and make the case — so that our message isn’t just
delivered but truly heard


NARRATIVE POWER MEDIA ANALYSIS

Provided as part of our initiative’s work with Center for Story-Based Strategy,
the Narrative Power Media Analysis offers guiding questions, prompts, and a
narrative strategy to support developing multi-media creative […]


RESEARCH OVERVIEW: NATIONAL NARRATIVE & FUNDERS FOR HOUSING AND OPPORTUNITY

Findings from Focus Groups and a Dial Survey on Housing in the United States


NOTES OF A CULTURAL STRATEGY OF BELONGING

Four essential practices of a cultural strategy for belonging


PIECING IT TOGETHER

A framing playbook for affordable housing advocates.


“YOU DON’T HAVE TO LIVE HERE”

The seminal research that started the conversation on narrative shift: Why
housing messages backfire and 10 things we can do about it.


MAKING THE CASE FOR SYSTEMS CHANGE

Tackling the Issues of Gentrification and Displacement


RACE-CLASS CALIFORNIA: OUR PROGRESSIVE NARRATIVE

Both economic and racial justice are core progressive priorities, but too often
we discuss them separately.


SHELTERFORCE: HOW DO WE CHANGE THE NARRATIVE AROUND HOUSING?

In-depth public opinion research points to ways to intensify support for housing
justice policies—and to a few danger spots to avoid.


SHIFT THE NARRATIVE PLAYBOOK

Our playbook on advancing housing and racial justice in the Bay Area, based on
field-practiced and research-tested strategies and messages.


MOVING FROM MESSAGING TO NARRATIVE (SESSION 3)

Workshop with our experts on how to turn research and narrative strategy into
direct application and messaging ahead.


THE RESEARCH BEHIND THE PLAYBOOK (SESSION 2)

Examine the rigorous Bay Area research program that informed our Seize the
Narrative playbook — from focus groups to polling reviews to values-mapping of
Bay Area constituents.


SHIFT THE BAY: ADVANCING HOUSING & RACIAL JUSTICE (EXPLAINER VIDEO)

This video offers a dynamic visualization of our initiative’s Seize the
Narrative Playbook. Watch, learn, enjoy — and then dig in further to our
Playbook and additional resources.


HOUSING ELEMENTS: DIGITAL ORGANIZING TRAINING (FULL RECORDING AND SLIDES)

This training focused on leveraging digital tools (social media, email, SMS) to
implement an effective organizing strategy for Housing Element community
engagement.


NOVEMBER 2023 BEGINS WITH HOME CAMPAIGN BRIEFING (FULL RECORDING AND SLIDES)

Check out materials from our first Begins with Home briefing to get our latest
annual narrative research and dive deep into the strategic approach behind this
newly launched public information campaign.


2023 ANNUAL HOUSING NARRATIVE SURVEY FROM EMC RESEARCH

After surveying 1,500 voters from the 9-county Bay Area in September-October
2023, EMC Research shares the latest key findings around the values and
attitudes influencing housing and racial justice, as well as the policies and
messages resonating with Bay Area residents.


2022 NARRATIVE POLLING WITH EMC RESEARCH (FULL RECORDING AND SLIDES)

EMC Research shared the latest key findings that can help us to measure the
values influencing housing and racial justice narrative shift and identify which
policies and messages are resonating with Bay Area residents.


JUNE 2024 BEGINS WITH HOME CAMPAIGN BRIEFING (FULL RECORDING AND SLIDES)

June’s briefing is your one-stop shop for digesting recent learnings from Begins
with Home’s cultural activations, paid ads, and social media video strategy.


MARCH 2024 BEGINS WITH HOME CAMPAIGN BRIEFING (FULL RECORDING AND SLIDES)

Check out this March 2024 briefing to learn more about our Begins with Home
storytelling direction this spring and how you can align your work & engage with
us along the way


HOUSING ELEMENTS: MOVING THE PEOPLE WHO MOVE HOUSING POLICY WORKSHOP (FULL
RECORDING AND SLIDES)

This workshop leveraged our existing Housing Elements research, messages, and
materials to review best practices to engage decision-makers in meaningful,
persuasive, and impactful pro-housing justice conversations.


HAAS INSTITUTE: SHIFTING THE NARRATIVE

What it Takes to Reframe the Debate for Social Justice in the US


Read More


JOIN OUR NETWORK


REGISTER FOR EVENTS

Upcoming Event:
Learn More

See all events.


SIGN UP FOR UPDATES




JOIN OUR SLACK

Learn Together! Our initiative experts and consultants, table members, and
partners are part of the conversation. Join us.


ABOUT US

NPH is the proud anchor-organization of the Bay Area Shift the Bay Initiative, a
coalition-driven initiative to advance housing and racial justice in the Bay
Area.

In partnership with a diverse range of organizations from all over the Bay Area
and spanning multi-industry, issues, and audiences, we are working to advance
research-driven and field-practiced strategies, tactics, and messages that will
help us seize this powerful moment to drive new narratives for our movement!


TABLE MEMBERS




SHIFT THE BAY: SEIZE THE NARRATIVE

--------------------------------------------------------------------------------

A project of the Non-Profit Housing Association of Northern California

Contact: info@nonprofithousing.org
Sign up to join us