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THINGS YOU SHOULD KNOW BEFORE CHOOSING A WEB HOSTING COMPANY?

By
Admin
-
October 29, 2020

Designing and developing websites is becoming increasingly easier and more
accessible thanks to an expanding array of web development tools and a growing
demand for businesses and organizations to have an online presence.

But finding the right place to host your website can be a daunting task,
especially as there are a number of reputable services, each with their own
benefits and tradeoffs. You might end up paying too much for things you don’t
need or missing out on things that are vital to your business.

Here are five questions that will help you evaluate the services of web hosting
platforms and find one that fits your needs.

Which content management systems are supported?

One of the key things you should know before signing up with a web hosting
company is the content management systems (CMS) they support. Depending on your
purpose and available assets, you might want to set up a WordPress, Joomla, or
Drupal website. But your needs might shift in the future and you will need to
transition to another CMS.

“A good web hosting platform should allow you to set up any number of sites with
the CMS of your choice in an easy-to-use interface like a step-by-step wizard,”
says David Foster, a software engineer at web hosting company HostGator.
“Ideally, it should have extra tools to help tailor your website’s structure to
your specific needs—such as an ecommerce website or a discussion forum—and
customize it for your company with minimal effort, such as adding links to
social, ads, RSS, polls, etc.”

HostGator supports Softaculous, an application that provides easy installation
of more than 190 CMS platforms and scripts, including WordPress, AbanteCart,
PrestaShop, Joomla, phpBB, Open Real Estate, and many more.

An important component of any hosting service is support for migration. Does it
support transferring your website from another service? Can it help you
transition from one CMS to another?

“While automated migration tools are a basic necessity, they’re rarely enough,
especially if your website has been around for several years and contains legacy
code and assets,” Foster says, adding that a good hosting platform should have
support teams that can help smooth the migration process.

How much customization do you get?

The granularity of access you get to website and server configuration can be
crucial when choosing a hosting service. Some companies provide basic site-level
administration only, such as wp-admin access to WordPress websites. While this
can be suitable for very basic use cases, it will become a limitation when you
want to expand the capabilities of your website according to your organization’s
needs.

“Good hosting platforms should provide a host of access and customization levels
to fit your needs,” Foster says.

For instance, HostGator’s cPanel includes File Manager, and FTP access to the
backend of your website. “These options make sure that you have all bases
covered from simple to advanced,” Foster says.

Foster also suggests looking out for more advanced features such as DNS, SSL/TLS
certificate, and email hosting support to go with your domain. “This will give
you a central hub to manage everything that is related to your website,” he
says. “If you’re setting up a new website for an established business, the
hosting service should be able to integrate certificates and DNS record
management with what you already have in place.”

What is the uptime agreement?

If you’re deciding to make your website the main medium for your business, then
uptime will be a major factor in choosing a hosting platform.

“Say a hosting service states in its contract that it will provide 99% server
uptime guarantee in their contract. This might sound like a fair deal, but what
it means is that, in a year, they can get away with 1% downtime without any
obligations toward you; that’s ~87 hours—or nearly three days—of your website
being inaccessible to your visitors!” Foster says.

Otherwise said, if you have an average of 50 visitors per hour, that’s 4,350
lost visitors, and if you have a 1% conversion rate, that is 43 lost customers.
And calculating other types of damages such as search engine penalties and
customer churn due to server inaccessibility are harder to calculate.

At face value, a 99.9% uptime guarantee might not look like a big improvement.
But in effect, it means that the downtime is cut down to a tenth, which can make
a big difference for a high-traffic website.

“First, make sure that your hosting provider has a clause where it explicitly
states its uptime commitment. And second, while nothing replaces an inaccessible
website, something else to look for is the reparations your hosting service
provides in exchange for downtime that goes beyond the contractual agreement,”
Foster says. “If a hosting service provides hosting credits or free hosting in
exchange for downtime, it shows their sincerity in making sure they remain true
to their promise.”

What is the level of support?

No website is a one-man effort, so regardless of how good you are at your craft,
you’ll need help from your web hosting company at some point. The question is,
how ready are they to support you?

“Make sure your hosting service has live customer support and doesn’t direct you
to a hard-to-navigate FAQ page,” Foster says. “Also verify that the plan you
purchase includes live customer support (some companies don’t provide this
service to basic plans).”

Also relevant is responsiveness. How fast is the hosting company’s support team
in responding to customer queries? How qualified is the staff in answering
technical questions? What level of support do they provide (server
configurations, site-level customizations, coding support, etc.)?

“Obviously, you can’t expect a support staffer to be able to answer every
question you have, but a good support team should be able to respond quickly on
general queries and have a workflow to get back to you on more technical
issues,” says Foster.

“One of the hallmarks of good hosting support is an extensive knowledge base,”
he adds. “The support staff should at the very least help you navigate and find
the answer you need in their knowledge base.”

Will you be protected?

No web hosting plan would be complete without a measure of defense against
common cyber threats. To be clear, at the end of the day, you are responsible
for the security of your digital assets. And if you get hacked, the damage done
to your digital assets, your customers, your reputation might not be recoverable
through financial reimbursement.

That said, it’s good to know what kind of help you get from your hosting
service.

“At a minimum, a good hosting service should provide automatic updates for major
CMS platforms such as WordPress. At a deeper level it should also make sure the
underlying services such as Apache, MySQL, and PHP are secure are patched for
known vulnerabilities,” Foster says. “In most cases, updates are the first line
of defense against most web attacks, such as SQL injection and cross-site
scripting (XSS).”

Foster points out, however, that there are some things that no hosting service
can protect you against, such as vulnerabilities in custom themes written with
poorly written code, or themes with intentionally implanted vulnerabilities
downloaded from illegal websites. “I can’t tell you how many times I talked with
someone who had installed a custom theme they had downloaded (torrented more
often than not) and had inadvertently installed a backdoor into their account as
a result,” he says.

Some of the better hosting services have specialized features that scan the
source code of your web applications for known vulnerable coding patterns and
malware. HostGator plans include SiteLock, a web security technology that
includes a web application firewall and protects websites against outdated
vulnerable code, SQL injection, and other harms.

A bonus would be to have a measure of defense against distributed denial of
service (DDoS) attacks, in which malicious botnets attack and flood your website
with bogus traffic to prevent others from accessing it. Not all websites become
the target of DDoS attacks, but if you have reason to fear you might become a
target, check with your hosting service to see if they DDoS mitigation plan or
if they have partners that can support you.

What are the available plans?

Not every website has the same resource requirements. Some might end up
attracting millions of visitors each month while others will become more
specialized in their field and get less traffic. Some organizations might
require dedicated servers due to their regulatory needs, while others might be
content with sharing resources with other websites to cut down costs.

“A good hosting service should have a flexible pricing plan that responds to the
needs of every type of customer,” Foster says. “Pricing plans should provide
discounts for users who make long-term purchases. The hosting service should
also be transparent about what they charge you for, what their plan doesn’t
include.”

Equally important is a support team that can guide you toward the best pricing
plan that suits your needs, not the most expensive one.

Think deeply before firing up the browser

The best way to begin your search for a good web hosting company is to pause on
these questions. Determine your current needs and try to draw a rough outline of
how those needs may evolve in the future. A good hosting company should be able
to support you as your online presence expands.

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