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Popeyes launches new spicy chicken sandwich as competition heats up
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ALABAMA JAIL OFFICIAL WHO HELPED INMATE ESCAPE IS DEAD AFTER SHOOTING HERSELF


spotlight AP


POPEYES LAUNCHES NEW SPICY CHICKEN SANDWICH AS COMPETITION HEATS UP

 * By Danielle Wiener-Bronner, CNN Business
 * May 3, 2022
 * May 3, 2022
 * 

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Popeyes is adding a Buffalo Ranch Chicken Sandwich to the menu for a limited
time.

Popeyes

Popeyes started the chicken sandwich wars in 2019 — and it's adding a new entree
to the battle.

The $4.99 Buffalo Ranch Chicken Sandwich is available for a limited time
starting Tuesday, and it features classic ingredients with a twist:
hand-battered crispy chicken on a brioche bun with pickles, but topped with a
new sauce that's a mix of buttermilk ranch and spicy buffalo.



When Popeyes first launched its chicken sandwich three years ago, the product
sold out within a couple of weeks. Customers again turned out in droves when the
sandwich returned to menus a few months later, once Popeyes had secured more
supply of the ingredients.




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Since then, the chicken sandwich has been a hugely important item for Popeyes.
In 2020, the chain's restaurants open at least 17 months jumped 13.8%, thanks in
part to customer interest in the chain's chicken sandwich.



But Popeyes' runaway success with the chicken sandwich has significantly
increased competition. McDonald's, KFC, Wendy's and others have launched their
own new chicken offerings, and those efforts are paying off.




"Chicken sandwich volumes remain pressured by competitors which ... started
making their sandwich debuts in early 2021," said Jose Cil, CEO of Popeyes'
parent company Restaurant Brands International, during a February analyst call.



In the first three months of this year, sales at stores open at least 17 months
fell 3%, according to financial results posted Tuesday. In the United States,
sales at those restaurants fell 4.6%.

As rivals' efforts continue to weigh on sales, Popeyes is hoping the Buffalo
Ranch Chicken Sandwich will entice customers.

Popeyes has also used its own original chicken sandwich as inspiration for other
new products. In February 2021, the chain introduced a limited-time fish version
made with flounder. The following summer, it added chicken nuggets to the menu.



And in October, Popeyes partnered with rapper Megan Thee Stallion on a hot
sauce, designed to add spice to the brand's chicken sandwiches and nuggets.
Those new products are helping drum up new interest in the brand, Cil said in
February.




A RANKING OF 25 FAST FOOD CHICKEN SANDWICHES


26. MCCHICKEN AT MCDONALD'S



This giant chicken McNugget has a spongy texture matched with an exterior that
is painfully salty; $1.

Nick Kindelsperger/Chicago Tribune/TNS



25. ORIGINAL CHICKEN SANDWICH AT CHURCH'S



Church's Chicken sandwich includes a sad, small patty with a few inconsequential
pickles; 99 cents. 

Nick Kindelsperger/Chicago Tribune/TNS



24. SPICY CHICKEN AT CHECKERS



The "spicy" chicken patty barely qualifies as mild; $1.50. 

Nick Kindelsperger/Chicago Tribune/TNS



23. CRISPY CHICKEN SANDWICH AT DAIRY QUEEN



Dairy Queen uses an actual piece of chicken, not a chicken patty, but it's tough
and bone dry. None of the other components were much better. And what's up with
the waffle-looking bun? $3.89. 

Nick Kindelsperger/Chicago Tribune/TNS




22. BIG CHICKEN AT CHECKERS



What a misleading name for such a diminutive, boring offering; $2.

Nick Kindelsperger/Chicago Tribune/TNS



21. ORIGINAL CHICKEN SANDWICH AT BURGER KING



The oblong bun gives you a clue that there's a chicken patty underneath. It's
joined by a handful of lettuce and more mayonnaise than you'll ever need; $4.49.

Nick Kindelsperger/Chicago Tribune/TNS



20. CHICKEN RING SLIDER AT WHITE CASTLE



What are chicken rings? Are they some unheard of part of a bird? Nope. They are
just chicken patties shaped into rings, and they taste slightly less good than
White Castle's other option; $1.79.

Nick Kindelsperger/Chicago Tribune/TNS



19. BUTTERMILK CRISPY CHICKEN SANDWICH AT MCDONALD'S



This certainly looks the best of the McDonald's fried chickens, featuring a
glistening bun and whole leaves of lettuce. But the chicken is shockingly salty,
overwhelming every other flavor. $5.10.

Nick Kindelsperger/Chicago Tribune/TNS




18. CLASSIC CRISPY CHICKEN SANDWICH AT SONIC DRIVE-IN



Kudos for the mayo restraint. Sadly, a little black pepper is all I could detect
on this dull offering; $4.49.

Nick Kindelsperger/Chicago Tribune/TNS



17. NASHVILLE HOT CRISPY COLONEL SANDWICH MEAL AT KFC



Greasy, dry and defiantly mild, this confused offering sours the good name of
Nashville hot chicken; $6.19.

Nick Kindelsperger/Chicago Tribune/TNS



16. CHICKEN BREAST SLIDER AT WHITE CASTLE



This is the highest rated sandwich using a chicken patty, mostly because it's so
inoffensive. But I also liked the soft, warm bun, and the simple slice of cheese
worked better than a deluge of mayonnaise; $1.49.

Nick Kindelsperger/Chicago Tribune/TNS



15. CLASSIC CHICKEN SANDWICH AT MCDONALD'S



Though it looks like someone punched it in the nose, the classic chicken
sandwich here is probably the best chicken offering at McDonald's. That said,
the crust is outrageously salty, and most of the components are thoughtlessly
hurled on; $3.

Nick Kindelsperger/Chicago Tribune/TNS




14. CRISPY CHICKEN SANDWICH AT BURGER KING



Burger King's regular sandwich beats the similar offering at McDonald's by a
hair, mostly due to the fact that the crust is very slightly less stupidly
salty; $4.69. 

Nick Kindelsperger/Chicago Tribune/TNS



13. SPICY CRISPY CHICKEN SANDWICH AT BURGER KING



If you have to get a fried chicken sandwich at Burger King, this offering's
slight touch of heat gives it the edge. Still, you have to deal with mayo
overload; $4.39.

Nick Kindelsperger/Chicago Tribune/TNS



12. DOUBLE CRUNCH AT KFC



As you can tell by the photo, someone in the kitchen upended an entire jar of
mayonnaise on this sandwich. That said, the chicken tenders were nicely seasoned
with the Colonel's distinctive blend of herbs and spices; $5.39. 

Nick Kindelsperger/Chicago Tribune/TNS



11. CRISPY CHICKEN SANDWICH AT CULVER'S



The fried chicken is thin and exceptionally crispy, if also a tad dry. The well
toasted bun is a great touch, and the toppings are fresh; $5.29. 

Nick Kindelsperger/Chicago Tribune/TNS




10. HOMESTYLE CHICKEN SANDWICH AT WENDY'S



Without the spice, Wendy's chicken sandwich tastes rather uneventful. Nothing is
particularly bad, mind you, and the chicken has a decent crust; $5.56. 

Nick Kindelsperger/Chicago Tribune/TNS



9. CRISPY COLONEL SANDWICH MEAL AT KFC



KFC's best sandwich option features an extra crisp piece of chicken on a toasted
bun. It's a petite offering, but one that mostly delivers the goods; $5.69.

Nick Kindelsperger/Chicago Tribune/TNS



8. SPICY CHICKEN SANDWICH AT CHICK-FIL-A



Chick-fil-A's offering in the spicy category was the mildest one I tried, which
knocks it down the list a bit. Still, the chicken is juicy and the bun is soft;
$4.49. 

Nick Kindelsperger/Chicago Tribune/TNS



7. SPICY CHICKEN SANDWICH AT WENDY'S



Of all the spicy fried chicken sandwiches I tried, none came anywhere near the
spice level of Wendy's spicy chicken sandwich. I'd still call this more of a
medium heat, but the warm glow helps add some actual excitement to each bite;
$5.59. 

Nick Kindelsperger/Chicago Tribune/TNS




6. THE BIG CHICKEN FILLET SANDWICH AT HARDEE'S



This solid option also starts with a frozen chicken fillet. Fortunately, it's
moist and seasoned with lots of black pepper. Instead of a jumble of chopped
lettuce, it's placed on top of a crisp iceberg lettuce leaf; $5.29.

Nick Kindelsperger/Chicago Tribune/TNS



5. BUTTERMILK CRISPY CHICKEN SANDWICH AT ARBY'S



Of all the chains that use frozen chicken fillets, Arby's came out on top.
That's mostly due to the extra crispy crust of the chicken. All the other
elements worked well, too. The soft bun houses the chicken without getting in
the way. The lettuce and tomato also didn't taste like they'd been left in the
cooler for a couple weeks; $4.99. 

Nick Kindelsperger/Chicago Tribune/TNS



4. SANDWICH COMBO AT RAISING CANE'S



Raising Cane's serves chicken tenders and not a lot else, so the chicken
sandwich here is really just a bun with a few tenders tossed on. But guess what?
Those tenders are breaded and fried in house, so they have a crackly crust that
shatters as you dig in. Plus, instead of boring mayo, the sandwich gets a
liberal drizzle of Cane's sauce, the restaurant's own tangy, spicy concoction;
$6.79. 

Nick Kindelsperger/Chicago Tribune/TNS



3. CHICK-FIL-A CHICKEN SANDWICH AT CHICK-FIL-A



Chick-fil-A knows what it's doing. The white meat chicken is always tender and
juicy, and the bun is always steamed until soft and pillowy. While the pickles
are small, the sandwich is blessedly free of mayonnaise and iceberg lettuce. The
only real criticism, and it's a big one, is that the crust on the chicken is not
very crisp; $4.15.

Nick Kindelsperger/Chicago Tribune/TNS




2. FRIED CHICKEN SANDWICH AT POPEYE'S



The chicken in Popeye's sandwich crunches audibly when you bite in, with all
those nooks and crannies on the surface shattering into a thousand delicious
pieces. This makes for an exciting contrast to the soft bun. The chicken itself
is also juicy and well-seasoned, without tasting wildly over-salted like the
fried-chicken sandwiches at McDonald's; $3.99

Nick Kindelsperger/Chicago Tribune/TNS



1. CHICK'N SHACK AT SHAKE SHACK



This was not even close. Shake Shack's offering had the crackliest crust, the
juiciest meat and the best toppings. I especially loved the Martin's potato
roll, which is certainly the softest bun around. Instead of a basic mayonnaise,
this gets a spread of a buttermilk and herb mayonnaise, which lends a tangy
freshness to each bite. Shake Shack also understands the importance of pickles,
adding extra crunchy thick-cut versions. The catch? Shake Shack doesn't have
nearly as many locations as the rest of these chains; $6.79.

Nick Kindelsperger/Chicago Tribune/TNS



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