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Just Released:  
2024 



State of the Consumer

Consumers continue to demonstrate unpredictable purchasing patterns that
straddle value-based buying with purpose-driven, values-based purchasing
decisions. This report offers insights and strategies for adapting to this
complex and evolving consumer landscape.

 

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 * Data
   * Meet rAI
   * Explore Our Data
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     * Banking Data
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 * Platform
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 * Insights
   * * * Industry Research
       * Consumer Sentiment Tracking
       * Webinars
       * Case Studies
       * Blogs
     
     * * [GUIDE] HOW TO BUILD A FIRST-PARTY DATA GROWTH STRATEGY
 * About
   * The Resonation
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   * Blog
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   * Contact Us
 * Menu

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 * Data
   * Meet rAI
   * Explore Our Data
     * Data Overview
     * Banking Data
     * ESG Data
     * Financial Services Data
     * Geography Data
     * Health & Wellness Data
     * Insurance Data
     * Investments Data
     * Recent Events Data
   * Data Enrichment
     * Direct Data Onboarding
     * Data Append
   * Custom Data
   * Activation Data
 * Platform
 * Managed Services
 * Markets
   * Brands
   * Agencies
   * Media & Entertainment
   * Politics
   * Advocacy
 * Insights
   * * * Industry Research
       * Consumer Sentiment Tracking
       * Webinars
       * Case Studies
       * Blogs
     
     * * [GUIDE] HOW TO BUILD A FIRST-PARTY DATA GROWTH STRATEGY
 * About
   * The Resonation
   * Leadership Team
   * News & Press
   * Blog
   * Careers
   * Contact Us
 * Menu

Request Demo Login


IGNITE GROWTH WITH AI-POWERED DATA THAT DRIVES PERFORMANCE

We live in a complex, what-comes-next world. Your ability to predict and
capitalize on changing consumer behavior, intent and preferences is the
difference between growth and decline, winning and losing. We want to see you
win. That’s why we’ve built the freshest, most predictive, privacy-safe,
continuously updated consumer data set. Period. rAI, our cutting-edge AI,
reveals everything you need to know, about any audience, so you can crush your
goals. Real data, real results, marketing that Resonates.

Learn More
‹›



WHY AI MATTERS WHEN IT COMES TO YOUR FIRST-PARTY DATA

Your first party data only tells you so much. Enrichment is a necessity for
better acquisition, upsell and retention. Highly predictive Resonate Elements
data tells you what a customer is about to do. When, where and even why they’ll
do it. That means more effective targeting, offers, messaging and yep, better
performance. So why are you settling for basic data from old-tech legacy
providers that tell you what’s already happened? You need Resonate AI-powered
data.

Explore the Data



14,000+ ATTRIBUTES, 230 MILLION PROFILES, 2 BILLION DEVICES, POWERED BY RAI

Most predictive Highly tuned models predict each attribute to an 80.2% mean
accuracy. Know More
Freshest data in the marketplace Continuously updated data keeps pace with
consumers & what's happening in the market. Go Deeper
Unique, scaled intent signals We capture, predict & scale intent by modeling 30B
deterministic behavioral observations daily. Discover Insights
Unparalleled psychographics & preferences Understand why consumers make their
next decision. Understand WHY
Enrich any first-party data Privacy-safe data to enrich your data, in your
ecosystem or through our platform. Learn More
Immediate activation Forget proxy audiences, Resonate data is available for
media activation - directly or through your preferred system. Activate Now


EXPLORE DATA IN ACTION


BUILD A FIRST-PARTY DATA GROWTH STRATEGY

Drive efficiencies and fill in gaps in your customer understanding with AI.

Read the Guide


RAISE YOUR HEALTH & WELLNESS CONSUMER IQ

Find out who today’s health & wellness consumers are, how they feel and where to
reach them.

Get the Data


HONE IN ON THE REAL ESG CONSUMER SEGMENTS

Understand the real person behind the ESG consumer and gain their loyalty.

Download Now


UNPARALLELED DATA. IN YOUR PLATFORM OR THE USER-FRIENDLY RESONATE IGNITE
PLATFORM.

Insights to Inform Decisions Powerful Persona Development Compelling Creative &
Content Effective Engagement Meaningful Measurement Insights into Action



YOUR LOGO BELONGS ON THIS LIST




LATEST NEWS

View All Blog Posts
Navigating the Post-Haley Landscape: Trump’s Nomination, Third-Party Trends, and
the Rise of Independent Voters March 7, 2024

Nikki Haley has officially ended her presidential campaign. So how will Haley
supporters respond now that Trump is guaranteed the nomination? We looked at the
2.1 M registered voters who...

Read More
What’s Hot, What’s Not: Decoding Consumer Media Habits in 2024 March 5, 2024

The 2024 State of the Consumer report sheds light on the ever-evolving landscape
of media consumption. While some segments are tuning out of traditional digital
media, others are diving deeper...

Read More


UPCOMING EVENTS

 * 2024 Gartner Data & Analytics Summit Mar 11 - Mar 13 | Walt Disney World Swan
   & Dolphin Resort, Orlando, FL
 * Unleashing the Power of AI: Transformative Strategies for High Performance
   Media Activation Mar 19 | Virtual Webinar

View All Events


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WANT TO LEARN MORE? GET IN TOUCH WITH US!

Sales: 855-855-4320 Contact Us



Phone: 571.266.3200
Email: info@resonate.com

Sales: 855.855.4320


Reston, Virginia (HQ)
11700 Plaza America Drive
Suite 1000
Reston, VA 20190
Map ›


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