www.luananova.com Open in urlscan Pro
52.206.163.162  Public Scan

Form analysis
1 forms found in the DOM

Name: email-form — GET

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      Hello!


I'M LUANA NOVA, A
‍DATA CONTENT DESIGNER

I'm a Content Designer & Data Storyteller from Brazil based in Amsterdam. I’m
very passionate about the work I do.
See My Works
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Let's Work Together
      My Servıces


THE SERVICE I OFFER IS SPECIFICALLY DESIGNED TO MEET YOUR NEEDS.


PROBLEM-SOLVING

I balance business goals and user needs with a strategic approach. I'm skilled
at negotiating priorities and identifying opportunities in cross-team
collaborations.


DATA ANALYTICS & AI

I find patterns and stories in large amounts of data. I clean messy data and
develop text or topic classification to make more informed content decisions. I
use Python, R, and SQL.


INFORMATION ARCHITECTURE

I use various techniques to design, test, and iterate digital products. From
user journey to empathy mapping, I know how to evaluate and validate ideas
concerning design principles.


CONTENT OPERATIONS

I create and improve style guides, glossaries, and controlled vocabularies.
Also, I'm confident in proposing new methods, tools, and processes to content
design teams.
Get In Touch

now
BASED IN
AMSTERDAM

      About


MORE ABOUT ME

I'm a multidisciplinary professional with narrative, analytical, and
collaborative skills. I'm passionate about Linguistics, AI, and Accessibility
topics.

Since 2020, I’ve dedicated myself to Content Design, creating Style Guides, and
collaborating with teams to solve problems. However, my work experience started
way before that. I have served as a Copywriter, Content Writer, and News Writer.

I have a post-grad in Data Storytelling. In this course, I learned to code,
mainly in Python and R. I developed some projects in NLP. My goal is to apply
all these new skill sets in workplaces.


MY EXPERIENCES

I have had the pleasure of working with companies across various industries. I’m
always interested in new, exciting, and challenging adventures.

Download Resume


JUN 2022 - SEP 2023
/ BRAZILIAN FINTECH




CONTENT DESIGNER AT
AVENUE SECURITIES

I worked for the Investments and Financial Services tribes, multitasking five
squads. I developed the Content Design workflow.

AGO 2021 - JUN 2022
/ BRAZILIAN RETAIL





CONTENT DESIGNER AT
AMERICANAS MARKETPLACE

I managed three squads: Support, Financial, and Promotion. I structured the
style guide, a controlled vocabulary, and built personas.

DEC 2020 - AGO 2021
/ BRAZILIAN PAY-TV




UX WRITER AT SKY BRASIL

I was responsible for the Acquisition and New Business tribes. I had
conversational design experience building chatbot flows.

> "In every project, she goes far beyond task execution: she researches, delves
> into user pains, demonstrates empathy throughout the process, and develops
> solutions with high-level results. Luana, your work is amazing."

ALICE WAKAI

Content Designer, colleague at Americanas


> “Significant autonomy to investigate issues in an original way and to explore
> appropriate technological tools for the challenges at hand.”

EDUARDO CUDUCOS

Software Developer, mentor and professor at Insper


> “I found your performance to be exceptional. I think you have a vision of the
> journey, you understand the proposition, you don't just go by the text that
> needs to be adapted. You were one of the people I most admired here.”

MARIA LUÍSA CAEIRO

Product Designer, colleague at SKY Brasil





      My Works


CHECK OUT SOME OF MY PORTFOLIO WITH DESIGN AND DATA ANALYSIS.


USING NLP TO DISCOVER USER SEMANTICS AND CONCERNS

Parts of Speech and Topic analysis with Python led to meaningful insights.

View Case Study
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BUILDING CONTENT DESIGN OPERATIONS

Style Guides and Workflows can quickly transform chaos into cohesion.

View Case Study
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INTRODUCING FOREIGN FINANCIAL CONCEPTS

A glossary can help investors on their first contact with US bonds.

View Case Study
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      Contact


GOT A PROJECT IN MIND? LET'S GET IN TOUCH.

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