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Unified-CXM Platform
Modern CareModern ResearchSocial Engagement & SalesModern Marketing &
AdvertisingPlatformAll Products

The first platform purpose-built for unified customer experience management
(Unified-CXM) and trusted by the enterprise. What is Unified-CXM?

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MODERN CARE

The world's leading digital-first, proactive customer experience solution.
Overview
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Sprinklr Voice

Reduce call volume with a radically different contact center solution

Self-Service Community

Build & manage an online community integrated into your Care strategy

Live Chat

Respond faster with personalized, data-driven 1:1 customer support

Conversational AI and Bots

Reduce costs by automating routine inquiries with conversational AI bots

Contact Center Intelligence

AI-powered, real-time data and insights that fuel proactive customer care

Contact Center Automation

Automate workflows and processes — and drive more first-contact resolutions

Agent Assist

Analyze conversations instantly & surface predictions, suggestions & alerts

Knowledge Base

Empower agents and customers with direct access to the answers they need

MODERN RESEARCH

Make decisions informed by proactive, AI-powered research, based on the most
complete set of customer experience data.
Overview
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Social Listening

Real-time voice of customer insights on digital and traditional channels

Competitive Insights & Benchmarking

Analyze your content’s performance vs. competitors and best-in-class brands

Product Insights

AI insights from reviews & social: How customers feel about your products

Location Insights

Real-time, location-based analysis of face-to-face brand experiences

Visual Insights

Real-time visual intelligence that powers meaningful connections on digital

Media Monitoring & Analytics

Connect stories across social & news for a complete measure of earned media

Modern Research Lite

Start uncovering insights with a free 30-day trial. No credit card required.

SOCIAL ENGAGEMENT & SALES

Deliver a positive experience that’s true to your brand – no matter where your
customers go digitally
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Social Publishing & Engagement

Plan, manage & measure brand content across 30+ channels from one platform

Distributed

Empower distributed teams to deliver on-brand social experiences

Conversational Commerce

Turn social into a revenue driver with a 1:1 chat-based commerce experience

Ratings & Reviews

Transform valuable consumer insights into conversion-driving assets

Local Social

Build scalable, on-brand campaigns for distributed teams

MODERN MARKETING & ADVERTISING

Build and protect your brand’s reputation, and take action at every point in the
marketing lifecycle.
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Campaign Planning & Content Marketing

Save time, manage brand risk, and increase ROI with AI-powered insights

Marketing Analytics

Get a unified view of campaign performance on 30+ channels & 3rd party data

Advocacy

Encourage, measure, and optimize employee advocacy for your brand on social

Social Advertising

Increase your ROAS, fuel collaboration, reduce risk, and unify reporting

PLATFORM

The only Unified-CXM platform for enterprises powered by industry-leading AI.
Overview
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Sprinklr Intuition

Sprinklr AI turns unstructured data into actionable, real-time insights for your
enterprise.

AI Studio

Create customized, powerful AI text classification models easily — without
coding.

Display

Visualize real-time data on command centers, retail signage, stadium screens,
and more.

Presentations

Build on-brand, shareable digital presentations that update with real-time data
automatically.

Integrations

Extend the impact of Unified-CXM by connecting to all of your most crucial
third-party systems.

Sandbox

Experiment and learn in an isolated test setting that mimics your live
production environment.

Active Data Retention

Store Sprinklr data for customized time periods to meet business or compliance
needs.

APIs

Integrate data and execute processes with external systems using RESTful web
APIs.

ALL PRODUCTS

33 products. 4 robust product suites. All on the only Unified-CXM platform.
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Popular Use Cases

Customer Service

Deliver seamless customer service experiences across 30+ digital channels

Brand Management

Leverage a unified view of the customer to help you protect, grow, and manage
your brand

Help Desk

30+ channels of AI-powered analysis, prediction & suggestions—in one place

Contact Center

Manage customer care on 30+ digital channels from one AI-powered platform

Social Suites

Consolidate all of your social media needs on the only unified social suite

Case Management

Streamline case handling to reduce costs and accelerate time-to-resolution

Customer Engagement

Create a frictionless service experience no matter which channel customers use

Ticketing System

Deliver customers to the right agents—so you can reduce cost-per-interaction

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Exclusive study commissioned by Sprinklr reveals that Modern Care delivers up to
210% ROI.

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Business-critical insights and reporting — get started for free.

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Forrester evaluated the top Sales Social Engagement Solutions...

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Named a Leader: 2021 Gartner Magic Quadrant for Content Marketing Platforms

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Named a Leader in The Forrester Wave™: Social Suites, Q3 2021

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Turn customer feedback into actionable insights that can improve products

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Unified-CXM
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WHAT’S NEW FOR SPRING ’22


CHECK OUT THE TOP UPDATES IN SPRINKLR’S SPRING ’22 RELEASE.



This April, you’ll find a tremendous range of new features and capabilities in
Sprinklr. Discover what they are — and more importantly, how they’ll help your
team make customers happier.

Read Release Notes



MODERN CARE

Promote a self-service-first strategy with Knowledge Base and Guided Workflows.

Knowledge Base: For Customer Self-Service & Agent Assistance


Our SEO-optimized Knowledge Base makes it easier than ever for customers to find
the answers they need on their own without costly, time-consuming manual
intervention — while AI-powered Smart Comprehend analyzes agents’ conversations
with customers and automatically surfaces articles that can help them speed
resolutions.


Contact Center Intelligence: Speech Analytics


Monitor, analyze, and optimize your contact center’s performance in real-time
with an AI-powered, single source of truth for all contact center metrics —
including customer sentiment, CSAT, and customer escalation points.


Guided Workflows: Customer Self-Service


Now your customer service teams can easily create and deploy step-by-step
workflows on a website, mobile app, or community — and give your customers more
digital self-service options in the process.


Live Chat: Adding Knowledge Base Articles


Embed public articles from your Knowledge Base directly into Sprinklr Live Chat
— so your customers can access that information and share feedback immediately
in the conversation, which increases their ability to resolve their own
questions.


Conversational AI Bots: Contextual Switching


With smarter dialog automation, our Conversational AI Bots can now resolve
multiple queries within a single interaction, or even switch topics
mid-conversation — giving your customers a smoother interaction.




MODERN RESEARCH

Accelerate time to insights and enhance usability with new features and
visualization updates.

Conversation Insights


Introducing Conversation Insights, a new deep-learning-powered innovation that
clusters related conversations, and visualizes them into interconnected themes
to surface actionable insights you might not have known existed. Uncover the
narrative from millions of data points and explore how they evolve, relate, and
impact one another over time with time-lapse views and drill-down capabilities.


Trending and Fading Entities in Research


Reduce your time-to-insights by identifying and analyzing conversational
dynamics around your brand — like what’s trending or fading — in real-time with
Sprinklr’s word cloud visualization, which leverages keywords, hashtags,
phrases, and more.


Premium Data Source Expansion & Similarweb Integration


Increase and enhance your Media Monitoring & Analytics capabilities by accessing
data from thousands of sources through our new premium data source partners like
NLA and Financial Times — and enhance your ability to report on critical PR
metrics with our new Similarweb integration.


Journalist & Publication Database


You can now easily identify the most relevant influencers to contact by
leveraging AI-powered audience and content insights on an extensive Sprinklr
database that includes more than 1M+ profiles of journalists and publications.
Each profile contains contact information and valuable audience insights, such
as fan demographics and interests. This feature will be available as an add-on
for all Media Monitoring and Analytics clients.




Table and Crosstab Widget Upgrades


Our enhancements to the Table and Crosstab widgets make it easier to consume and
visualize data insights by pinning rows and columns — so your teams have easy
access to the data points that matter most.




MODERN MARKETING & ADVERTISING

Check every box with a robust campaign planning approach that includes budgets,
briefs, channels, ad formats, and more.

Dynamic Product Ads for eCommerce


Optimize your product ads — and maximize your ROI — by separating product sets
to create actionable product-level insights; identifying why certain creative
strategies work; and unifying reporting on your performance by integrating data
from Google Analytics and Facebook onto Sprinklr.


Newly Streamlined Brief Process


Improve your speed to market and ensure full governance at every step by
standardizing all briefs with pre-built templates and adding content guidelines
to all messages.


Advertising on TikTok: New Features and Enhancements


Tap into the full potential of TikTok as an advertising channel by using the
Reach and Frequency ad-buying type for TikTok to plan and buy campaigns in
advance — and take advantage of TikTok Ads Comment Moderation to monitor and
manage all comments and replies within Sprinklr.


Enhanced Ad Format Capabilities: Facebook and LinkedIn


Capitalize on end-to-end planning and execution within Sprinklr by creating
Facebook Dynamic Video Ads for content streaming; tailoring creative assets for
Facebook Carousels with Placement Asset Customization (PAC); and starting
quality conversations with customers and prospects with LinkedIn Conversation
Ads.


Workflow Reporting


Optimize your marketing operations by tracking progress with shared dashboards,
and get campaigns to market faster by easily identifying and correcting
bottlenecks.




SOCIAL ENGAGEMENT & SALES

Turn social into a revenue driver by accessing new channels and improving team
collaboration.

Channel Expansion: Discord


We’ve added Discord, which supports voice, video, and text communication for 150
million active users. Now your team can monitor, engage, and grow your reach on
that channel – all within one single platform.


Visualization on Reporting Dashboards


With the new board widget, you can visualize top posts, media used, campaign
performance, and more in an enhanced layout. You can also leverage Word Cloud
and Stream widgets for outbound posts and inbound messages to analyze themes
based on content.


WhatsApp Business Account Addition


Managers and sales reps on location can easily add their own WhatsApp Business
account to Sprinklr Distributed — so they can connect and communicate more
efficiently with customers.


Advocacy Content in Microsoft Sharepoint


Embed pre-approved brand content into a Microsoft Sharepoint website so your
employees can easily explore, discover, and share content with their connections
on social and digital channels.




UNIFIED-CXM PLATFORM

Explore new cross-platform and cross-product features that increase scale and
improve usability.

Salesforce Service Cloud Integration Enhancements


Gain a 360º view of your customers by accessing all of their previous cases from
Salesforce — and leveraging agent availability and capacity data from that
platform to manage the visibility of Sprinklr Live Chat to customers.


API Enhancements 2.0


Sprinklr now offers robust, lighter, and faster API coverage that makes it
easier to integrate and support endpoints.


Ad Hoc Command Center


Put the “command” back in Command Centers by instantly visualizing data and
content on any subject you choose (via the Display Remote app).


Quick Code Authorization


Manually entering URLs is a tedious and error-prone process. This new feature
makes it easy to sync your Sprinklr Display to your screen by entering a 6-digit
code into the app.




USER EXPERIENCE ENHANCEMENTS

Enjoy a simpler and more consistent user experience with our new appearance and
platform behavior updates.

Simplified Video and Image Publishing


We’ve minimized steps to give you a more intuitive way to post on Instagram when
multiple channels are selected – resulting in far fewer error messages and a
more streamlined process.


Import-Export Template Parity


Moving forward, the Asset Export File Template will be compatible with the Asset
Import File Template, ensuring that the order and sequence of the properties of
both exports and imports will match.


Controlling Manual Boost Post Action via Permissions


Boosting a post shouldn’t be taken lightly, and now you can control who can do
it by setting permissions within the Engagement roles after the release.


Standard Production Dashboards


Our new out-of-the-box dashboards make it easy to view tasks assigned to you and
your team, track the progress of all your requests, find your favorite campaigns
and content in one place, and manage campaigns with a quick overview option.




SECURITY UPDATES

Maintain the trust and confidence of your customers and stakeholders with newly
added security and privacy measures.

Export Reporting Security Safeguards


Our engineering teams recently implemented additional safeguards to Sprinklr’s
reporting export functionality to enhance the security and privacy for you and
your customers.



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