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KNOW YOUR BUYER BEFORE YOU SELL

Crystal gives you personality-based guidance for every email, call, and meeting.
 
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To: eleanor.mccoy@corporate.com
Subject: Special offer
Hey Eleanor,
I'm contacting you because you requested a price quote, and I’d love to provide
you with more information.

There are a few options available based on your requirements.  Are you available
this week for a quick chat?

I look forward to hearing from you.

- Christopher
I'm contacting you because you requested a price quote, and I’d love to provide
you with more information.

Are you available this week for a quick chat?

- Christopher
Eleanor McCoy
CD (Questioner)
Efficient · Candid · Steadfast
how to communicate
Communicate with a direct, logical, and detail-oriented approach.
Do
Use a serious, business-like tone as opposed to a casual tone
Be upfront and blunt about potential issues
Don't
Bounce around between many conversation pieces; stay focused
To: khashifa.amir@corporate.com
Subject: Special offer
Hey Khashifa,
I'm contacting you because you requested a price quote, and I’d love to provide
you with more information.

There are a few options available based on your requirements.  Are you available
this week for a quick chat?

I look forward to hearing from you. 

- Christopher
I'm contacting you because you requested a price quote, and I’d love to provide
you with more information.

Are you available this week for a quick chat?

- Christopher
Khashifa Amir
I (Motivator)
Enthusiastic · Personable · Adaptable
how to communicate
Communicate with a positive tone, brainstorm new ideas, and pin down a solid
next step.
Do
Keep the energy light with jokes or an upbeat attitude
Speak with expressive, colorful language
Don't
Don't focus on details at the start; start with a strong connection
To: endre.szucs@corporate.com
Subject: Special offer
Hey Endre,
I'm contacting you because you requested a price quote, and I’d love to provide
you with more information.

There are a few options available based on your requirements.  Are you available
this week for a quick chat?

I look forward to hearing from you.

- Christopher
I'm contacting you because you requested a price quote, and I’d love to provide
you with more information.

Are you available this week for a quick chat?

- Christopher
Endre Szücs
Di (Driver)
Independent · Persuasive · Assertive
how to communicate
Be direct and drive the conversation forward with high energy.
Do
Use an energetic, assertive tone
Highlight competitive advantages of your product
Don't
Don't be overly friendly; be assertive and push back when you need to
To: george.liu@corporate.com
Subject: Special offer
Hey George,
I'm contacting you because you requested a price quote, and I’d love to provide
you with more information.

There are a few options available based on your requirements.  Are you available
this week for a quick chat?

I look forward to hearing from you.

- Christopher
I'm contacting you because you requested a price quote, and I’d love to provide
you with more information.

Are you available this week for a quick chat?

- Christopher
George Liu
SC (Stabilizer)
Perceptive · Courteous · Conscientious
how to communicate
Communicate with a friendly, calm tone and focus on the details.
Do
Walk him step-by-step through the buying process without rushing
Provide evidence for your trustworthiness, like credentials and past performance
Don't
Don't ask too many probing questions before you have built strong rapport
Slide 2 of 4.






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THE PERSONALITY DATA PLATFORM


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We give sales reps, recruiters, and executives powerful tools to accelerate key
relationships, driven by our industry-leading personality data. 

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"IN ANY INDUSTRY, IN ANY ECONOMY, AND AT EVERY LEVEL, GREAT SELLING ALWAYS
STARTS WITH A DEEP UNDERSTANDING OF THE BUYER WHO SITS ON THE OTHER SIDE OF THE
TABLE."


BOB PERKINS - CHIEF STRATEGY OFFICER OF CRYSTAL
FOUNDER OF AA-ISP (AMERICAN ASSOCIATION OF INSIDE SALES PROFESSIONALS)


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SEE WHY SALES LEADERS, TRAINERS, AND REPS LOVE CRYSTAL

"Crystal gives me insights and helps me connect with my clients at a far deeper
level than any Google search ever could."

John Barrows

Founder & CEO, Sell Better

"Crystal is like a cheat sheet in the sales process. You can use the right
communication style for every prospect, even in the first call."

Ben Jackson

VP of Sales, Flywheel

"The first 5 minutes of any meeting is absolutely crucial. That's where Crystal
helps my team the most."

Brett Johnson

AVP of Global Engagement, High Radius

"When I started personalizing my emails with Crystal's advice, I started getting
way more responses. Much better ones, too!"

Isaac Garcia

Founder, Salesinsider.io

"With Crystal, I would say I'm at least 30%-35% quicker at building meaningful
relationships"

Heather Heefner

Founder & Owner, Dart Design Studio

"As someone who’s focusing on sales and understanding people’s pains, talking to
them in a language that’s meaningful to them absolutely encourages and improves
the relationship.”

Richard Harris

Founder, The Harris Consulting Group
Slide 2 of 3.





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