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THE DEFINITIVE EVENT FOR ANYONE IN PRESALES


OCTOBER 4, 2023 | SAN FRANCISCO


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UNLOCKING THE POWER OF PRESALES

As organizations strive to stay competitive and efficient, PreSales teams are
uniquely positioned to bring critical, technical insights together to drive a
more effective go to market motion. UNXPCTD is the first in-person event
entirely dedicated to unlocking the power of PreSales. Join us in San Francisco
to get inspired, network, and learn about the latest strategies and technologies
driving PreSales.

Take home a playbook to win new business and use it immediately. What metrics
does that CRO care about? How can AI speed up your teams? What’s the new role of
PreSales in impacting product and post-sales?

Sharpen your ability to partner with the sales team and help them close business
in a challenging market environment. Get hands-on learning opportunities and
bring back data-driven insights to your team.

Get a look at what exciting and cutting-edge updates are coming to the Vivun
platform. You’ll have direct access to our team to answer product questions and
get personalized training onsite. 


2023 FEATURED SPEAKERS

 


NICK DIIORIO

Division VP, PreSales


TYLER MARCOUX

VP of Sales Engineering Strategy and Operations


BRIAN COTTER

SVP Sales Engineering and Value Consulting at Seismic


HENRY SOWELL

SVP, Cloud and Field Technology


BRIAN OEHLING

Global Head Presales, SMB


DESANKA ALEKSOV

Global Head of Solutions and Sales Enablement


ARNI KHANNA

Head of Solutions Engineering


DAVID ALDRICH

Director of Sales Engineering


CHRIS BROWNE

Sr Director, Solutions Consulting


MAX VERMA

Head of Presales Strategy and Innovation


MATT DARROW

Co-founder & CEO




LOCATION


THE PEARL


601 19TH STREET, SAN FRANCISCO, CA 94107

The Pearl is a modern multi-level event space where art, nature, and the
industrial history of San Francisco’s Dogpatch neighborhood come together.

FIND OUT MORE


WHY ATTEND? 

Join us in San Francisco and connect with industry leaders, gain valuable
knowledge, and enhance your skills as a PreSales expert.

 * Network with 200+ peers and share your experiences in-person

 * Get insights from PreSales practitioners at the cutting-edge of the industry

 * Learn how AI and new technologies are changing PreSales for good

 * Get practical training for what PreSales does today

Space is limited—don't miss out on your chance to learn, network, and stay ahead
of the curve in the evolving world of PreSales!



NEED SOME HELP WITH JUSTIFICATION?

Download a pre-drafted letter template to send to your boss.

 

Buy Tickets


AGENDA

 

 * October 4
   
   6:30 am – 7:15 am HST
   
   
   MOMENTUM FOR PRESALES
   
   Every company is in the midst of massive transformation driven by a need for
   greater efficiencies, product fit in a rapidly changing world, and the
   adoption of artificial intelligence to give them a competitive edge. As
   leaders wrestle with these changes, an unexpected department in their
   business – PreSales – is positioned to deliver incredible impact. Learn how
   PreSales momentum is being applied to businesses in order to rethink the ways
   they build and sell their products; the archetypes of the most effective
   PreSales change agents and why PreSales will never be replaced; including a
   special announcement from Vivun on the future of PreSales technology.
   
   Read More
   
   20231004T093000Z20231004T101500ZAmerica/Los_AngelesMomentum for PreSalesYou
   can access the event landing here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/

 * October 4
   
   7:15 am – 7:45 am HST
   
   
   HOW SEISMIC FOUND THEIR GREATEST CHANGE AGENTS IN PRESALES
   
   PreSales teams are positioned to deliver incredible impact, but translating
   ambitious goals into tangible results for the business is a daunting task.
   What does this look like in practice?
   
   For Seismic, it's about refusing to accept that PreSales is simply the demo
   arm of the Sales team. Join to hear Brian and Max share how the PreSales team
   acts as the center of influence within Seismic, and drives the C-Suite
   forward with insights that have fundamentally transformed the business.
   
   
   Read More
   
   20231004T101500Z20231004T104500ZAmerica/Los_AngelesHow Seismic Found Their
   Greatest Change Agents in PreSalesYou can access the event landing here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/

 * October 4
   
   8:30 am – 9:10 am HST
   
   
   THE PRESALES METRICS THAT MATTER TO DRIVE C-SUITE CHANGE
   
   PreSales leaders often find themselves in the position of justifying the
   value of their teams—but many C-level leaders see PreSales as demo jockeys
   instead of a strategic lever that drives value. How do you change the
   conversation?
   
   In this session, Brian will share his perspective on how to effectively
   communicate PreSales impact through metrics to the executive team, and create
   a culture where the value of PreSales is undisputed.
   
   
   20231004T113000Z20231004T121000ZAmerica/Los_AngelesThe PreSales Metrics that
   Matter to Drive C-Suite ChangeYou can access the event landing here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/

 * October 4
   
   8:30 am – 9:10 am HST
   
   
   HOW TO LAUNCH AN AI PRODUCT
   
   Advancements in artificial intelligence over the past year have completely
   transformed the way that product and go-to-market organizations execute,
   making it significantly harder for PreSales to translate product capabilities
   into customer value. How can technical selling and product storytelling
   evolve to fit these new realities?
   
   In this session, Brett, Arni, and Desanka will discuss how PreSales must
   adapt to the emergence of generative AI, and how leaders can enable their
   teams to keep up with a rapidly evolving product landscape.
   
   Read More
   
   20231004T113000Z20231004T121000ZAmerica/Los_AngelesHow to Launch an AI
   ProductYou can access the event landing here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/

 * October 4
   
   9:15 am – 9:45 am HST
   
   
   EVOLVING YOUR APPROACH TO PRODUCT-FIELD ALIGNMENT
   
   PreSales is perfectly positioned to gather product feedback from buyers and
   customers—but without a consistent way to prioritize and organize that
   feedback, R&D has nothing to act on—and your company gets left behind by the
   competition. How can PreSales establish the right dialogue between the
   go-to-market and product organizations on what to build? Join this session to
   hear Henry discuss how establishing product-field alignment in companies is
   critical for efficient revenue growth, the kinds of PreSales data that can be
   used to start conversations with R&D, and how Cloudera has evolved their
   approach to identify over $80M in product-related revenue opportunities.
   
   Read More
   
   20231004T121500Z20231004T124500ZAmerica/Los_AngelesEvolving Your Approach to
   Product-Field AlignmentYou can access the event landing here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/

 * October 4
   
   9:15 am – 9:45 am HST
   
   
   HOW SALES ENGINEERS ARE DEFINING THE MODERN GO-TO-MARKET
   
   Providing expert guidance at every step of the customer journey is critical
   to winning deals, but Sales Engineers can also drive changes that completely
   transform how their organizations do business. Why should we stop at the
   technical win?
   
   Join this session to hear Tyler share his perspective on what's needed for
   companies to successfully run consumption-based and product-led growth
   models, and how Sales Engineers are positioned to fundamentally change the
   way their companies go to market.
   
   Read More
   
   20231004T121500Z20231004T124500ZAmerica/Los_AngelesHow Sales Engineers are
   Defining the Modern Go-to-MarketYou can access the event landing here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/

 * October 4
   
   11:10 am – 11:40 am HST
   
   
   SCALING PRESALES IMPACT AND UNLOCKING EFFICIENCY
   
   Companies that drive revenue efficiently are rewarded far more than those
   that pursue growth at any cost. Revenue leaders constantly turn the sales
   organization upside-down looking for ways to do more with less, but they've
   overlooked the PreSales team. There's potential for increased leverage,
   optimized support ratios, more accurate forecasting, and better results — but
   how? In this panel, you'll hear how Vivun customers are scaling PreSales
   impact, helping their partners in Sales win revenue more efficiently, and
   surfacing insights that inform company-wide strategic changes.
   
   Read More
   
   20231004T141000Z20231004T144000ZAmerica/Los_AngelesScaling PreSales Impact
   and Unlocking EfficiencyYou can access the event landing here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/

 * October 4
   
   11:45 am – 12:30 pm HST
   
   
   VIVUN'S DEVS ON STAGE: UNVEILING THE LATEST INNOVATIONS IN PRESALES
   
   Come see the Developers and Product team present to you the latest product
   innovations coming from Vivun. More than a Demo galore, this session will
   highlight, in a fun and lighthearted way, the many ways we make being a
   PreSales and PreSales leader the Hero in your org, you always wanted to be.
   
   
   20231004T144500Z20231004T153000ZAmerica/Los_AngelesVivun's Devs on Stage:
   Unveiling the latest Innovations in PreSalesYou can access the event landing
   here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/

 * October 4
   
   12:30 pm – 1:00 pm HST
   
   
   CLOSING REMARKS
   
   
   20231004T153000Z20231004T160000ZAmerica/Los_AngelesClosing RemarksYou can
   access the event landing here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/

 * October 4
   
   1:00 pm – 3:00 pm HST
   
   
   CLOSING RECEPTION
   
   
   20231004T160000Z20231004T180000ZAmerica/Los_AngelesClosing ReceptionYou can
   access the event landing here
   https://vivun.registration.goldcast.io/events/88f6b7d7-7fb2-408e-a493-d48a5dddd0fd/


SPONSORSHIP OPPORTUNITIES

We’re opening a small number of sponsorship opportunities to companies and
organizations who offer innovative, professional solutions, and services to
support PreSales. As a founding sponsor, you will gain access to an intimate
gathering of handpicked industry experts, thought leaders, and potential
partners. You'll develop valuable connections with the best minds in PreSales
with the opportunity to demo the latest product advancements to this unique and
growing community.

CONTACT US: UNXPCTD@VIVUN.COM


FAQS

 


HOW DO I GET TO THE EVENT?

 UNXCPTD will take place at  The Pearl (601 19th St, San Francisco, CA 94107) in
the Dogpatch/Mission Bay neighborhood in San Francisco. There are several
convenient ways to access The Pearl:

 * Ride Sharing: Easy drop off right in front of the Pearl

 * Parking: There is street parking around the venue and two nearby public
   pay-to-park lots, one at Illinois & 18th Street and the other at Crane Cove
   Park.

 * Public Transit: There is a MUNI stop at 20th and 3rd, about a 1/2 block from
   The Pearl. The T line is easily accessible from Union Square/Market St.


IS THERE A PREFERRED HOTEL?

We have negotiated a discounted hotel block that all attendees will receive
information about once they've registered for UNXPCTD. Rooms must be booked
before the cut off date on September 10, 2023. A limited number of rooms will be
available on a first come first served basis until September 12, 2023; all rooms
subject to availability.

The two hotels in the area we recommended are Via Hotel and San Francisco
Proper.


WILL THERE BE FOOD SERVED?

There will be pastries and coffee in the morning, an elevated boxed meal for
lunch, and light bites served at the cocktail hour.


ARE TICKETS REFUNDABLE OR TRANSFERABLE?

Tickets are non-transferable and non-refundable – all ticket sales are final.
Please reach out to our team unxpctd@vivun.com if you have any questions about
registration


IS THERE A DRESS CODE?

No dress code; Feel free to wear what you’re most comfortable in.


I HAVE DIETARY RESTRICTIONS. HOW CAN I ALERT THE CONFERENCE ORGANIZERS?

When registering for a ticket, make sure to select your dietary preferences.

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