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12 POINTS ON HOW TO BRAND, MARKET & SELL YOUR REAL ESTATE PROJECTS IN INDIA

December 21, 2022 by wilfred


India has different type of real estate projects. It all begins with the
selection 7 availability of your land parcel.  The first step of your Real
estate strategy is to identify what kind of housing or product your potential
buyers  are looking for.  If you are a real estate developer, one needs to
formulate the … Read more

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10 UNEXPECTED WAYS LOGO CAN MAKE YOUR STARTUP BETTER

December 9, 2022 by wilfred


A logo is the cornerstone of your branding efforts. It’s one of the most
important elements of your visual identity, and it can communicate a lot about
your company even before someone has read a word of your marketing material. A
well-designed logo can help make your startup look more professional, credible,
and trustworthy. You … Read more

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TOP 5 REASONS WHY YOU NEED TO DEVELOP A BRAND IDENTITY FROM SCRATCH

December 9, 2022 by wilfred


Brand identity refers to the way you want to portray your business to customers.
Brand identity is not the same as brand image. In fact, a reputable brand image
can be created through strong brand identity. Large companies spend millions on
building a strong identity for people to reason with.  Even if you are a … Read
more

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HOW TO DESIGN YOUR WEBSITE FOR SAAS PRODUCTS

December 9, 2022December 9, 2022 by wilfred


Best Ways Create Your Website for SaaS Companies Building a useful website is
essential for promoting and selling your SaaS products. One needs to put in
enormous thought, effort, and time to design the most user-friendly website for
SaaS products. Dig deep into the article to discover tips to help you design the
best website … Read more

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HOW TO GET AHEAD IN A COMMUNICATIONS AGENCY

December 8, 2022 by wilfred


So you have finally got the job of your dreams – an entry level position in a
communications agency. After the first couple of paychecks, the next question
will be how do I get ahead? You might be a writer, art director, digital artist,
client servicing executive, media planner or whatever. The first step is … Read
more

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3 CS OF HIRING CREATIVE

December 8, 2022 by wilfred


Every agency will, at some point in time, find itself needing more creative
professionals.  New business gains, or employee attrition, whatever the cause
may be. Any smart business manager knows it is always better to promote from
within, provided the guys on the inside have a definite upside! But, at times,
hiring new crew is … Read more

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AGENCY COMPENSATION

December 8, 2022 by wilfred


Agencies have to be paid. And on time. The only question is, how? In the initial
years, as the advertising business evolved, newspaper owners paid a commission
of 15% to advertising agents who bought ad space in their publications. Slowly
the individual ‘agents’ grew into advertising agencies with the expertise to
develop extensive ad campaigns … Read more

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CUTTING EDGE COMMUNICATION

December 8, 2022 by wilfred


Long ago, advertising students were taught to imagine a single member of the
target audience, and talk to that person when creating communication. This is a
rather nifty technique, but something that takes a bit of skill and practice to
perfect. But once students figure it out, it can be used to crack almost any …
Read more

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DO CELEBS SELL

December 8, 2022 by wilfred


Perhaps that should be rephrased as “Do celebs sell products?” Almost every
brand which can afford communication today seems to have a celebrity endorsee or
brand ambassador. Celebrity endorsement is an advertising strategy which
involves celebrities or a well-known person using their social status or their
fame to help promote a product, service or even … Read more

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HOW TO BRIEF YOUR COMMUNICATIONS AGENCY

December 8, 2022 by wilfred


Let’s imagine that you are an SME. You have a product or service that has be
launched or revamped. You have figured out that you need the services of a
competent communications agency. And you’ve managed to find a good young agency.
Now how do you brief the agency? Note: the operative word is brief. … Read more

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