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INDIA COMMUNICATION SUMMIT 2023 - COMMUNICATION EVENTS INDIA COMMUNICATION SUMMIT 2023 - INDIA COMMUNICATION CONFERENCE & EVENTS WILL BRING TOGETHER THE MOST ASTUTE AND FAR-SIGHTED COMMUNICATIONS LEADERS AND FOSTER CONVERSATIONS ON THE WAY FORWARD FOR THE LET'S TALK GROWTH LEARN HOW BUSINESSES CAN UTILIZE MESSAGING TO DRIVE ENGAGEMENT & CUSTOMER SATISFACTION FESTIVAL OF MARKETING MARKETING & BRANDING MASTERCLASS - A LEARNING INITIATIVE BY GLOBAL GURUS * * Exclusive HOW COGNITIVE BIASES SHAPE CONSUMER BEHAVIOUR * Exclusive WHEN IT COMES TO DECISION MAKING, HUMANS ARE PREDISPOSED TO IRRATIONALITY THE AUTHOR HIGHLIGHTS. * STRATEGYGRAM: THE FOUR P’S OF INSPIRATION * Exclusive * THE SECRET TO BECOMING A BELOVED BRAND * Exclusive * WHY DO WE NEED RESPONSIBLE AI IN THE METAVERSE? * Exclusive * WHEN SATISH KAUSHIK PLAYED MAGICIAN FOR NECC * Exclusive View More Latest Most Read * GODREJ LOCKS AIMS TO CLOCK 24 PC GROWTH IN CURRENT FISCAL * TIM COOK PUSHES APPLE'S MIXED-REALITY HEADSET LAUNCH: REPORT * PRIVATE SECTOR CAN STRENGTHEN INDIA'S DIGITAL ECOSYSTEM: MASTERCARD CEO MICHAEL MIEBACH * GOOGLE MOVES TO SECOND POSITION, SAMSUNG SLIPS: GLOBAL SMARTWATCH MARKET * DIGITAL INDIA BILL CONSULTATION: STAKEHOLDERS SUGGEST RETAINING SAFE HARBOUR PROVISION * META EXPLORES STRATEGIC ALTERNATIVES FOR KUSTOMER BUSINESS-SOFTWARE FIRM * KINNECT BAGS THE DIGITAL MEDIA MANDATE FOR BLUE STAR * STRONG DEMAND, BETTER SUPPLIES KEEP FEBRUARY CAR SALES IN FAST LANE * 'ELECTRIC SCOOTERS TO ACCOUNT FOR HALF OF SALES BY 2027' View More * WHAT VISTARA’S EMERGENCY EXIT MEANS FOR THE INDIAN AVIATION INDUSTRY? * BYJU'S TO SHUT CODING PLATFORM WHITEHAT JR * IS CHATGPT THE FUTURE OF MARKETING? * Exclusive * FORMER PUBLICIS EMPLOYEE PULLS UP EX-ECD ON SOCIAL MEDIA OVER PLAGIARISM * BUILDING BRANDS THE D2C WAY, BY EFFECTIVE TESTING OF 4 PS OF MARKETING * Exclusive * WHY ARE CMOS MOVING TO AGENCIES? * Exclusive * SEO TRENDS EVERY MARKETER SHOULD KNOW IN 2023 * Exclusive * DATA COST TO MAKE FREE IPL STREAMING ON DIGITAL UNAFFORDABLE FOR VIEWERS * INTERNATIONAL WOMEN’S DAY 2023: WHEN BRANDS SHATTERED STEREOTYPES View More PODCAST Advertisement WHAT'S HAPPENING IN ETBRANDEQUITY GURU MASTERCLASS FESTIVAL OF MARKETING - A LEARNING INITIATIVE BY GLOBAL GURUS 2-DAY HANDS-ON WORKSHOP FOR MARKETING & BRANDING EXECUTIVES BY NEIL PATEL, MITCH JOEL, AND MARK SCHAEFER 2-DAY HANDS-ON WORKSHOP FOR MARKETING & BRANDING EXECUTIVES BY NEIL PATEL, MITCH JOEL, AND MARK SCHAEFER * TODAY * 2 DAYS * TODAY * 2 DAYS * TODAY * 2 DAYS Register Now EVENT FUTURE OF CX DESIGNING CONNECTED CUSTOMER JOURNEYS DELHI CUSTOMERS ACROSS THE GLOBE ARE DEMANDING SUPERIOR EXPERIENCES. THEY SEEK CONTEXTUAL, PERSONALISED, SEAMLESS, AND OMNICHANNEL EXPERIENCES. COMPANIES THAT FAIL TO DELIVER THIS RUN THE RISK OF LOSING THEM TO COMPETITORS. RESEARCH SUGGESTS THAT EXPERIENCES DEVELOP A CUSTOMER'S PERCEPTION OF AN ORGANISATION AND INFLUENCE THEIR DECISION TO REMAIN LOYAL WITH THE BRANDS. CUSTOMERS ACROSS THE GLOBE ARE DEMANDING SUPERIOR EXPERIENCES. THEY SEEK CONTEXTUAL, PERSONALISED, SEAMLESS, AND OMNICHANNEL EXPERIENCES. COMPANIES THAT FAIL TO DELIVER THIS RUN THE RISK OF LOSING THEM TO COMPETITORS. RESEARCH SUGGESTS THAT EXPERIENCES DEVELOP A CUSTOMER'S PERCEPTION OF AN ORGANISATION AND INFLUENCE THEIR DECISION TO REMAIN LOYAL WITH THE BRANDS. * THU, 16 MAR 2023 * GURUGRAM * THU, 16 MAR 2023 * GURUGRAM * THU, 16 MAR 2023 * GURUGRAM Register Now EVENT HYPERCONNECTED FUTURE HYPERCONNECTED FUTURE TODAY, ORGANISATIONS ARE ALMOST CONTINUOUSLY IN TOUCH WITH THEIR CONSUMERS THROUGH VARIOUS TOUCHPOINTS. DUE TO THIS INCREASING FREQUENCY, MARKETING LEADERS ARE EXPANDING THE ROL HYPERCONNECTED FUTURE TODAY, ORGANISATIONS ARE ALMOST CONTINUOUSLY IN TOUCH WITH THEIR CONSUMERS THROUGH VARIOUS TOUCHPOINTS. DUE TO THIS INCREASING FREQUENCY, MARKETING LEADERS ARE EXPANDING THE ROL * THU, 23 MAR 2023 * TAJ, MG ROAD, BANGALORE * THU, 23 MAR 2023 * TAJ, MG ROAD, BANGALORE * THU, 23 MAR 2023 * TAJ, MG ROAD, BANGALORE Register Now AWARD TRENDIES AWARDS 2023 ETBRANDEQUITY IS EXCITED TO PRESENT THE FIRST EDITION OF TRENDIES AWARDS. OUR ENDEAVOUR IS TO SHINE A SPOTLIGHT AT THE INCREDIBLE CREATIVITY AND TALENT THAT'S BEHIND THE MOST VIRAL AND TALKED ABOUT SOCIAL MEDIA CAMPAIGNS IN THE MARKET. THE AWARDS WILL HON ETBRANDEQUITY IS EXCITED TO PRESENT THE FIRST EDITION OF TRENDIES AWARDS. OUR ENDEAVOUR IS TO SHINE A SPOTLIGHT AT THE INCREDIBLE CREATIVITY AND TALENT THAT'S BEHIND THE MOST VIRAL AND TALKED ABOUT SOCIAL MEDIA CAMPAIGNS IN THE MARKET. THE AWARDS WILL HON * NOMINATIONS TILL 31 MAR 2023 * NOMINATIONS TILL 31 MAR 2023 * NOMINATIONS TILL 31 MAR 2023 Nominate Now AWARD ET INFLUENCER MARKETING AWARDS '23 THE AWARDS ARE OPEN TO AGENCIES, BRANDS, CONTENT CREATORS, AND INFLUENCERS WHO HAVE CREATED VALUE FOR THEIR CLIENTS AND CONSUMERS. THE AWARDS ARE OPEN TO AGENCIES, BRANDS, CONTENT CREATORS, AND INFLUENCERS WHO HAVE CREATED VALUE FOR THEIR CLIENTS AND CONSUMERS. * 21 APR 2023 * 21 APR 2023 * 21 APR 2023 Know More EVENT INDIA COMMUNICATION SUMMIT 2023 - COMMUNICATION EVENTS INDIA COMMUNICATION SUMMIT 2023 - INDIA COMMUNICATION CONFERENCE & EVENTS WILL BRING TOGETHER THE MOST ASTUTE AND FAR-SIGHTED COMMUNICATIONS LEADERS AND FOSTER CONVERSATIONS ON THE WAY FORWARD FOR THE INDIA COMMUNICATION SUMMIT 2023 - INDIA COMMUNICATION CONFERENCE & EVENTS WILL BRING TOGETHER THE MOST ASTUTE AND FAR-SIGHTED COMMUNICATIONS LEADERS AND FOSTER CONVERSATIONS ON THE WAY FORWARD FOR THE * FRI, 28 APR 2023 * LE MERIDIEN NEW DELHI * FRI, 28 APR 2023 * LE MERIDIEN NEW DELHI * FRI, 28 APR 2023 * LE MERIDIEN NEW DELHI Register Now 68 Speakers EVENT INDIA COMMUNICATIONS SUMMIT CERTIFICATION WORKSHOP INDIA COMMUNICATIONS SUMMIT CERTIFICATION WORKSHOP INDIA COMMUNICATIONS SUMMIT CERTIFICATION WORKSHOP * FRI, 28 APR 2023 * NEW DELHI * FRI, 28 APR 2023 * NEW DELHI * FRI, 28 APR 2023 * NEW DELHI Register Now 4 Speakers AWARD KALEIDO AWARDS 2023 THE KALEIDO AWARDS, THEREFORE, HAVE BEEN INSTITUTED WITH THE AIM OF TO RECOGNIZE AND REWARD THE WORK DONE BY PUBLIC RELATIONS AND CORPORATE COMMUNICATION. THE KALEIDO AWARDS, THEREFORE, HAVE BEEN INSTITUTED WITH THE AIM OF TO RECOGNIZE AND REWARD THE WORK DONE BY PUBLIC RELATIONS AND CORPORATE COMMUNICATION. * 30 APR 2023 * 30 APR 2023 * 30 APR 2023 Know More EVENT BRAND WORLD SUMMIT 2023 THE GOVERNMENT OF INDIA HAS FOCUSED ON INVESTING IN RAILWAY INFRASTRUCTURE BY MAKING INVESTOR-FRIENDLY POLICIES. IT HAS MOVED QUICKLY TO ENABLE FOREIGN DIRECT INVESTMENT (FDI) IN RAILWAYS TO IMPROVE I THE GOVERNMENT OF INDIA HAS FOCUSED ON INVESTING IN RAILWAY INFRASTRUCTURE BY MAKING INVESTOR-FRIENDLY POLICIES. IT HAS MOVED QUICKLY TO ENABLE FOREIGN DIRECT INVESTMENT (FDI) IN RAILWAYS TO IMPROVE I * THU, 06 JUL 2023 * MUMBAI * THU, 06 JUL 2023 * MUMBAI * THU, 06 JUL 2023 * MUMBAI Register Now 38 Speakers EVENT MARTECH ASIA 2023 MARTECH ASIA 2023 - A DIGITAL MARKETING SUMMIT & EVENTS LEVERAGING MARTECH STACKS TO SOLVE THEIR MARKETING CHALLENGES IN THE RAPIDLY EVOLVING DATA-DRIVEN ERA. BOOK YOUR SLOT FOR THE ASIA'S LARGEST DIG MARTECH ASIA 2023 - A DIGITAL MARKETING SUMMIT & EVENTS LEVERAGING MARTECH STACKS TO SOLVE THEIR MARKETING CHALLENGES IN THE RAPIDLY EVOLVING DATA-DRIVEN ERA. BOOK YOUR SLOT FOR THE ASIA'S LARGEST DIG * THU, 24 AUG 2023 * GURUGRAM * THU, 24 AUG 2023 * GURUGRAM * THU, 24 AUG 2023 * GURUGRAM Register Now 99 Speakers Show More ETBRANDEQUITY EXCLUSIVES * EXCLUSIVE STRATEGYGRAM: THE FOUR P’S OF INSPIRATION How do you auto-renew your inspiration? * EXCLUSIVE HOW COGNITIVE BIASES SHAPE CONSUMER BEHAVIOUR When it comes to decision making, humans are predisposed to irrationality the author highlights. * EXCLUSIVE WHY DO WE NEED RESPONSIBLE AI IN THE METAVERSE? The artificial intelligence (AI) plays a pivotal role in the metaverse from complex AI algorithms powering infrastructure to being the merged interface through virtual assistants & avatars to accelerating creation of content. But, organizations and nations are not fully prepared to deal with privacy & security issues facing the metaverse. * EXCLUSIVE THE SECRET TO BECOMING A BELOVED BRAND The conventional USP is Unique Selling Proposition. It is a critical element of marketing. Enough and more has been written about its importance. But aren’t there times when, despite a very clear and distinct USP and 4Ps of marketing, the brand is just not getting the customer love it is hoping for? View More LEADERS SPEAK Business leaders sharing their insights Previous ANIL VISWANATHAN MD - Vietnam and SEA, Mondelez INTERVIEW SELF INDULGENCE COULD BE A WEAKNESS IN THE SEARCH FOR INDEPENDENCE: ANIL VISWANATHAN * MON, 30 NOV -0001 ASHA KHARGA Executive Vice President - Chief Customer & Brand Officer, Mahindra Group MENTIONED IN CELEBRATING THE WOMEN IN MARKETING * MON, 30 NOV -0001 HARISH NARAYANAN Chief Growth Officer, Upstox MENTIONED IN HARISH NARAYANAN JOINS UPSTOX AS CHIEF GROWTH OFFICER * MON, 30 NOV -0001 RAJA RAJAMANNAR Global Chief Marketing & Communications Officer, Mastercard International MENTIONED IN MASTERCARD AND ITS MULTI-SENSORY MARKETING GAME * THU, 01 SEP 2022 BEN PAGE Global CEO, Ipsos Research Private Limited INTERVIEW PEOPLE STILL WANT INDEPENDENT, AUTHORITATIVE MEASUREMENT SERVICE PROVIDERS: BEN PAGE, GLOBAL CEO, IPSOS * MON, 30 NOV -0001 Next * ✕ SCOTT BRINKER VP Platform Ecosystem HubSpot View Profile * ✕ RISHAD TOBACCOWALA Advisor, Author, Educator Rishad Tobaccowala View Profile * ✕ HARSH MARIWALA Founder and Chairman Marico View Profile * ✕ DEVIKA SETH BULCHANDANI Global CEO Ogilvy View Profile * ✕ NEIL PATEL Entrepreneur, Angel Investor, and Digital Marketing Expert NeilPatel View Profile * ✕ SUPARNA MITRA Chief Executive Officer, Watches and Wearables Division Titan Company View Profile * ✕ RAKA SINHA International Brand Marketing Director Sanofi Consumer Healthcare View Profile * ✕ VARUN BERRY MD Britannia Industries Limited View Profile * ✕ FRED REICHHELD Bain Fellow, Author and Creator of NPS Bain & Company India Private Limited View Profile and many more from top industry leaders View More * ✕ SCOTT BRINKER VP Platform Ecosystem HubSpot View Profile * ✕ RISHAD TOBACCOWALA Advisor, Author, Educator Rishad Tobaccowala View Profile * ✕ HARSH MARIWALA Founder and Chairman Marico View Profile * ✕ DEVIKA SETH BULCHANDANI Global CEO Ogilvy View Profile * ✕ NEIL PATEL Entrepreneur, Angel Investor, and Digital Marketing Expert NeilPatel View Profile * ✕ SUPARNA MITRA Chief Executive Officer, Watches and Wearables Division Titan Company View Profile * ✕ RAKA SINHA International Brand Marketing Director Sanofi Consumer Healthcare View Profile and many more from top industry leaders View More STAY UPDATED & MAKE INFORMED DECISIONS Get latest top stories from across industry curated by our editors. Get latest top stories from across industry curated by our editors. Enter Email DOWNLOAD ETBRANDEQUITY APP FOR REALTIME UPDATES OF CONTENT YOU FOLLOW * Seamless reading experience * Save your favourite articles SPECIAL INITIATIVES Previous VIDEO SERIES BE CAFE GLOBAL BUSINESS LEADERS DISCUSS THE INTERPLAY BETWEEN COMPANIES AND CONSUMERS. View Details Global Leadership Insights VIDEO SERIES THE INDEPENDENT MARKETER CELEBRATING 75 YEARS OF INDEPENDENCE WITH CMOS. DELIBERATING THE FREEDOM OF THOUGHT IN MARKETING. View Details CMOs as independent marketers THOUGHT LEADERSHIP BE SCHOOL BLENDING THE BEST OF ACADEMIA AND PRACTITIONERS TO CREATE A KNOWLEDGE POOL THAT CAN BE PUT TO EVERYDAY USE. View Details Practical lessons in marketing EDITOR SPEAKS SATURDAY SOLOLOGUES A SNEAK PEEK INTO THE DISCUSSIONS, DEBATES AND INTROSPECTION OF THE EDITORIAL TEAM View Details A weekly column by the editor DOWN MEMORY LANE BE SAAL BAAD A SERIES THAT LOOKS AT TIMELESS CLASSICS FROM ADVERTISING AND BRINGS OUT UNTOLD STORIES. View Details Ads that rekindle your memory STRATEGY DECODED STRATEGYGRAM A GUIDE TO STRATEGIC THINKING. IN EACH STRATEGYGRAM, AN IMAGE DISTILS A STRATEGIC THOUGHT. View Details Strategy condensed into images Next Show More ETBRANDEQUITY EVENTS Explore and discuss challenges and trends in India’s leading B2B events * HYPERCONNECTED FUTURE HYPERCONNECTED FUTURE TODAY, ORGANISATIONS ARE ALMOST CONTINUOUSLY IN TOUCH WITH THEIR CONSUMERS THROUGH VARIOUS TOUCHPOINTS. DUE TO THIS INCREASING FREQUENCY, MARKETING LEADERS ARE EXPANDING THE ROL * Thu, 23 Mar 2023 Register Now * INDIA COMMUNICATION SUMMIT 2023 - COMMUNICATION EVENTS INDIA COMMUNICATION SUMMIT 2023 - INDIA COMMUNICATION CONFERENCE & EVENTS WILL BRING TOGETHER THE MOST ASTUTE AND FAR-SIGHTED COMMUNICATIONS LEADERS AND FOSTER CONVERSATIONS ON THE WAY FORWARD FOR THE * Fri, 28 Apr 2023 Register Now * INDIA COMMUNICATIONS SUMMIT CERTIFICATION WORKSHOP INDIA COMMUNICATIONS SUMMIT CERTIFICATION WORKSHOP * Fri, 28 Apr 2023 Register Now * BRAND WORLD SUMMIT 2023 THE GOVERNMENT OF INDIA HAS FOCUSED ON INVESTING IN RAILWAY INFRASTRUCTURE BY MAKING INVESTOR-FRIENDLY POLICIES. IT HAS MOVED QUICKLY TO ENABLE FOREIGN DIRECT INVESTMENT (FDI) IN RAILWAYS TO IMPROVE I * Thu, 06 Jul 2023 Register Now View More * SPONSOR AN EVENT Increase your brand visibility and thought leadership in Industry * HOST AN EXCLUSIVE EVENT Host events with ET expertise and engage your target audience * EXHIBIT PRODUCTS & SERVICES Showcase your product to industry influencers and CXOs Get in touch ETBRANDEQUITY AWARDS Recognise work that not only stood out but was also purposeful * TRENDIES AWARDS 2023 ETBRANDEQUITY IS EXCITED TO PRESENT THE FIRST EDITION OF TRENDIES AWARDS. OUR ENDEAVOUR IS TO SHINE A SPOTLIGHT AT THE INCREDIBLE CREATIVITY AND TALENT THAT'S BEHIND THE MOST VIRAL AND TALKED ABOUT SOCIAL MEDIA CAMPAIGNS IN THE MARKET. THE AWARDS WILL HON * 31 Mar 2023 Nominate Now * ET INFLUENCER MARKETING AWARDS '23 THE AWARDS ARE OPEN TO AGENCIES, BRANDS, CONTENT CREATORS, AND INFLUENCERS WHO HAVE CREATED VALUE FOR THEIR CLIENTS AND CONSUMERS. * Fri, 21 Apr 2023 View Detail * KALEIDO AWARDS 2023 THE KALEIDO AWARDS, THEREFORE, HAVE BEEN INSTITUTED WITH THE AIM OF TO RECOGNIZE AND REWARD THE WORK DONE BY PUBLIC RELATIONS AND CORPORATE COMMUNICATION. * Sun, 30 Apr 2023 View Detail View More ETBRANDEQUITY VIDEOS * 34:31 LEARN HOW AIRTEL ADS HELPS BUSINESSES GROW WITH SPEED AND SCALE * 34:31 * 54:15 DIGIPLUS DIALOGUES EP. 1 | FEAT. JOSÉ ANTONIO CACHAZA * Exclusive * 54:15 * 06:32 CELEBRATING THE SPIRIT OF WOMEN FOR EQUALITY * 06:32 * 36:12 HOW SHARECHAT IS ALL SET TO OPEN ITSELF TO BRANDS AS IT LOOKS AT MONETISATION * 36:12 View More BRAND CONNECT AMPLIFY YOUR BRAND & BOOST YOUR BUSINESS BY CONNECTING TO RIGHT CUSTOMERS * Customised events * Thought leadership management * Advertorials * Customised reports * Video Series * Display Ads Get in Touch Some of our Clients News See whats happening in Marketing & Advertising right now Exclusive Read and get insights from specially curated unique stories from editorial Leaders Speak Business leaders sharing their insights Events Explore and discuss challenges & trends in India's leading B2B events Awards Recognise work that not only stood out but was also purposeful Webinars Join leaders & experts for roundtables, conferences, panels and discussions JOIN THE COMMUNITY OF 2M+ INDUSTRY PROFESSIONALS Subscribe to our Daily Newsletter By continuing you agree to our Privacy Policy & Terms & Conditions Advertise With Us We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc. Get in Touch Download ETBrandEquity App Save your favourite articles with seamless reading experience Get updates on your preferred social platform Follow us for the latest news, insider access to events and more. 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