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USE CASES
PLATFORM

Online Eye-Tracking

STUDY DASHBOARD
ATTENTION & EMOTIONS

ONLINE SURVEYS
MOUSE/KEY TRACKING

DATA EXPORT AND API
REALEYE PANELISTS
PricingFor Education
Resources

FAQ
Support
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ONLINE VS. OFFLINE
Release notes
Case Study: Neurons
Case Study: Video Ads.
Case Study: University
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Try For Free




ONLINE RESEARCH PLATFORM WITH


WEBCAM EYE-TRACKING


See the platform's video overview
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Launch Demo
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GDPR Compliant
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No credit card required

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Trusted by freelancers, small to big companies, students, and universities.



1. CREATE A STUDY


Easily prepare a study in your web browser. Use images, videos or online website
as a stimuli.
←
Easy study setup
←
Image, video or live website stimuli
←
Set details for every item
←
Select clickable area as a trigger
←
Set keystroke as a trigger
←
Ask participants a follow up questions
←
External panel & survey integration
"RealEye has very friendly user system that helps us to generate the studies
very quickly."
- Ari K. Demircioğlu,
"RealEye has very friendly user system that helps us to generate the studies
very quickly."
- Ari K. Demircioğlu,
"RealEye has very friendly user system that helps us to generate the studies
very quickly."
- Ari K. Demircioğlu,
"RealEye has very friendly user system that helps us to generate the studies
very quickly."
- Ari K. Demircioğlu,
"RealEye has very friendly user system that helps us to generate the studies
very quickly."
- Ari K. Demircioğlu,
"RealEye has very friendly user system that helps us to generate the studies
very quickly."
- Ari K. Demircioğlu,
"RealEye has very friendly user system that helps us to generate the studies
very quickly."
- Ari K. Demircioğlu,
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2. GATHER THE DATA


Connect with any panel, survey, tool or system. All the data is collected from a
web browser.
Works with any webcam
←
Run tests with Smartphones
←
Attention and Emotions
←
Mouse movements, clicks & keystrokes
←
Collect data using single link
←
Multilanguage instructions
←
Easily use panelists provided by RealEye
←
"Their support was very responsive at every step. Thank you!"
- Director of Research, U.S
There's no need to install any software. Everything is running in a mobile
web-browser.
"Their support was very responsive at every step. Thank you!"
- Director of Research, U.S
"Their support was very responsive at every step. Thank you!"
- Director of Research, U.S
"Their support was very responsive at every step. Thank you!"
- Director of Research, U.S
"Their support was very responsive at every step. Thank you!"
- Director of Research, U.S
Test available in multiple languages:
"Their support was very responsive at every step. Thank you!"
- Director of Research, U.S
Hire RealEye panelist for $10/each.We deliver 100% qualified results within 1
business day. Learn more about RealEye panelists
"Their support was very responsive at every step. Thank you!"
- Director of Research, U.S
» Run sample test by yourself
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3. ANALYZE THE DATA


Use online dashboard to analyze the data or export the data to any tool.
←
See individual and aggregated heatmaps
←
Replay gaze and fixation plots for individuals
←
Analyze based on fixations or gaze points
←
Create AOIs and get useful statistics
←
Export raw and processed data
←
Download heatmaps and recordings
» Take a look at sample heatmaps
"RealEye allows us to quickly and easily choose the most effective display or
OOH formats."
- Lucas Koldys,
"RealEye allows us to quickly and easily choose the most effective display or
OOH formats."
- Lucas Koldys,
"RealEye allows us to quickly and easily choose the most effective display or
OOH formats."
- Lucas Koldys,
 * For fixation based data: fixation counter, time to first fixation (TTFF),
   average fixation time, average time spent, viewed by
 * For gaze based data: total time, average time per view, average first view,
   viewed by, average revisits

"RealEye allows us to quickly and easily choose the most effective display or
OOH formats."
- Lucas Koldys,
"RealEye allows us to quickly and easily choose the most effective display or
OOH formats."
- Lucas Koldys,
"RealEye allows us to quickly and easily choose the most effective display or
OOH formats."
- Lucas Koldys,

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SUPPORT AND COOPERATION


✓
Amazing customer support
We're not showing off. This is what our customers are saying about us!
✓
Custom features requests
Do you need different translations or export additional data? Not a problem!
✓
Team collaboration
Let all your team access the RealEye dashboard.
✓
Get 1h training (available in selected licenses)
Let us show you how to use RealEye to make your research even easier.
✓
Access to Knowledge Base
Our Knowledge Base is always online to help you with your research.
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Try For Free
No credit card required


SEE THROUGH YOUR CUSTOMERS' EYES!

by Adam Cellary

ONLINE WEBINAR SESSION

Learn how to use RealEye
Save your spot
Registration now open!


"IT’S BEEN A PLEASURE WORKING WITH REALEYE. THEIR CUSTOMER SERVICE IS PROMPT,
VALUABLE, AND ALWAYS FRIENDLY. THE QUICK TURNAROUNDS ON CUSTOM DEVELOPMENT
REQUESTS ARE THE MOST IMPRESSIVE. THE REALEYE TEAM DELIVERS GREAT TAILORED
SOLUTIONS. THANK YOU FOR BEING A WONDERFUL PARTNER!"

Sam Albert
Chief Digital Officer



"I'M REALLY IMPRESSED WITH WHAT ADAM HAS CREATED WITH REALEYE. IT'S ASTOUNDING
HOW EASY AND FAST IT IS TO TRACK AND REPORT ON EYE MOVEMENT FOR A PAGE OR
DESIGN."

David Darmanin
CEO, hotjar.com



"WEBCAM-BASED EYE-TRACKING HAS VAST POTENTIAL WITHIN MARKET RESEARCH AND REALEYE
MADE A GREAT EFFORT CUSTOMIZING THEIR SOLUTIONS TO OUR NEEDS. WE SUCCEEDED IN
HAVING LIVE ONLINE INTERVIEWS WITH EYE-TRACKING INCLUDED AND WE LOOK FORWARD TO
BUILD ON THIS PILOT STUDY TO TAKE FURTHER ADVANTAGE OF THIS SOLUTION IN FUTURE
RESEARCH."

Stefan Papadakis
Insight Consultant, IPSOS






YOU CAN ALSO CONNECT WITH ANY SURVEY TOOL OR PANEL

Try for Free
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STOP STRUGGLING WITH ALL THE EQUIPMENT IN YOUR OFFLINE LABORATORY.

RealEye is an "all-in-one" solution to conduct distributed
eye-tracking/neuromarketing studies, and analyze the data from your web
browser.Spend less time programming, and speed up your analysis.

Read RealEye Whitepaper


TAKE A QUICK LOOK AT HOW IT WORKS

Run Technology Demo
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TRUSTED BY UNIVERSITIES FROM ALL OVER THE WORLD

"We used RealEye for a lab assignment about selection attention to visual media,
experimenting with several different short videos that exemplified different
structural features of video that direct attention (e.g., cuts, motion,
appearance of faces). Everyone in the class was able to provide eye tracking
data for the videos, and analyze and discuss the data obtained from the entire
class — all within a 90 minute lab.
The interface and analytics were excellent. We’d love to make the software a
part of the class moving forward."
  - Byron Reeves PhD, Professor




FOR UNIVERSITIES AND RESEARCHERS

We strongly believe neuroscience should be available for everyone, especially
for researchers and scientists. We encourage students and Universities to
experiment with our solution and so we have a special offer for education.

Learn more


RECENT BLOG POSTS:

April 3, 2024

THE POWER OF PUSH NOTIFICATIONS: ENGAGING AND RETAINING MOBILE APP USERS

Read more →
March 29, 2024

BEST TOBII EYE TRACKER ALTERNATIVE

Read more →
March 29, 2024

REALEYE VS STICKY BY TOBII PRO COMPARISON

Read more →


FREQUENTLY ASKED QUESTIONS




HOW ACCURATE ARE THE EYE-TRACKING RESULTS?


RealEye studies are proven to be around 110 px accurate. This allows analyzing
users interaction on a website with precision reaching the size of a single
button.We predict the gaze point with frequency up to 60 Hz.
For in-depth analysis of webcam eye-tracking accuracy check the following
articles:‍
 * RealEye Technical Whitepaper
 * Check how to get accurate results.


HOW DOES ONLINE WEBCAM EYE-TRACKING WORK?


Webcam eye-tracking is an innovative method that predicts a person's gaze
point.We use the computing power of regular PC/laptop to run AI (Deep neural
network) that analyzes images coming from a webcam. The AI detects a panelist's
face, pupils and predicts a gaze point.

All of this is performed entirely in a web browser in real-time. Thanks to this,
panelists do not have to worry about their privacy. We do not send any image or
sound to our servers. We only store the gaze point predictions from our AI, in
the form of basic text data similar to "Timestamp: 10, GazePointX: 200,
GazePointY: 330".

‍You can read more about eye-tracking here .


WHO CAN PARTICIPATE IN MY STUDY?


Either your own or RealEye participants. You can invite your users or panel and
share the study with them using a participation link. All they need to have is a
laptop/PC with a webcam.

We also have a network of panelists from all over the world - mainly from the UK
and the US. Randomly picked users can be assigned to your task. They are called
RealEye participants. We will not show them your stimuli before the test starts,
so their interaction will be natural.

Note: RealEye participants can't take part in a 'Live Website' studies and
studies longer than 10 minutes. Read more about the limitations here.


WHAT EQUIPMENT OR SETUP DOES REALEYE REQUIRE?


Webcam Eye-tracking Hardware and Software Requirements


DO YOU PROVIDE EMOTIONAL ANALYSIS?


Yes, since version 6.10 RealEye can also collect and store basic information
about Facial Coding. You can check the entertainment level in time for each of
the participants and in the aggregated way. This is very useful for testing
video advertisements.
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START TODAY!

Try For Free
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Pricing
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THANKS TO:
Copyright 2017-2024 RealEye sp. z o.o. | Online Research Platform with Webcam
Eye-Tracking | All rights reserved.
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CHOOSE DEMO STUDY

Images/Video study
←
Live Website
←
Smartphone Test
←
Interactive Mockup
←

~4-minute images-based study with a set of follow-up questions of a different
type. Presenting:

 * eye-tracking capabilities
 * mouse click/tracking
 * surveys module
 * reaction time measurement (finish on click/keystroke)
 * your results and recording

Cancel
Start

~3-minute study conducted on a live website with a follow-up questions.
Presenting:

 * eye-tracking capabilities
 * surveys module
 * screen recordings (with voiceover enabled)
 * your results and recording

Cancel
Start

~2-minute study conducted on a mobile page mockup - dedicated for a smartphone
screen. Presenting:

 * eye-tracking capabilities
 * scroll recording
 * surveys module
 * your results and recording

Cancel
Start

~2-minute study conducted on a mockup of website with a follow-up questions.
Presenting:

 * eye tracking capabilities
 * scroll options and hotspots
 * survey module
 * your results and recordings

Cancel
Start

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