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Marketing Platform

 * For Small Businesses
 * For Enterprises
 * Resources
 * Blog

 * Partners
 * Support


For Small Businesses

Free and easy-to-use solutions for businesses of every size.

Learn more
For Enterprises

A single platform that integrates your advertising and analytics, so you can act
on customer insights faster.

Learn more
 * Analytics
   
   Understand your customers so you can deliver better experiences.

 * Data Studio
   
   Bring your data to life with engaging, customizable reports.

 * Optimize
   
   Test variations of your sites and apps.

 * Surveys
   
   Get fast, reliable opinions from real people.

 * Tag Manager
   
   Manage all your tags without editing code.

advertising
 * Campaign Manager 360
   
   Get a complete view of all your digital media campaigns.

 * Display & Video 360
   
   Reach today’s always-connected audiences wherever they are.

 * Search Ads 360
   
   Get real-time data and unified insights for your search campaigns.

analytics
 * Analytics 360
   
   Use advanced tools to get a deeper understanding of your customers so you can
   deliver better experiences.

 * Data Studio
   
   Unlock insights from your data with engaging, customizable reports.

 * Optimize 360
   
   Test variations of your sites and apps with advanced tools for enterprise
   marketers.

 * Surveys 360
   
   Get fast, reliable market research from real people.

 * Tag Manager 360
   
   Manage all your tags in one place for a smarter, simpler way to oversee your
   marketing.

Marketing Platform
 * For Small Businesses
   * Analytics
   * Data Studio
   * Optimize
   * Surveys
   * Tag Manager
 * For Enterprises
   * Campaign Manager 360
   * Display & Video 360
   * Search Ads 360
   * Analytics 360
   * Data Studio
   * Optimize 360
   * Surveys 360
   * Tag Manager 360
 * Resources
   * Success Stories
   * Insights
   * Community
 * Blog

 * Partners
 * Support



Google is committed to advancing racial equity for Black communities. See how.


MEANINGFUL INSIGHTS.
SMARTER MARKETING.
BETTER RESULTS.


GOOGLE MARKETING PLATFORM BRINGS TOGETHER YOUR ADVERTISING AND ANALYTICS TO HELP
YOU MAKE QUALITY CUSTOMER CONNECTIONS, SURFACE DEEPER INSIGHTS, AND DRIVE BETTER
MARKETING RESULTS.

Talk to Sales


A SMARTER PLATFORM FOR BETTER RESULTS.



 * clock icon
   
   DELIVER FASTER, SMARTER MARKETING.
   
   Built-in intelligence automatically surfaces your most valuable marketing
   insights so you can act quickly to achieve your goals.

 * slider-controls icon
   
   GAIN MORE CONTROL OVER YOUR INVESTMENTS.
   
   Easily see what parts of your marketing are working and make informed
   decisions to improve performance — ensuring that you’re delivering quality
   experiences.

 * people icon
   
   UNDERSTAND YOUR AUDIENCE ON A DEEPER LEVEL.
   
   Easily integrate and access your data to gain a deeper understanding of your
   customers and identify your most valuable audiences.

 * bulb icon
   
   SHARE INSIGHTS ACROSS YOUR TEAM.
   
   Make information and insights accessible to your entire enterprise so teams
   can work better together.

 * clock icon
   
   DELIVER FASTER, SMARTER MARKETING.
   
   Built-in intelligence automatically surfaces your most valuable marketing
   insights so you can act quickly to achieve your goals.

 * slider-controls icon
   
   GAIN MORE CONTROL OVER YOUR INVESTMENTS.
   
   Easily see what parts of your marketing are working and make informed
   decisions to improve performance — ensuring that you’re delivering quality
   experiences.

 * people icon
   
   UNDERSTAND YOUR AUDIENCE ON A DEEPER LEVEL.
   
   Easily integrate and access your data to gain a deeper understanding of your
   customers and identify your most valuable audiences.

 * bulb icon
   
   SHARE INSIGHTS ACROSS YOUR TEAM.
   
   Make information and insights accessible to your entire enterprise so teams
   can work better together.

   
 * 1
   


THE RESULTS ARE INCREDIBLE, IT ACTUALLY HELPED US TRANSFORM OUR WHOLE VISION. WE
WANT TO BE A GLOBAL BRAND. GOOGLE MARKETING PLATFORM FACILITATES THAT GROWTH.

Martijn van der Zee, Chief Digital Officer, Rituals


POWERFUL SOLUTIONS, TOGETHER IN ONE PLATFORM.

GMP_Logo_display-video-360

DISPLAY & VIDEO 360

Reach today’s always-connected audiences wherever they are.

Learn more about Display & Video 360

 * GMP_Logo_analytics
   
   ANALYTICS 360
   
   Use advanced tools to get a deeper understanding of your customers so you can
   deliver better experiences.
   
    * 

 * GMP_Logo_data-studio
   
   DATA STUDIO
   
   Unlock insights from your data with engaging, customizable reports.
   
    * 

 * GMP_Logo_display-video-360
   
   DISPLAY & VIDEO 360
   
   Reach today’s always-connected audiences wherever they are.
   
    * 

 * GMP_Logo_optimize
   
   OPTIMIZE 360
   
   Test variations of your sites and apps with advanced tools for enterprise
   marketers.
   
    * 

 * GMP_Logo_search-ads-360
   
   SEARCH ADS 360
   
   Get real-time data and unified insights for your search campaigns.
   
    * 

 * GMP_Logo_surveys
   
   SURVEYS 360
   
   Get fast, reliable market research from real people.
   
    * 

 * GMP_Logo_tag-manager
   
   TAG MANAGER 360
   
   Manage all your tags in one place for a smarter, simpler way to oversee your
   marketing.
   
    * 

 * GMP_Logo_campaign-manager
   
   CAMPAIGN MANAGER 360
   
   Get a complete view of all your digital media campaigns.
   
    * 



   
 * 1
   


DESIGNED TO WORK TOGETHER.

Google Marketing Platform solutions are built to work together, so you can
easily access shared data across products — to deliver better customer
experiences.

 * people icon
   
   REACH THE RIGHT CUSTOMERS.
   
   Easily connect data from across Google products, including Google Ads — to
   quickly uncover insights.

Go to Integration Center
 * bar-graph icon
   
   TAILOR YOUR MEASUREMENT WITH ADS DATA HUB.
   
   Use Ads Data Hub to join event-level campaign data from Google Marketing
   Platform and Google Ads with data from your own sources, such as a CRM system
   or marketing database, to run customized analysis that aligns to your
   specific business objectives while protecting user privacy.
   
   Learn More
 * bulb icon
   
   DO MORE WITH GOOGLE CLOUD.
   
   You can use Google Marketing Platform together with Google Cloud to unlock
   advanced marketing use cases like building predictive models to get new
   insights to improve marketing performance.
   
   Learn more

 * people icon
   
   REACH THE RIGHT CUSTOMERS.
   
   Easily connect data from across Google products, including Google Ads — to
   quickly uncover insights.

 * bar-graph icon
   
   TAILOR YOUR MEASUREMENT WITH ADS DATA HUB.
   
   Use Ads Data Hub to join event-level campaign data from Google Marketing
   Platform and Google Ads with data from your own sources, such as a CRM system
   or marketing database, to run customized analysis that aligns to your
   specific business objectives while protecting user privacy.
   
   Learn More

 * bulb icon
   
   DO MORE WITH GOOGLE CLOUD.
   
   You can use Google Marketing Platform together with Google Cloud to unlock
   advanced marketing use cases like building predictive models to get new
   insights to improve marketing performance.
   
   Learn more

   
 * 1
   

Go to Integration Center


THE FUTURE OF ANALYTICS.

In new research from Forrester Consulting, commissioned by Google, marketers and
digital analytics decision makers identify key challenges and opportunities for
the next wave of analytics.

Read more



STAY IN THE KNOW.

 * Report
   
   
   HARVARD BUSINESS REVIEW ARTICLE COLLECTION: DATA-DRIVEN MARKETING
   
    * Read more

 * Report
   
   
   A MARKETER’S GUIDE TO TV AND VIDEO ADVERTISING WITH GOOGLE DISPLAY & VIDEO
   360
   
    * Read more

 * Report
   
   
   THE BENEFITS OF CONSOLIDATING MEDIA BUYS ON A SINGLE PLATFORM
   
    * Read more



   
 * 1
   

See all resources


LOOKING FOR SMALL-BUSINESS SOLUTIONS?

With plenty of free solutions, Google Marketing Platform can help grow
businesses of any size.

See solutions


NEWS AND INSIGHTS DELIVERED TO YOUR INBOX.

Sign up to get the latest Google Marketing Platform news, success stories and
insights, delivered right into your inbox.

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ABOUT GOOGLE MARKETING PLATFORM

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LEARNING & SUPPORT

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DEVELOPERS & PARTNERS

 * Google Marketing Platform Partners
 * Analytics for developers
 * Tag Manager for developers
 * Surveys for developers
 * Campaign Manager 360 for developers

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