www.salesforce.com Open in urlscan Pro
2600:141b:1c00:2e::17d1:48ce  Public Scan

Form analysis
1 forms found in the DOM

POST

<form id="fileUploadForm" enctype="multipart/form-data" method="post" target="fileUploadIframe"><input type="file" id="fileSelector" name="file" style="display: none;"><input name="filename" type="hidden"></form>

Text Content

Skip to content

Join Marketing leaders at Dreamforce 2024 in San Francisco or on Salesforce+
from September 17-19.

Register now


BUILD LASTING RELATIONSHIPS THAT DRIVE GROWTH WITH MARKETING CLOUD.

Action all your data faster with unified profiles and analytics. Deploy smarter
campaigns across the entire lifecycle with trusted AI. Personalize content and
offers across every customer touchpoint.

Watch demo Explore AI




SEE HOW TOP BRANDS ACTIVATE DATA AND AI WITH SALESFORCE TO GROW THEIR BUSINESS.

  






HERE’S WHAT SETS MARKETING CLOUD APART.

28 %
increase in overall marketing ROI
27 %
increase in customer lifetime value
31 %
increase in customer engagement

*Salesforce Customer Success Metrics


DISCOVER WHY MARKETING CLOUD IS THE #1 MARKETING PLATFORM.

Activate data from any source Deploy campaigns faster with AI Personalization
across the #1 AI CRM


ACTIVATE DATA FROM ANY SOURCE USING AUTOMATED SEGMENTATION & INSIGHTS


CUSTOMER DATA PLATFORM

Drive growth with faster access to centralized data that's seamlessly activated
to any channel.

Learn more


MARKETING ANALYTICS

Optimize campaigns and spend with unified marketing performance data and AI
insights.

Learn more




DEPLOY CAMPAIGNS FASTER WITH AI AT EVERY STEP OF THE WAY


MARKETING AI

Optimize every step of the campaign process with trusted, purpose-built AI.

Learn more


MARKETING CLOUD ENGAGEMENT

Increase conversion with relevant engagement across email, mobile, ads, and web.

Learn more


B2B MARKETING AUTOMATION

Grow revenue by aligning marketing and sales around every account.

Learn more




HYPER-PERSONALIZE CONTENT & OFFERS ACROSS THE #1 AI CRM


PERSONALIZATION

Drive ROI across your marketing programs with cross-channel personalization.

Learn more


CUSTOMER LOYALTY

Increase profitability and loyalty with better engagement and personalized
rewards.

Learn more


MARKETING FOR SMALL BUSINESS

Grow your small business faster with marketing automation on the world's #1 AI
CRM.

Learn more





SEE THE TOP TRENDS IN DATA, AI, AND MORE — FROM NEARLY 5,000 MARKETERS
WORLDWIDE.

Get the report


ACHIEVE YOUR AI AND DATA GOALS WITH SALESFORCE CTOS.

Trusted advisors with unmatched Salesforce experience and expertise, by your
side.

Learn more


GARTNER NAMED SALESFORCE A LEADER IN CUSTOMER DATA PLATFORMS. SEE WHY.

Read the report


> AI, DATA, AND CRM ARE HOW WE ACHIEVE THE PROMISE OF SPEAKING DIRECTLY TO
> CONSUMERS WITH THE THING THAT MATTERS MOST TO THEM.
> 
> Doug Martin
> Chief Brand and Disruptive Growth Officer, General Mills

Read the story


> WITH OVER 500 MILLION FANS WORLDWIDE, HOW DO WE UNDERSTAND WHO THEY ARE AND
> CONTINUE TO GROW THAT AUDIENCE? IT’S THOSE PERSONALIZED JOURNEYS AND ALWAYS-ON
> CAPABILITIES.
> 
> Matt Kemp
> Sr. Manager, CRM & Customer Service Ops, Formula 1

Read the story



STAY UP TO DATE ON ALL THINGS MARKETING.

Sign up for our monthly marketing newsletter to get the latest research,
industry insights, and product news delivered straight to your inbox.

Sign up now


DISCOVER MORE ABOUT MARKETING GPT WITH FREE LEARNING ON TRAILHEAD.





KEEP UP WITH THE LATEST MARKETING TRENDS, INSIGHTS, AND CONVERSATIONS.

Analyst Report


SALESFORCE NAMED A LEADER IN THE FORRESTER WAVE™: CROSS-CHANNEL MARKETING HUBS,
Q1 2023. SEE WHY.

Read the report
Report


AI IS MARKETERS’ #1 PRIORITY AND CHALLENGE. SEE WHY.

Get the report
Blog


LEARN 3 WAYS MARKETERS CAN USE GENERATIVE AI TODAY TO BETTER CONNECT WITH
CUSTOMERS.

Read the blog
Guide


EXPLORE 5 INTERACTIVE CUSTOMER JOURNEYS THAT DRIVE LOYALTY AND ROI.

Start the tour
See all resources


READY TO TAKE THE NEXT STEP?


TALK TO AN EXPERT.

Tell us a bit more so the right person can reach out faster.
Request a call


STAY UP TO DATE.

Get the latest research, industry insights, and product news delivered straight
to your inbox.
Sign up for newsletter




SALESFORCE MARKETING CLOUD FAQ


WHAT IS SALESFORCE MARKETING CLOUD?

Salesforce Marketing Cloud is an AI-powered, cloud-based digital marketing
platform within the Salesforce Customer 360 ecosystem. Marketers can segment
their audience, deliver personalized messages, track campaign performance,
engage leads and accounts, and optimize strategies based on real-time insights.
It helps make every moment count to drive customer loyalty and more effective
marketing outcomes.


WHAT DOES MARKETING CLOUD DO?

Marketing Cloud help you make every moment count with the power of AI, data, and
CRM. Marketing Cloud offers a connected suite of tools, nativelu built on the #1
CRM, for unifying and activating first-party customer data, managing and
automating marketing campaigns across various channels, including email, ads,
mobile, and web, delivering real-time personalization, connecting lead
generation and account-based marketing (ABM), and automating performance and
spend insights to maximize efficient growth.


WHAT ARE THE COMPONENTS OF MARKETING CLOUD?

The Salesforce Marketing Cloud is comprised of 5 main capability areas for
marketers. Each component focuses on specific aspects of digital marketing and
collectively forms a comprehensive suite of tools to manage and optimize
marketing efforts. The key products within Marketing Cloud into Data Cloud for
Marketing (customer data platform), Personalization (real-time next best
actions), Engagement (email, mobile, advertising, journeys, and loyalty
management), Account Engagement (marketing and sales alignment, lead generation,
and ABM), and Intelligence (performance insights, analytics and reporting).


WHAT IS MARKETING SOFTWARE?

Marketing software is a suite of tools and capabilities to help businesses
manage and optimize their marketing efforts across various channels. Salesforce
Marketing Cloud allows businesses to create, automate, and personalize marketing
campaigns using email, social media, mobile messaging, advertising, and web
channels. It offers features such as unified customer profiles, rapid audience
segmentation, content creation, campaign management, analytics, and customer
journey mapping. The software integrates with Salesforce CRM via Salesforce Data
Cloud, enabling native data synchronization and a unified view of customer
interactions. Salesforce Marketing Cloud empowers businesses with the tools they
need to engage customers effectively, deliver personalized experiences, and
drive better marketing outcomes.


WHAT ARE THE BENEFITS OF MARKETING SOFTWARE?

Marketing software offers numerous benefits to businesses, including automation
of tasks, improved productivity, personalized customer experiences, enhanced
engagement, data-driven insights, streamlined collaboration, scalability to
accommodate growth, and integration with other systems. It automates repetitive
tasks, allowing marketers to focus on strategic activities, while also enabling
personalized interactions and targeted messaging. With powerful analytics,
businesses can gain valuable insights to optimize their marketing strategies and
measure ROI. The software facilitates collaboration among teams, scales with
business needs, and integrates with other systems to support a holistic approach
to marketing. Overall, marketing software empowers businesses to streamline
operations, engage customers effectively, leverage data-driven decision-making,
and drive growth.


DOES MY BUSINESS NEED MARKETING SOFTWARE?

If you run marketing campaign across multiple channels, marketing software can
greatly benefit your business through automation, personalization, and
data-driven decision-making. Marketing software streamlines processes, improves
productivity, enables personalized customer experiences, and provides valuable
insights for optimizing marketing strategies. It helps businesses stay
competitive in today's digital landscape and grow more efficiently. Assess your
marketing needs, resources, and goals to determine which marketing software is
most valuable to your business objectives.


HOW DO I CHOOSE THE RIGHT MARKETING SOFTWARE?

Choosing the right marketing software involves considering several key factors.
Start by identifying your specific marketing needs and goals. Evaluate the
features and capabilities of different software options, ensuring they align
with your requirements. Consider factors such as ease of use, scalability,
integration with existing systems, and customer support. Take advantage of demos
to assess its user-friendliness. Read reviews, seek recommendations, and
consider the reputation and track record of the software provider. Pay attention
to data security, privacy, and compliance with regulations. Finally, evaluate
the cost and value proposition to ensure the software fits within your budget
and offers a strong return on investment. By carefully assessing these factors,
you can choose the marketing software that best suits your business needs.




NEED HELP?

No problem. Chat with our sales experts or call us at 1-800-664-9073.

Chat with Einstein Assistant Thanks, I'll do it later
Contact Us
We use cookies to make your interactions with our website more meaningful. They
help us better understand how our websites are used, so we can tailor content
for you. For more information about the different cookies we are using, read the
Privacy Statement. To change your cookie settings and preferences, see the
Cookie Consent Manager.
Accept All Cookies



COOKIE CONSENT MANAGER




 * GENERAL INFORMATION


 * REQUIRED COOKIES


 * FUNCTIONAL COOKIES


 * ADVERTISING COOKIES

GENERAL INFORMATION

We use three kinds of cookies on our websites: required, functional, and
advertising. You can choose whether functional and advertising cookies apply.
Click on the different cookie categories to find out more about each category
and to change the default settings.
Privacy Statement

REQUIRED COOKIES

Always Active

Required cookies are necessary for basic website functionality. Some examples
include: session cookies needed to transmit the website, authentication cookies,
and security cookies.

Cookies Details‎

FUNCTIONAL COOKIES

Functional Cookies


Functional cookies enhance functions, performance, and services on the website.
Some examples include: cookies used to analyze site traffic, cookies used for
market research, and cookies used to display advertising that is not directed to
a particular individual.

Cookies Details‎

ADVERTISING COOKIES

Advertising Cookies


Advertising cookies track activity across websites in order to understand a
viewer’s interests, and direct them specific marketing. Some examples include:
cookies used for remarketing, or interest-based advertising.

Cookies Details‎
Back Button


COOKIE LIST

Filter Button
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

Clear
checkbox label label
Apply Cancel
Save Settings
Accept All Cookies


Live chat:Let's Chat