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Submitted URL: http://www.xandr.com//de//loesungen//technologie//microsoft/-invest/-dsp
Effective URL: https://about.ads.microsoft.com/en/solutions/technology/microsoft-invest-dsp
Submission: On September 04 via api from US — Scanned from DE
Effective URL: https://about.ads.microsoft.com/en/solutions/technology/microsoft-invest-dsp
Submission: On September 04 via api from US — Scanned from DE
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Experience new growth possibilities with Microsoft Advertising today >
MICROSOFT INVEST
Microsoft Invest* is a demand-side platform built for the future of video
advertising. With an integrated platform advantage and a focus on data-driven
performance, Invest enables you to engage audiences on all screens and drive
business results.
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BENEFITS OF MICROSOFT INVEST
INTEGRATED PLATFORM ADVANTAGE
Technology designed to maximize digital investments.
DATA-DRIVEN PERFORMANCE
Intelligent, customizable data solutions that power campaign performance.
BUILT FOR THE FUTURE OF VIDEO
Enabling buyers to engage the audience – not the device.
KEY FEATURES OF MICROSOFT INVEST
1. Deal buying
2. Exclusive audiences
3. Planner
4. Premium CTV
DEAL BUYING FROM OUR INVENTORY LIBRARY
An intuitive and graphics-based approach to deal discovery and activation,
offering access to curated premium deal catalogs and more visibility into deal
inventory than you’ve ever had before.
Discover exclusive curated catalogs created by premium data owners and available
off-the-shelf to reach audiences at scale.
EXCLUSIVE AUDIENCES
Reach more than a billion1 users with Microsoft’s valuable audiences, including
millions you may not be reaching anywhere else.
PLANNER
Gain confidence in campaign planning, focusing on the data that matters to you
before you go live.
Pairing Invest with Planner allows you to: plan cross-channel, boost digital
investments, find the right audience and discover premium inventory, eliminate
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PREMIUM CTV MARKETPLACE, FEATURING NETFLIX
Engage audiences on all screens and drive business results by tapping into our
marketplace for premium inventory, from our direct publishers on Monetize or
through our robust integrations with all major SSPs .
Case study
GROUPM – MICROSOFT AUDIENCES
The road to rave results: How GroupM powered a Continental Tires campaign
leveraging Microsoft’s audience intelligence.
Learn more
Case study
OPEN UP NEW ADVERTISING OPPORTUNITIES WITH MICROSOFT INVEST
Existing customers are encouraged to reach out to their account managers.
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FREQUENTLY ASKED QUESTIONS
WHAT SETS MICROSOFT INVEST APART FROM OTHER DSPS?
* End-to-end platform with a buy and sell-side tech infrastructure offering
increased efficiency, such as 100% DSP-to-SSP match rates, campaign delivery
stability, bid shading applied to all bids, and no discrepancy fees, allowing
for competitive and transparent take-rates.
* Ability for buyers to build custom bidding algorithms to replace or
complement existing optimization, using our Data Science Toolkit.
* Open and well-documented Enterprise APIs allow buyers to build their
proprietary solution on top of our platform, using our robust log-level data
offering.
* Direct and expanded access to Curate’s deal library – including curated deals
from external SSPs
* A future-proof, multidimensional approach to solve identity.
WHAT ARE THE BENEFITS OF AN END-TO-END PLATFORM?
* Direct supply and far-reaching integrations with leading supply partners
globally.
* A buy and sell-side tech infrastructure that delivers 100% DSP-to-SSP match
rates, campaign delivery stability, bid shading applied to all bids at no
cost, and no discrepancy fees, allowing for competitive – and transparent –
take-rates.
* Expansive investments in supply chain transparency, in-house and partnered
holistic brand safety solutions, and efficient supply strategy and
decisioning through duplication analysis, harnessing years of data science
and impression-level data analysis.
* Flexible ways to transact through outcome-based buying, Programmatic
Guaranteed, and sophisticated deal curation capabilities.
WHAT TYPES OF DATA SOLUTIONS ARE AVAILABLE ON MICROSOFT INVEST?
* Microsoft Invest offers exclusive access to Microsoft’s in-market and
demographic audience segments, to reach more than one billion users
programmatically.
* Microsoft Invest offers a range of intelligent and customizable data
solutions to power campaign performance.
* A choice of identity solutions that combine trusted consumer relationships,
unique audiences and a flexible identity suite to help you reach the
audiences that matter.
* Exclusive privacy-safe consumer data sets, including search and web activity
from Bing and our browser Microsoft Edge, LinkedIn professional profiles and
demographics - to access highly engaged audiences and reach 1 billion users
including millions you may not be reaching anywhere else.
* Ability to activate advertiser first-party data and access tailored, detailed
insights that will inform your buying strategy.
* Support of major industry ID solutions, in complement to first-party ID
solutions to optimize campaign reach and precision.
* Access to a data marketplace of more than 40+ global data partners to inform
behavioral and contextual strategies.
* More than a decade-long track record of powering advanced buyers with the
most customizable enterprise solutions.
* Out-of-the-box optimization and inventory recommendation powered by machine
learning, along with intuitive UI-based customization options.
* A Data Science toolkit provides unique tools to deploy custom bidding
algorithms and measurement solutions tailored to business outcomes.
HOW DOES INVEST SUPPORT MY VIDEO GOALS?
* Invest has a variety of capabilities that enable you to engage the audience,
not the device, helping you reach the goals that matter most.
* Robust video and CTV feature set including video KPI optimization and
reporting and video inventory recommendations to discover relevant premium
video inventory to maximize the reach and performance of your campaigns.
* Expansive CTV publisher supply and 3rd-party integrations with leading CTV
partners to reach audiences on every screen.
* Streamlined access to a wide range of Microsoft or third-party curated deals.
HOW DOES INVEST SUPPORT TRADERS' SUCCESS?
* Increased functionality focused on getting campaigns running faster;
troubleshooting and monitoring; expanded optimization and tailored
reporting.
* Flexible support offerings and services with ongoing support/troubleshooting
for managed serviced, self-serve.
* Training programs that include in-person training and E-learning curriculums.
[1] 2023 Microsoft Invest (powered by Xandr) first-party data.
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