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PRIVACY POLICY

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PRIVACY POLICY

 

Lens

14mm F1.8 | Art

Camera

Sony A9 II

Shutter

200

Aperture

F1.8

ISO

800

Photographer

Liam Doran

 

Last Updated: Jan 1, 2020

Welcome to the Sigma Corporation of America (“Sigma” or “we/our/us”) website
(the “Site”). This privacy policy describes how Sigma treats your use of the
Site, including the handling of personal information. We reserve the right to
revise this privacy policy at any time. If we make any substantive changes, we
will notify registered users by posting bulletins on the Site, by e-mail at the
address provided by you, or by posting notice of changes at the Site. Your use
of the Site after such changes constitutes your agreement to the new policies.
You should periodically read this policy to learn of any revisions. Your use of
the Site at any time is deemed to constitute your agreement to all of the terms
of this privacy policy then in effect. If you do not agree to these terms,
please do not use the Site.


1. INFORMATION COLLECTION


A. AUTOMATICALLY GENERATED INFORMATION

Sigma gathers certain broad information about Site use, including the number of
unique visitors, the frequency with which they visit, and the programs and
services preferred. We gather this information automatically so that we can, for
example, learn how many people visit the Site, see which pages are the most and
least viewed, and identify which web sites are referring visitors to the Site
and related information. The data helps us determine the extent to which
visitors use certain parts of the Site and tailor the Site in the future. In
connection with these activities we may use some of the following tools.

Cookies and Pixel Tags: We use standard technologies such as a “cookie” and
pixel tags to collect information about how the Site is used. A cookie is a
small removable data file that is stored by your web browser on your computer.
We use cookies to, among other things, identify your computer during a
particular session, i.e., when you sign into the Site or post a photo or
comment, remember the items in your shopping cart, and analyze Site visitor
behavior. If you create a user account or otherwise join our Site, these cookies
enable you to store your password for fast logon and other conveniences. Most
Web browsers provide you with the ability to accept or decline cookies, as well
as to be warned each time a cookie is being sent. If you choose to decline
cookies, however, you may not be able to take advantage of all aspects of our
site. Pixel tags, also known as beacons or Clear GIF’s, help us better manage
content on our site by informing us what content is effective. Pixel tags are
tiny graphics with a unique identifier, similar in function to cookies, and are
used to track the online movements of Web users. In contrast to cookies, which
are stored on a user’s computer hard drive, pixel tags are embedded invisibly on
Web pages.

IP Addresses: We collect and analyze traffic on the Web Site by keeping track of
the IP addresses of our visitors. An IP address is the unique numeric identifier
assigned to each computer browser accessing the Internet. An IP address, by
itself, cannot identify you personally. However, when combined with other
information provided by your Internet Service Provider (ISP), your IP address
can be used to identify the computer originating a message.

Google Analytics: The Site uses Google Analytics to help analyze how users use
the Site. The automatically generated information about your use of the Site
(including IP address) is transmitted to Google. This information is then used
to evaluate visitors' use of the website and to compile statistical reports on
website activity for Sigma.

Google Analytics collects information anonymously.  Google will not associate
your IP address with any other data held by Google. Neither Sigma nor Google
will link, or seek to link, an IP address with the identity of a computer user.
We will not associate any data gathered from this site with any Personally
Identifiable Information from any source, unless you explicitly submit that
information via a fill-in form on our Site. It reports website trends without
identifying individual visitors. You can opt out of Google Analytics without
affecting how you visit our Site – for more information on opting out of being
tracked by Google Analytics across all websites you use, visit this Google page.

B. Personally Identifiable Information – Voluntarily Provided

Certain actions and areas of the site require you to provide personal
information, such as when you join the Site or create a user account, or submit
a photo or comment. The personally identifiable information we collect may
include your name, address, phone number, mobile phone number, e-mail address, a
user name you provide, or similar information. By submitting personal
information to us, you agree that we may use the information in accordance with
this privacy policy.

If you do submit personally identifiable information to us, we may share such
information with third party marketing partners in addition to using that
information for the purposes for which it was submitted.

We may also use your information in other ways, such as to contact you about
changes to Site policy, to provide you with information about products and
offers we believe will be of interest to you, or as otherwise disclosed to you
at the point of collection. We may share your information with our parent
company, affiliates, partners, and any other organizations or entities for
similar purposes. Additionally, to the extent required by applicable federal or
state law, we will provide this information to others.

By submitting information to us, you give us permission to receive it, review
it, edit it, store it, post it on the Site, and use it in appropriate settings
designed to illustrate the viewpoint of Sigma.

C. Sharing Information for Operation Of Sigma Business

The below chart summarizes our collection, use, and disclosure of your
information [for review by Sigma Photo personnel]:

Types of Information Collected

Source of the Information

Purpose for Collection

Information Disclosed for a Business or Commercial Purpose? (Yes/No)

Categories of Third Parties (Which Does Not Include Service Providers) with whom
the Your Information is Shared.

Identifiers (e.g., name, e-mail, postal address, and phone number)

Information directly submitted by a consumer online or offline; information
collected pursuant to a transaction; information collected through
communications with our customer service department; information automatically
collected online (on our Site and elsewhere on the internet).

To administer and manage the Site; to deliver our services to our customers;
security and fraud prevention; to develop our businesses and services; internal
business operations; to process, evaluate and respond to requests and inquiries;

 

to conduct marketing activities, including generating leads determining and
managing the effectiveness of our own and our customers’ advertising and
marketing campaigns; to monitor and enforce compliance with our terms; and/or
any other purposes for which you provided the information.

Yes

Business partners, customers, third party web tracking providers, and marketing
channels.

Demographic Information

Information directly submitted by a consumer online or offline; information
collected pursuant to a transaction; information collected through
communications with our customer service department; information automatically
collected online (on our Site and elsewhere on the internet).

To administer and manage the Site; to deliver our services to our customers;
security and fraud prevention; to develop our businesses and services; internal
business operations; to process, evaluate and respond to requests and inquiries;

 

to conduct marketing activities, including generating leads determining and
managing the effectiveness of our own and our customers’ advertising and
marketing campaigns; to monitor and enforce compliance with our terms; and/or
any other purposes for which you provided the information.

Yes

Business partners, customers, third party web tracking providers, and marketing
channels.

Financial Account Information

Provided by users.

To complete a transaction requested by the consumer.

No

N/A

Commercial Information (e.g., purchase histories)

Information directly submitted by a consumer online or offline; information
collected pursuant to a transaction; information collected through
communications with our customer service department; information automatically
collected online (on our Site and elsewhere on the internet).

To administer and manage the Site; to deliver our services to our customers;
security and fraud prevention; to develop our businesses and services; internal
business operations; to process, evaluate and respond to requests and inquiries;

 

to conduct marketing activities, including generating leads determining and
managing the effectiveness of our own and our customers’ advertising and
marketing campaigns; to monitor and enforce compliance with our terms; and/or
any other purposes for which you provided the information.

No

Business partners, customers, third party web tracking providers, and marketing
channels.

Website Browsing Activity

Information directly submitted by a consumer online or offline; information
collected pursuant to a transaction; information collected through
communications with our customer service department; information automatically
collected online (on our Site and elsewhere on the internet).

To administer and manage the Site; to deliver our services to our customers;
security and fraud prevention; to develop our businesses and services; internal
business operations; to process, evaluate and respond to requests and inquiries;

 

to conduct marketing activities, including generating leads determining and
managing the effectiveness of our own and our customers’ advertising and
marketing campaigns; to monitor and enforce compliance with our terms; and/or
any other purposes for which you provided the information.

Yes

Business partners, customers, third party web tracking providers, and marketing
channels.

For the purpose of operating our business, we may transfer information between
Sigma and our service providers who use that information only to conduct Sigma
business. For example, they may handle Sigma’s credit card processing, shipping,
data management, e-mail distribution, market research, information analysis, and
promotions management. We may also share your information to administer a Site
feature. We provide our service providers with the information they need to
perform their services and work with them to protect your information. The
information that you submit on the Site may be provided to those vendors on a
confidential basis so that those vendors can provide services on our behalf.

In order to better understand your preferences and better serve you, we may
combine information we receive and that you give us online with other
information from Sigma sources, transactions and communications. This may
include data from the Site, Sigma dealers, direct mail, events, or online
marketing. We may also combine that information with data that is publicly
available and data that we receive from other reputable sources. We collect
information about purchases, responses to customer service inquiries for
analysis purposes only.

We also reserve the right to share personal information you provide with legal
authorities if it is, in our sole opinion, necessary to investigate, prevent, or
otherwise take action regarding suspected fraud, situations involving threats or
potential harm, or if otherwise required by law (such as by a subpoena, court
order, or other legal means). In the event that we reasonably believe that you
have violated any of the Terms or policies governing your use of the Site, we
reserve the right to use any information we have collected about you in
connection with any efforts we make or made by any of our agents on our behalf.

We may transfer personally identifiable information to an affiliate or third
party as part of a transfer of business assets. Such a transfer would be within
the scope of this policy so long as the affiliate or third party agrees to
continue to maintain use and storage of personally identifiable information in
accordance with this policy.

Please note that if you remove your User Generated Content from the Site, your
User Generated Content may still be viewable on third party social platforms, in
cached and archived pages, or if other users have stored your User Generated
Content.


2. SWEEPSTAKES, CONTESTS, PROMOTIONS

Sigma gathers certain broad information about Site use, including the number of
unique visitors, the frequency with which they visit, and the programs and
services preferred. We gather this information automatically so that we can, for
example, learn how many people visit the Site, see which pages are the most and
least viewed, and identify which web sites are referring visitors to the Site
and related information. The data helps us determine the extent to which
visitors use certain parts of the Site and tailor the Site in the future. In
connection with these activities we may use some of the following tools.


3. ONLINE ADVERTISEMENTS

We work with other companies who use tracking technologies to serve ads on our
behalf across the Internet. These companies may collect non-personally
identifiable information about your visits to our Site and your interaction with
our communications, including advertising. Our advertising partners may use
cookies and pixel tags on this Site and on third party sites on which our ads
appear, which allow the advertising partner to track certain information about
user behavior, such as “click stream data.” Any use of information by an
advertising partner would be governed by their terms of use and privacy policy,
so be sure to become familiar with these policies prior to responding to online
advertisements.


4. E-MAIL NEWSLETTER AND UPDATES, TEXT MESSAGES

If you sign up to receive our e-mail newsletter, e-mail updates, or text
messages from us, we may collect, store, and use your e-mail address and mobile
phone number to send you such information from Sigma. We may also collect and
store other personally identifiable information including but not limited to
your name, address, phone number, number, username, and/or similar information
you may opt to provide us. In addition, as noted above, we may share this
information with our parent company, affiliates, and other organizations or
entities.


5. USER ACCOUNTS

If you sign up to receive our e-mail newsletter, e-mail updates, or text
messages from us, we may collect, store, and use your e-mail address and mobile
phone number to send you such information from Sigma. We may also collect and
store other personally identifiable information including but not limited to
your name, address, phone number, number, username, and/or similar information
you may opt to provide us. In addition, as noted above, we may share this
information with our parent company, affiliates, and other organizations or
entities.


6. SIGMA COMMUNITY

By becoming a member of the Site, you agree to share a basic amount of
information with the rest of the community, including your username, city
location, and certain other basic information.


7. OTHER COMMUNICATIONS / OTHER USERS

You may choose to contact Sigma, by e-mail or otherwise, with other inquiries or
to provide comments. Any personally identifiable information you provide in
connection with such inquiries or comments will be collected and used by Sigma
for the purpose of processing and responding to your inquiries or comments.

Sigma is not responsible for the actions of other users or the circumvention of
any privacy settings or security measures on the Site. You post User Generated
Content to the Site at your own risk. Therefore, please be mindful of what you
post, because it may become publicly available on the Site or otherwise. Even
after account deactivation, copies of your User Generated Content previously
posted may still be viewable in activity fees, in other areas on the Website, on
social platforms, in cached and archived pages or if other users have stored
your User Generated Content. Sigma may keep information and content in our
backup files and archives.


8. FACEBOOK, YOUTUBE, TWITTER, AND OTHER THIRD-PARTY SOCIAL NETWORKING SITES

Sigma maintains an active presence on several social networks. Any published
activity feed about you on the Site will be made available to other Site users.
Your Site activity will also be made available to social platforms, such as
Facebook and Twitter, if you choose to select that option. Please read the
privacy policies of those social platforms, because your Sigma Site activity
published on those platforms will no longer be governed by Sigma’s Privacy
Policy.


9. SECURITY

Information submitted via the Internet, including through a web page or e-mail
is subject to interception or incorrect routing, and the Internet is not a fully
secure communications channel. Please consider this prior to submitting any
information to us via this Site.
While we follow generally accepted industry standards to protect the personal
information submitted to us, no method of transmission over the Internet, or
method of electronic storage, is 100 percent secure. Therefore, while we strive
to use commercially acceptable means to protect your personal information, we
cannot guarantee its absolute security. We do not assume any liability to third
parties whose information you include on the Site, or which you post in any User
Generated Content. To help maintain the security of your Sigma account, please
keep your password secure.


10. INTERNATIONAL USERS

This site is operated, in whole or in part, from the United States. By using
this Site, regardless of where you live in the world, you consent to have your
personal data transferred to and processed in the United States, and allow Sigma
to use and collect your personal information in accordance with this Privacy
Policy.


11. YOUR CALIFORNIA PRIVACY RIGHTS

This portion of our Privacy Policy describes specific rights under the
California Consumer Privacy Act (“CCPA”). Please note that we will seek to
verify your identity when we receive an individual rights request from you in
order to ensure the security of your information.

Please direct any rights requests (as further described below) or additional
questions you may have regarding this Privacy Policy via email
to: info@sigmaphoto.com.

If you do, we will need to collect your information such as your name, email or
transaction history in order to verify your identity. You may also authorize an
agent to make a request on your behalf, who will need to provide similar
information for verification.

Deletion

California residents have the right to request the deletion of information.

Access

You may request to receive details about how we collect, use, and share your
personal data.  Specifically, you may request to receive the specific pieces of
personal data that we have collected about you.

Non-Discrimination

We do not discriminate against you for exercising any CCPA rights, such as the
access and deletion rights described above. If we choose to offer a product
enhancement or financial incentive that is contingent on you sharing personal
information, we will ensure that the value provided to us by that collection is
reasonably related to the value of the product enhancement or financial
incentive.

Under California Law, California residents have the right to request in writing
from businesses with whom they have an established business relationship, (a) a
list of the categories of personal information, such as name, email and mailing
address and the type of services provided to the customer, that a business has
disclosed to third parties (including affiliates that are separate legal
entities) during the immediately preceding calendar year for the third parties’
direct marketing purposes and (b) the names and addresses of all such third
parties. To request the above information, please contact us via email through
our Contact Us page or write to us at the address indicated below.

We will respond to such requests to information access within 30 days following
receipt at the email or mailing address stated above. If we receive your request
at a different email or mailing address, we will respond within a reasonable
period of time, but not to exceed 150 days from the date received. Please note
that we are only required to respond to each customer once per calendar year.

California law also provides that California residents are entitled to know how
this site responds to “Do Not Track” browser settings. Like many other websites
and online services, this site does not currently alter its practices when it
receives Do Not Track signals because there is no consensus among industry
participants as to what “Do Not Track” means in this context. To find out more
about “Do Not Track,” and for opt out information, you may wish to
visit www.aboutads.info.


12. UNSUBSCRIBE / CONTACT US

We want to communicate with you only if you want to hear from us. If you prefer
not to receive information from Sigma or would like to update or change your
personal information or preferences, follow the instructions below. However,
Sigma may send you service-related announcements, and transactional e-mail such
as confirmations and receipts, from time to time through the general operation
of the Site or by e-mail. If you do not want to receive any e-mail from us in
the future, click the “unsubscribe” reference in any e-mail we send you.

If you wish to review the contact information we have on file for you, correct
your contact information, provide a change of address, or inform us how you wish
your contact information to be used, please contact our staff. You may contact
us by mail, telephone, or e-mail, as follows:

Sigma Corporation of America
15 Fleetwood Court
Ronkonkoma, NY 11779
Phone: (631) 585-1144
E-mail: info@sigmaphoto.com

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