research.hktdc.com Open in urlscan Pro
2600:9000:275b:6600:18:2cf:1c80:93a1  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Cookie Policy
We use cookies to find out more about your use of our Site and your preference
in order to improve our services to you. We may also use third-party cookies to
provide summarized traffic data for enhancing our Site. More details
Reject AllAccept All
Cookie Policy
We use cookies to find out more about your use of our Site and your preference
in order to improve our services to you. We may also use third-party cookies to
provide summarized traffic data for enhancing our Site. More details
Reject AllAccept All
You need to enable JavaScript to run this app.
Skip to main content
 * About HKTDC
 * Media Room
 * My HKTDC
 * Login / Register
 * 繁
 * 简

 * Search
 * 
 * 

 * Analysis and News
   Analysis and News
    * 
      Latin America: Nearshoring Development in Mexico
   
    * Analysis
    * Consumer Markets
      * ASEAN
      * China
      * World
    * Fair Surveys
   
    * Case Studies
    * Market News
      * Americas
      * Asia
      * China
      * Europe
      * Middle East
      * World
    * Economic Index
      * HKTDC Export Index
      * Standard Chartered GBA Business Confidence Index
   
    * Export Prospects
   
    * Learn more

 * Regulatory Alert
   Regulatory Alert
    * 
      UAE: Dubai Signs MoU with Hong Kong to Drive Sustainable Finance
   
    * China
      * Macro Policies and Plans
      * Business Laws and Regulations
      * Industry Policies and Regulations
      * About Regulatory Alert – China
    * Asia
      * Trade and Investment
      * Doing Business
      * About Regulatory Alert – Asia
   
    * US
      * Congressional/Executive Activities
      * Feature Article
      * AD/CV Notices
      * USITC Notices
      * Others
      * About Regulatory Alert – US
    * Middle East and Africa
      * Trade and Investment
      * Doing Business
      * About Regulatory Alert – Middle East and Africa
   
    * EU
      * Feature Article
      * Industry News
      * General and Market Reports
      * Anti-dumping Actions
      * Official Journal Summary
      * About Regulatory Alert – EU
   
    * Learn more

 * Featured
   Featured
    * 
      Latin America: Economic Development Overview of Peru
   
    * Latin America
      * Analysis and Case Studies
      * Regulatory Alert
    * FoodTech
    * ASEAN
      * Analysis
      * Member Countries
   
    * Mainland China
      * Hainan Free Trade Port
      * China Domestic Market
    * Belt and Road Initiative
      * Country Profiles
    * Sustainability
      * Analysis
      * Case Studies
      * Market News
      * Regulatory Alert
   
    * Middle East
      * Analysis and Case Studies
      * Market News
      * Regulatory Alert
    * Greater Bay Area
      * GBA Cities
    * Central Asia
   
    * Learn more

 * Data and Profiles
   Data and Profiles
    * 
      GCC: Market Profile
   
    * Market Profiles
      * Hong Kong
      * Mainland China
      * US
      * more
    * Infographics
    * Hong Kong Trade Statistics and Exchange Rates
   
    * China Retail Sales
      * Macro Indicators
    * Hong Kong Industry Profiles
      * Manufacturing
      * Services
    * Mainland China Provinces and Cities
   
    * China Customs Statistics
   
    * Learn more

 * Guide and Resources
   Guide and Resources
    * 
      Guide to Doing Business with Mexico
   
    * Visa on Demand
    * Small Business Resources
      * Import and Export Procedures of Hong Kong
      * Trade Regulations
      * Trade Associations
   
    * Content Partners
      * Bank of China (Hong Kong)
      * Charles Schwab Hong Kong
      * Fung Business Intelligence
      * SGS
      * Knight Frank
      * Stanford Center on China's Economy and Institutions
      * China Tax and Investment Consultants Ltd
    * Business Guides
      * Hong Kong
      * more
   
    * Covid-19 Travel Restrictions
      * Hong Kong
      * Macao
      * World
   
    * Learn more

 * About Us
   About Us
    * 
      HKTDC Export Confidence Index 3Q24: Sustained Optimism Underpinned by
      Strong Sales and New Orders
   
    * Archives
   
    * Site Map
   
    * Learn more


ANALYSIS AND NEWS - MARKET NEWS - CHINA


HONG KONG ‘HELLOS’ MEGA-EVENTS AS IT BUILDS ON LUXURY SHOPPING SUCCESS

25 Oct 2024
 * 
 * 
 * 
 * 

 * Nick Galanides, Special Correspondent, Hong Kong

Looking beyond being a prime retail destination, Hong Kong is proactively
re-inventing itself as a leading regional hub for mega-events.


Will more people ‘hello’ Hong Kong on the way to Coldplay or a cup tie?

While still perceived as a key luxury shopping destination, Hong Kong is looking
at additional ways to attract tourist dollars, with hosting mega‑events seen as
a particularly promising option. These could include high‑profile, high‑prestige
concerts featuring global superstars, world‑class sporting fixtures, top‑quality
cultural events, and more.

Christine Li, Head of Research for Asia‑Pacific at real estate consultants
Knight Frank, outlined this change in emphasis, saying: “The focus is shifting
from just selling luxury items to creating engaging and memorable shopping
experiences that resonate with a broader range of consumers.”

To support this transformation, the city has launched a new advertising
campaign, Hello Hong Kong, which focuses less on high‑end retail therapy and
much more on the visitor experience and culinary delights. The Hong Kong Tourism
Board (HKTB) calculates that its all‑singing, all‑dancing promo videos have been
uploaded to 3,000 platforms worldwide, already reaching an audience of more than
200 million.

Hopes for hospitality

The main beneficiaries of this planned transformation – initially at least – are
expected to be the hospitality and catering sectors. Hotel occupancy in 2025,
for example, is forecast to increase by about 4‑6% over the current year.

Kevin Yeung, Secretary for Culture, Sports and Tourism, explained how this will
ripple out across other business sectors, saying: “To fully exploit the
stimulating effect of tourism on various sectors, we will strengthen our liaison
with industries related to mega‑events, so that these events can attract more
tourists and generate more business opportunities.

“Cross‑sector promotion and tourism products can connect different sectors and
events. This will create comprehensive and immersive travel experiences for
tourists, making them the best ambassadors to tell good stories about Hong
Kong.”

Prestigious high‑end attractions, trade exhibitions and business conventions
will remain important in Hong Kong’s overall proposition to visitors, but hotels
and the hospitality industry are also now partnering with mega‑event providers
to create bespoke travel packages that encompass accommodation, dining and
pre‑and‑post‑event activities.

Wider impacts

A deliberate drive to embrace high‑profile cultural, sports and entertainment
events is calculated to increase visitors’ length of stay in Hong Kong, which
should mean extra spending across intersectional industries. It is hoped that
this “push to attract” strategy will “pull” other sectors along, with increased
business prospects rippling out beyond hotels, bars and restaurants.

Confirming the idea that large‑scale prestigious events can spread positive
impacts beyond the hospitality sectors, Yong Chen, an Associate Professor at the
EHL Hospitality Business School in Switzerland, said: “The hosting of
mega‑events also has an indirect effect on other industries. For example,
upstream industries in Hong Kong, such as manufacturing, wholesaling,
consultancy and financial services, may benefit from suppliers and organisers
who need to purchase goods and services.”

--------------------------------------------------------------------------------

All views expressed in the Market News section reflect those of the individual
correspondent and any interviewees. They are neither endorsed nor verified by
the HKTDC.



RELATED TOPICS

Event OrganizationTourism (Travel)Hong KongMEGA-EVENTSLUXURY
SHOPPINGTOURNAMENTSCONCERTSCULTURAL HAPPENINGS


In focus: UAE (2022 data)


Population: 9.4 mn
GDP: US$507.5 bn
GDP per capita: US$51,306
Trade with HK: 12th largest trading partner
UAE companies in HK: 36

Detail

RELATED ARTICLES

 * Travel-Plus and Homestay Options Dominate Guangdong Tourism Expo
 * Hong Kong Policy Address and New Stadium Spell Out Eventful Future
 * CEPA Service Sector Amendments Scheduled for March 2025 Implementation
 * MALAYSIA: Duty-Free Zone in Forest City Island Approved
 * Foreign Tour Groups from Hong Kong and Macao Welcome to Visit Hainan

RECENT ARTICLES IN ANALYSIS AND NEWS - MARKET NEWS

 * Travel-Plus and Homestay Options Dominate Guangdong Tourism Expo
 * Bangkok Health Expo Capitalises on Heightened Interest in Asia Market
 * Silver Economy Set to Shine as Taiwan Transitions to Super-Aged Society
 * Overseas Warehouses and One-Stop Shops Boost China’s E-Commerce Offer
 * Government Joint Venture Boosting Taiwan’s Fast-Growing Biotech Sector

HKTDC EVENTS

More
20/10
-8/11
Hong Kong
20.10.2024 - 08.11.2024
HKTDC Hong Kong International Lighting Fair (Autumn Edition) 2024 - Click2Match
(Online)
20/10
-8/11
Hong Kong
20.10.2024 - 08.11.2024
HKTDC Hong Kong International Outdoor and Tech Light Expo 2024 - Click2Match
(Online)
23/10
-9/11
Hong Kong
23.10.2024 - 09.11.2024
Eco Expo Asia 2024 - Click2Match (Online)
30/10
-15/11
Hong Kong
30.10.2024 - 15.11.2024
HKTDC Hong Kong International Optical Fair 2024 - Click2Match (Online)
31/10
-16/11
Hong Kong
31.10.2024 - 16.11.2024
HKTDC Hong Kong International Wine and Spirits Fair 2024 - Click2Match (Online)
4-5
Nov
Hong Kong
04.11.2024 - 05.11.2024
Hong Kong International Computer Conference 2024
5-10
Nov
Mainland China
05.11.2024 - 10.11.2024
7th China International Import Expo, National Exhibition and Convention Centre
(Shanghai)
5
Nov
Hong Kong
05.11.2024
【Digital Academy】Popular Video Platforms Trends | 2025 SME Short Video
Production Strategy
5
Nov
Hong Kong
05.11.2024
Reverse Sourcing Meeting (Middle East)
6-8
Nov
Hong Kong
06.11.2024 - 08.11.2024
HKTDC Hong Kong International Optical Fair 2024 - Physical Fair
7-9
Nov
Hong Kong
07.11.2024 - 09.11.2024
HKTDC Hong Kong International Wine and Spirits Fair 2024 - Physical Fair
11-14
Nov
Germany
11.11.2024 - 14.11.2024
MEDICA 2024
12-15
Nov
Germany
12.11.2024 - 15.11.2024
electronica 2024
13
Nov
Mainland China
13.11.2024
Hangzhou – Hong Kong Fundraising Salon
13
Nov
Hong Kong
13.11.2024
T-box Workshop: Unlock business opportunities with online deal-making platform
18-19
Nov
Hong Kong
18.11.2024 - 19.11.2024
Asian Logistics, Maritime and Aviation Conference 2024
18
Nov
Hong Kong
18.11.2024
GoGBA Small group advisory session - Setting up a Company in the Greater Bay
Area
3-5
Dec
Germany
03.12.2024 - 05.12.2024
ISPO Munich, Germany 2024
5-7
Dec
Hong Kong
05.12.2024 - 07.12.2024
DesignInspire 2024
5-6
Dec
Hong Kong
05.12.2024 - 06.12.2024
Business of Intellectual Property Asia Forum (BIP Asia), Hong Kong 2024


YOU MAY ALSO LIKE

HT

Outdoor Cocktail Event Consultant Service

M.A.X. Event Management Co Ltd


Contact Supplier
HT

Taichung Intercontinental Baseball Stadium

Taichung City Government

Contact Supplier
HT

Seoul Sports and Leisure Industry Show

KSPO (Korea Sports Promotion Foundation)

Contact Supplier


Free Business Information testing
Subscribe to keep pace with global developments
Sign Up >
HKTDC.com
About HKTDC
Contact HKTDC
HKTDC Mobile Apps
Hong Kong Means Business eNewsletter
E-Subscription Preferences
Čeština
Deutsch
Español
Français
Italiano
Polski
Português
Pусский
عربى
한국어
日本語
Terms of Use
Privacy Statement
Hyperlink Policy
Site Map
京ICP备09059244号
京公网安备 11010102002019号
Follow HKTDC


Copyright © 2024Hong Kong Trade Development Council. All rights reserved.