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Super Early Bird rates available through 8/13.   Register Now and Save!
Phone: +1 (800) 805-5385
ONLINE
LIVE & ON DEMAND
September 8 - 9, 2022
 * ABOUT
 * AGENDA
 * SPEAKERS
 * SESSIONS
 * WHO’S ATTENDING
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THE PREMIER DIGITAL MARKETING CONFERENCE
FOR MARKETING PROFESSIONALS IN PORT ELIZABETH

DO YOU WANT TO BE SUCCESSFUL IN DIGITAL MARKETING? THEN YOU SHOULDN’T MISS PORT
ELIZABETH DIGITAL MARKETING CONFERENCE!

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AS FEATURED IN:

 



PORT ELIZABETH DIGITAL MARKETING CONFERENCE IS YOUR CHANCE TO …

 * Hear from some of the most audacious and thought provoking speakers in the
   digital marketing industry.
 * Gain insight into emerging strategies, the latest innovative technologies,
   and best practices to move your business to the next level.
 * Network with thought leaders, collaborate with your peers and build your
   network in a beautiful atmosphere.

 
Port Elizabeth Digital Marketing Conference takes place October 20th to 21st,
2021. It is an online event being streamed live and also available on demand.
It’s the one digital marketing event you can’t afford to miss!
 
Whether your goal is to reinforce customer loyalty, improve lead generation,
increase sales, or drive stronger consumer engagement, Port Elizabeth Digital
Marketing Conference’s agenda will help attendees enhance their marketing
efforts. Sessions will focus on building traffic, expanding brand awareness,
improving customer service and gaining insight into today’s latest digital
tools.

THIS YEAR’S EDITION WILL FEATURE TOPICS SUCH AS:

 * Digital Strategy
 * Web Experience Management
 * Usability / Design
 * Mobile Marketing & Retargeting
 * Customer Engagement
 * User Acquisition

 * Social Media Marketing
 * Targeting & Optimization
 * Video Marketing
 * Data Science & Big Data
 * Web Analytics & A/B Testing
 * Email Marketing

 * Content Marketing
 * Conversion Rate Optimization
 * Search Engine Optimization
 * Paid Search Marketing
 * Geo-Targeting
 * Predictive Analysis & Attribution

 * Growth Hacking
 * Conversion Rate Optimization
 * Growth Marketing Tools
 * Marketing & Sales Automation
 * Sustainable Growth Strategies
 * Programmatic Advertising

00Months00Weeks00Days00Hours


GET READY TO BE

Inspired: Get inspired by the headlining speakers at Port Elizabeth Digital
Marketing Conference. These remarkable individuals will motivate, engage,
enlighten, and spur you on to greater productivity.

Challenged: Listen to bold and powerful addresses from a diverse group of
exciting and influential people. These riveting presentations will educate,
challenge, and impress you in less than 20 minutes.

Transformed: Explore big ideas presented directly from the innovators and
thought leaders of the changing business world. These thought-provoking
presentations are designed to help you transform your organization, your
business, and yourself.


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LEARN FROM THE EXPERTS

Digital Marketing Experts: Led by digital marketing and sales professionals,
these sessions will teach you the principles and skills of digital marketing –
from basic to advanced – to improve and transform your business utilizing the
latest digital marketing techniques.

Digital Marketing Stories: Hear success stories from businesses who have
successfully implemented digital marketing techniques and solutions. These case
studies will profile a number of companies and industries who’ve leveraged
digital marketing to drive remarkable success in their industries.



ACHIEVE DIGITAL MARKETING SUCCESS

At Port Elizabeth Digital Marketing Conference, you will receive all the
elements you need to achieve digital marketing success! Awesome keynotes, expert
panels, plus solutions providers and their tools for digital marketing – all in
a dynamic, community-based setting. Conventional thought will be challenged, new
ways of thinking will emerge, and you will leave with your head and notebook
full of action items and ideas to lead your agency / team / account to even
greater success. With plenty of networking opportunities, it is the perfect
place to build a professional network, find business partners, generate new
ideas, learn and grow.


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This includes make eliminates the revolution slider libraries, and make it not
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Body option to true.
    2. Find the double jquery.js include and remove it.




REGISTER NOW TO SAVE YOUR SEAT
To ensure attendees get the full benefits of an intimate conference,
we are only offering a limited number of available seats.


RESERVE MY SEAT NOW




AGENDA AT A GLANCE

Port Elizabeth Digital Marketing Conference program is 3 days of live streamed
content. If you miss any of the live stream, presentations will be available on
demand after the event.

Here is a general overview of the conference schedule and offerings (note: all
times are Eastern Daylight Time)

 

TUESDAY, OCTOBER 20TH, 2021

General Sessions
10:00am – 11:00am
Live Streaming Turned On
Online: Live Stream
11:00am – 12:30am
General Sessions
(Opening Remarks and 2 x Keynote Presentations)
Online: Live Stream
12:30pm – 1:30pm
Break
Free Time
1:30pm – 3:00pm
General Sessions
(2 x Keynote Presentations)
Online: Live Stream

WEDNESDAY, OCTOBER 21TH, 2021

General Sessions
10:00am – 11:00am
Live Streaming Turned On
Online: Live Stream
11:00am – 12:30pm
General Sessions
(2 x Keynote Presentations)
Online: Live Stream
12:30pm – 1:30pm
Break
Free Time
1:30pm – 3:00pm
General Sessions
(2 x Keynote Presentations)
Online: Live Stream

THURSDAY, OCTOBER 21TH, 2021

General Sessions
10:00am – 11:00am
Live Streaming Turned On
Online: Live Stream
11:00am – 12:30pm
General Sessions
(2 x Keynote Presentations)
Online: Live Stream
12:30pm – 1:30pm
Break
Free Time
1:30pm – 3:00pm
General Sessions
(2 x Keynote Presentations)
Online: Live Stream




SPEAKERS

TAKE A LOOK AT THE TOP TALENT IN THE INDUSTRY SPEAKING AT THE CONFERENCE




SESSIONS

Whether you’re just getting started in the industry or you’re a digital
marketing expert, Port Elizabeth Digital Marketing Conference will give you the
latest strategies and information to increase your own knowledge and grow your
business.

Stay Tuned! The Sessions for Port Elizabeth Digital Marketing Conference has not
been announced.
Take a look at some of the Sessions and Speakers from the most recent DigiMarCon
Conferences.

 

The Next Era in Web Marketing


RAND FISHKIN, FOUNDER, SPARKTORO



If it feels like the giants of the web — Facebook, Google, Instagram, LinkedIn,
Twitter, YouTube, et al — are conspiring against you to make it vastly more
difficult to spread your message or amplify your content… You’re right! They
are. In this presentation Rand will boil down exactly why that’s happening and
what smart marketers can do to build creative advantages and avoid these
emerging pitfalls.

6 Seconds or Bust: Mastering Short-Form Storytelling and Micro-Content


MEGAN TOTH, SENIOR SOCIAL MEDIA LEAD, NBCUNIVERSAL



In today’s world, we only have between 3-6 seconds to capture someone’s
attention and tell a story. What message are you trying to convey? Are you
promoting the premiere date of a new TV series or cast of a movie? Are you a
brand offering a new product? It’s not enough to simply post a 60- or 30-second
movie trailer or other pieces of content directly to social media. It needs to
be optimized for the social platform – think format and audience. When you have
six seconds to convey your message, every second counts. Creating “snackable
content”, is no longer optional in our mobile-driven world and doing it
successfully is an art.

The Five Blessings from Customer Privacy


TIM HAYDEN, PRESIDENT & CO-MANAGING PARTNER, BRAIN+TRUST PARTNERS



In January of 2020, the California Consumer Privacy Act will go into effect and
change marketing forever. At the same time, a decade of increased marketing
budgets and growing technology stacks have failed to deliver customized content
experiences at scale that consistently lead to more conversions and higher
sales. The struggle is real in dealing with media and data volatility, but
there’s no challenge that can’t be leveraged for greater marketing success.
Let’s discuss five ways how you can be a compliant, lean and productive content
marketer by the end of 2019.



What’s the Story with Stories?


ELIZMA NOLTE, REGIONAL MARKETING MANAGER, FACEBOOK



Mark Zuckerberg has been quoted as saying Stories will overtake Feed – what did
he mean, what’s behind the fast growth of this format, and why should marketers
care?

Smashing Silos to Innovate With Your Search Strategy


CHRISTI OLSON, HEAD OF EVANGELISM, MICROSOFT



Consumers today are more demanding than ever before. They expect custom tailored
experiences personalized to their every need. They expect to be able to reach
you 24/7/365 and get immediate answers to their questions. In this session
you’ll learn how marketing roles can directly impact paid search performance,
including the most common issues that arise, and how to immediately fix them to
improve ROI and revenue growth and how you can innovate to leap frog ahead of
your competition by starting your conversational AI marketing strategy today.

What Amazon Learned About Creating Rewards Campaigns


MIKE HINES, HEAD OF PARTNER SUCCESS, AMAZON



Discover what the Amazon Appstore learned when creating its Reward Campaigns and
writing a service to run those campaigns. This presentation includes results
from Amazon’s campaigns, results from partner campaigns, and a review of what
rewards campaign practices worked well (and which didn’t). The practices section
is structured to give you insight when building your own rewards campaign or
drafting requirements for a partner supplied solution.

The Marketing Abyss – Widening Gap Between Customers & Brands


LAURA-ANN MITCHELL, DIRECTOR OF DIGITAL, CISCO



What does the road from bridging the gap to building the bridge look like for
B2B brands today? Join us for an engaging, highly energized panel discussion
that goes beyond marketing tools, fancy jargon and confusing rhetoric to truly
focus on delivering value to our customers one moment at a time. With the deluge
of marketing tools, data insights and customer data platforms we as marketers
are now more equipped than ever to proactively anticipate and respond to
customer needs. Yet we continue to miss the mark and customers are less
enthused. Cisco will share its strategy (people, process, tools) & two case
studies that show why getting back to basics is still effectively landing new
prospects and nurturing existing relationships for demand and lead generation.
The output will be a winning recipe for leveraging data from SEO, Social, and
Customer Data Platforms to drive engagement & conversion.

Let Me Tell You a Story …


JASON FALLS, DIRECTOR OF DIGITAL & SOCIAL STRATEGY, CORNETT



How to push the envelope and stand out with what’s next in social content
strategy. How many times have you thought about your story arc when planning
your content calendar? You’re going to start to when you hear Jason Falls’s
latest thoughts on social content strategy. Falls’s ideas have been engineering
engaging social content efforts for brands since the early days of social. Join
him on a fun and raucous ride through his latest approach of “authoring” a
social storyline that keeps your audiences informed, engaged, sharing and
wanting more. And yes, he’ll make you laugh a lot along the way.

How to Inject Creativity into Your Digital Marketing Strategy


BEVERLEY D’CRUZ , CHIEF MARKETING OFFICER – UK, PIZZA HUT



Brands today have a matter of seconds to capture the attention of customers –
who are more cynical than ever before. With time-frames getting shorter and
screens getting smaller, brands are looking for creative strategies which engage
audiences. However, creativity is often separated from digital strategy. Digital
can be overlooked as a world of metrics and short-term thinking. Even though
digital is highly measurable, this does not mean it should lack creative. In
this session, Beverley D’Cruz, CMO at Pizza Hut UK, explains how to inject
creativity into your digital marketing strategy.

Is This Thing On? How Marketers and Designers Should Be Approaching Voice Search


ANDREW BALERDI, DIRECTOR, THE GOOD MARKETING CO.



The worlds of voice assistants, voice enabled speakers powering smart home
devices are near the point of attrition. In a short space of time consumers are
already looking for more practical use cases to cause less friction between the
things they want to do and using their devices to do it. This talk will
demonstrate some brilliant use cases and spur the marketing and design community
to go and do it.



How to Rank Higher than No. 1 on Google


FERNANDO ANGULO, HEAD OF COMMUNICATIONS, SEMRUSH



You’ve seen more and more methods for ranking #0 in search results lately,
right? You’ve likely seen the People Also Ask (Related Questions) boxes – the
accordion-like question and answer boxes are Google search result pages (SERPs).
Introducing why Featured Snippets are an important part of SEO and digital
marketing and how you can appear in them to drive increased traffic to your
site.

Do You Even Lift? Incrementality & Lift Testing Explained


TERESA LEWIS, SR. CONSULTANT, ADVANCED MEASUREMENT SERVICES, ADOBE



Are my ads causing incremental actions to be taken? This is the key question
we’d like our media measurement to address. However, a lion’s share of solutions
are still based off correlation and cannot prove that your ad caused the action
or if you took credit for an action that would have occurred regardless of
advertising. Lift testing is the solution to help you escape the biases of
correlated based methods, allowing you to fully understand if your ads are
causing incremental actions to be taken. Learn more about lift testing, common
pitfalls to avoid and how you can get started.



The Art of the V Word (Viral)


MAX PRICE, CREATIVE DIRECTOR, PRICELESS PRODUCTIONS



“We want it to go viral.” The hardest brief when cats aren’t the subject matter.
Priceless Productions has been able to find the perfect middle ground of
cracking briefs for clients and achieve huge organic reach, with massive viral
results. See founder Max Price talk about the science behind the creative and
managing expectation.



How KLM is Using Social Media as an R&D Lab for Customer-Centric Innovation


SHARON GEERVLIET, SOCIAL MEDIA MANAGER, KLM ROYAL DUTCH AIRLINES



With over 350 agents, KLM Royal Dutch Airlines has the largest social media
service team in the world. The over 200.000 unique individuals that contact KLM
every week via social media are a huge source of feedback and inspiration for
the airline that aims to be the most customer-centric European network carrier.
They inspired many KLM innovations – from hyper personalised social ads to
automated boarding passes (>50% of digital boarding passes are now sent via
Messenger), full travel journeys on voice and augmented reality (from luggage
scan to entertainment). Sharon Geervliet will highlight several recent social
innovations, KLM’s immensely successful augmented reality luggage scan (world’s
first), KLM’s Family Update service on Whatsapp (world’s first) and KLM’s GIFs
(over half a billion impression without media budget).

Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge


DONALD MOKGALE, MARKETING DIRECTOR, CARAT



The digital marketing industry is changing faster than ever and those who don’t
adapt with the times are losing market share. Where should marketers be focusing
their efforts? What strategies are the experts seeing get the best results? Get
up-to-speed with the latest industry insights, trends and predictions for the
future in this panel discussion with some leading digital marketing experts.

Gamification: The Antidote to Modern Advertising


BECKY SIMS, FOUNDER AND CEO, REFLECT DIGITAL


Join Becky Simms for a first-hand account of how you can use the proven
technique of gamification in your content marketing strategy. This talk will
take you on a journey from the background data of 2k consumers and their views
on gamification, through to how to plan a gamification campaign for your
business. Looking at how to succeed and what the metrics for success are. This
talk will allow you to understand what gamification is and the benefits that can
be woven into a gamification strategy. It will give you a clear planning
strategy for your first gamification campaign that you can implement. Finally,
it will help you qualify what measures you should have in place to ensure you
can report on the campaign successes.





Reinventing Content Marketing into a Measurable Business Strategy


ROBERT ROSE, CHIEF STRATEGY OFFICER, THE CONTENT ADVISORY


We have moved into a new era of marketing – one where the creation of value
through content-driven experiences is the focus. Yes, the entire practice of
marketing has changed – again. So, if it’s such an important part of the
equation, why is the struggle to measure the effectiveness of content such a
struggle for the business? It’s because we’re measuring precisely the wrong
thing: the content. Let’s reboot the whole notion of content marketing, and
understand what it is we’re actually solving for. In this session, we’ll discuss
the current transformation of the marketing department inside out. Let’s examine
the business model of content, and walk step by step on how to develop the
optimal business purpose and focus for a truly measurable content marketing
strategy.















WHO’S ATTENDING

Innovators, senior marketers and branders, entrepreneurs, digital executives and
professionals, web & mobile strategists, designers and web project managers,
business leaders, business developers, agency executives and their teams and
anyone else who operates in the digital community will attend to learn and
leverage digital, mobile, and social media marketing.

Whether it’s building customer loyalty, increasing sales, improving lead
generation, or driving greater consumer engagement, Port Elizabeth Digital
Marketing Conference has been specifically designed to help attendees develop
their audience and build traffic, create brand awareness, improve customer
service, and develop better use of digital tools internally to drive more
productive business outcomes.

Check Out Top 10 Reasons to Attend (Infographic)






PREVIOUS ATTENDEES






WHAT ATTENDEES ARE SAYING



> I’m looking forward to returning to DigiMarCon in 2020. I’m putting together
> some of my best material to help deliver truly actionable takeaways for the
> attendees
> Rand Fishkin, Wizard of Moz

> DigiMarCon brings together some of the greatest minds in digital marketing to
> interact, engage and learn from each other. I highly recommend it
> Simon Kelly, CEO, Story Worldwide




RATES & PASS DETAILS

All rates in United States Dollars (USD).


PASS TYPE

$0per month
 * Super Early Bird Rate ($150 off)
   (Jan 1st, 2020 to Sep 11th, 2020)
 * Early Bird Rate ($100 off)
   (Oct 10th, 2020 to Nov 6th, 2020)
 * Standard Rate ($50 off)
   May 2nd, 2020 to May 29th, 2020
 * Late Rate
   (Nov 7th, 2020 to Nov 19th, 2020)
 * Conference Period
 * All General Sessions (Live Stream)
 * Access to Presentation Decks
 * On Demand*

ALL ACCESS




$45per month
 * $  297$  147
 * $  347$  197
 * $  397$  247
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* On Demand includes video, audio and slide deck presentations from the
conference. On Demand will be accessible online for one year after the
conference.

REGISTER NOW TO SAVE YOUR SEAT
 
To ensure all attendees get the full benefit of an intimate conference,
we are only offering a limited number of available seats.
 
RESERVE MY SEAT NOW


GENERAL INFO

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