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80% of girls in India have to face beauty biases right from their teenage years.




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At an age where girls should be thinking about their future, they're introduced
to beauty anxieties and are issued a report card of beauty tests related to
weight, complexion, height, face marks, eyeglasses etc. as stereotypical norms.
Dove is on a mission to #StopTheBeautyTest

Glimpse into #StopTheBeautyTest 2021


3 out of 4 Indian women are rejected for their looks during the arranged
marriage process. This is a telling matrimonial statistic.

In 2020, 5 real women Mahak, Noor, Rajeshwari, Hemali & Deeksha came forward to
share their story to the world. We thank these women for their bravery.

Click on the image to read their stories. 

I have grown up feeling different from other kids in my school because of my
curly hair. “Bhook lagi hai, noodles khaate hain,” they would often say. By the
age of 23-24, I was getting proposals. Nobody else in my family has curly hair.
And the subject of hair would always come up during meetings. The guy after a
couple of meetings would jokingly say, “You must be adopted. “Or the guy’s
mother would ask me if my curls were real - Hemali. It's devastating to see
curly hair messing up someone's entire life. At Dove, we believe beauty comes in
all forms. We urge people to look beyond hair stereotypes and embrace a whole
new world of beauty. Dove. #StopTheBeautyTest

I was a chubby kid. Everyone used to say, "Lose weight now, or else later you
might have to face problems." Even though they would say (it) with concern, it
would pinch me, why did they need to point out this issue. I have been
fat-shamed by my classmates. At that age, you are already insecure about
yourself. So, I found it harder to make friends - Mahak. It's devastating to see
body size weighing someone down all their lives. At Dove, we believe beauty
comes in all sizes. We urge people to look beyond slim and embrace a whole new
world of beauty. Dove. #StopTheBeautyTest

I remember, as a 4 or 5-year-old, I was playing when I overheard a friend of my
dad’s telling him to seek treatment for me. “Ajeeb dikhti hai, badi hoke aur
zyada... shaadi nahi hogi." In school, I remember older students used to come to
play with us, however, nobody would play with me. Later on, my mother has had a
difficult time as she (was) worried about my marriage as people used to ask her
about it. The first proposal I received for marriage came through a relative.
The boy’s mom told me she would like it if I got my birthmark removed after
marriage - Deeksha. It's devastating to see a birthmark leave such a horrifying
mark in someone's life. At Dove, we believe there is no one face to beauty. We
urge people to look beyond beauty stereotypes and embrace a whole new world of
beauty. Dove. #StopTheBeautyTest

When you play sports, you get tanned. And my tan just wouldn’t fade. I always
had issues with people telling me I had gotten darker. They would suggest
natural remedies such as curd, turmeric, milk, etc. In South India, especially
when a girl hits puberty, you have a lot of celebrations. When I hit puberty, it
was a big deal. My dad is on the darker side, my mom is quite fair. People used
to often tell me, "If only you had taken after your mom instead of dad." I heard
this very often - Noor. It's devastating to see skin colour leading to such
unfair treatment all your life. At Dove, we believe beauty comes in all shades.
We urge people to look beyond skin colour and embrace a whole new world of
beauty. Dove. #StopTheBeautyTest

Chotu, 4’9 Kotiyani. I have had people refer to me by my height right since
childhood. As I grew older, it only got worse, with people asking me, "How old I
was, and whether I really had finished my degree." While I have a very
supportive family, sometimes people my grand mom's age would say, "Ladka nai
milega." I have realized that this is probably true. Men want to date you, but
not marry you. They don’t want their wife to look like a kid. Photo achi nai
aayegi. - Rajeshwari. It's devastating to see one small feature like height
overshadow someone's entire life. At Dove, we believe beauty comes in all sizes.
We urge people to rise above height and embrace a whole new world of beauty.
Dove. #StopTheBeautyTest

I have grown up feeling different from other kids in my school because of my
curly hair. “Bhook lagi hai, noodles khaate hain,” they would often say. By the
age of 23-24, I was getting proposals. Nobody else in my family has curly hair.
And the subject of hair would always come up during meetings. The guy after a
couple of meetings would jokingly say, “You must be adopted. “Or the guy’s
mother would ask me if my curls were real - Hemali. It's devastating to see
curly hair messing up someone's entire life. At Dove, we believe beauty comes in
all forms. We urge people to look beyond hair stereotypes and embrace a whole
new world of beauty. Dove. #StopTheBeautyTest



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To break free from beauty biases, the Dove Self-Esteem Project is committed to
empowering 8 million young people by 2025. Help a young person boost their
self-confidence by downloading Dove's evidence-based resources on self-esteem.

Learn More
Dove Self-Esteem Project

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