amplifyyou.amplify.link Open in urlscan Pro
68.183.43.99  Public Scan

Form analysis
2 forms found in the DOM

GET https://amplifyyou.amplify.link/

<form role="search" method="get" class="cs-search__nav-form cs-show-wrapper" action="https://amplifyyou.amplify.link/">
  <div class="cs-search__group">
    <input data-swpparentel=".cs-search-live-result" required="" class="cs-search__input" data-swplive="true" type="search" value="" name="s" placeholder="Type to Search" autocomplete="off" aria-owns="searchwp_live_search_results_619a893e943bd"
      aria-autocomplete="both" aria-label="When autocomplete results are available use up and down arrows to review and enter to go to the desired page. Touch device users, explore by touch or with swipe gestures.">
    <button class="cs-search__close">
      <i class="cs-icon cs-icon-x"></i>
    </button>
  </div>
</form>

POST https://emailoctopus.com/lists/b9a12c89-ae64-11eb-a3d0-06b4694bee2a/members/external-add

<form method="post" action="https://emailoctopus.com/lists/b9a12c89-ae64-11eb-a3d0-06b4694bee2a/members/external-add" class="emailoctopus-form">
  <div class="emailoctopus-form-textarea-hidden" aria-hidden="true"><textarea class="emailoctopus-form-textarea-hidden" name="message_consent_required" aria-hidden="true">Please check the checkbox to indicate your consent.</textarea><textarea
      class="emailoctopus-form-textarea-hidden" name="message_missing_email" aria-hidden="true">Your email address is required.</textarea><textarea class="emailoctopus-form-textarea-hidden" name="message_invalid_email"
      aria-hidden="true">Your email address looks incorrect. Please try again.</textarea><textarea class="emailoctopus-form-textarea-hidden" name="message_bot" aria-hidden="true">This doesn't look like a human submission.</textarea><textarea
      class="emailoctopus-form-textarea-hidden" name="message_success" aria-hidden="true">Thanks for subscribing!</textarea></div>
  <h2 class="emailoctopus-heading">Join our community, sign up to the AmplifyYou newsletter ⚡</h2>
  <p>Join 23K+ other members already amplifying their careers.</p> Our weekly newsletter drops into your inbox every Thursday, featuring the most important music, creator and tech news you need to know about.<p></p>
  <p class="emailoctopus-success-message"></p>
  <p class="emailoctopus-error-message"></p>
  <div class="emailoctopus-form-copy-wrapper">
    <input type="hidden" name="emailoctopus_form_id" value="2">
    <input type="hidden" name="emailoctopus_list_id" value="b9a12c89-ae64-11eb-a3d0-06b4694bee2a">
    <div class="emailoctopus-form-row"><label><span class="emailoctopus-label">Email address <span class="required">*</span></span><br><input type="text" name="EmailAddress" class="emailoctopus-custom-fields" tabindex="100"></label></div>
    <div class="emailoctopus-form-row"><label><span class="emailoctopus-label">First name </span><br><input type="text" name="FirstName" class="emailoctopus-custom-fields" tabindex="101"></label></div>
    <div class="emailoctopus-form-row"><label><span class="emailoctopus-label">Last name </span><br><input type="text" name="LastName" class="emailoctopus-custom-fields" tabindex="102"></label></div>
    <div class="emailoctopus-form-row">
      <label>
        <input type="checkbox" name="consent" class="emailoctopus-consent" tabindex="103">&nbsp;I consent to receiving your weekly newsletter and special offers via email </label>
    </div>
    <div class="emailoctopus-form-row-hp" aria-hidden="true">
      <input type="text" name="hpb9a12c89-ae64-11eb-a3d0-06b4694bee2a" tabindex="-1" autocomplete="nope">
    </div>
    <div class="emailoctopus-form-row-subscribe">
      <button type="submit" tabindex="104" style="">Subscribe</button>
    </div>
  </div>
</form>

Text Content

Search Menu
 * Fan Engagement
 * Music Marketing


FOLLOWERS DON’T EQUAL FANS.

 * Music Industry
 * Live Music


UK LIVE MUSIC – WHERE DO WE GO FROM HERE?

 * Music Marketing


5 STEPS TO WRITING A CAPTIVATING MUSICIAN’S BIO

Previous article
Next article

POPULAR NOW

 * Business and Music
 * Music Culture
 * Music Finance
 * Music Industry

WHY CLEARING SAMPLES IS CRUCIAL

 * Business and Music
 * Music Industry

WHAT HAPPENS WHEN LABELS REFUSE TO RELEASE AN ARTIST’S MUSIC?

 * Gaming Culture
 * Business and Music
 * Music & Technology
 * Music Culture
 * Music Marketing

WHAT CAN MUSIC LEARN FROM GAMES?

 * Fan Engagement
 * Marketing
 * Music Culture
 * Music Industry
 * Music & Technology
 * Join our newsletter
 * → Go to Amplify.link

Discover Pro features
 * About
 * Products
 * Privacy Policy
 * Terms of Service

Denisha Kuhlor
May 3, 2021
3 minute read
Dark Light
2020 has taught artists and their teams that to effectively leverage social
media you need a measurable repeatable strategy.

Every week we are introduced to a new social media platform, oftentimes, before
it hits critical mass. For this reason, as a user even if you choose to be an
“early adopter” you end up participating in an experience that is quite hard to
enjoy. In the initial days, most platforms do not have enough engagement and
content in a timeframe consistent enough for it to be appealing. However, due to
social media apps entering the market with features users have typically had
less experience with such as democratic algorithms (TikTok) and synchronous
audio communication (Clubhouse) the plethora of apps that users are utilizing
only continues to grow.

Before the pandemic, social media proved itself core to an artist’s overall
strategy and even played a dominant role in breaking artists without the
assistance of a record label. 2020 has taught artists and their teams that to
effectively leverage social media for audience development and fan engagement it
is not enough to just pick a platform and post, you need a measurable repeatable
strategy. We will explore what an artist should take into account when creating
and implementing such a strategy in a heightened era of fan expectations. 


NOT ALL PLATFORMS ARE CREATED EQUAL 

Quality over quantity is very important but for an effective social media
strategy as an artist a bit of both is actually required. While many artists,
especially digitally native artists build and have a highly engaged following on
one platform in comparison to others there are many risks with over  indexing
too heavily on just one platform. Many influencers who rose to prominence by
being an early content creator on a new platform quickly came to this
realization and branched out beyond the platform they were initially associated
with (i.e Vine stars, TikTokers, etc.). By spending too much time or only having
a large presence on one platform you give the platform control over your ability
to communicate and build relationships with your audience. Additionally, given
that any platform has the jurisdiction to change their algorithm, features, and
even the ability for you to have an account at any time it is critical not to
put all your eggs in one basket. 


AUDIENCE DEVELOPMENT IS A LONG GAME 

Many artists struggle and/or feel discouraged even as they seemingly begin to
find success on social media because the feedback loops that indicate success on
social media do not correlate with the feedback loops that are essential for an
artist looking to build an audience. A strong social media presence is not
directly correlated with a highly engaged fanbase even though the former can
help grow the latter. With social media the feedback loops (likes, views,
increased followers) are relatively quick but the funnel of “potential” fans
that social media is helping you build can only truly be accounted for when
studying the likelihood that those followers convert to actual fans. 


SETTING YOURSELF  UP FOR SUCCESS + EXPECTATION OF FANS ON THAT PLATFORM

Identifying a platform that organically plays to an artists natural strengths is
critical. Whether it is Clubhouse because they like to have audio conversations,
or Instagram because they enjoy talking to their fans live. As Tory Lanez was
able to highlight with Quarantine Radio fans are open to participating in new
ways to interact even if it does not directly involve music. Through consistency
and not always centering “the artist” as the main point of attraction, fans are
able to enjoy a bidirectional relationship, where they feel like the interaction
is going both ways. As social media made more artists become more accessible,
fans developed an increased need to interact with artists in a way that promotes
a dialogue vs. them simply being spoken to. As more platforms hit the market,
maintaining a bidirectional fan relationship will eventually become an essential
prerequisite for audience development. 

Total
0
Shares
0
0
0
0
0
0
Please check the checkbox to indicate your consent.Your email address is
required.Your email address looks incorrect. Please try again.This doesn't look
like a human submission.Thanks for subscribing!


JOIN OUR COMMUNITY, SIGN UP TO THE AMPLIFYYOU NEWSLETTER ⚡

Join 23K+ other members already amplifying their careers.

Our weekly newsletter drops into your inbox every Thursday, featuring the most
important music, creator and tech news you need to know about.







Email address *

First name

Last name

 I consent to receiving your weekly newsletter and special offers via email

Subscribe

--------------------------------------------------------------------------------


READY TO AMP UP YOUR MUSIC MARKETING?

Discover Amplify.link features
Author

DENISHA KUHLOR


Denisha is a writer at the intersection of music, tech, and fan engagement. Her
newsletter 'A Stan' is a must read.

RELATED POSTS


WHAT CAN MUSIC LEARN FROM GAMES?

Forget The Beatles or BTS…the video games industry was worth over US$90 billion
in 2020. This figure is…
Janelle Borg
November 19, 2021


AN OVERVIEW OF MUSIC BRANDING IN THE 2020S

Streaming, NFTs, brand partnerships, crypto, communication strategies, social
media calendar…right-brained individuals do not get into music to deal…
Janelle Borg
November 12, 2021


THE LOCKDOWN WINNERS ON SPOTIFY

We are now mostly coming out the other side of the COVID-19 pandemic, who were
the artists and genres that grew during the lockdown period?
Janelle Borg
October 31, 2021


THE 5 PILLARS OF FAN ENGAGEMENT

Janelle Borg explores the five key principles of fan engagement, a key component
of marketing for any musician or creator.
Janelle Borg
October 31, 2021