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HELPING YOUR SAAS ACQUIRE NEW CUSTOMERS PROFITABLY THROUGH BEST-IN-CLASS GOOGLE
ADS MANAGEMENT.




STOP SQUANDERING YOUR MARKETING BUDGET ON AIMLESS ADVERTISING.

Let’s Talk Growth
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At Roonii PPC, we are a small team of best-in-class paid search specialists
dedicated to getting the most bang for your advertising bucks.

We focus on what really matters: capturing reliable, high-quality traffic that
delivers qualified sales pipeline for your SaaS - fast.


AFTER 150+ AD ACCOUNT AUDITS, WE KNOW HOW TO GET RESULTS





We’ve audited many ad accounts and regularly transform horror-show campaigns
into highly profitable ones!

We have the experience to diagnose what has gone wrong and pinpoint areas for
future growth. We then get to work by restructuring your campaigns into
pipeline-generating machines. 

If you’re struggling to generate high-quality prospects at scale, it’s time to
bring in specialists to boost your sales pipeline and MRR through
built-to-convert campaigns.

Do you feel your paid advertising efforts are not bearing fruit, or are you not
sure where to start? Then let’s have a chat!

Let's Talk Growth

Companies That Trust Us


 * WE AT NUACOM HIGHLY RECOMMEND ALAN FOR HIS INVALUABLE CONTRIBUTIONS TO OUR
   DIGITAL MARKETING EFFORTS, PARTICULARLY IN GOOGLE AD STRATEGY, AD MAINTENANCE
   AND PLANNING. HIS UNWAVERING COMMITMENT TO EXCELLENCE HAS BEEN PIVOTAL TO OUR
   SUCCESS, HELPING US CAPTURE NEW CLIENTS AND SOLIDIFY OUR POSITION AS A LEADER
   IN THE INDUSTRY.
   
   SEAN STILLING
   
   NUACOM, MARKETING MANAGER


 * I LOVE WORKING WITH ALAN, HE IS A GOOGLE ADS EXPERT WHO HAS GOTTEN US GREAT
   RESULTS TIME AND TIME AGAIN. HE'S A BRILLIANT COMMUNICATOR WHO WORKS LIKE AN
   EXTENSION OF MY TEAM AND IS REALLY INVESTED IN CONSISTENTLY GETTING US
   RESULTS.
   
   SINEAD GERAGHTY
   
   ORIGINA, HEAD OF MARKETING


 * REACHING OUT TO ALAN FOR HELP WAS EASILY ONE OF THE BEST DECISIONS WE HAVE
   MADE FOR OUR BUSINESS. WE HAD PUT OFF LEVERAGING PAID ADS FOR A LONG TIME,
   BUT WORKING WITH ROONII PPC MADE THE ENTIRE PROCESS PAINLESS AND MOST
   IMPORTANTLY PROFITABLE.
   
   CHRISTINA WILLNER
   
   Amazing Marvin, Founder


 * ALAN IS AN INVALUABLE RESOURCE TO OUR TEAM. GETTING TRAFFIC TO YOUR SITE IS
   ONE THING BUT DRIVING CONSISTENT, PROFITABLE TRAFFIC TO THE SITE IS WHERE
   ALAN’S EXPERTISE REALLY COUNTS. HE’S ALWAYS ON HAND TO GIVE SOUND ADVICE AND
   HE ALWAYS DOES A GREAT JOB.
   
   SHANE O'LEARY
   
   CHATIFY, CEO


 * I HAVE BEEN WORKING WITH ROONII PPC FOR THE PAST YEAR AND HAVE BEEN
   CONSISTENTLY IMPRESSED WITH THEIR LEVEL OF SERVICE AND GOOGLE ADS KNOWLEDGE.
   THEY QUICKLY HELPED US EFFECTIVELY MARKET OUR BRAND AND INCREASE OUR ONLINE
   SALES TOO. ALWAYS QUICK TO RESPOND TO OUR NEEDS AND PROVIDE VALUABLE INSIGHTS
   ON HOW TO IMPROVE OUR CAMPAIGNS. HIGHLY RECOMMENDED
   
   Tim Hamstead,
   
   Bambino Mio, Head of Digital


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RECENT CASE STUDIES



CHECK OUT A FEW OF OUR LATEST WINS DELIVERED FOR OUR CLIENTS

7X RETURN FOR LIFE SCIENCE BASED SAAS.

Life Science B2B SaaS company, the account was previously running unprofitably.
We eventually scaled to a 700% return on ad spend.

Here's how we did it:

 * Disabled search partners & display network settings on the Search campaigns
   as it was serving significant amounts of low quality/bot traffic.

 * Brand traffic was previously filtering into Non-Brand campaigns - A dedicated
   brand campaign was built to resolve this issue.

 * Search terms for the last 365 days were sorted by cost, exported, and
   reviewed in full. Over 40% of search terms were irrelevant.

 * A shared negative keyword list was built on the back of these irrelevant
   terms to avoid future wasted spend.

 * Reallocation of monthly budget💰to focus on best-performing search campaigns.



 * Thousands of pounds were being wasted each month on Display campaigns that
   were delivering no conversions and high bounce rates to their site.

 * We paused these campaigns, imported high-intent remarketing audiences, and
   built out new Display & Discovery campaigns to serve these warm segments.

 * Hubspot CRM properly integrated into Google Ads to allow campaigns to
   optimise towards sales opportunities & closed deals.
   
   




£51.6K IN PIPELINE WITHIN 30 DAYS FOR THIS CYBERSECURITY BUSINESS.

A cybersecurity company looking for consistent, weekly lead volume through their
site.

After an initial audit, we found the below issues. Once resolved, we
restructured and delivered monthly deal flow as high as 10x their ad spend.

Our audit revealed the following:

 * The account was tracking irrelevant and broken conversions (over 20+
   conversions) leading to inaccurate data in their reports

 * Search partners enabled (Lead Quality seems to be getting worse & worse from
   SP).

 * Geo settings set to ‘‘presence or interest’’ (leading to ads showing in
   irrelevant countries).

 * Lazy AI ad copy in search ads not tailored to ICP.

 * No Audience segments allocated to search campaigns .
   
   




 * CRM pipeline data not integrated into the account

 * Missing extensions (lead-from, call & image).




WHAT WE OFFER

Our offering is very simple, we develop & implement Pay Per Click strategies
that unleash the highest quality of traffic to your website, and we then
transparently show you the results.

From day one, we take full responsibility for the performance of your Google Ads
account.

No vanity metrics - Our campaigns are designed to deliver qualified pipeline
straight into your CRM by putting your business in front of the eyes of
prospects actively searching for your services.








OUR 5 STEP PROCESS




1. UNDERSTAND



We have a discovery call to best understand your business goals, your offering,
and your current marketing challenges.

Together, we decide if we would make a suitable growth partner for your company.


2. RESEARCH



We then develop a campaign plan that aligns with your goals and target audience.

This includes selecting the right media mix, keyword research, ad copy creation,
analysing competitors, and auditing any historical campaign data.


3. SETUP



We get to work by building out your new campaigns while tracking every important
conversion for your business - No vanity metrics! 

All advertising assets will then be sent to you for final approval.



4. LAUNCH



Once your campaigns are launched, we monitor performance closely and make
necessary adjustments to optimise your account based on your business goals.

This involves adjusting bids, ad copy variants, negative keywords, refining
audience targeting, and leveraging different campaign types.


5. REPORT



Each month, we will provide you with a personalised performance dashboard which
we leverage to optimise your campaign results and drive further growth for your
business.

Following this, we will schedule a performance call to review all aspects of the
report together.




WHY WORK WITH US?

 * No vanity metrics - The results we determine success upon is having your CRM
   packed with qualified pipeline or your phone off the hook with sales-ready
   prospects.

 * We’re Google ads specialists, not generalists. Our days are spent in the
   Google Ads platform and only Google Ads, meaning our finger is on the pulse
   of this ever-evolving platform - new ad formats, new beta tests, and the
   latest best practices are always on our radar.

 * Our small team of PPC veterans will leverage our years of industry
   experience, tools, and tactics to put your business in front of high-value
   prospects actively searching for your service.

 * Your account management is never outsourced or passed onto an ‘‘intern’’. We
   realise your media budget isn’t infinite, so we don’t treat it like it is.

 * We want long-term relationships with our clients, and managing expectations
   is a crucial part of that. We are very selective with the clients we onboard,
   and if we feel we’re not a fit for your business, we will flag it with you on
   the discovery call.








BOOK YOUR CALL WITH ALAN

Free 30-Minute Discovery Call

Understanding your business goals



By the end of this discovery call, I will have a clearer picture of your
business goals & current marketing roadblocks. If both parties feel it’s a good
fit, I will discuss the next steps to be taken to get your PPC account to
deliver consistent and reliable results.

Find a time on my calendar to schedule your call, looking forward to chatting
with you soon!




WHO IS THIS DISCOVERY CALL SUITED FOR?

 * You want to turn your current ad campaigns into dependable, high-quality
   lead-generation machines so that your sales pipeline can scale quickly.

 * You’re not happy with the results you’re currently getting from Google Ads.

 * You understand your company can drive customers via Google Ads, and you want
   an expert to manage it.

 * You have an overreliance on 1-2 sources for leads and need to diversify to
   avoid ‘‘pipeline panic’’.

 * You're currently spending at least $10,000+ per month on Google ads or have
   the budget to do so.
   
   
   
   
   
   



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