www.pulsepoint.com
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Effective URL: https://www.pulsepoint.com/
Submission: On November 18 via api from LU — Scanned from DE
Effective URL: https://www.pulsepoint.com/
Submission: On November 18 via api from LU — Scanned from DE
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Text Content
Platforms activationanalytics INSIGHTS RESOURCESBLOGSProduct GuidesSuccess Stories About COmpanyNEWSROOM Careers CultureJob Board CONTACT Login By clicking "Accept", you agree to the storage of cookies on your device to improve website navigation, analyze website usage and assist with our marketing efforts. See our Privacy Policy. PreferencesDeclineAccept Privacy Preference Center When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website. Reject all cookiesAllow all cookies Manage Consent Preferences by Category Essential Always Active These items are required to enable basic website functionality. Marketing Essential These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission. Personalization Essential These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location. Analytics Essential These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor. Confirm my preferences and close Platforms activationanalytics INSIGHTS RESOURCESBLOGSProduct GuidesSuccess Stories About COmpanyNEWSROOM Careers CultureJob Board CONTACT Login By clicking "Accept", you agree to the storage of cookies on your device to improve website navigation, analyze website usage and assist with our marketing efforts. See our Privacy Policy. PreferencesDeclineAccept Privacy Preference Center When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website. Reject all cookiesAllow all cookies Manage Consent Preferences by Category Essential Always Active These items are required to enable basic website functionality. Marketing Essential These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission. Personalization Essential These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location. Analytics Essential These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor. Confirm my preferences and close No items found. WHAT HAPPENS WHEN THE MOST HOLISTIC REAL-TIME VIEW OF THE HEALTH CUSTOMER MEETS THE LARGEST ADDRESSABLE HEALTH AUDIENCE DATA SET? THE IMPACT IS REVOLUTIONARY. WELCOME TO HEALTHCARE IN THE MOMENT PulsePoint is revolutionizing health decision-making for health consumers, healthcare providers and health companies. Our Data PulsePoint unifies digital determinants of health and real-world data to produce the most dimensional view of the health customer. LEARN ABOUT OUR DATA Our PLATFORMS Our technology platforms make prediction, activation, analytics and decision-support easy and instantaneous. LEARN ABOUT ANALYTICSLEARN ABOUT ACTIVATION WELCOME TO HEALTHCARE IN THE MOMENT PulsePoint is revolutionizing health decision-making for health consumers, healthcare providers and health companies. OUR DATA PulsePoint unifies digital determinants of health and real-world data to produce the most dimensional view of the health customer. LEARN ABOUT OUR DATA OUR PLATFORMS Our technology platforms make prediction, activation, analytics and decision-support easy and instantaneous. LEARN ABOUT ANALYTICSLEARN ABOUT ACTIVATION JOIN OUR TEAM PulsePoint is once again on of Crain’s Best Places To Work. Come see what the buzz is all about! PULSEPOINT DATA LAB Apply here to join our health data incubator program WHAT'S NEW FROM DATA TO ACTION: UTILIZING HCP INSIGHTS TO SHAPE MARKETING STRATEGIES PulsePoint Head of Core Clients Keith Matt moderated a panel on HCP engagement that focused on technological advancements in HCP identity management, predictive modeling, and more. Companies work with PulsePoint to unlock and activate health insights in real time. No clunky integration No time lag One elegant solution Uniquely relevant engagement Contact Us 283-299 Market Street 2 Gateway Center, 4th Floor Newark NJ 07102 ©2024 PulsePoint, Inc Solutions ActivationAnalytics About CompanyResourcesNewsCultureCareersBlogThird-Party Cookies FAQs Affiliations IABTAGDAANAI Platform Privacy PolicySupply Partner PolicyCreative Quality PolicyConsumer Opt-OutDo Not Sell My Personal InformationOur Pledge to Data Transparency Your Privacy Choices Manage Preferences YOUR CHOICE ON COOKIES We and our 58 partners store and access personal data, like browsing data or unique identifiers, on your device. Selecting "I Accept" enables tracking technologies to support the purposes shown under "we and our partners process data to provide," whereas selecting "Reject All" or withdrawing your consent will disable them. If trackers are disabled, some content and ads you see may not be as relevant to you. You can resurface this menu to change your choices or withdraw consent at any time by clicking the Manage Preferences link on the bottom of the webpage [or the floating icon on the bottom-left of the webpage, if applicable]. Your choices will have effect within our Website. For more details, refer to our Privacy Policy.See our cookies Notice WE AND OUR PARTNERS PROCESS DATA TO PROVIDE: Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. See our List of Partners Accept Essential Accept All Customize Choices ABOUT YOUR PRIVACY We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent and legitimate interest. You may exercise your right to consent or object to a legitimate interest, based on a specific purpose below or at a partner level in the link under each purpose. These choices will be signaled to our vendors participating in the Transparency and Consent Framework. More information Allow All MANAGE CONSENT PREFERENCES STRICTLY NECESSARY COOKIES Always Active These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information. TARGETING COOKIES Targeting Cookies These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. PERFORMANCE COOKIES Performance Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. FUNCTIONAL COOKIES Functional Cookies These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. STORE AND/OR ACCESS INFORMATION ON A DEVICE 52 PARTNERS CAN USE THIS PURPOSE Store and/or access information on a device Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here. List of IAB Vendors | View Illustrations PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT, AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 58 PARTNERS CAN USE THIS PURPOSE Personalised advertising and content, advertising and content measurement, audience research and services development * USE LIMITED DATA TO SELECT ADVERTISING 47 PARTNERS CAN USE THIS PURPOSE Switch Label Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you). View Illustrations Object to Legitimate Interests Remove Objection * CREATE PROFILES FOR PERSONALISED ADVERTISING 39 PARTNERS CAN USE THIS PURPOSE Switch Label Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities. View Illustrations * USE PROFILES TO SELECT PERSONALISED ADVERTISING 39 PARTNERS CAN USE THIS PURPOSE Switch Label Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects. View Illustrations * CREATE PROFILES TO PERSONALISE CONTENT 13 PARTNERS CAN USE THIS PURPOSE Switch Label Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests. View Illustrations * USE PROFILES TO SELECT PERSONALISED CONTENT 11 PARTNERS CAN USE THIS PURPOSE Switch Label Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests. View Illustrations * MEASURE ADVERTISING PERFORMANCE 53 PARTNERS CAN USE THIS PURPOSE Switch Label Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns. View Illustrations Object to Legitimate Interests Remove Objection * MEASURE CONTENT PERFORMANCE 16 PARTNERS CAN USE THIS PURPOSE Switch Label Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you. View Illustrations Object to Legitimate Interests Remove Objection * UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM DIFFERENT SOURCES 33 PARTNERS CAN USE THIS PURPOSE Switch Label Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents). View Illustrations Object to Legitimate Interests Remove Objection * DEVELOP AND IMPROVE SERVICES 49 PARTNERS CAN USE THIS PURPOSE Switch Label Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers. View Illustrations Object to Legitimate Interests Remove Objection * USE LIMITED DATA TO SELECT CONTENT 6 PARTNERS CAN USE THIS PURPOSE Switch Label Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you). View Illustrations Object to Legitimate Interests Remove Objection List of IAB Vendors USE PRECISE GEOLOCATION DATA 14 PARTNERS CAN USE THIS SPECIAL FEATURE Use precise geolocation data With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice. List of IAB Vendors ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 3 PARTNERS CAN USE THIS SPECIAL FEATURE Actively scan device characteristics for identification With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice. List of IAB Vendors ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 50 PARTNERS CAN USE THIS SPECIAL PURPOSE Always Active Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them. List of IAB Vendors | View Illustrations DELIVER AND PRESENT ADVERTISING AND CONTENT 44 PARTNERS CAN USE THIS SPECIAL PURPOSE Always Active Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device. List of IAB Vendors | View Illustrations MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 39 PARTNERS CAN USE THIS FEATURE Always Active Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice. List of IAB Vendors LINK DIFFERENT DEVICES 35 PARTNERS CAN USE THIS FEATURE Always Active In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices). List of IAB Vendors IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 36 PARTNERS CAN USE THIS FEATURE Always Active Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice. List of IAB Vendors SAVE AND COMMUNICATE PRIVACY CHOICES 38 PARTNERS CAN USE THIS SPECIAL PURPOSE Always Active The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices. 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