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OverviewProductCustomersCompanyResources
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YOU CAN’T AFFORD TO KEEP RENTING YOUR AUDIENCE.

Take back control of your pipeline with AudiencePlus™, the world's first owned
media software for marketers.

Join waitlist
Watch the film




EVERY COMPANY WILL BE A MEDIA COMPANY. BE ONE OF THE FIRST.

The entire internet is out to capture your audience’s attention, and old
marketing plays aren’t working anymore. Transform your team into a modern media
engine that can handle these four hard truths.


BUYER ATTENTION IS SCARCE

Buyers will never have more than 24 hours in a day. That means it’s you vs.
everything humanity has ever created in a battle for their attention. Still like
your SEO pages’ odds?


PAID MEDIA ISN’T WORTH IT

Spending on ads is less efficient than ever, and will never be as cheap as
organic. Plus, paid engagement is low-quality engagement compared to owned
media.


YOU CAN’T BEAT THE ALGORITHM

Social and search algorithms exist to keep users trapped on their platforms.
When you fight for attention on their channels, they’ll always have home-field
advantage.


YOU CAN’T TRUST 3RD-PARTY DATA

Third-party data is expensive and often wrong. When you own your audience, you
own first-party data, giving you the power to serve potential buyers the right
content at the right time.


YOUR BLOG CAN’T COMPETE WITH NETFLIX. SO BE NETFLIX.

Blogs are the same today as they were in 1994. AudiencePlus️ gives your content
a glow-up using Netflix-like technology so you can build, engage, and monetize
your audience.


MAKE YOUR CONTENT LOOK LIKE A MILLION BUCKS...

...without spending a million bucks. You don’t need to be a Hollywood mogul or
know a single line of code to put your website on a level playing field with big
media companies.

Host any type of media from videos to podcasts to articles to digital events—if
you can dream it, you can do it.

Serve dynamic, personalized content based on first-party data you generate and
own.





BUILD AN OWNED AUDIENCE OF SUBSCRIBERS.

Rented algorithms throttle your reach, while some platforms are at risk of
national bans. Take back control by building a direct relationship with your
audience that no one—not even Elon—can take away from you.

Set content and experiences as exclusive for subscribers—leveraging the power of
FOMO to drive conversions.

Curate a first-party data set of your audience and become your own best channel
for content distribution.





UNLOCK AUDIENCE ENGAGEMENT DATA THAT’S ACTUALLY HELPFUL.

Your CMS has weak data. Youtube and LinkedIn won’t share the good stuff. Go
beyond impressions and views to understand which content is captivating your
audience at the individual and account level.

Understand content performance in depth and map a custom journey by account or
subscriber.

Configure an Audience Engagement Score as a marker of audience health and an
important leading indicator to pipeline.





FINALLY GIVE A GOOD ANSWER ON THE ROI OF CONTENT.

AudiencePlus cracks the code of content marketing by connecting the dots between
audience engagement and revenue outcomes.

Go beyond web analytics data to understand which content is actually influencing
pipeline.

Get info where you need it from two-way integrations with your CRM or Marketing
Automation tools.





LEVERAGE MACHINE LEARNING WITHOUT HIRING AN AI TEAM (THEY'RE EXPENSIVE).

Recommendation engines are what keep your audience auto-playing episodes of The
Office instead of engaging with your content. We’ve built it for you, so you can
spare ChatGPT the prompts.

Dynamically display recommended content and collections to individuals or
account-level subscribers.

Auto-generate titles, descriptions, and metadata using generative AI combined
with your own ML model.





READY TO DO THE REALLY COOL MARKETING STUFF?

Join waitlist


THE SOCIAL PROOF SECTION

AudiencePlus is still in beta, but it’s already making a difference for brands
you know and trust.

"We believe that the future of marketing campaigns will look a lot more like
showrunning—companies producing original content in order to build and engage
their audiences over time. AudiencePlus enables us to operationalize our
audience marketing vision, and build a modern go-to-market motion that creates
trust with our audience and growth for our sales team."

Gurdeep Dhillon

SVP Global Marketing, Zuora

"Building meaningful relationships with customers and prospects is paramount in
today’s market. AudiencePlus has built a pioneering platform that puts the
audience into the center of how marketing teams go-to-market. Their approach
will enable businesses to create a more engaged community and allow them to
realize the true potential of the content they are creating."

Genefa Murphy

CMO, Five9

"Creative marketing in B2B used to be outside the calculus for growth marketing,
but in this next chapter of our industry, the companies that win are the ones
who are able to break through the noise and captivate their audience. With
AudiencePlus, now every company can leverage the power of media to build deep
and direct relationships with their audience, quantify engagement, and draw
actual correlation to revenue."

Mark Jung

VP Marketing, Nextiva


AUDIENCEPLUS IS A MEDIA COMPANY, TOO.

At AudiencePlus, we’re not just selling game-changing software — we’re using it.
Take a look at our latest content for inspiration.

Watch and learn
Article


AUDIENCEPLUS™ LAUNCHES OWNED MEDIA SOFTWARE ALONGSIDE $5.4M IN SEED FUNDING

Today we are announcing the Private Beta availability of AudiencePlus, a
first-of-its-kind software platform that makes it possible to use owned media to
build sustainable pipeline for your business.

Owned


LIQUID DEATH

Liquid Death is one of the most provocative beverage companies of all time. Join
Anthony Kennada and James Carbary as they break down their unique approach to
owned media and apply learnings to B2B companies.
Luminary Series


ALEX LIEBERMAN


Alex Lieberman is the G.O.A.T. of audience building. As the cofounder of Morning
Brew, Alex and team have built an owned audience of over 7 million subscribers
across their media platform. We sit down for an exclusive look into his
playbook.

View all

🍿 Hear from co-founder and CEO Anthony Kennada as he reveals our pioneering
owned media platform for the very first time.
Watch Now

We are building software, content, and community to help every company become a
media company.

Join the Community
Become a part of a global gathering of marketers helping shape the future of the
media marketing movement.
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