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Text Content

 * Home
 * Latest Articles
 * Books
   * The Pyramid of Game Design
   * The Curve
   * The F2P Toolbox
   * Design Rules for Free to Play Games
 * Masterclasses
 * Consultancy
 * About
   * Connect
   * Videos
   * Media Resources
   * Who is Nicholas Lovell?
     * Who is Nicholas Lovell? Medium Version
     * Who is Nicholas Lovell? Long Version
     * Writing
     * Games
   * Past Events
   * Client Testimonials
   * Cookie Policy

 * Home
 * Latest Articles
 * Books
   * The Pyramid of Game Design
   * The Curve
   * The F2P Toolbox
   * Design Rules for Free to Play Games
 * Masterclasses
 * Consultancy
 * About
   * Connect
   * Videos
   * Media Resources
   * Who is Nicholas Lovell?
     * Who is Nicholas Lovell? Medium Version
     * Who is Nicholas Lovell? Long Version
     * Writing
     * Games
   * Past Events
   * Client Testimonials
   * Cookie Policy


Don't miss
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 * THE F2P TOOLBOX
   
   54 of the most important and high-impact ideas in modern game design,
   presented in easy to understand summary cards and explained in full detail on
   the facing page...


 * MAKE YOUR GAMES MORE FUN, GENERATE MORE PROFIT, TAKE ON LESS RISK
   
   The Pyramid of Game Design provides a new framework and new tools to help you
   make better service games...


 * IMPROVE THE REVENUE OF YOUR ONLINE GAME
   
   The GAMESbrief free-to-play games spreadsheet is a simple but powerful way of
   maximising revenue from an online game...


 * THE F2P TOOLBOX
   
   54 of the most important and high-impact ideas in modern game design,
   presented in easy to understand summary cards and explained in full detail on
   the facing page...


 * MAKE YOUR GAMES MORE FUN, GENERATE MORE PROFIT, TAKE ON LESS RISK
   
   The Pyramid of Game Design provides a new framework and new tools to help you
   make better service games...

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LATEST UPDATES

 * Trash Goblin is 124% funded, with 24 hours to go!
   
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 * I’m back, and I’ve launched a Kickstarter!
   
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    * Posted 6 months ago
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 * Is Microsoft buying Activision market share?
   
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   I’ve recently been asked to think about what rising inflation (8.2% in the
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GET STARTED WITH OUR MOST POPULAR CONTENT:

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   I’ve been dealing with a number of clients recently who...
   
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 * Is your player on-ramp better than Facebook’s?
   
   Getting players back into your game regularly is the most...
   
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 * “Advertising is a tax on the poor”
   
   This amazing talk from NYU Stern professor Scott Galloway covers...
   
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 * Free-to-play Design, Rule 2: The Starbucks test
   
   This is a critical consideration for any game being designed...
   
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 * How to make $3,000 per day from advertising in your free-to-play game
   
   At Kiloo, we’ve been experimenting with mobile ad networks since...
   
    * Posted 12 years ago
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DESIGN YOUR PLAYERS' ON-RAMP

See more videos




RECENT COMMENTS

Kalnok - 12/9/2022

Why is the Microsoft Store so bad?
Yeah I know she's a princess q.FYM0R46.CYOU\iS9314M
Parna - 12/9/2022

Can consoles support large F2P games? They already do




 * THE PYRAMID
   
   If you design service-based games, you need to understand gacha
    * Nicholas’s Guessing Game
    * Announcing my new game: Hot Wheels id
    * From concept to launch and beyond
    * When to pivot


 * F2P TOOLBOX
   
   I’m back, and I’ve launched a Kickstarter!
    * The UK Games market grew to £7 billion in 2020
    * Joining Hiro Capital as a Venture Specialist
    * Understanding Subscriptions
    * StarTrek Fleet Command has some pretty impressive retention numbers


 * DESIGN RULES
   
   Candy Crush Saga–where free does mean free
    * [Video] Design Rule 4: Build Complexity in Layers
    * [Video] Nicholas explains F2P Design Rule No. 3
    * [Video] Watch Nicholas present F2P Design Rules 1 & 2
    * Game Development never ends: Free to play design rule 15


 * SPREADSHEET
   
   Subway Surfers has more monthly players than League of Legends, and other new
   stats
    * Is conversion rate usually quoted daily, monthly or lifetime?
    * Zynga’s conversion rate
    * Gameforge revealed some stats – they are useful
    * Chinese mobile games’ ARPPU is over $30, and other new benchmark...


 * ANALYSIS
   
   Is Microsoft buying Activision market share?
    * Web 3.0: Crypto-currencies, the blockchain, NFTs and pay-to-earn
    * Cryptocurrency, NFTs and pay-to-earn: the new world or a gigantic Ponz...
    * The different uses of KPIs and metrics – Making a better game ve...
    * The UK Games market grew to £7 billion in 2020


 * SELF-PUBLISHING
   
   Trash Goblin is 124% funded, with 24 hours to go!
    * Cryptocurrency, NFTs and pay-to-earn: the new world or a gigantic Ponz...
    * Joining Hiro Capital as a Venture Specialist
    * If you design service-based games, you need to understand gacha
    * From concept to launch and beyond


ABOUT

Gamesbrief is a blog about the business of games. We look behind the headlines
to tell you not just what is happening to games, but why it matters to your
business. From Activision to Zynga, we analyse the companies who are making
waves in the games industry and the new platforms, like Facebook, iPhone and
Unity, that are changing the market.


TESTIMONIALS

“GAMESbrief is an unending source of industry wisdom and intelligent comment. It
offers a unique insight from an investment perspective, perceptive discussion of
industry trends and reviews of quirky and innovative games that we need to know
about.
I very much recommend it.”
Charles Cecil, Revolution Software
 * Home
 * Latest Articles
 * Books
   * The Pyramid of Game Design
   * The Curve
   * The F2P Toolbox
   * Design Rules for Free to Play Games
 * Masterclasses
 * Consultancy
 * About
   * Connect
   * Videos
   * Media Resources
   * Who is Nicholas Lovell?
     * Who is Nicholas Lovell? Medium Version
     * Who is Nicholas Lovell? Long Version
     * Writing
     * Games
   * Past Events
   * Client Testimonials
   * Cookie Policy



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