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Music Partnerships


CONNECTING TALENT, BRANDS AND FANS.
WE BRING THEM TOGETHER IN THE MAELSTROM OF THE LIVE EVENT TO DELIVER MEANINGFUL
ENGAGEMENT.


WE USE THE POWER OF THE LIVE EXPERIENCE TO DELIGHT FANS
WITH EXTRAORDINARY VISUAL STORYTELLING.



Music Partnerships

Connecting Talent, Brands and Fans.
We bring them together in the maelstrom of the
live event to deliver meaningful engagement.




BE RIGHT THERE


LIVE EVENTS ARE LIKE NOTHING ELSE

That feeling of bass line in your ribcage, the pound of your heart to the kick
drum, the involuntary blink with every snap of the snare.

An adrenaline hit, an endorphin rush, a heightening of the senses and, just
sometimes, a stirring of the soul.

Generation Live is all about harnessing those moments and the opportunity for
your brand to be at the heart of the experience. To be there, communicating to
an audience, at the exact moment they most want to listen.





TRUSTED BY







DUA LIPA


SYDNEY, AUSTRALIA

Just wanted to say a big THANK YOU for this incredible opportunity to be part of
the Dua concert tour in Australia. We appreciate the patience, understanding and
the extra 2 tickets Hayley miraculously secured. The team, influencers and our
global teams were extremely happy!




DUA LIPA


SYDNEY, AUSTRALIA

The show was AMAZING! Thank you so much for organising tickets for the team,
makes such a difference seeing the ads live in action. Really impactful!




IMAGINE DRAGONS


LAS VEGAS, USA

Proud to partner with Generation Live and see our spot run throughout the
Imagine Dragons Mercury World Tour!

Seeing the euphoric fans react to our spots multiple times per night was beyond
impactful. Gen Live’s simple process is a joy to work with.

Positioning our content at the heart of the experience, perfectly aligns our
brand with the band and their fans.




DUA LIPA


SYDNEY, AUSTRALIA

Just wanted to say a big THANK YOU for this incredible opportunity to be part of
the Dua concert tour in Australia. We appreciate the patience, understanding and
the extra 2 tickets Hayley miraculously secured. The team, influencers and our
global teams were extremely happy!




DUA LIPA


SYDNEY, AUSTRALIA

The show was AMAZING! Thank you so much for organising tickets for the team,
makes such a difference seeing the ads live in action. Really impactful!




IMAGINE DRAGONS


LAS VEGAS, USA

Proud to partner with Generation Live and see our spot run throughout the
Imagine Dragons Mercury World Tour!

Seeing the euphoric fans react to our spots multiple times per night was beyond
impactful. Gen Live’s simple process is a joy to work with.

Positioning our content at the heart of the experience, perfectly aligns our
brand with the band and their fans.




DUA LIPA


SYDNEY, AUSTRALIA

Just wanted to say a big THANK YOU for this incredible opportunity to be part of
the Dua concert tour in Australia. We appreciate the patience, understanding and
the extra 2 tickets Hayley miraculously secured. The team, influencers and our
global teams were extremely happy!







TRUSTED BY






IMAGINE DRAGONS


LAS VEGAS, USA

PROUD TO PARTNER WITH GENERATION LIVE AND SEE OUR SPOT RUN THROUGHOUT THE
IMAGINE DRAGONS MERCURY WORLD TOUR!

SEEING THE EUPHORIC FANS REACT TO OUR SPOTS MULTIPLE TIMES PER NIGHT WAS BEYOND
IMPACTFUL. GEN LIVE’S SIMPLE PROCESS IS A JOY TO WORK WITH.

POSITIONING OUR CONTENT AT THE HEART OF THE EXPERIENCE, PERFECTLY ALIGNS OUR
BRAND WITH THE BAND AND THEIR FANS.





DUA LIPA


SYDNEY, AUSTRALIA

JUST WANTED TO SAY A BIG THANK YOU FOR THIS INCREDIBLE OPPORTUNITY TO BE PART OF
THE DUA CONCERT TOUR IN AUSTRALIA. WE APPRECIATE THE PATIENCE, UNDERSTANDING AND
THE EXTRA 2 TICKETS HAYLEY MIRACULOUSLY SECURED. THE TEAM, INFLUENCERS AND OUR
GLOBAL TEAMS WERE EXTREMELY HAPPY!





DUA LIPA


SYDNEY, AUSTRALIA

THE SHOW WAS AMAZING! THANK YOU SO MUCH FOR ORGANISING TICKETS FOR THE TEAM,
MAKES SUCH A DIFFERENCE SEEING THE ADS LIVE IN ACTION. REALLY IMPACTFUL!







NOTEWORTHY



Imagine Dragons Coldplay Dua Lipa

Backstreet Boys Beyonce Bruno Mars Britney Spears

Calvin Harris Cher David Guetta Elton John Guns n Roses

J Lo Justin Bieber Little Mix Madonna One Direction

Rag’n’Bone Man Spice Girls Shakira Tina Turner Usher




WE USE THE POWER OF THE LIVE EXPERIENCE TO DELIGHT FANS
WITH EXTRAORDINARY VISUAL STORYTELLING.


PARTNERSHIPS
WITH PURPOSE

Sustainability


Equality


Wellness

We believe that the links between brands and artists are more than just
financial deals.

The commercials matter, but the real magic is partnership in the truest sense of
the word:

where brand and artist share both an audience and core values.

For us, it’s not just best practice, but good business. It’s our expertise in
understanding where art and marketing best connect.

It’s matchmaking partnerships that underscore the ethos and attitudes driving
success, and tap ever deeper into an audience.





EQUALITY

Gone is the time when brands and artists feel pressured to swerve the social
issues they care about. Today, both have the opportunity and the platform to
take a stand on the things they feel most passionate about. We give artists and
brands the chance to use their shared values to communicate the messages they
believe in, to audiences that truly believe in them.




WELLNESS

The world has never been more aware of the importance of wellbeing. It’s common
ground that connects and resonates across all borders and boundaries. So whether
it relates to mental or physical health, we can help bring like-minded brands
and artists together to create and deliver powerful messages of wellness
positivity.




SUSTAINABILITY

Many artists (and many brands) feel the responsibility of sustainability, and
are committed to finding ways to connect with their fans whilst leaving a
smaller footprint. We’ll forge partnerships between brands and artists that
share an environmental agenda, pushing for change while connecting with their
audiences at the peak of their receptivity.




EQUALITY

Gone is the time when brands and artists feel pressured to swerve the social
issues they care about. Today, both have the opportunity and the platform to
take a stand on the things they feel most passionate about. We give artists and
brands the chance to use their shared values to communicate the messages they
believe in, to audiences that truly believe in them.




WELLNESS

The world has never been more aware of the importance of wellbeing. It’s common
ground that connects and resonates across all borders and boundaries. So whether
it relates to mental or physical health, we can help bring like-minded brands
and artists together to create and deliver powerful messages of wellness
positivity.




SUSTAINABILITY

Many artists (and many brands) feel the responsibility of sustainability, and
are committed to finding ways to connect with their fans whilst leaving a
smaller footprint. We’ll forge partnerships between brands and artists that
share an environmental agenda, pushing for change while connecting with their
audiences at the peak of their receptivity.




EQUALITY

Gone is the time when brands and artists feel pressured to swerve the social
issues they care about. Today, both have the opportunity and the platform to
take a stand on the things they feel most passionate about. We give artists and
brands the chance to use their shared values to communicate the messages they
believe in, to audiences that truly believe in them.




‹›







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