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Why Crystal?
Overview

Tools + Features

Discover the features and tools in our platform


Data

Learn how our AI generates personality data


Privacy + Security

We prioritize privacy and security above all else

Capabilities
Prospecting

Understand the person behind the name


Hiring

Hire candidates with the perfect fit


Meetings

Leverage personality data for your online meetings

Enrichment/API

Enrich your contacts with rich personality data


Integrations

Integrate personality data into your tech stack

THE 2024 MEETING PREP SURVEY
‍Pre-Meeting Research: 
Is it really worth the effort?
Explore why 94% of business professionals rely on pre-meeting research for
success.
Get your FREE copy
Solutions
Solutions
Sales

Know your buyer before you sell
‍


Management

Run internal 1:1 and group meetings more effectively

Marketing

Segment your contacts into accurate buyer personas


HR Professionals

Hire more intelligently with access to rich personality data


THE 2024 MEETING PREP SURVEY
‍Pre-Meeting Research: 
Is it really worth the effort?
Explore why 94% of business professionals rely on pre-meeting research for
success.
Get your FREE copy
Pricing
Resources
Learn
Case Studies

Discover Crystal's potential with case studies


Blog

Read up on the latest personality insights

ROI Calculator

Understand the revenue impact of personality data


Company

Crystal's vision and mission for business communication


THE 2024 MEETING PREP SURVEY
‍Pre-Meeting Research: 
Is it really worth the effort?
Explore why 94% of business professionals rely on pre-meeting research for
success.
Get your FREE copy
Add to Chrome

Login
Get started free





START EVERY MEETING WITH CONFIDENCE‍

IN A TECHNOLOGY-DOMINATED WORLD, HUMAN RELATIONSHIPS MATTER MORE THAN EVER...
THAT'S WHERE CRYSTAL COMES IN.


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data you can trust:


Slide 3 of 4.




Trusted by 1,000+ organizations globally



LET US DO YOUR PRE-MEETING HOMEWORK

82% of B2B buyers think sales reps are unprepared. Crystal puts you in the other
18%.

Learn more




"I'VE PERSONALLY USED CRYSTAL TO PREPARE FOR HUNDREDS OF MEETINGS OVER THE PAST
5+ YEARS, INCLUDING SOME VERY IMPORTANT ONES WITH KEY CLIENTS."

Sander van't Noordende
Chief Executive Officer, Randstad




"AFTER 15 YEARS OF WORKING WITH SALES PEOPLE OF ALL TYPES, CRYSTAL HAS EMPOWERED
MY TEAM TO BE MORE CONFIDENT IN EVERY INTERACTION."

Marie Hale

Chief Executive Officer, @revenue





"IN ANY INDUSTRY, IN ANY ECONOMY, AND AT EVERY LEVEL, GREAT SELLING ALWAYS
STARTS WITH A DEEP UNDERSTANDING OF THE BUYER WHO SITS ON THE OTHER SIDE OF THE
TABLE."

Bob Perkins

Strategic Advisor, Crystal
Founder, AAISP










WHAT'S THE ROI OF PREPARATION?

For 84% of buyers, being treated like a person — and not a number — is very
important to win their business.


68%

Increase in outbound response rates
Learn more


31%

Increase in lead conversion rates
Learn more


12%

Increase in booked meeting rates
Learn more


35%

Acceleration in relationship building
Learn more

Calculate ROI

CONNECT ALL YOUR EXISTING TOOLS

Crystal connects into the platforms you use every day so you can access
pre-meeting insights without any new tabs, apps, or downloads.

Learn more

See all integrations

ACCURATE DATA FOR MILLIONS OF BUSINESS PROFESSIONALS

Since 2015, Crystal has been the market leader for B2B personality predictions,
behavioral insights, and communication recommendations.

Learn more
Our Product
Our Service
Our Data


OUR PRODUCT

Communicate and resonate both externally (with prospects and customers)
and internally (with managers and co-workers).

Our software platform prepares you with communication tips on how to speak with
anyone based on their personality.
‍

View tools and features
Learn more


Advanced Prospecting

Understand the person behind the name before you ever meet them.

Personalized outreach

Get tips for personalizing emails and messages.

Tailored pitching

Identify quick do’s/don’ts and know where to focus your pitch.

Custom closing strategies

Understanding your prospect's personality before negotiation


OUR SERVICE

Everyone wants to be well-prepared for meetings; but with a back-to-back
schedule, you simply don’t have the time.

Our service delivers enterprise-grade pre-meeting reports so you can be
confident and prepared before going into important meetings.
‍

Request a free report
Learn more


Advanced Prospecting

Understand the person behind the name before you ever meet them.

Personalized outreach

Get tips for personalizing emails and messages.

Tailored pitching

Identify quick do’s/don’ts and know where to focus your pitch.

Custom closing strategies

Understanding your prospect's personality before negotiation


OUR DATA

Compliant and secure, our API sends data about a person's personality type,
communication preferences, recommended do's & don'ts, and more.

Personalize at scale by enriching your applications with personality insights.
‍

View developer documentation
Learn more


Advanced Prospecting

Understand the person behind the name before you ever meet them.

Personalized outreach

Get tips for personalizing emails and messages.

Tailored pitching

Identify quick do’s/don’ts and know where to focus your pitch.

Custom closing strategies

Understanding your prospect's personality before negotiation


HEAR WHAT OUR CUSTOMERS HAVE TO SAY

"I've personally used Crystal to prepare for hundreds of meetings over the past
5+ years, including some very important ones with key clients."
Sander van't Noordende
Chief Executive Officer, Randstad
"Crystal gives me insights and helps me connect with my clients at a far deeper
level than any Google search ever could."
John Barrows
Founder & CEO, Sell Better
"They're (stakeholders) really leaning forward based on the way that we’ve
changed our approach using the information we gather through Crystal Knows."
Nicole Bergen
Founder, Elevate Marketing
"Crystal is like magic. It gives us x-ray vision — allowing us to see and
understand someone really quickly..."
Matt Kesby
Founder, GoTeam
"With Crystal, I would say I'm at least 30%-35% quicker at building meaningful
relationships"
Heather Heefner
Founder & Owner, Dart Design Studio
"After 15 years of working with sales people of all types, Crystal has empowered
my team to be more confident in every interaction."
Marie Hale
Chief Executive Officer, @revenue
"In any industry, in any economy, and at every level, great selling always
starts with a deep understanding of the buyer who sits on the other side of the
table."
Bob Perkins
Founder, AAISP
"Crystal is like a cheat sheet in the sales process. You can use the right
communication style for every prospect, even in the first call."
Ben Jackson
VP of Sales, Flywheel
Slide 2 of 8.





BRING BACK THE HUMAN TOUCH.

Let our team give you a guided tour of our platform and service so that you know
exactly what’s possible with Crystal.

Book your meeting
Product
ProspectingwritingmanagementintegrationsenrichmentHiringLearn DISCupdates
Personality
Personality typefree personality testfree disc testfree enneagram test16
personality testBig 5 test
Content
revenue calculatorBook: Predicting PersonalityResources & blogSupport & FAQEmail
Templatescrystal for introvertscrystal for extrovertscrystal for logical
thinkersCrystal for emotional thinkers
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