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International Trademark Association Logo International Trademark Association

Conferences


THE BUSINESS OF TRADE SECRETS: NAVIGATING THE CHALLENGES AND OPPORTUNITIES IN
THE EVER-CHANGING WORLD OF AI

March 19, 2025 - March 20, 2025

New York, NY, USA



Register Now!


JOIN US IN NYC!

In today’s competitive business landscape, the rise of artificial intelligence
(AI) has significant implications for trade secrets. This two-day Conference
will explore the role of trade secrets in maintaining a competitive advantage,
the relationship between trade secrets and other forms of intellectual property,
including when to opt for trade secret protection, and how effectively to
enforce trade secrets globally in the ever-changing AI landscape. The
Conference’s second day will also feature a specialized discussion on IP and
Finance. This discussion on IP and Finance is one of four seminars hosted by
INTA in four cities beginning in London. As with previous New York Conferences,
registrants will enjoy our Pre-Annual Meeting reception following Day One of the
Conference and can network throughout the Conference through various Business
Development opportunities while taking advantage of all the fantastic
attractions in New York City!


PRICING CARET ICON

All prices listed reflect United States Dollars (USD)

Registration Category Early Bird Standard Onsite November 13, 2024– February 14,
2025 February 15, 2025– March 17, 2025 March 19-20, 2025 Member $995 $1,195
$1,395 Emeritus $595 $595 $595 Government $595 $595 $595 Non-Profit $595 $595
$595 University $595 $595 $595 Professor $275 $275 $275 Student $125 $125 $125
Non-Member $1,395 $1,595 $1,795

 

 

--------------------------------------------------------------------------------


KEY TOPICS

Join us for this insightful Conference to explore the dynamic relationship
between trade secrets and other IP rights and to equip yourself with the tools
and knowledge to navigate this complex and evolving landscape in the world of
AI.


1. INTERSECTION OF TRADE SECRETS AND BRANDS CARET ICON

 * Understanding the relationship between trade secrets and other forms of
   intellectual property and when to opt for trade secret protection
 * Legal frameworks around the world governing trade secrets
 * The importance of trade secrets to brands

 

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2. TRADE SECRETS IN BUSINESS STRATEGY CARET ICON

 * The role of trade secrets in maintaining competitive advantage
 * Case studies of successful trade secret management, including identifying and
   logging trade secrets, top tips to avoid employee inadvertent data input
   risks and AI models inadvertently exposing or misusing confidential
   information, and using technical safeguards such as encryption effectively
 * Best practices for protecting trade secrets within an organization, including
   stricter NDAs, robust access controls, employee training, AI usage policies,
   updated privacy policies, and regular audits

--------------------------------------------------------------------------------


3. LITIGATION AND ENFORCEMENT CARET ICON

 * Key considerations in trade secret litigation, including how to protect trade
   secrets during litigation
 * Enforcement mechanisms, remedies, and quantifying damages for trade secret
   misappropriation
 * Cross-border enforcement considerations

--------------------------------------------------------------------------------


4. EMERGING TRENDS, FUTURE DIRECTIONS, AND FINDING THE AI BALANCE CARET ICON

 * The impact of technological advancements such as AI on trade secret
   protection
 * Global trends in trade secret legislation and regulation for protecting trade
   secrets in an AI-driven world
 * Best practices for trademark professionals to explore when managing trade
   secrets

--------------------------------------------------------------------------------


WHO SHOULD ATTEND?

 * Trademark attorneys and legal professionals
 * IP managers and consultants
 * Business leaders and entrepreneurs
 * Compliance and risk management professionals


BENEFITS OF ATTENDING

 * Gain a deeper understanding of trade secrets and their importance in business
   strategy.
 * Learn from leading experts in the field of IP law.
 * Network with peers and industry leaders.
 * Stay updated on the latest trends and legal developments.
 * Enhance your skills and knowledge to better protect your client’s trade
   secrets.


CONFERENCE LOCATION

Convene at One Liberty Plaza
Cortlandt Street, between Church Street and Broadway
New York, New York 10006

Hotel Accommodations
New York City offers many choices for accommodations—please secure your own
accommodations in advance of the Conference. INTA does not have a hotel block
for this Conference.


SPONSORS

Platinum | Lanyard Sponsor
Silver

Contact us to learn more about sponsorship opportunities.


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© 2024 International Trademark Association. All rights reserved. Privacy Policy,
Cookies Policy, and Terms of Use.

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