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BRAND WORLD SUMMIT 2024


WE LIVE IN AN AGE OF NETWORKED ECONOMY WHERE BUSINESS PARADIGMS AND TRADITIONAL
NOTIONS OF MARKETING AND BRAND BUILDING ARE UNDER SCRUTINY, THOUGH THINK TANKS
AROUND THE WORLD HAVE EARMARKED THIS AS THE DECADE OF CMOS.


ALIA BHATT: SPARKLING 'ETERNAL SUNSHINE' BEYOND BOUNDARIES


FROM GROUNDBREAKING ROLES TO SHAPING GLOBAL FASHION TRENDS AS GUCCI'S FIRST
INDIAN AMBASSADOR, HER JOURNEY REDEFINES CROSS-BORDER INFLUENCE.


SHARK AWARDS 2024


GOOD MARKETERS OFTEN HAVE THE CHARACTERISTICS OF A SHARK INSIDE THEM: THEY ARE
COMPETITIVE, HAVE A SINGLE-MINDED FOCUS ON RESULTS, AND ARE INNOVATIVE TO THE
POINT WHERE NO ONE SEES THEM COMING.


ET RAJASTHAN AWARDS 2024


ENTRIES OPEN FOR GOVERNMENT | HEALTH | RETAIL | BFSI | REALTY | MARKETING |
TRAVEL | HOSPITALITY | AUTO | ENERGY

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   WE WANT TO SERVE CUSTOMERS FOR EVERY TRAVEL BUDGET: MARK WEINSTEIN, HILTON
   
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   THE HOSPITALITY INDUSTRY IN INDIA IS BOOMING, WITH MANY VIEWING IT AS THE
   SECOND LARGEST MARKET AFTER THE US. ETBRANDEQUITY RECENTLY CAUGHT UP WITH
   MARK WEINSTEIN, CHIEF MARKETING OFFICER OF HILTON, TO UNDERSTAND THE
   OPPORTUNITY IN INDIA, THE SIGNING OF DEEPIKA PADUKONE AS THEIR GLOBAL BRAND
   AMBASSADOR, AND HOW THEY ARE TAPPING INTO CONTENT, COMMUNITIES, AND
   TECHNOLOGY TO FUTURE-PROOF THEIR BRAND-BUILDING EFFORTS.


 * THE TECH-FORWARD APPROACH IN DESIGNING A PRODUCT


 * WHAT YOUR JUNIORS ARE LOOKING FOR


 * SUSTAINABLE HORIZONS: UNRAVELING THE DYNAMICS OF ETHICAL BRANDING IN 2024
   
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 * MIB CALLS MEETING OF MEDIA AND AD BODIES TO DISCUSS SELF-DECLARATIONS

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 * MEDIASMART AND TCL FORGE A GLOBAL PARTNERSHIP


 * ADANI CAPITAL AND ADANI HOUSING FINANCE REBRAND THEMSELVES TO TYGER CAPITAL
   AND TYGER HOME FINANCE


 * VIRAT KOHLI STARS IN HSBC INDIA’S LATEST AD CAMPAIGN


 * ICE CREAM BRAND HOCCO SECURES INR 100 CRORE


 * JAHNVI KAPOOR EMBODIES CONFIDENCE IN RENEE'S NEW AD


 * ASUS BETS BIG ON INDIA'S PERSONAL COMPUTER MARKET


 * WALMART OPPOSES ADDING PANIC BUTTONS TO STORES


 * URBANIC LAUNCHES NEW BRAND SAVANA TO TAP INTO GEN-Z CONSUMERS


 * ARE FMCG BRANDS SLOWLY LOSING THEIR SHEEN?


 * SAAHIL NAYAR EXITS SWISS BEAUTY

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 * DECODING "PRO"GRAMMATIC MARKETING
   
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 * THE HOSPITALITY INDUSTRY HAS SPOILT THE CUSTOMER: SANTOSH IYER
   
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 * SHIVAM DUBE BECOMES THE FACE OF BULLRAGE


 * HOW ADIDAS EARNED ITS STRIPES IN INDIA


 * CLEARING THE AIR
   
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 * THE 1873 9RIVETS LEVI’S YOURS FOR USD 495 ONLY


 * WE WANT TO SERVE CUSTOMERS FOR EVERY TRAVEL BUDGET: MARK WEINSTEIN, HILTON
   
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 * FEELING FLUSH: JAPAN'S HIGH-TECH TOILETS GO GLOBAL


 * STEREOTYPES - AN ETERNAL BEHAVIORAL LEVER
   
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BUSINESS OF BRANDS


 * ICE CREAM BRAND HOCCO SECURES INR 100 CRORE


 * ASUS BETS BIG ON INDIA'S PERSONAL COMPUTER MARKET


 * WALMART OPPOSES ADDING PANIC BUTTONS TO STORES

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