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Dictionary > Matrix
MATRIX
Matrix
n., plural: matrices or matrixes
[ˈmeɪtɹɪks]
Definition: the ground medium or substance occupying spaces, such as in tissues,
aggregates of cells, or inside the mitochondrion
Table of Contents
Toggle
* Matrix Definition
* The Function of Matrix
* Matrix Examples
* Tissue matrices
* Extracellular matrix (ECM)
* Bone matrix
* Cartilage matrix
* Subcellular matrices
* Mitochondrial matrix
* Nuclear matrix
* Golgi matrix
* Matrix (medium)
* Quiz
* Send Your Results (Optional)
* References
Bodies of living organisms are organized structures. These are organized in a
hierarchy of organ systems, organs, tissues, and cells. The most basic unit is a
cell. But have you ever wondered how cells are kept together? There must be some
medium that holds these cells together? What is it?
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Moreover, all the cell organelles of eukaryotic cells like the nucleus, Golgi
apparatus, mitochondria, chloroplasts (in plants), etc., also have some
well-defined internal structures of their own. How are the internal structures
like DNA, thylakoids (in chloroplasts), cristae (in mitochondria), chromatin (in
the nucleus) organized and kept in place?
What is it that keeps everything organized and in place? Additionally,
connective tissues like bones and cartilages also possess a medium instead of
cytoplasm. What is that? The answer to all these questions and queries raised
above is “MATRIX”.
MATRIX DEFINITION
Biology definition:
Matrix is the ground, non-living, medium or substance of the tissue that
occupies the vacant spaces between the cells. It is particularly referred to as
the extracellular matrix. The matrix may also refer to that found inside the
organelle, particularly the mitochondrial matrix. Etymology: from Latin
“mātrīx”, meaning “dam” or “womb”, from “māter”, meaning “mother”.
Matrix is the singular form whereas the term “matrices” is its plural form. In
biological structures, examples of matrices are as follows:
* Extracellular matrix
* Organellar matrix
The extracellular matrix is the matrix that fills the spaces between cells in a
living organism’s body. When we say “cell matrix”, it is the extracellular
matrix that we are usually referring to; cell matrix- the “matrix between
cells”.
The term matrix in biology is also usually used to refer to the jelly-like
structure in connective tissues like cartilage and bone tissue. The matrix in
connective tissue helps in the proper functioning of these tissues like aiding
protective roles of bones and smooth joint surfaces via cartilage. When
questioned what is matrix in anatomy, one can explain the example of bone and
cartilage matrix.
The organellar matrix (nuclear matrix, mitochondrial matrix, plastidial matrix,
chloroplast matrix, Golgi matrix) is the matrix that holds the internal
structures of these organelles in place. It is the substance in which various
cells or cell organelles are embedded, organized, and kept together. So, when
asked to define a matrix in Biology, one can explain that it is the ground
substance or medium in which cells or cell components are embedded.
In medicine, matrix is defined as the intercellular substance of any biological
tissue, whether it be solid like bone or cartilage or liquid, such as blood.
Now that we know the definition of the matrix in biology and medical science let
us now know their respective functions.
THE FUNCTION OF MATRIX
The various functions and roles of matrices in biology are listed below. But
first, let’s have a look at the illustration below to understand the natures of
the various matrices.
Figure 1: The nature of the matrix varies based on the purpose and role in
different organisms and body parts. Image Source: Akanksha Saxena of Biology
Online.
1. Solid matrix: Extracellular matrix that’s outside the cells and holds them
together is a solid matrix. It can also be called the “intercellular matrix”
as it lies in between the cells. It is secreted by the cells and fills up
the vacant spaces, thereby providing protection to the cells.
Figure 2: Notice the ECM (extracellular matrix) on the outside of the cell.
Image Source: Poole, J. J. A., & Mostaço-Guidolin, L. B. (2021).
2. Liquid/Fluid matrix: The matrix of blood is a fluid matrix. It is also
called “plasma”. It’s nearly 90-92% water and some 6-8% proteins like
fibrinogens, globulins, albumins, etc. This fluid matrix aids in almost all
the important activities from bringing nutrients, hormones, etc to the body
parts that need them to the removal of metabolic wastes.
3. Jelly-like matrix: Connective tissue matrix of bones and cartilages is
jelly-like in nature. It helps the bone in protecting the vital organs of
the body. It also aids cartilage in forming smooth joints. Bone matrix is
mineralized and stores many important growth factors, such as IGFs
(insulin-like growth factors), TGFs (transforming growth factor), etc.
Figure 3: The mineralized bone matrix is jelly-like in nature and acts as a
reservoir for many important growth factors. Image Source: Mohan, S., &
Baylink, D.J. (1991)
4. Gelatinous matrix: Many multicellular organisms like Volvox spp. have a
gelatinous matrix in which both their germ cells as well as somatic cells
are embedded.
Figure 4: Gelatinous matrix of multicellular Volvox species is embedded with
both somatic and germ cells. Volvox is a green alga (Kingdom- Plantae).
Image Credit: David Kirk.- Cooper G. M.(2000).
MATRIX EXAMPLES
There are several examples of matrices in the biological world. First, have a
look at the illustration below to understand the classification.
Figure 5: Different types of matrices in the body of living organisms. Image
Source: Akanksha Saxena of Biology Online.
TISSUE MATRICES
All the eukaryotic cells have an organization in the form of tissues. The
material between cells in tissues is called a tissue matrix. Depending on the
type of the cells, different types of tissue matrices are there. Let’s look at
them one by one.
EXTRACELLULAR MATRIX (ECM)
* All cells secrete special glycoproteins (GPs) that make up the ECM.
* Collagen, which forms the strongest fibers outside biological cells, is the
most abundant GP in most animal cells.
* Proteoglycans form a very dense, interwoven network in which GPs are
embedded.
* Many times, we observe formation of large proteoglycan complexes. This is an
assembly of 100s of proteoglycans, attached noncovalently to a single long
polysaccharide molecule.
* Fibronectin: A type of ECM glycoprotein that helps in attachment of cells to
the ECM.
* All cells have cell surface receptor proteins called “integrins”. These are
on the cell membrane.
* ECM glycoproteins like fibronectin bind to integrins.
* Integrins have 2 sides: 1 side towards the ECM that binds to ECM
glycoproteins and the other side that’s towards the cytoplasm and binds to
the microfilaments of the cytoskeleton. Hence, integrins are capable of
transmitting signals between the ECM and the cytoskeleton. This aids in
balancing and transducing changes occurring outside and inside the cell.
* Roles:
* ECM can influence the gene activity in the nucleus
* ECM plays a role in mechanical signaling. (Cascade via ECM glycoproteins,
polysaccharides, integrins, and microfilaments of the cytoskeleton)
* ECM plays a role in coordinating the cell behavior within the tissue.
BONE MATRIX
Since bone tissue is very hard in nature, its matrix is solid and helps in the
provision of rigidity in its nature. The organic matrix component is composed of
collagen and the inorganic matrix component is composed of minerals. Since
collagen is flexible in nature, this helps avert fracture incidences.
Contrastingly, the inorganic mineral components help in the provision of the
mineralization step that hardens the matrix.
CARTILAGE MATRIX
The cartilage matrix is “pliable” or “jelly-like” in nature. This is because of
the presence of “Aggregating GAG Chondroitin Sulphate Salt” or “Aggrecan”. This
salt imparts flexibility and pliability to the cartilage matrix. Chondroitin
salt is sulfate-rich that helps the cartilage to resist compression and thus
helps in aiding bending and preventing breakage.
Figure 6: Aggrecan or the chondroitin sulfate helps in providing flexibility to
the cartilage matrix. The cartilage matrix has the ability to soak a lot of
water because of the properties of aggrecan. Image Source: University of Leeds.
SUBCELLULAR MATRICES
Within a cell, there are several different organelles. They also have a matrix,
such as mitochondrial matrix, nuclear matrix, and plastidial matrix.
MITOCHONDRIAL MATRIX
The mitochondrial matrix is the space enclosed within the inner membrane (IM) of
the mitochondria. The production of the NADH in the Krebs cycle happens in the
mitochondrial matrix. Also, the ATP synthase that’s located on the inner
membrane of the mitochondria produces the ATP on the matrix side (in the
matrix). A lot of metabolites pass from intermembrane space to the matrix and
vice versa. Out of the total mitochondrial proteins, two-third belong to the
matrix of mitochondria.
Figure 7: Mitochondria has a mitochondrial matrix that contains matrix granules,
numerous enzymes with pivotal roles in reactions of oxidative metabolism,
several copies of mitochondrial DNA, tRNA, ATP synthase projecting inside, and
ribosomes. Source: Kelvinsong, CC-licensed.
NUCLEAR MATRIX
It is the network of nuclear fibers like there are cytoskeleton elements inside
the cell. It serves an important function of deciphering the genetic information
inside the cell.
Figure 8: Model of nuclear matrix composition and structure. Image Source:
Jeffrey A Nickerson.
GOLGI MATRIX
For the proper functioning of the Golgi apparatus, there’s a network of proteins
that assembles and forms the golgi matrix. The family of proteins has been named
as “golgins”. Also, at the time of mitosis, the Golgi apparatus has to break
down into vesicles. This happens with the help of phosphorylation of multiple
Golgi matrix proteins.
MATRIX (MEDIUM)
The term matrix is often used in place of a medium, meaning a medium in which
you can grow living organisms like bacteria, fungi, etc.
Try to answer the quiz below to check what you have learned so far about matrix.
QUIZ
Choose the best answer.
1. The ground, non-living, medium or substance of the tissue that occupies the
vacant spaces between the cells
Mitochondrial matrix
Extracellular matrix
Organellar matrix
2. The matrix that occurs in the organelles
Mitochondrial matrix
Extracellular matrix
Organellar matrix
3. Also referred to as the "intercellular matrix"
Mitochondrial matrix
Extracellular matrix
Organellar matrix
4. The extracellular matrix is an example of a ...
Solid matrix
Fluid matrix
Jelly-like matrix
5. The matrix of Volvox species where germ cells and somatic cells are embedded
Solid matrix
Fluid matrix
Jelly-like matrix
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REFERENCES
* Cooper G. M.(2000) The Cell- A Molecular Approach. 2nd Edition
* Mohan, S., & Baylink, D.J. (1991). Bone growth factors. Clinical orthopedics
and related research, 263, 30-48.
* Poole, J. J. A., & Mostaço-Guidolin, L. B. (2021). Optical Microscopy and the
Extracellular Matrix Structure: A Review. Cells, 10(7), 1760.
doi:10.3390/cells10071760
* He, D. C., Nickerson, J. A., & Penman, S. (1990). Core filaments of the
nuclear matrix. The Journal of cell biology, 110(3), 569–580.
https://doi.org/10.1083/jcb.110.3.569
©BiologyOnline.com. Content provided and moderated by Biology Online Editors.
Last updated on June 16th, 2022
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Information about your activity on this service (such as forms you submit,
content you look at) can be stored and combined with other information about you
(for example, information from your previous activity on this service and other
websites or apps) or similar users. This is then used to build or improve a
profile about you (that might include possible interests and personal aspects).
Your profile can be used (also later) to present advertising that appears more
relevant based on your possible interests by this and other entities.
View details
Consent (95 vendors)
USE PROFILES TO SELECT PERSONALISED ADVERTISING
Advertising presented to you on this service can be based on your advertising
profiles, which can reflect your activity on this service or other websites or
apps (like the forms you submit, content you look at), possible interests and
personal aspects.
View details
Consent (91 vendors)
CREATE PROFILES TO PERSONALISE CONTENT
Information about your activity on this service (for instance, forms you submit,
non-advertising content you look at) can be stored and combined with other
information about you (such as your previous activity on this service or other
websites or apps) or similar users. This is then used to build or improve a
profile about you (which might for example include possible interests and
personal aspects). Your profile can be used (also later) to present content that
appears more relevant based on your possible interests, such as by adapting the
order in which content is shown to you, so that it is even easier for you to
find content that matches your interests.
View details
Consent (28 vendors)
USE PROFILES TO SELECT PERSONALISED CONTENT
Content presented to you on this service can be based on your content
personalisation profiles, which can reflect your activity on this or other
services (for instance, the forms you submit, content you look at), possible
interests and personal aspects. This can for example be used to adapt the order
in which content is shown to you, so that it is even easier for you to find
(non-advertising) content that matches your interests.
View details
Consent (23 vendors)
MEASURE ADVERTISING PERFORMANCE
Information regarding which advertising is presented to you and how you interact
with it can be used to determine how well an advert has worked for you or other
users and whether the goals of the advertising were reached. For instance,
whether you saw an ad, whether you clicked on it, whether it led you to buy a
product or visit a website, etc. This is very helpful to understand the
relevance of advertising campaigns.
View details
Consent (76 vendors)Legitimate interest (47 vendors)help_outline
MEASURE CONTENT PERFORMANCE
Information regarding which content is presented to you and how you interact
with it can be used to determine whether the (non-advertising) content e.g.
reached its intended audience and matched your interests. For instance, whether
you read an article, watch a video, listen to a podcast or look at a product
description, how long you spent on this service and the web pages you visit etc.
This is very helpful to understand the relevance of (non-advertising) content
that is shown to you.
View details
Consent (31 vendors)Legitimate interest (14 vendors)help_outline
UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM DIFFERENT
SOURCES
Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain contents).
View details
Consent (57 vendors)Legitimate interest (22 vendors)help_outline
DEVELOP AND IMPROVE SERVICES
Information about your activity on this service, such as your interaction with
ads or content, can be very helpful to improve products and services and to
build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.
View details
Consent (67 vendors)Legitimate interest (37 vendors)help_outline
USE LIMITED DATA TO SELECT CONTENT
Content presented to you on this service can be based on limited data, such as
the website or app you are using, your non-precise location, your device type,
or which content you are (or have been) interacting with (for example, to limit
the number of times a video or an article is presented to you).
View details
Consent (12 vendors)Legitimate interest (3 vendors)help_outline
ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS
help_outline
Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.
View details
DELIVER AND PRESENT ADVERTISING AND CONTENT
help_outline
Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.
View details
SAVE AND COMMUNICATE PRIVACY CHOICES
help_outline
The choices you make regarding the purposes and entities listed in this notice
are saved and made available to those entities in the form of digital signals
(such as a string of characters). This is necessary in order to enable both this
service and those entities to respect such choices.
View details
MATCH AND COMBINE DATA FROM OTHER DATA SOURCES
help_outline
Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.
View details
LINK DIFFERENT DEVICES
help_outline
In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).
View details
IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY
help_outline
Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.
View details
USE PRECISE GEOLOCATION DATA
With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.
View details
Consent
You can choose your data preferences. This site or app wants your permission to
do the following:
Site or app
STORE AND/OR ACCESS INFORMATION ON A DEVICE
Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.
View details
Consent
MEASURE CONTENT PERFORMANCE
Information regarding which content is presented to you and how you interact
with it can be used to determine whether the (non-advertising) content e.g.
reached its intended audience and matched your interests. For instance, whether
you read an article, watch a video, listen to a podcast or look at a product
description, how long you spent on this service and the web pages you visit etc.
This is very helpful to understand the relevance of (non-advertising) content
that is shown to you.
View details
Consent
DEVELOP AND IMPROVE SERVICES
Information about your activity on this service, such as your interaction with
ads or content, can be very helpful to improve products and services and to
build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.
View details
Consent
Vendor preferences
Accept all
Confirm choices
Vendor preferences
CONFIRM OUR VENDORS
Vendors can use your data to provide services. Declining a vendor can stop them
from using the data that you shared.
TCF vendors
help_outline
EXPONENTIAL INTERACTIVE, INC D/B/A VDX.TV
Cookie duration: 90 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Non-precise location data, IP addresses, Privacy choices, Browsing
and interaction data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
ROQ.AD GMBH
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
INDEX EXCHANGE INC.
Cookie duration: 395 (days).
Data collected and processed: Device identifiers, Precise location data,
Non-precise location data, IP addresses, Device characteristics, Privacy choices
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
QUANTCAST
Cookie duration: 396 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
BEESWAXIO CORPORATION
Cookie duration: 395 (days).
Data collected and processed: Probabilistic identifiers, Device identifiers,
Precise location data, Non-precise location data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
SOVRN, INC.
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles, Device identifiers, Non-precise
location data, IP addresses, Device characteristics, Privacy choices, Browsing
and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
ADIKTEEV
Doesn't use cookies.
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data, IP
addresses, Device characteristics
more
Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
RTB HOUSE S.A.
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles, Device identifiers, Non-precise
location data, IP addresses, Device characteristics, Privacy choices, Browsing
and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
THE UK TRADE DESK LTD
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, IP addresses, Device characteristics, Privacy
choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
NEXXEN INC.
Cookie duration: 180 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Non-precise location data, IP addresses, Device characteristics,
Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
EPSILON
Cookie duration: 184 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
YAHOO EMEA LIMITED
Cookie duration: 397 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
ADVENTORI SAS
Cookie duration: 90 (days).
Data collected and processed: Probabilistic identifiers, Device identifiers,
Non-precise location data, User-provided data, IP addresses, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
TRIPLE LIFT, INC.
Cookie duration: 90 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
XANDR, INC.
Cookie duration: 90 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
NEORY GMBH
Cookie duration: 90 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session.
View details | Privacy policylaunch
Consent
NEXXEN GROUP LLC
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Non-precise location data, IP addresses, Device characteristics,
Privacy choices
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
NEURAL.ONE
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
ADITION (VIRTUAL MINDS GMBH)
Cookie duration: 90 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
ACTIVE AGENT (VIRTUAL MINDS GMBH)
Cookie duration: 90 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
TABOOLA EUROPE LIMITED
Cookie duration: 366 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Non-precise location data, IP addresses, Device characteristics,
Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
EQUATIV
Cookie duration: 396 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, IP addresses, Device characteristics, Privacy
choices, Browsing and interaction data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
ADFORM A/S
Cookie duration: 3650 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
MAGNITE, INC.
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Device identifiers,
Precise location data, Non-precise location data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
RATEGAIN ADARA INC
Cookie duration: 730 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
View details | Storage details | Privacy policylaunch
Consent
SIFT MEDIA, INC
Doesn't use cookies.
Data collected and processed: Device identifiers, Precise location data,
Non-precise location data, IP addresses, Device characteristics
more
View details | Privacy policylaunch
Consent
RAKUTEN MARKETING LLC
Cookie duration: 730 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
LUMEN RESEARCH LIMITED
Doesn't use cookies.
Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Browsing and interaction data
more
View details | Privacy policylaunch
Legitimate interesthelp_outline
AMAZON AD SERVER
Cookie duration: 396 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
OPENX
Cookie duration: 365 (days).
Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
YIELDLAB (VIRTUAL MINDS GMBH)
Cookie duration: 90 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
ROKU ADVERTISING SERVICES
Cookie duration: 396 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
NANO INTERACTIVE GROUP LTD.
Doesn't use cookies.
Data collected and processed: Non-precise location data, Device characteristics,
Browsing and interaction data
more
View details | Privacy policylaunch
Consent
SIMPLIFI HOLDINGS LLC
Cookie duration: 366 (days).
Data collected and processed: Device identifiers, Precise location data, IP
addresses
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
PUBMATIC, INC
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
COMSCORE B.V.
Cookie duration: 720 (days).
Data collected and processed: Probabilistic identifiers, Device identifiers,
Authentication-derived identifiers, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
FLASHTALKING
Cookie duration: 730 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data
more
View details | Storage details | Privacy policylaunch
Consent
PULSEPOINT, INC.
Cookie duration: 365 (days).
Data collected and processed: Device identifiers, IP addresses, Device
characteristics
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
SMAATO, INC.
Cookie duration: 21 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
SEMASIO GMBH
Cookie duration: 366 (days).
Data collected and processed: Device identifiers, IP addresses, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
CRIMTAN HOLDINGS LIMITED
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
GENIUS SPORTS UK LIMITED
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
CRITEO SA
Cookie duration: 390 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
ADLOOX SA
Doesn't use cookies.
Data collected and processed: Probabilistic identifiers, Device identifiers,
Non-precise location data, IP addresses, Device characteristics, Browsing and
interaction data
more
Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
BLIS GLOBAL LIMITED
Cookie duration: 400 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
LOTAME SOLUTIONS, INC
Cookie duration: 274 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, User-provided data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
LIVERAMP
Cookie duration: 365 (days).
Data collected and processed: Device identifiers, Authentication-derived
identifiers, Non-precise location data, IP addresses, Device characteristics,
Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
GROUPM UK LIMITED
Cookie duration: 395 (days).
Data collected and processed: Probabilistic identifiers, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
LOOPME LIMITED
Cookie duration: 90 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
DYNATA LLC
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
ASK LOCALA
Doesn't use cookies.
Data collected and processed: Device identifiers, Precise location data,
Non-precise location data, IP addresses, Device characteristics, Privacy choices
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
AZIRA
Doesn't use cookies.
Data collected and processed: Users’ profiles, Device identifiers, Precise
location data, Non-precise location data, IP addresses, Device characteristics,
Privacy choices, Browsing and interaction data
more
Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
DOUBLEVERIFY INC.
Doesn't use cookies.
Data collected and processed: Probabilistic identifiers, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
View details | Privacy policylaunch
Legitimate interesthelp_outline
BIDSWITCH GMBH
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
IPONWEB GMBH
Cookie duration: 365 (days).
Data collected and processed: Device identifiers, Authentication-derived
identifiers, Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
NEXTROLL, INC.
Cookie duration: 183 (days).
Data collected and processed: Users’ profiles, Device identifiers, Non-precise
location data, User-provided data, IP addresses, Device characteristics, Privacy
choices, Browsing and interaction data
more
Cookie duration resets each session.
View details | Privacy policylaunch
Consent
TEADS FRANCE SAS
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles, Device identifiers, Non-precise
location data, IP addresses, Device characteristics, Privacy choices, Browsing
and interaction data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
STRÖER SSP GMBH (SSP)
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Non-precise location data, IP addresses, Device characteristics,
Privacy choices, Browsing and interaction data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
OS DATA SOLUTIONS GMBH
Cookie duration: 90 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
PERMODO GMBH
Doesn't use cookies.
Data collected and processed: Users’ profiles, Device identifiers, Non-precise
location data, IP addresses, Device characteristics, Privacy choices, Browsing
and interaction data
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
PLATFORM161 B.V.
Cookie duration: 396 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
BASIS GLOBAL TECHNOLOGIES, INC.
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session.
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SMADEX, S.L.U.
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices
more
Cookie duration resets each session.
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BOMBORA INC.
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, IP addresses,
Device characteristics, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
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EASYMEDIA GMBH
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session.
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REMERGE GMBH
Doesn't use cookies.
Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Device characteristics, Browsing and interaction data
more
Uses other forms of storage.
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ADVANCED STORE GMBH
Cookie duration: 365 (days).
Data collected and processed: Device identifiers
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Cookie duration resets each session. Uses other forms of storage.
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MAGNITE CTV, INC.
Cookie duration: 366 (days).
Data collected and processed: Probabilistic identifiers, Device identifiers,
Precise location data, Non-precise location data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
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DELTA PROJECTS AB
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
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USEMAX ADVERTISEMENT (EMEGO GMBH)
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles, IP addresses
more
Cookie duration resets each session.
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EMETRIQ GMBH
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
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PUBLICIS MEDIA GMBH
Cookie duration: 1825 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
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M.D. PRIMIS TECHNOLOGIES LTD.
Cookie duration: 25 (days).
Data collected and processed: Probabilistic identifiers, Device identifiers,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
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ONETAG LIMITED
Cookie duration: 396 (days).
Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data
more
Cookie duration resets each session. Uses other forms of storage.
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CLOUD TECHNOLOGIES S.A.
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session.
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Consent
SMARTOLOGY LIMITED
Doesn't use cookies.
Data collected and processed: IP addresses
more
Uses other forms of storage.
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IMPROVE DIGITAL
Cookie duration: 90 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session.
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ADOBE ADVERTISING CLOUD
Cookie duration: 365 (days).
Data collected and processed: Device identifiers, Authentication-derived
identifiers, IP addresses, Privacy choices
more
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BANNERFLOW AB
Cookie duration: 366 (days).
Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Privacy choices
more
Cookie duration resets each session.
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TABMO SAS
Doesn't use cookies.
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Uses other forms of storage.
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Consent
INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)
Doesn't use cookies.
Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
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WIZALY
Cookie duration: 365 (days).
Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Device characteristics, Privacy choices, Browsing
and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
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WEBORAMA
Cookie duration: 393 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Uses other forms of storage.
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JIVOX CORPORATION
Cookie duration: 30 (days).
Data collected and processed: Users’ profiles, Device identifiers, Precise
location data, Non-precise location data, IP addresses, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session.
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VISTAR MEDIA EMEA BV
Doesn't use cookies.
Data collected and processed: Non-precise location data
more
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ON DEVICE RESEARCH LIMITED
Cookie duration: 30 (days).
Data collected and processed: Device identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Browsing and interaction data
more
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Consent
ROCKABOX MEDIA LTD
Doesn't use cookies.
Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Browsing and interaction data
more
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EXACTAG GMBH
Cookie duration: 180 (days).
Data collected and processed: Device identifiers, Authentication-derived
identifiers, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session.
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CELTRA INC.
Doesn't use cookies.
Data collected and processed: Device identifiers, Precise location data, IP
addresses, Device characteristics
more
Uses other forms of storage.
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Consent
MAINADV SRL
Cookie duration: 30 (days).
Data collected and processed: Device identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Uses other forms of storage.
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GEMIUS SA
Cookie duration: 1825 (days).
Data collected and processed: Users’ profiles, Device identifiers, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
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THE KANTAR GROUP LIMITED
Cookie duration: 914 (days).
Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data
more
Cookie duration resets each session. Uses other forms of storage.
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NIELSEN MEDIA RESEARCH LTD.
Cookie duration: 120 (days).
Data collected and processed: Device identifiers, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
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SOLOCAL SA
Cookie duration: 396 (days).
Data collected and processed: Users’ profiles, Device identifiers, Precise
location data, Non-precise location data, User-provided data, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
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PIXALATE, INC.
Doesn't use cookies.
Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Device characteristics, Browsing and interaction data
more
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Consent
ORACLE ADVERTISING
Cookie duration: 180 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Uses other forms of storage.
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Consent
NUMBERLY
Cookie duration: 180 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session.
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AUDIENCEPROJECT A/S
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
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DEMANDBASE, INC.
Cookie duration: 730 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
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EFFILIATION / EFFINITY
Cookie duration: 30 (days).
Data collected and processed: Device characteristics
more
Cookie duration resets each session.
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ARRIVALIST CO.
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, IP addresses
more
Cookie duration resets each session.
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Consent
SEENTHIS AB
Doesn't use cookies.
Data collected and processed: IP addresses, Device characteristics
more
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COMMANDERS ACT
Cookie duration: 365 (days).
Data collected and processed: Device identifiers, IP addresses
more
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TRAVEL AUDIENCE GMBH
Cookie duration: 397 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, IP addresses, Device characteristics, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
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HUMAN
Doesn't use cookies.
Data collected and processed: Probabilistic identifiers, Device identifiers,
Non-precise location data, IP addresses, Device characteristics
more
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ADLUDIO LTD.
Doesn't use cookies.
Data collected and processed: Device identifiers, Precise location data, Device
characteristics
more
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BLENDEE SRL
Cookie duration: 366 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
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INNOVID LLC
Cookie duration: 90 (days).
Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data
more
Cookie duration resets each session.
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PAPIRFLY AS
Doesn't use cookies.
Data collected and processed: Device characteristics
more
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NEUSTAR, INC., A TRANSUNION COMPANY
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
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VERVE GROUP EUROPE GMBH
Doesn't use cookies.
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data
more
Uses other forms of storage.
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OTTO (GMBH & CO KG)
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles, Device identifiers, User-provided
data, IP addresses, Privacy choices, Browsing and interaction data
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ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM
Cookie duration: 180 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
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LOCALSENSOR B.V.
Doesn't use cookies.
Data collected and processed: Device identifiers, Precise location data,
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more
Uses other forms of storage.
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ONLINE SOLUTION
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Cookie duration resets each session. Uses other forms of storage.
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RELAY42 NETHERLANDS B.V.
Cookie duration: 730 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, User-provided data, IP addresses, Device characteristics, Privacy
choices, Browsing and interaction data
more
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GP ONE GMBH
Cookie duration: Uses session cookies.
Data collected and processed: Non-precise location data, User-provided data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data
more
Uses other forms of storage.
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LIFTOFF MONETIZE AND VUNGLE EXCHANGE
Doesn't use cookies.
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Uses other forms of storage.
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THE MEDIAGRID INC.
Cookie duration: 365 (days).
Data collected and processed: Probabilistic identifiers, Device identifiers,
Precise location data, Non-precise location data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data
more
Cookie duration resets each session. Uses other forms of storage.
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REPPUBLIKA RESEARCH & ANALYTICS AUSTRIA GMBH
Cookie duration: 180 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, IP addresses, Device characteristics, Browsing and interaction data
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Uses other forms of storage.
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CINT AB
Cookie duration: 730 (days).
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characteristics, Privacy choices, Browsing and interaction data
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GOOGLE ADVERTISING PRODUCTS
Cookie duration: 396 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Uses other forms of storage.
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GFK GMBH
Cookie duration: 730 (days).
Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data
more
Uses other forms of storage.
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REVJET
Cookie duration: 365 (days).
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location data, IP addresses, Privacy choices
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PROTECTED MEDIA LTD
Doesn't use cookies.
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addresses, Device characteristics, Browsing and interaction data
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CLINCH LABS LTD
Cookie duration: 730 (days).
Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Non-precise location data, IP addresses, Device characteristics,
Privacy choices, Browsing and interaction data
more
Cookie duration resets each session.
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ORACLE DATA CLOUD - MOAT
Doesn't use cookies.
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HEARTS AND SCIENCE MÜNCHEN GMBH
Cookie duration: 60 (days).
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AMAZON ADVERTISING
Cookie duration: 396 (days).
Data collected and processed: Users’ profiles, Device identifiers,
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more
Cookie duration resets each session. Uses other forms of storage.
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MOLOCO, INC.
Cookie duration: 730 (days).
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addresses, Device characteristics
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ADTRIBA GMBH
Cookie duration: 730 (days).
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identifiers, Non-precise location data, IP addresses, Device characteristics,
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Cookie duration resets each session.
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OBJECTIVE PARTNERS BV
Cookie duration: 90 (days).
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ENSIGHTEN
Cookie duration: 1825 (days).
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EBAY INC
Cookie duration: 90 (days).
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choices
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METRIXLAB NEDERLAND B.V.
Cookie duration: 730 (days).
Data collected and processed: Device identifiers, User-provided data, IP
addresses, Device characteristics, Browsing and interaction data
more
Uses other forms of storage.
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HURRA COMMUNICATIONS GMBH
Cookie duration: 366 (days).
Data collected and processed: Probabilistic identifiers, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, IP addresses, Device characteristics, Browsing and interaction data
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Cookie duration resets each session.
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