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TOOLS NAV PRE HEADER BASE

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MAIN NAVIGATION

 * Undergraduate Programs
   * Communication Major
   * Information Technology and Informatics Major
   * Journalism and Media Studies Major
   * Data Science Minor
   * Digital Communication, Information and Media Minor
   * Gender and Media Minor
   * Undergraduate Admissions
   * Office of Student Services
 * Graduate Programs
   * Master of Communication and Media
   * Master of Information
   * Ph.D. Program
   * Graduate Admissions
   * Office of Student Services
 * Continuing and Professional Studies
   * Advanced Creative Operations Silver Certificate
   * Business Communication Certificate
   * Crisis Communication and Reputation Management Certificate
   * Digital Asset Management Bronze Certificate
   * Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver
     Certificate
   * Digital Asset Management for Galleries, Libraries, Archives, and Museums
     (DAM for GLAM) Silver Certificate
   * Public Relations Certificate
   * Strategic Digital Asset Management (DAM) Operations Silver Certificate
   * Frequently Asked Questions
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   * Events
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 * Research
   * Research Groups
   * News
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 * About SC&I
   * Meet the Dean
   * Employment Opportunities
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   * DEI – Diversity, Equity, Inclusion
   * Visit SC&I
   * Contact SC&I
   * Communication Department
   * Journalism and Media Studies Department
   * Library and Information Science Department
   * Gloria Steinem Endowed Chair in Media, Culture and Feminist Studies
   * SC&I History




BREADCRUMB

 1. Home
 2. Continuing and Professional Studies
 3. Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver
    Certificate

Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver
Certificate


PDS - SIDEBAR MENU

 * Continuing and Professional Studies
 * Advanced Creative Operations Silver Certificate
 * Business Communication Certificate
 * Crisis Communication and Reputation Management Certificate
 * Digital Asset Management Bronze Certificate
 * Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver
   Certificate
 * Digital Asset Management for Galleries, Libraries, Archives, and Museums (DAM
   for GLAM) Silver Certificate
 * Public Relations Certficate
 * Strategic Digital Asset Management (DAM) Operations Silver Certificate
 * Frequently Asked Questions
 * News
 * Events
 * Contact the CPS Leadership Team


DIGITAL ASSET MANAGEMENT (DAM) AND ARTIFICIAL INTELLIGENCE (AI) SILVER
CERTIFICATE

Program Cohort, Registration, and Cost Cohort and Registration Deadlines Early
Bird Registration Program Cost Fall: Sept. 30 - Dec. 30, 2024 | Registration
deadline: Sept. 27, 2024 Save 15%: Register by Sept. 13, 2024, and enroll for
$2,792.25 12-week certificate cost: $3,285 | Pay-as-you-go: $1,095 per month
Winter: Jan. 13 - April 6, 2025 | Registration deadline: Jan. 10, 2025 Save 15%:
Register by Dec. 22, 2024, and enroll for $2,792.25 12-week certificate cost:
$3,285 | Pay-as-you-go: $1,095 per month Spring: April 7 - June 29, 2025 |
Registration deadline: April 4, 2025 Save 15%: Register by Mar. 21, 2025, and
enroll for $2,792.25 12-week certificate cost: $3,285 | Pay-as-you-go: $1,095
per month

DIGITAL ASSET MANAGEMENT (DAM) AND ARTIFICIAL INTELLIGENCE (AI) SILVER
CERTIFICATE OVERVIEW

The Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver
Certificate is a 12-week certificate program designed to provide a practical
grounding in Artificial Intelligence fundamentals, strategy, and its application
for DAM. You'll gain the skills and knowledge you need to lead well-informed
program planning and scoping to identify the opportunities of AI in DAM by
understanding how AI can support your organization’s goals.

Learn to use artificial intelligence to assess and improve your organization's
DAM processes and results. Learn different ways AI can be used in DAM, including
automatic tagging and categorization, content search and discovery,
recommendations and personalization, workflow automation, risk mitigation,
analytics, and reporting. Review case studies of how other organizations have
used AI to improve their DAM.

By completing this certificate, you'll be able to develop a plan to introduce
new or better artificial intelligence capabilities to your organization to
improve overall DAM effectiveness. You'll also gain insights to navigate the
rapidly evolving landscape of AI and emerge as a leader in the field.

This silver certificate is valuable for professionals in any industry who use or
plan to use artificial intelligence in conjunction with DAM to manage their
digital assets. It is also valuable for organizations looking to upskill overall
capabilities to improve the value of existing DAM workflows.

Begin your journey today.
Register Now
WHO WILL BENEFIT FROM THE DIGITAL ASSET MANAGEMENT (DAM) AND ARTIFICIAL
INTELLIGENCE (AI) SILVER CERTIFICATE?  

The DAM and AI Silver Certificate is designed for those with current
professional fluency in DAM operations and a minimum of three years' experience
working in DAM or its immediate adjacencies or who have earned the Rutgers
Digital Asset Management Bronze Certificate.

WHAT YOU WILL GAIN FROM COMPLETING THE DIGITAL ASSET MANAGEMENT (DAM) AND
ARTIFICIAL INTELLIGENCE (AI) SILVER CERTIFICATE

You'll develop a sound conceptual understanding of AI and Digital Asset
Management through an asset management lens that focuses on connecting critical
concepts to deliver measurable results. The Fundamentals of AI and Digital Asset
Management will teach you how to use AI to improve content organization,
management, and distribution processes.

You'll discover how to integrate key AI strategies into management and
leadership insights that support your organization’s goals in AI and DAM:
Leading Change and Workflow Transformation. You'll dive into the trends,
applications, benefits, and risks associated with AI-Enabled Workflow Strategies
and explore the origins, evolution, and limitations of AI to implement it
effectively in your organization.

KEY LEARNING OBJECTIVES

 * Build the ability to articulate a clear and compelling vision for how AI and
   DAM can be used to achieve organizational goals.
 * Evaluate the potential benefits and risks of using AI in DAM, and develop a
   plan to mitigate risks and maximize benefits.
 * Implement AI solutions in your DAM that are aligned with your organization's
   goals and objectives
 * Develop understanding of fundamental concepts of AI and DAM
 * Identify the different ways that AI can be used to improve DAM efficiency,
   impact, and insights
 * Establish a comprehensive plan for using AI to improve your organization's
   DAM ROI
 * Monitor and evaluate the performance of AI solutions in your DAM
 * Develop strategic communication skills to convey the value and limitations of
   AI and DAM

MEET THE INSTRUCTIONAL TEAM

Santiago Gonzalez

Thomas Stilling

Program Director for DAM and AI

Misti Vogt

GETTING STARTED

How do I register and pay?
 * Create an account in Ancor if do not already have one.
 * Once you've created an account, use the links provided by your CPS program
   coordinator to add the program to your cart.

Pay in full:

 * If you have an early registration discount, it will automatically apply once
   you add your program to the cart.
 * Enter your payment information and submit.

What payment options are available?

It’s quick and easy! Registration is on a first-come, first-served basis.

Seek Employer Support

Many employers support the upskilling costs of this certificate program. Connect
with your human resources department to understand your organization’s policy,
and reach out to cps@comminfo.rutgers.edu regarding your next step.

--------------------------------------------------------------------------------

Pay by Credit or Debit Card

Once you enroll in the program, a member of the CPS team will provide you with a
link to the program and course registration. You may purchase this certificate’s
bundled tuition savings or the monthly course rate. Online registration is
completed with a credit or debit card. Registration is complete when your credit
or debit card information is processed.

--------------------------------------------------------------------------------

SallieMae loans may be suitable for you

Step 1: Apply here https://www.salliemae.com/
Step 2: Your application will come to our department for certification.
Step 3: Once you are certified and SallieMae approves your loan, reach out to
cps@comminfo.rutgers.edu to complete your registration.

--------------------------------------------------------------------------------

New Jersey Department of Labor and Workforce Development Grant

You may be eligible if you are unemployed and a New Jersey resident. Please get
in touch with your local NJ One Stop Center to apply for funding. This
certificate is approved by NJTOPPS.

--------------------------------------------------------------------------------

Students within Continuing and Professional Studies are not considered
matriculated Rutgers University students and therefore are not eligible for
Rutgers University’s financial aid.

What will I receive upon completion?
 * Digital Asset Management (DAM) and Artificial Intelligence (AI) Certificate
   Badge
 * Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver
   Certificate
 * Transcript
 * Letter of Certification of Continuing Education Units
 * Invitation to our next Stepping Stone event

QUESTIONS?

For program questions or to register:
CPS@Comminfo.Rutgers.edu
848-932-7169



4 Huntington Street
New Brunswick, NJ 08901
848-932-7500
sci-info@comminfo.rutgers.edu

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Camden | Rutgers Health


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