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UNITEDHEALTHCARE'S 2ND WAVE OF PRIOR AUTHORIZATION CUTS BEGINS

Andrew Cass - Wednesday, November 1st, 2023 



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The second and final wave of UnitedHealthcare's prior authorization cuts began
Nov. 1. 

In August, the payer released details of its plan to eliminate 20 percent of its
current prior authorization requirements. The first round of cuts took effect
Sept. 1.

This round includes cuts to community plans. No eliminations for those plans
took place in September.

See the lists of eliminated codes below: 

 * UnitedHealthcare commercial plans
 * UnitedHealthcare Oxford plan
 * UnitedHealthcare individual exchange plans
 * UnitedHealthcare Medicare Advantage plans
 * UnitedHealthcare community plans (Medicaid and D-SNP)

Other payers have announced cuts to prior authorizations this year, including
Cigna, who said in August that it has removed prior authorization requirements
for more than 600 medical procedures, cutting the number of prior authorizations
it requires by 25 percent. 

Blue Cross Blue Shield of Michigan said in September it is cutting approximately
20 percent of its prior authorization requirements and expanding its gold card
program. UnitedHealthcare is also implementing a national gold card plan in 2024
and said it will release more information later this year. 

Subscribe to the following topics: unitedhealthcareprior
authorizationunitedhealth groupunitedhealth
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TOP 40 ARTICLES FROM THE PAST 6 MONTHS

 * New CMS prior authorization rule takes effect
 * Has Medicare Advantage lost its luster?
 * Former Medicare Advantage organization executive charged in multimillion
   dollar fraud scheme
 * The two-midnight rule and Medicare Advantage: 7 updates
 * Two big payer deals break up
 * Justice Department begins antitrust investigation into UnitedHealth
 * Some health systems ditch their health plans
 * 3 providers being acquired by payers
 * Elevance Health cuts jobs as company confirms 'changes'
 * Adventist, Blue Shield of California cut ties across 17 hospitals
 * Cigna-Humana merger called off
 * What's behind Florida's health insurance crisis?
 * Hospitals aren't breaking up with Medicare Advantage, UnitedHealth says
 * Cigna, Humana 'in talks' to merge
 * Big payers ranked by 2023 profit
 * Cigna to pay $172M over alleged Medicare Advantage fraud
 * Former CMS administrator: 'I would like to see Medicare Advantage slowed or
   stopped'
 * Health system-payer negotiations go awry
 * Cigna reportedly considering selling Medicare Advantage business
 * Centene to cut 2,000 jobs
 * UnitedHealth wants to make weight loss drugs cheaper
 * UnitedHealth, Cigna face lawsuits over alleged automated claims denials
 * Aetna, Optum can't escape class-action status in 'dummy code' case
 * Anthem under fire for 'massively screwed-up' Medicare Advantage contract
   implementation
 * Cigna reduces workforce
 * UnitedHealth Group accuses 2 former execs of stealing trade secrets
 * UnitedHealthcare hits back at Prisma Health lawsuit
 * Payers are hiring physicians with histories of malpractice: Report
 * UnitedHealthcare, Prisma Health split
 * UnitedHealthcare's 2nd wave of prior authorization cuts begins
 * Aetna plans another round of layoffs; 2023 cuts total 600
 * Memorial Hermann drops Humana Medicare Advantage
 * CMS: Medicare Advantage received $16.6B in improper payments in 2023
 * Kentucky health system drops UnitedHealth, Centene Medicare Advantage plans 
 * 7 payers cutting jobs | 2024
 * The largest Medicare Advantage insurer in every state
 * Is the Medicare Advantage 'gold rush' over?
 * Reports: Cigna near deal to sell Medicare Advantage business to HCSC
 * UnitedHealth faces lawsuit over AI, Medicare Advantage care denials
 * Fewer Medicare Advantage plans snag 5-star ratings for 2024



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Consent (118 vendors)


USE LIMITED DATA TO SELECT ADVERTISING

Advertising presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device type
or which content you are (or have been) interacting with (for example, to limit
the number of times an ad is presented to you).

View details
Consent (71 vendors)Legitimate interest (31 vendors)help_outline


CREATE PROFILES FOR PERSONALISED ADVERTISING

Information about your activity on this service (such as forms you submit,
content you look at) can be stored and combined with other information about you
(for example, information from your previous activity on this service and other
websites or apps) or similar users. This is then used to build or improve a
profile about you (that might include possible interests and personal aspects).
Your profile can be used (also later) to present advertising that appears more
relevant based on your possible interests by this and other entities.

View details
Consent (96 vendors)


USE PROFILES TO SELECT PERSONALISED ADVERTISING

Advertising presented to you on this service can be based on your advertising
profiles, which can reflect your activity on this service or other websites or
apps (like the forms you submit, content you look at), possible interests and
personal aspects.

View details
Consent (92 vendors)


CREATE PROFILES TO PERSONALISE CONTENT

Information about your activity on this service (for instance, forms you submit,
non-advertising content you look at) can be stored and combined with other
information about you (such as your previous activity on this service or other
websites or apps) or similar users. This is then used to build or improve a
profile about you (which might for example include possible interests and
personal aspects). Your profile can be used (also later) to present content that
appears more relevant based on your possible interests, such as by adapting the
order in which content is shown to you, so that it is even easier for you to
find content that matches your interests.

View details
Consent (31 vendors)


USE PROFILES TO SELECT PERSONALISED CONTENT

Content presented to you on this service can be based on your content
personalisation profiles, which can reflect your activity on this or other
services (for instance, the forms you submit, content you look at), possible
interests and personal aspects. This can for example be used to adapt the order
in which content is shown to you, so that it is even easier for you to find
(non-advertising) content that matches your interests.

View details
Consent (26 vendors)


MEASURE ADVERTISING PERFORMANCE

Information regarding which advertising is presented to you and how you interact
with it can be used to determine how well an advert has worked for you or other
users and whether the goals of the advertising were reached. For instance,
whether you saw an ad, whether you clicked on it, whether it led you to buy a
product or visit a website, etc. This is very helpful to understand the
relevance of advertising campaigns.

View details
Consent (76 vendors)Legitimate interest (46 vendors)help_outline


MEASURE CONTENT PERFORMANCE

Information regarding which content is presented to you and how you interact
with it can be used to determine whether the (non-advertising) content e.g.
reached its intended audience and matched your interests. For instance, whether
you read an article, watch a video, listen to a podcast or look at a product
description, how long you spent on this service and the web pages you visit etc.
This is very helpful to understand the relevance of (non-advertising) content
that is shown to you.

View details
Consent (30 vendors)Legitimate interest (14 vendors)help_outline


UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM DIFFERENT
SOURCES

Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain contents).

View details
Consent (56 vendors)Legitimate interest (21 vendors)help_outline


DEVELOP AND IMPROVE SERVICES

Information about your activity on this service, such as your interaction with
ads or content, can be very helpful to improve products and services and to
build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.

View details
Consent (63 vendors)Legitimate interest (39 vendors)help_outline


USE LIMITED DATA TO SELECT CONTENT

Content presented to you on this service can be based on limited data, such as
the website or app you are using, your non-precise location, your device type,
or which content you are (or have been) interacting with (for example, to limit
the number of times a video or an article is presented to you).

View details
Consent (10 vendors)Legitimate interest (2 vendors)help_outline


ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS

help_outline

Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.

View details


DELIVER AND PRESENT ADVERTISING AND CONTENT

help_outline

Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.

View details


MATCH AND COMBINE DATA FROM OTHER DATA SOURCES

help_outline

Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.

View details


LINK DIFFERENT DEVICES

help_outline

In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).

View details


IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY

help_outline

Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.

View details


USE PRECISE GEOLOCATION DATA

With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.

View details
Consent

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CONFIRM OUR VENDORS

Vendors can use your data to provide services. Declining a vendor can stop them
from using the data you shared.

TCF vendors

help_outline


EXPONENTIAL INTERACTIVE, INC D/B/A VDX.TV

Cookie duration: 90 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles,
Browsing and interaction data, IP addresses, Privacy choices, Device
identifiers, Non-precise location data

more

Cookie duration resets each session.


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Consent


ROQ.AD GMBH

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, Precise location
data

more

Cookie duration resets each session.


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Consent


ADMAXIM LIMITED

Cookie duration: 30 (days).

Data collected and processed: Probabilistic identifiers, Browsing and
interaction data, IP addresses

more

Cookie duration resets each session.


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Consent


INDEX EXCHANGE INC.

Cookie duration: 395 (days).

Data collected and processed: Device characteristics, IP addresses, Privacy
choices, Device identifiers, Non-precise location data, Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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QUANTCAST

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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BEESWAXIO CORPORATION

Cookie duration: 395 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Browsing and interaction data, IP addresses, Privacy choices, Device
identifiers, Non-precise location data, Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


SOVRN, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Users’ profiles, Browsing
and interaction data, IP addresses, Privacy choices, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


ADIKTEEV

Doesn't use cookies.

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, IP addresses, Device
identifiers, Non-precise location data

more

Uses other forms of storage.


View details | Privacy policylaunch
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RTB HOUSE S.A.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Users’ profiles, Browsing
and interaction data, IP addresses, Privacy choices, Device identifiers,
Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


THE UK TRADE DESK LTD

Cookie duration: 3629 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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ADMETRICS GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Privacy choices

more




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Consent


NEXXEN INC.

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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EPSILON

Cookie duration: 184 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


YAHOO EMEA LIMITED

Cookie duration: 397 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, Precise location data

more

Cookie duration resets each session.


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Consent


ADVENTORI SAS

Cookie duration: 90 (days).

Data collected and processed: Probabilistic identifiers, Browsing and
interaction data, IP addresses, Device identifiers, Non-precise location data,
User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


TRIPLELIFT, INC.

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, Precise location
data

more

Cookie duration resets each session. Uses other forms of storage.


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XANDR, INC.

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, Precise location
data

more

Cookie duration resets each session. Uses other forms of storage.


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NEORY GMBH

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


NEXXEN GROUP LLC

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, IP addresses, Privacy choices, Device identifiers, Non-precise
location data

more

Cookie duration resets each session.


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NEURAL.ONE

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Browsing and interaction data, IP addresses, Privacy choices, Non-precise
location data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


ADITION (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, Precise location data,
User-provided data

more

Cookie duration resets each session.


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Consent


ACTIVE AGENT (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, Precise location data,
User-provided data

more

Cookie duration resets each session.


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Consent


TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


EQUATIV

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, Precise location data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADFORM A/S

Cookie duration: 1 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data

more




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MAGNITE, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Browsing and interaction data, IP addresses, Privacy choices, Device
identifiers, Non-precise location data, Precise location data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, User-provided
data

more




View details | Storage details | Privacy policylaunch
Consent


SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses, Device
identifiers, Non-precise location data, Precise location data

more




View details | Privacy policylaunch
Consent


RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Non-precise location data

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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OPENX

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Users’ profiles, Browsing
and interaction data, IP addresses, Privacy choices, Device identifiers,
Non-precise location data, Precise location data, User-provided data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, Precise location data, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device identifiers, Precise location
data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PUBMATIC, INC

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, Precise location data, User-provided data

more

Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data

more




View details | Privacy policylaunch
Consent


PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, IP addresses, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, Precise location
data, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, Precise location data, User-provided data

more

Cookie duration resets each session.


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GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data

more

Cookie duration resets each session.


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Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADLOOX SA

Doesn't use cookies.

Data collected and processed: Device characteristics, Probabilistic identifiers,
Browsing and interaction data, IP addresses, Device identifiers, Non-precise
location data

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, Precise location data, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, Precise location
data

more

Cookie duration resets each session.


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LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, Precise location data,
User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, User-provided
data

more

Cookie duration resets each session.


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Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses, Privacy
choices, Device identifiers, Non-precise location data, Precise location data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


NEAR INTELLIGENCE

Doesn't use cookies.

Data collected and processed: Device characteristics, Users’ profiles, Browsing
and interaction data, IP addresses, Privacy choices, Device identifiers,
Non-precise location data, Precise location data

more

Uses other forms of storage.


View details | Privacy policylaunch
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DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, Probabilistic identifiers,
Browsing and interaction data, IP addresses, Privacy choices, Non-precise
location data

more




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Legitimate interesthelp_outline


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, Precise location
data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: Device characteristics, Users’ profiles, Browsing
and interaction data, IP addresses, Privacy choices, Device identifiers,
Non-precise location data, User-provided data

more

Cookie duration resets each session.


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Consent


TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data

more

Uses other forms of storage.


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STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data

more

Uses other forms of storage.


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OS DATA SOLUTIONS GMBH & CO. KG

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, User-provided data

more

Uses other forms of storage.


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PERMODO GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Users’ profiles, Browsing
and interaction data, IP addresses, Privacy choices, Device identifiers,
Non-precise location data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


ADACADO TECHNOLOGIES INC. (DBA ADACADO)

Cookie duration: 365 (days).

Data collected and processed: Browsing and interaction data, IP addresses,
Privacy choices, Non-precise location data

more

Cookie duration resets each session.


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Consent


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, Precise location
data

more

Cookie duration resets each session.


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SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, IP addresses, Privacy choices, Device identifiers, Non-precise
location data, User-provided data

more

Cookie duration resets each session.


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Consent


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Device identifiers, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, Precise location data

more

Cookie duration resets each session.


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REMERGE GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Device identifiers, Non-precise location data

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Uses other forms of storage.


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ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

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Cookie duration resets each session. Uses other forms of storage.


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MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Browsing and interaction data, IP addresses, Privacy choices, Device
identifiers, Non-precise location data, Precise location data

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DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, Precise location data, User-provided data

more




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USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles

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Cookie duration resets each session.


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EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Browsing and interaction data, IP addresses, Privacy choices, Device
identifiers, Non-precise location data, User-provided data

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ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data

more

Cookie duration resets each session. Uses other forms of storage.


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CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data

more

Cookie duration resets each session.


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SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


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IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, Precise location data, User-provided data

more

Cookie duration resets each session.


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ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, IP addresses,
Privacy choices, Device identifiers

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BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, IP addresses, Privacy
choices, Non-precise location data

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TABMO SAS

Doesn't use cookies.

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, Precise location data,
User-provided data

more

Uses other forms of storage.


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INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Privacy choices, Non-precise location data

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WIZALY

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Browsing and interaction data, IP addresses, Privacy choices,
Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data

more

Uses other forms of storage.


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JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: Users’ profiles, Browsing and interaction data, IP
addresses, Privacy choices, Device identifiers, Non-precise location data,
Precise location data

more

Cookie duration resets each session.


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SAGE+ARCHER BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

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ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Device identifiers, Non-precise location data, Precise
location data, User-provided data

more




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Consent


ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Non-precise location data

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Legitimate interesthelp_outline


EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers

more

Cookie duration resets each session.


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Consent


CELTRA INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses, Device
identifiers, Precise location data

more

Uses other forms of storage.


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Consent


MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data

more

Uses other forms of storage.


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GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: Device characteristics, Users’ profiles, Browsing
and interaction data, Privacy choices, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data

more

Cookie duration resets each session. Uses other forms of storage.


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NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Users’ profiles, Browsing
and interaction data, IP addresses, Privacy choices, Device identifiers,
Non-precise location data, Precise location data, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Device identifiers, Non-precise location data

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Consent


ORACLE ADVERTISING

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, User-provided
data

more

Uses other forms of storage.


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Consent


NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, User-provided
data

more

Cookie duration resets each session.


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Consent


AUDIENCEPROJECT APS

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, Precise location data,
User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


EFFILIATION / EFFINITY

Cookie duration: 2 (days).

Data collected and processed: Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


SEENTHIS AB

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses

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COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers

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Consent


TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Device identifiers, Non-precise location data, Precise
location data

more

Cookie duration resets each session. Uses other forms of storage.


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HUMAN

Doesn't use cookies.

Data collected and processed: Device characteristics, Probabilistic identifiers,
IP addresses, Device identifiers, Non-precise location data

more




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ADLUDIO LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics

more




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BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, User-provided
data

more

Cookie duration resets each session. Uses other forms of storage.


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INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data

more

Cookie duration resets each session.


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PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

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NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, Precise location
data, User-provided data

more

Uses other forms of storage.


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OTTO (GMBH & CO KG)

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles, Browsing and interaction data, IP
addresses, Privacy choices, Device identifiers, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Authentication-derived identifiers, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers, Non-precise location
data, Precise location data, User-provided data

more

Cookie duration resets each session.


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LOCALSENSOR B.V.

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses, Privacy
choices, Device identifiers, Non-precise location data, Precise location data

more

Uses other forms of storage.


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ONLINE SOLUTION

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data, Precise location data,
User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, User-provided data

more




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GP ONE GMBH

Cookie duration: Uses session cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Privacy choices, Non-precise location data, User-provided
data

more

Uses other forms of storage.


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THE MEDIAGRID INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Browsing and interaction data, IP addresses, Privacy choices, Device
identifiers, Non-precise location data, Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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MINDTAKE RESEARCH GMBH

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Device identifiers

more

Uses other forms of storage.


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CINT AB

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers

more




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GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, User-provided
data

more

Uses other forms of storage.


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GFK GMBH

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data, User-provided
data

more

Uses other forms of storage.


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REVJET

Cookie duration: 730 (days).

Data collected and processed: Users’ profiles, IP addresses, Privacy choices,
Device identifiers, Non-precise location data

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Cookie duration resets each session.


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PROTECTED MEDIA LTD

Doesn't use cookies.

Data collected and processed: Device characteristics, Probabilistic identifiers,
Browsing and interaction data, IP addresses, Device identifiers

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CLINCH LABS LTD

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Users’ profiles, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data

more

Cookie duration resets each session.


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ORACLE DATA CLOUD - MOAT

Doesn't use cookies.

Data collected and processed: IP addresses, Non-precise location data

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HEARTS AND SCIENCE MÜNCHEN GMBH

Cookie duration: 60 (days).

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Cookie duration resets each session.


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AMAZON ADVERTISING

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Users’ profiles,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Privacy choices, Device identifiers, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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MOLOCO, INC.

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, IP addresses, Device
identifiers, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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ADTRIBA GMBH

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Browsing and interaction data, IP addresses, Privacy choices,
Device identifiers, Non-precise location data

more

Cookie duration resets each session.


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OBJECTIVE PARTNERS BV

Cookie duration: 90 (days).

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Cookie duration resets each session.


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ENSIGHTEN

Cookie duration: 1825 (days).

Data collected and processed: Device characteristics, Browsing and interaction
data, IP addresses, Privacy choices, Device identifiers

more

Cookie duration resets each session.


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EBAY INC

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, IP addresses, Privacy
choices

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HURRA COMMUNICATIONS GMBH

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Authentication-derived identifiers, Browsing and interaction data, IP addresses,
Device identifiers, Non-precise location data, Precise location data

more

Cookie duration resets each session.


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