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CASE STUDY


WORKING WITH SYNATIC WAS A GREAT EXPERIENCE. ONCE WE CONSULTED WITH THEM TO
DEFINE THE REQUIREMENTS OF THE SOLUTION, THERE WEREN’T ANY ROADBLOCKS AND THE
SPEED TO MARKET WAS IMPRESSIVE.


CLARK HUANG, HEAD OF CONSUMER LENDING

Partnering with Synatic to deliver high-speed and reliable integration
solutions.

 * COMPANY
   
   Lendistry

 * COMPANY SIZE
   
   201-500 Employees

 * INDUSTRY
   
   Financial Services

 * LOCATION
   
   California, USA

COMPANY PROFILE  

Lendistry is a minority-led and technology-enabled organization which is focused
on small business and commercial real estate lending. Lendistry has both
Community Development Financial Institution (CDFI) and Community Development
Entity (CDE) certification. The business is a non-bank lender that is
responsible for providing financing to small business owners and the under
served communities across the entire United States.  

In light of the recent pandemic, Lendistry had to adjust its business model and
in 2020 and 2021 they branched off into providing Pay check Protection Program
(PPP) loans to small businesses in all 50 states. Lendistry was selected by the
State of California to administer the California Small Business COVID-19 Relief
Grant Program, which distributed grants to small businesses that lost
significant revenues during the pandemic.
‍

BUSINESS SITUATION  

Lendistry was pulled into the US government led Restaurant Relief Fund program
at the last minute. There were several big partners and payment processors
involved in the program, but what the project organizers didn't realize is that
they didn't have a community development partner, and so Lendistry was nominated
to assist in the implementation and administration of the relief program. The
other project partners had months in advanced planning to structure and
implement their solutions. However, Lendistry was pulled into the program one
week before its initial launch and was required to rapidly build a solution to
manage the data from countless applicants within a few days.

Strategic Growth, who have worked with Lendistry on several projects,
recommended Synatic as an iPaaS solution partner as API management is one of
Synatic’s strengths, with their multifaceted hybrid automation platform. Leeann
Lynch, COO at Lendistry said “This iPaaS and vendor relationship came out of a
need for speed and Synatic was able to deliver.”
‍

PARTNERING WITH SYNATIC TO DELIVER HIGH-SPEED
AND RELIABLE INTEGRATION SOLUTIONS 

With less than a week to build an intricate integration between multiple
applications, Synatic set out to build,test, and integrate Lendistry’s
application process solution. Lendistry needed a way to process applications
completed on Lendistry’s Salesforce-led community page and transfer that
information directly to the SBA. Salesforce was selected as it would be the most
efficient way to facilitate and administer the creation of application data.

Typically,a complex API integration between Salesforce and SBA would take weeks,
in some cases months to complete. However, Synatic was able to deliver data
automation at speed that empowered Lendistry to perform nimble data sharing
across multiple data systems and applications within days.

Within that short space of time,Synatic quickly built a multi-faceted solution
that was able to result in large volumes of data being sent through to SBA.

Clark Huang, Head of Consumer Lending at Lendistry said, “From the onset, this
complex integration project seemed like an impossible mission, but with
integration and automation partners like Salesforce, Synatic and Strategic
Growth, we were confident that as a collective they would be able to get the job
done.”
‍

BI-DIRECTIONAL TRANSFER OF DATA WITH THE SBA

Synatic and Strategic Growth were able to swiftly acclimatize to the project
environment and build a solution that allowed Lendistry to dynamically transfer
data to the SBA. Once the applicant’s data was received, Synatic automatically
entered the data into the correct objects in Salesforce, allowing Lendistry to
work these applications into specific cues and processes. Huang said “Usually we
would develop that process internally, however, that requires months of
development work to map. I don't think we could have built such a complex
solution within the allocated time frame without the help of Synatic.”

Not every application was accepted, and this happened for a variety of reasons:

·        Bad Merchant Bank Id (BIN)

·        Duplicate application

·        Incorrect PPP number

Synatic was able to create an automated rejection process that digested the
information from rejected applications and pushed that payload back in order to
update Lendistry’s Salesforce environment.

Huang said, “Synatic enabled us tooperate more efficiently, not only were we
able to easily send successful submissions to the SBA, but we were also able to
receive responses back from the SBA and efficiently work through the rejection
reasons and accurately inform the applicants of their application status.”
‍

AUTOMATED COMMUNICATION

Lendistry needed a way to contact the customer, update them on their status, as
well as inform them if there was any additional documentation required from
their applicants. To communicate tha tmessage from their systems to the
applicant, Synatic integrated SendGrid, a bulk email service, into their
Salesforce environment; thereby automating the communication process. Huang
said, “If Synatic didn't automate our email communication system, we would have
had to manually send emails out to each applicant, which would have been a time
consuming and cumbersome process.”
‍

CONCLUSION

The Restaurant Relief Program was a unique project that brought together
multiple teams. Synatic, Strategic Growth and Lendistry all partnered to create
a great product and the project would not have been successful without all
partners working in sync to make sure that the project was launched within less
than a week. Leeann said that working with Synatic was a seamless and extremely
professional experience. Synatic offered flexibility, speed and agility that
made creating a complex Salesforce integration solution seem effortless.

 

Clark Huang, Head of Consumer Lending at Lendistry - “Working with Synatic was a
great experience. They knew a lot about Salesforce, and once we consulted with
them to define the requirements of the solution there weren’t any roadblocks and
the speed to market was impressive.”

 

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