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THE ELEA WAY BOOK: A LEARNING JOURNEY TOWARD SUSTAINABLE IMPACT

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SUMMARY: WHAT IS IN "THE ELEA WAY" BOOK?

Social entrepreneurship and impact investing contribute to a more inclusive
capitalism and bring innovative solutions to global challenges, such as fighting
poverty and protecting planet earth. This book offers practical advice on how to
best integrate entrepreneurship and capital for impact and innovation by using
elea’s philanthropic investing approach to fight absolute poverty with
entrepreneurial means as an example.

Written by two leading experts, the book summarizes insights from elea’s 15-year
pioneering journey, from creating an investment organization, choosing
purposeful themes, and sourcing opportunities, to partnering with entrepreneurs
for impact creation. This includes suggestions on how to lead impact enterprises
in such areas as developing strategies, plans, and models; building effective
teams and organizations; managing resources; and handling crises. Using
real-life examples, this is valuable reading for entrepreneurs, investors,
executives, philanthropists, policymakers, and anyone curious about
entrepreneurship and inclusive capitalism.





AUTHORS: WHO WROTE "THE ELEA WAY" BOOK?

Vanina Farber, PhD, is an economist and political scientist with twenty years of
teaching, researching, and consultancy experience. She holds the elea Chair for
Social Innovation at IMD. Previously, Vanina was Dean of the Graduate School of
Business and Associate Professor at Universidad del Pacífico in Peru.

Peter Wuffli, PhD, is a senior leader and entrepreneurial philanthropist. He is
the Founder and Chairman of elea Foundation for Ethics in Globalization and the
Honorary Chairman of IMD. Previously, Peter was a partner at McKinsey & Company,
the CEO of UBS Group, the Chairman of Partners Group, and of IMD. In 2015, he
published the book Inclusive Leadership.



 * Professor Vanina Farber
   Read more
 * Dr. Peter A. Wuffli
   Read more


REVIEWS: WHAT DO OTHERS SAY ABOUT "THE ELEA WAY" BOOK?

Paul Polman, Chair of IMAGINE, former Unilever CEO
"elea’s innovative approach reinforces convergence across corporations,
investment organizations, and entrepreneurs toward social impact and meaningful
purpose. Its lessons are valuable for corporate executives as they realize
strategies that benefit societies."

Peter Maurer, President of the International Committee of the Red Cross
"‘The elea Way’ shows how to mobilize capital for social impact by reshaping
market-based models. It contributes to harnessing the efforts of complementary
actors, such as investors, entrepreneurs, response agencies, and governments,
who have the people most affected by poverty and crisis in mind."

Divya Vasant, Amazi Founder and CEO
"This book is a rare opportunity to gain insight into the mind of an experienced
impact investor. elea’s connectedness with our team, which goes far beyond its
contribution of financial capital, has been instrumental on our path as impact
entrepreneurs, particularly when facing the Global Covid-19 Crisis."

Ignazio Cassis, Swiss Federal Councillor - Minister for Foreign Affairs
"elea’s pioneering combination of impact investing and philanthropy inspires
both private and public-sector initiatives for economic development. Its ethical
foundation in liberalism and its values of inclusive capitalism are hallmarks of
Swiss identity."

Jean-Francois Manzoni, IMD President
"IMD is delighted to host the elea Center for Social Innovation. The elea Way
will help in the development of thoughtful and ethical leaders broadening their
horizons toward new forms of capitalism and deepening their understanding that
they can do well by doing good."




READ IT: WHAT CAN YOU EXPECT FROM "THE ELEA WAY" BOOK?

Fighting absolute poverty
Despite the success of globalization, absolute poverty is still a reality around
the world. Through our work with social entrepreneurs, elea has gained unique
insights into the world of poor communities. This book contains touching stories
from the field and shows examples of how impact enterprises can transform lives.
We provide first-hand insights on how smallholder farmers improve their yield,
how women exposed to violence get trained and find the perspective of a stable
job, and many more inspiring impact stories.

Global Covid-19 crisis
While this book was written, the global Covid-19 crisis started to unfold,
bringing a tremendous economic backlash on poor communities around the world.
The World Bank estimates that hundreds of millions of people will fall into
poverty in 2020. In “The elea Way”, we show how impact enterprises and patient
capital is needed more than ever to fight absolute poverty. We also provide
methods and insights for entrepreneurs to navigate such a crisis.

Philanthropic impact investing
The concept of philanthropic impact investing is relatively new. It brings
together social entrepreneurship and impact-oriented patient capital, and it
looks for ways to develop and scale innovative business models based on market
solutions. In the book, we look back to the origins of impact investing and
analyze the current state. We also discuss the qualities of entrepreneurs and
the motivations of impact investors on a path toward a more inclusive
capitalism.

elea's journey to impact
In 2021, elea celebrates 15 years as a philanthropic impact investor. During
this time, the organization grew from a visionary idea to a recognized name in
the field. In the book, we look back at the founders’ motivations and early
decisions. We also discuss how the organization found an effective operating
model and focus together with a strong team. Finally, we analyze the way elea
creates and measures sustainable impact as an industry leader.




FAQ: WHAT DO OTHERS ASK ABOUT "THE ELEA WAY" BOOK?

What is the purpose of this book?
Reflect on and share our insights after 15 years’ experience as a philanthropic
impact investor, contributing to the development and growth of the global impact
investing sector.

Who should read this book?
The book targets entrepreneurs, investors, executives, philanthropists,
researchers and other thought leaders as well as all those curious to find ways
to make capitalism more inclusive.

What is the main thesis of the book?
A key lesson is that entrepreneurship and capital should be closely integrated.
Only when entrepreneurs are well equipped to make good use of capital, and only
when investors are able to support entrepreneurs in effective ways, will
sustainably impact and innovation be achieved.

Which approach is better in fighting absolute poverty: market solutions or
government interventions?
This is not either-or, but both-and. Research and practice in recent years have
shown that market solutions can be effective in fighting poverty. The best
outcome often results when private sector companies, civil society organizations
and government institutions work together in an aligned and constructive manner,
whereby the specific strengths of all are leveraged.

Is it okay to earn money from absolute poverty?
Market solutions to fight absolute poverty are only sustainable when they are
undertaken by companies that have the potential to become profitable. Otherwise
they will not attract long-term private capital and they will not have the means
to reinvest in innovative approaches.

How did the global Covid-19 crisis affect elea's work?
It tested our agility as an organization by going to the limits of what
technology could do in interacting with our entrepreneurs. And our work proved
to be enormously appreciated by our entrepreneurs as we were often their trusted
advisor in helping to develop survival strategies and reimagining future
business models.





EXTERNAL LINKS

 * IMD elea Center for Social Innovation
   Read more
 * Get your copy from Amazon
   Read more
 * Get your copy from Routledge
   Read more
 * Download PDF, Press release, 2 pages
   Read more

elea Foundation for Ethics
in Globalization
Wiesenstrasse 7
8008 Zurich, Switzerland
info@elea.org
T +41 (0)43 466 77 44
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