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BROKERS SUGGEST INVESTING IN AMAZON (AMZN): READ THIS BEFORE PLACING A BET

Zacks Equity Research November 21, 2024

AMZN Quick QuoteAMZN

Better trading starts here.



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Fundamental Analysis

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The recommendations of Wall Street analysts are often relied on by investors
when deciding whether to buy, sell, or hold a stock. Media reports about these
brokerage-firm-employed (or sell-side) analysts changing their ratings often
affect a stock's price. Do they really matter, though?

Before we discuss the reliability of brokerage recommendations and how to use
them to your advantage, let's see what these Wall Street heavyweights think
about Amazon (AMZN Quick QuoteAMZN - Free Report) .

Amazon currently has an average brokerage recommendation (ABR) of 1.10, on a
scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual
recommendations (Buy, Hold, Sell, etc.) made by 50 brokerage firms. An ABR of
1.10 approximates between Strong Buy and Buy.



Of the 50 recommendations that derive the current ABR, 46 are Strong Buy and
three are Buy. Strong Buy and Buy respectively account for 92% and 6% of all
recommendations.







BROKERAGE RECOMMENDATION TRENDS FOR AMZN

Check price target & stock forecast for Amazon here>>>

While the ABR calls for buying Amazon, it may not be wise to make an investment
decision solely based on this information. Several studies have shown limited to
no success of brokerage recommendations in guiding investors to pick stocks with
the best price increase potential.

Do you wonder why? As a result of the vested interest of brokerage firms in a
stock they cover, their analysts tend to rate it with a strong positive bias.
According to our research, brokerage firms assign five "Strong Buy"
recommendations for every "Strong Sell" recommendation.

In other words, their interests aren't always aligned with retail investors,
rarely indicating where the price of a stock could actually be heading.
Therefore, the best use of this information could be validating your own
research or an indicator that has proven to be highly successful in predicting a
stock's price movement.

With an impressive externally audited track record, our proprietary stock rating
tool, the Zacks Rank, which classifies stocks into five groups, ranging from
Zacks Rank #1 (Strong Buy) to Zacks Rank #5 (Strong Sell), is a reliable
indicator of a stock's near -term price performance. So, validating the Zacks
Rank with ABR could go a long way in making a profitable investment decision.




ABR SHOULD NOT BE CONFUSED WITH ZACKS RANK

Although both Zacks Rank and ABR are displayed in a range of 1-5, they are
different measures altogether.

The ABR is calculated solely based on brokerage recommendations and is typically
displayed with decimals (example: 1.28). In contrast, the Zacks Rank is a
quantitative model allowing investors to harness the power of earnings estimate
revisions. It is displayed in whole numbers -- 1 to 5.




It has been and continues to be the case that analysts employed by brokerage
firms are overly optimistic with their recommendations. Because of their
employers' vested interests, these analysts issue more favorable ratings than
their research would support, misguiding investors far more often than helping
them.

On the other hand, earnings estimate revisions are at the core of the Zacks
Rank. And empirical research shows a strong correlation between trends in
earnings estimate revisions and near-term stock price movements.

In addition, the different Zacks Rank grades are applied proportionately to all
stocks for which brokerage analysts provide current-year earnings estimates. In
other words, this tool always maintains a balance among its five ranks.

There is also a key difference between the ABR and Zacks Rank when it comes to
freshness. When you look at the ABR, it may not be up-to-date. Nonetheless,
since brokerage analysts constantly revise their earnings estimates to reflect
changing business trends, and their actions get reflected in the Zacks Rank
quickly enough, it is always timely in predicting future stock prices.




IS AMZN WORTH INVESTING IN?

Looking at the earnings estimate revisions for Amazon, the Zacks Consensus
Estimate for the current year has increased 8.4% over the past month to $5.17.

Analysts' growing optimism over the company's earnings prospects, as indicated
by strong agreement among them in revising EPS estimates higher, could be a
legitimate reason for the stock to soar in the near term.

The size of the recent change in the consensus estimate, along with three other
factors related to earnings estimates, has resulted in a Zacks Rank #2 (Buy) for
Amazon. You can see the complete list of today's Zacks Rank #1 (Strong Buy)
stocks here >>>>

Therefore, the Buy-equivalent ABR for Amazon may serve as a useful guide for
investors.




RESEARCH CHIEF NAMES "SINGLE BEST PICK TO DOUBLE"

From thousands of stocks, 5 Zacks experts each have chosen their favorite to
skyrocket +100% or more in months to come. From those 5, Director of Research
Sheraz Mian hand-picks one to have the most explosive upside of all.

This company targets millennial and Gen Z audiences, generating nearly $1
billion in revenue last quarter alone. A recent pullback makes now an ideal time
to jump aboard. Of course, all our elite picks aren’t winners but this one could
far surpass earlier Zacks’ Stocks Set to Double like Nano-X Imaging which shot
up +129.6% in little more than 9 months.

Free: See Our Top Stock And 4 Runners Up







SEE MORE ZACKS RESEARCH FOR THESE TICKERS



NORMALLY $25 EACH - CLICK BELOW TO RECEIVE ONE REPORT FREE:


Amazon.com, Inc. (AMZN) - free report >>


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PUBLISHED IN

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ZACKS' 7 BEST
STRONG BUY STOCKS FOR DECEMBER, 2024

Our experts picked 7 Zacks Rank #1 Strong Buy stocks with the best chance to
skyrocket within the next 30-90 days.

Recent stocks from this report have soared up to +67.5% within 30 days - this
month's picks could be even better. See our report's fresh new picks today -
it's really free!

▸ See Our 7 Strongest Buys Free

Privacy Policy | No cost, no obligation to buy anything ever.
Past performance is no guarantee of future results.





UP NEXT


WALL STREET BULLS LOOK OPTIMISTIC ABOUT NVIDIA (NVDA): SHOULD YOU BUY?




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TRUMP ELECTION VICTORY: 5 STOCKS BENEFIT MOST

3 REASONS ADOBE STOCK IS A BUY DESPITE A 19% DECLINE IN A YEAR

BITCOIN NEARS $100K: ETFS TO RIDE ON ITS UNSTOPPABLE RALLY

MARKETS CLOSE IN THE GREEN, RECOVERED FROM ELECTION "HANGOVER"

TOP ANALYST REPORTS FOR BROADCOM, MERCK & QUALCOMM

TRUMP ELECTION VICTORY: 5 STOCKS BENEFIT MOST

3 REASONS ADOBE STOCK IS A BUY DESPITE A 19% DECLINE IN A YEAR

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MARKETS CLOSE IN THE GREEN, RECOVERED FROM ELECTION "HANGOVER"

TOP ANALYST REPORTS FOR BROADCOM, MERCK & QUALCOMM

TRUMP ELECTION VICTORY: 5 STOCKS BENEFIT MOST

3 REASONS ADOBE STOCK IS A BUY DESPITE A 19% DECLINE IN A YEAR


›
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