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ODDBOX

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Fight food-waste with Oddbox. Eat good. Do good. Stay odd.

114%
 - 
17 days left
£4,700,000 target
£5,395,520 from 2,132 investors
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BUSINESS OVERVIEW

Location London, United Kingdom Social media

Website www.oddbox.co.uk Sectors Food & Beverage Digital B2C Company number
9638976 Incorporation date 15 Jun 2015

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INVESTMENT SUMMARY

Type Convertible Discount 20% Share price N/A Tax relief N/A

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BUSINESS HIGHLIGHTS

 * Rescued over 35,000 tonnes of food at risk of going to waste
 * Close to 6 million boxes delivered across the UK
 * 35X revenue growth (2022 vs 2018), 52.5% aided brand awareness
 * ‘Excellent’ 4.7 Trustpilot score from 15K reviews, 300K community

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KEY FEATURES

 * Secondary Market
 * Seedrs nominee min. £10.00 +

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 * Idea
 * Key Information
 * Investor Perks
 * Team
 * Updates
 * Investors 2,132
 * Discussion
 * Documents

Learn more about convertible campaigns.




IDEA


INTRODUCTION

Every year, as much as 40% of food produced globally is wasted, contributing to
an estimated 10% of all emissions. The environmental impact of food waste is
thought to be 248 x that of plastic.

Unbeleaf-able right?

But it doesn’t have to be this way. In fact, Project Drawdown has identified
food waste as the number one solution to help solve climate change.

That’s where Oddbox comes in – fighting food waste, one curvy cucumber at a
time.

We work directly with growers to rescue the “too odd” and “too many” at risk of
going to waste, delivering boxes of farm-fresh fruit and veg to doorsteps across
the UK.

By giving growers a reliable secondary market for pear-fectly edible crops, and
by helping our community cook more resourcefully, we’re raising awareness and
making a difference.

We have a loyal community of over 300K Oddboxers and are one of the top-rated
delivery boxes on TrustPilot. And best of all, 48% of people who join us say
they are more likely to take action on food waste.


MONETISATION STRATEGY

Our revenue comes from customers subscribing to a regular Oddbox delivery. Each
week, customers can also add limited-edition ‘add-ons’ to their box for an extra
cost. These include ‘rare rescues’ like kiwiberries and padron peppers, as well
as products from like-minded partners, including Montezuma’s “Waste not Want
not” chocolates and Dash Water, which is made using wonky fruit.

Building a strong, loyal community is central to how we make money. This is
shown in both our 3:1 LTV:CAC ratio (meaning we make back three times what we
spend in acquiring each customer), and the fact that our AOV (average order
value) is continually increasing.

*Source: Unaudited management accounts.

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Investing involves risks, including loss of capital, illiquidity, lack of
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portfolio. Please read the Risk Warnings before investing. Investments should
only be made by investors who understand these risks. Tax treatment depends on
individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited
("Seedrs"), which is authorised and regulated by the Financial Conduct
Authority. It is not intended to be a promotion of any individual investment
opportunity and is not an offer to the public. The summary information provided
about investment opportunities on this webpage is intended solely to demonstrate
the types of investments available on the Seedrs platform, and any investment
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available to investors who have become authorised to invest on the Seedrs
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TAX RELIEF (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with
income tax relief of 50% of their investment and certain other tax reliefs. Tax
treatment depends on individual circumstances and is subject to change in
future. Click to learn more.


TAX RELIEF (EIS)

This business is eligible for EIS relief - providing qualifying investors with
income tax relief of 30% of their investment and certain other tax reliefs. Tax
treatment depends on individual circumstances and is subject to change in
future. Click to learn more.


VALUATION (PRE-MONEY)

Valuation rounded from Convertible

This is the fully-diluted pre-money valuation of the business (i.e. before the
new investment comes in and including issued options and other equity
interests). In contrast, the post-money valuation is based on inclusion of the
new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment.
e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective
investors investing £300,000, its post-money valuation is £1,500,000.


PITCH TYPE

There are 5 types of investment pitch available on Seedrs.

 * Equity
 * Convertible
 * Fund
 * Cohort
 * Secondary

Investing in a convertible campaign allows you to invest today, with your
investment converting into equity in the future, at a discount compared to other
investors.

Learn more about pitch type on Seedrs


EQUITY OFFERED

The equity offered is the percentage of the company’s shares being issued in
return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the
target raise. Once the company has raised over 100% it is based on the total
raised.

In some scenarios, entrepreneurs may accept additional direct investment after
closing their Seedrs campaign. Provided this is within 6 months of the closing
and on the same terms, we do not typically offer pre-emption rights on that
extra investment (where you have the opportunity to invest again to maintain
your percentage shareholding).

Learn more about investing and pre-emption rights.


SEEDRS NOMINEE

This shows if you are able to choose, when making an investment, that you be
represented by, and your shareholding be managed by, the Seedrs nominee.

Find out more


CUSTODIAN

If you invest in this Campaign, Seedrs will act as Custodian rather than provide
our standard nominee service. This is due to the fact that the business is not
directly involved in the share sale and Seedrs will not benefit from any rights
under a shareholder agreement. As a result, Seedrs will handle administrative
tasks as we do normally, but you will not have information or voting rights,
updates from the business, preemption on future fundraising, or ongoing support
about business trading activity.

Learn more about Custodian here


SECONDARY MARKET

This shows if the business has opted-in or opted-out of allowing its shares to
be bought and sold on the secondary market.

Find out more


DIRECT INVESTMENT

This is an option to invest and hold shares 'directly' in the company (rather
than via the Seedrs Nominee). This option is only available to those investing
over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any
contractual or administrative arrangements with the company you are investing
in.

Find out more


PAYMENT OPTIONS

We are not able to accept card payments for investments into this sector. You
can pay for your investment by creating a bank transfer, using funds in your
investment account or create a Pay by Bank payment. Your investment will only be
completed once the funds have reached our account.


BUSINESS INVOLVEMENT

This Campaign offers shares for sale in business that is not directly involved
in this Campaign or the sale. As a result, the Campaign and post-investment
experience, including investor rights, will differ from a business-led campaign
on Seedrs. Most notably, the business will not engage with investors in the
discussion forums both during and after the sale or provide any updates to
investors.

Learn more here


PAYMENT OPTIONS

We are not able to accept Pay by Bank payments for investments into this sector.
You can pay for your investment with a card payment, by creating a bank transfer
or by using funds in your investment account. Your investment will only be
completed once the funds have reached our account.


DRAWDOWNS

This campaign offers the ability to pay for an investment by drawdowns.


WARNING

You are following a link outside of www.seedrs.com.

None of the information in constitutes part of the campaign and it has not been
approved or reviewed by Seedrs.

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